SunLife Reviews 

26,644
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 6,367 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being exceptionally helpful, professional, and clear in their explanations, making interactions pleasant and easy to understand. People frequently highlight the excellent customer service, noting that representatives are polite, patient, and knowledgeable, providing support without pressure. The application process and website navigation are often described as easy, smooth, and straightforward, allowing quick quote acquisition. Consumers feel comfortable and well-informed, as everything is clearly explained, giving them peace of mind. Many recommend the company for its supportive approach and efficient service.

What people talk about most

Staff

Users describe positive interactions with staff, consistently highlighting their professionalism,... See more

User experience

Reviewers mention positive feedback about user experience, highlighting how easy and quick it is to apply for... See more

Customer service

People report positive experiences with customer service, highlighting the professionalism, helpfulness, and... See more

Service

Clients share positive opinions on service, with many reviewers highlighting the helpfulness,... See more

Website

Customers consistently note positive experiences with the website, finding it very easy to use for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I’m so happy I chose sunlife Jay was very helpful professional explanations made perfect sense. It’s so important to get things in place for your final day without leaving any worries behind for your... See more

Rated 5 out of 5 stars

Excellent communication with Richard, and his colleague, who's name I did not get. Helped me all the way through the process, and what help I could recieve. Explained everything in plain English. Tota... See more

Rated 5 out of 5 stars

Jake the gentleman that dealt with my enquiry and subsequent update to my policy was absolutely brilliant. He made it straight forward and explained every step, without all the gobbledegook. an asset... See more

Rated 5 out of 5 stars

Gary was extremely friendly, helpful and very professional. He confirmed what cover I had and that accident cover in first year , thereafter full sum insured would be paid. Gary was very clear about t... See more


Company details

  1. Life Insurance Agency

About SunLife

Written by the company

This is the SunLife

SunLife, the 200 year-old company

SunLife is one of the UK’s best-known financial services companies, dedicated to making things as straightforward and good value as possible, with benefits specially developed to meet the needs of everyone over 50. We help people protect their world, prepare for the future and pursue their ambitions – with services such as over 50s life insurance, our Guaranteed Inheritance Plan, and equity release.


Contact info

4.8

Excellent

TrustScore 5 out of 5

27K reviews

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4.8

All reviews

(26,644)

5,894 reviews in the last 12 months

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Rated 5 out of 5 stars

Easy, very efficient experience

I did it online, (so did my husband), it was very easy to do, and set up within minutes. In 6 months I will get a gift card which is nice. I feel reassured should anything happen to us now. Two days later I have received all of my documentation.
When I tried to log into their hub I had problems, so emailed them, it took three emails and is now sorted. But I was surprised how efficient they were, they replied every day and didn’t give up on me. I do need to add it was a tweak that I needed to do, but they persevered and sorted it. Well done Sunlife on customer service

July 19, 2026
Rated 1 out of 5 stars

Over 50s rip off life insurance

Over 50s rip off life insurance

November 21, 2025
Unprompted review
SunLife logo

Reply from SunLife

Good morning Mr Dewhurst,

Thank you for your review and I'm sorry to hear you feel this way about the Over 50s Life Insurance we offer.

I have sent you a request via Trustpilot for some additional information from you in order to discuss and investigate your concerns further for you, should you wish.

Alternatively, please feel free to email me directly at social@sunlife.co.uk

Thanks

Dan
SunLife

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