We visited Sunnamusk in Whitechapel to pick out Eid gifts for our parents and parent in-laws, and honestly, the experience was beautiful from start to finish. Asad greeted us so warmly and made us... See more
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Location
Switch location2, 75 Whitechapel Road, Shadwell, E1 1DU London, GB
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Visited Sunnamusk Aldgate yesterday 9th January and was greeted by Asad and Hamza they were both really good and polite.. I went to buy Evanta which I did but ended up buying Blue eyes, golden dus... See more
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Staff constantly trying to upsell and pressuring me to buy several perfumes when I only went in there to buy just 1 gift item. Kept making me smell like 10 different scents and trying to force me to b... See more
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I had a great experience at the Whitechapel branch. I had a lot of questions and wanted to smell half of the scents in the store and the employees were very helpful and patient. In the end I ended up... See more
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Company details
Written by the company
Sunnamusk is a British fragrance house adored for its elegant and captivating scents inspired by the beauty of Arabia, led by co-founder Kazi Abidur Rahman. The Sunnamusk journey started in 2009 from humble beginnings on the streets of East London, where five brothers settled into the bustling Whitechapel market bringing an Eastern-inspired aroma to the heart of London. An unwavering commitment to a philosophy of ‘Fragrance First’ propelled Sunnamusk from market stalls to Malls and stores quickly opened across the United Kingdom and eventually into Europe. Today the Sunnamusk portfolio of products has expanded beyond Eau de Parfums to include heavenly home fragrances, rich perfume oils infused with our signature scents and bespoke fragrances available across a network of 36 exclusive Sunnamusk branded stores and ecommerce sites in 5 countries. Kazi Abidur Rahman, co-founder and brand director, remains the driving force behind Sunnamusk. His passion for design, graphics and video along with an expert nose for beautifully-formulated fragrance, has helped transform Sunnamusk from a small bespoke brand to an instantly recognised label. Sunnamusk invites you to embark on an immersive fragrance journey that inspires and enchants, making the world a more beautiful place, one scent at a time.
Contact info
2, 75 Whitechapel Road, Shadwell, E1 1DU, London, United Kingdom
4.3
Excellent
229 reviews
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I love all the scents
May 5, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
customer service was amazing patient…
customer service was amazing patient and had very good recommendations!
April 20, 2026
Reply from Sunnamusk London - Aldgate
Dear Anethra
Thank you for your lovely feedback. We’re delighted to hear our team provided amazing, patient service and helpful recommendations!
Kind Regards
The Sunnamusk Team
Reply from Sunnamusk London - Aldgate
Dear Mr Kian
We’re sorry to hear that the fragrance did not meet your expectations in terms of longevity. Our perfumes are designed to be long-lasting when applied correctly, but we understand that results can vary depending on skin type and environment.
Please could you reach out to our customer care team so we can look into this further and assist you directly.
Kind Regards
The Sunnamusk Team
Reply from Sunnamusk London - Aldgate
Hey Talat,
Thank you for your lovely feedback. We’re delighted to hear your son loves it!
Kind Regards
The Sunnamusk Team
90% of the staffs are great guys.
The staffs, the aspect of the staffs explanations is great to me.
March 27, 2026
Reply from Sunnamusk London - Aldgate
Hello Grace,
We appreciate your positive feedback and are so glad to hear that you found our staff's explanations helpful and informative for you.
Best Wishes
The Sunnamusk Customer Care Team
Thank you Sunnah Musk for the amazing…
Thank you Sunnah Musk for the amazing experience that was provided at my recent visit by your team.
April 2, 2026
Reply from Sunnamusk London - Aldgate
Hello,
We're happy to hear that you had an amazing experience during your recent visit. Thank you for sharing your positive feedback with our team!
Best Wishes
The Sunnamusk Customer Care Team
This perfume is amazing 🤩🤩.
March 19, 2026
Reply from Sunnamusk London - Aldgate
Dear Jennifer
Thank you for your amazing feedback! We’re thrilled to hear you love the perfume — it’s fantastic to know it’s made such a great impression!
Kind Regards
The Sunnamusk Team
Great Experience
Really friendly staff at the Aldgate branch! The gift I purchased was really appreciated.
March 17, 2026
Reply from Sunnamusk London - Aldgate
Dear NY
Thank you for your lovely feedback. We’re delighted to hear you had a great experience with our friendly team at the Aldgate branch and that your gift was well received!
Kind Regards
The Sunnamusk Team
We visited Sunnamusk in Whitechapel to…
We visited Sunnamusk in Whitechapel to pick out Eid gifts for our parents and parent in-laws, and honestly, the experience was beautiful from start to finish. Asad greeted us so warmly and made us feel comfortable straight away.
He really took the time to listen to the kind of perfume notes we were looking for and carefully guided us through different options without rushing us at all. His knowledge, patience, and genuine care made the whole process feel special rather than overwhelming.
The customer service was brilliant, thoughtful, attentive, and personalised. It was our first time in Whitechapel, and thanks to Asad, it turned into such a lovely and memorable experience. We’ll definitely be coming back!
March 19, 2026
Unprompted review
Reply from Sunnamusk London - Aldgate
Dear Tanni
Thank you for your wonderful feedback. We’re delighted to hear your visit to our Whitechapel store was such a lovely and memorable experience. Asad will be thrilled to hear your kind words — we’re so pleased he made you feel comfortable and guided you through your choices!
Kind Regards
The Sunnamusk Team
Great experience in store
Great experience in store, wonderful fragrances. Very satisfied with my purchases.
March 4, 2026
Reply from Sunnamusk London - Aldgate
Hey!,
Thank you for your feedback. We’re delighted to hear you had a great in-store experience and are very satisfied with your purchases!
Kind Regards
The Sunnamusk Team
Extremely upset and disappointed…
I’m extremely upset and disappointed with the experience I had trying to exchange a gift I purchased for my wife in the Whitechapel branch.
I bought a gift set costing £83.30 as a present for her. Unfortunately, the scent simply wasn’t to her preference. The product was completely untouched, and I wasn’t asking for a refund, only a straightforward exchange for something she would actually like and use.
When we arrived at the store, I explained that I had the receipt with me. The staff didn’t seem interested in checking it and instead encouraged my wife to smell other perfumes. The employee then handed the item that needed to be returned to a colleague to sort out. We spent around 10–15 minutes choosing three items we were happy to exchange it for.
Only after we had picked the replacements did they check the receipt and tell us the system had flagged the purchase as being four days outside the return window. I understand that stores have policies, but the product was unused, we had the receipt, and we were not asking for money back, just a simple exchange.
What made the situation even more frustrating is that it’s currently Ramadan, and we had driven 45 minutes with our two year old son to come to the store.
Yes, I understand that it’s our responsibility to check the receipt and the return window, but sometimes things happen in life. A small gesture of understanding or flexibility would have made a big difference in this situation.
What was most disappointing was the complete lack of empathy or willingness to help. When I asked if I could speak to a manager, I was told the manager would say the same thing, and that was the end of the conversation. I find it hard to believe that a manager wouldn’t at least listen and consider showing a bit more compassion on this occasion.
Instead, we were left with £83.30 worth of perfume that my wife doesn’t even like. Situations like this are exactly where good customer service can turn someone into a loyal, returning customer. Unfortunately, this experience did the opposite.
March 10, 2026
Unprompted review
Reply from Sunnamusk London - Aldgate
Dear Najmul
We are very sorry to hear about your experience at our Whitechapel branch and completely understand your frustration. This is certainly not the level of service we aim to provide, and we sincerely apologise for the inconvenience caused, especially given your journey and that it was during Ramadan.
We appreciate your feedback regarding our return and exchange process. While store policies exist to ensure consistency, we understand that flexibility and empathy can make a big difference in situations like yours.
Please contact our customer care team with your purchase details so we can review this matter and find a satisfactory resolution. We truly value your feedback and would like the opportunity to restore your confidence in Sunnamusk.
Kind Regards
The Sunnamusk Team
Bukoor was👌🏼 please add a charity box…
Bukoor was👌🏼 please add a charity box to ur stores 🙏🏼
March 1, 2026
Reply from Sunnamusk London - Aldgate
Hey!
Thank you for your fantastic feedback. We’re delighted to hear you enjoyed Bukoor! We appreciate your suggestion about adding a charity box and will take it into consideration.
Kind Regards
The Sunnamusk Team
I had a great experience at the…
I had a great experience at the Whitechapel branch. I had a lot of questions and wanted to smell half of the scents in the store and the employees were very helpful and patient. In the end I ended up purchasing a gift set containing a perfume, oil and a candle. Will definitely return!
February 25, 2026
Reply from Sunnamusk London - Aldgate
Dear Nasra
Thank you for your fantastic feedback. We’re thrilled to hear you had a great experience at our Whitechapel branch and that our team were helpful and patient while you explored the scents. We’re delighted you enjoyed your gift set and look forward to welcoming you back soon!
Kind Regards
The Sunnamusk Team
Worst customer service!
Worst customer service!!
Please teach them some manners !! And don’t put grumpy people in the front desk which can kill your business
As Asian (Bengali) brother please show some respect at least as Brother.
For the month of holy Ramadan be humble and kind
Thanks
February 20, 2026
Hi visiting Sunna musk was a great…
Hi visiting Sunna musk was a great experience Asad was very helpful and had good knowledge of all thr products
February 27, 2026
Unprompted review
Reply from Sunnamusk London - Aldgate
Dear Fab
Thank you for your wonderful review. We’re pleased to hear that Asad made your visit a great experience and shared his product knowledge so helpfully. We look forward to welcoming you back again soon!
Kind Regards
The Sunnamusk Team
I have bought the Sunnamusk oils for a…
I have bought the Sunnamusk oils for a year or so. They are a thick oil and the smells are stunning but delicate. They last all day. The smell stays on your clothes. They are so worth the price.
February 2, 2026
Reply from Sunnamusk London - Aldgate
Dear Debbie
Thank you for your wonderful review. We’re thrilled to hear you’ve enjoyed our oils for a year and that their long-lasting, delicate scents continue to impress. Your support means a lot to us!
Kind Regards
The Sunnamusk Team
I’m happy with the level of customer…
I’m happy with the level of customer service I received
January 12, 2026
Reply from Sunnamusk London - Aldgate
Dear William
Thank you for your kind review. We’re very pleased to hear you were happy with the level of customer service you received and we look forward to serving you again.
Kind Regards
The Sunnamusk Team
Reply from Sunnamusk London - Aldgate
Hi Bella,
Thank you for your feedback! We’re thrilled that our team could provide helpful and kind service.
Kind regards,
The Sunnamusk Team
Soft Paradise Gift Set ,Really long…
Soft Paradise Gift Set ,Really long lasting, amazing fragrance , Wifey loves it, Top Quality !
December 29, 2025
Reply from Sunnamusk London - Aldgate
Hi Steven,
Thank you for your wonderful feedback! We’re thrilled that Soft Paradise was such a hit and that your wife loves it. We really appreciate your support and kind words about the quality.
Kind regards,
The Sunnamusk Team
Reply from Sunnamusk London - Aldgate
Hi Nyaradzo,
Thank you for your feedback — we appreciate you taking the time to share your experience. We hope to exceed your expectations next time.
Kind regards,
The Sunnamusk Team
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