Sunnamusk London - Aldgate Reviews 221

TrustScore 4 out of 5

4.2

2, 75 Whitechapel Road, Shadwell, E1 1DU London, GB


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Rated 5 out of 5 stars

We visited Sunnamusk in Whitechapel to pick out Eid gifts for our parents and parent in-laws, and honestly, the experience was beautiful from start to finish. Asad greeted us so warmly and made us... See more

Company replied

Rated 5 out of 5 stars

I had a great experience at the Whitechapel branch. I had a lot of questions and wanted to smell half of the scents in the store and the employees were very helpful and patient. In the end I ended up... See more

Company replied

Rated 2 out of 5 stars

Staff constantly trying to upsell and pressuring me to buy several perfumes when I only went in there to buy just 1 gift item. Kept making me smell like 10 different scents and trying to force me to b... See more

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Rated 5 out of 5 stars

Visited Sunnamusk Aldgate yesterday 9th January and was greeted by Asad and Hamza they were both really good and polite.. I went to buy Evanta which I did but ended up buying Blue eyes, golden dus... See more

Company replied


Company details

  1. Perfume Store
  2. Cosmetics and Perfumes Supplier
  3. Cosmetics Store

Written by the company

Sunnamusk is a British fragrance house adored for its elegant and captivating scents inspired by the beauty of Arabia, led by co-founder Kazi Abidur Rahman. The Sunnamusk journey started in 2009 from humble beginnings on the streets of East London, where five brothers settled into the bustling Whitechapel market bringing an Eastern-inspired aroma to the heart of London. An unwavering commitment to a philosophy of ‘Fragrance First’ propelled Sunnamusk from market stalls to Malls and stores quickly opened across the United Kingdom and eventually into Europe. Today the Sunnamusk portfolio of products has expanded beyond Eau de Parfums to include heavenly home fragrances, rich perfume oils infused with our signature scents and bespoke fragrances available across a network of 36 exclusive Sunnamusk branded stores and ecommerce sites in 5 countries. Kazi Abidur Rahman, co-founder and brand director, remains the driving force behind Sunnamusk. His passion for design, graphics and video along with an expert nose for beautifully-formulated fragrance, has helped transform Sunnamusk from a small bespoke brand to an instantly recognised label. Sunnamusk invites you to embark on an immersive fragrance journey that inspires and enchants, making the world a more beautiful place, one scent at a time.


Contact info

  • 2, 75 Whitechapel Road, Shadwell, E1 1DU, London, United Kingdom

4.2

Great

TrustScore 4 out of 5

221 reviews

5-star
4-star
3-star
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1-star

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Rated 5 out of 5 stars

We visited Sunnamusk in Whitechapel to…

We visited Sunnamusk in Whitechapel to pick out Eid gifts for our parents and parent in-laws, and honestly, the experience was beautiful from start to finish. Asad greeted us so warmly and made us feel comfortable straight away.

He really took the time to listen to the kind of perfume notes we were looking for and carefully guided us through different options without rushing us at all. His knowledge, patience, and genuine care made the whole process feel special rather than overwhelming.

The customer service was brilliant, thoughtful, attentive, and personalised. It was our first time in Whitechapel, and thanks to Asad, it turned into such a lovely and memorable experience. We’ll definitely be coming back!

March 19, 2026
Unprompted review
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Dear Tanni

Thank you for your wonderful feedback. We’re delighted to hear your visit to our Whitechapel store was such a lovely and memorable experience. Asad will be thrilled to hear your kind words — we’re so pleased he made you feel comfortable and guided you through your choices!

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Great experience in store

Great experience in store, wonderful fragrances. Very satisfied with my purchases.

March 4, 2026
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hey!,

Thank you for your feedback. We’re delighted to hear you had a great in-store experience and are very satisfied with your purchases!

Kind Regards
The Sunnamusk Team

Rated 1 out of 5 stars

Extremely upset and disappointed…

I’m extremely upset and disappointed with the experience I had trying to exchange a gift I purchased for my wife in the Whitechapel branch.

I bought a gift set costing £83.30 as a present for her. Unfortunately, the scent simply wasn’t to her preference. The product was completely untouched, and I wasn’t asking for a refund, only a straightforward exchange for something she would actually like and use.

When we arrived at the store, I explained that I had the receipt with me. The staff didn’t seem interested in checking it and instead encouraged my wife to smell other perfumes. The employee then handed the item that needed to be returned to a colleague to sort out. We spent around 10–15 minutes choosing three items we were happy to exchange it for.

Only after we had picked the replacements did they check the receipt and tell us the system had flagged the purchase as being four days outside the return window. I understand that stores have policies, but the product was unused, we had the receipt, and we were not asking for money back, just a simple exchange.

What made the situation even more frustrating is that it’s currently Ramadan, and we had driven 45 minutes with our two year old son to come to the store.

Yes, I understand that it’s our responsibility to check the receipt and the return window, but sometimes things happen in life. A small gesture of understanding or flexibility would have made a big difference in this situation.

What was most disappointing was the complete lack of empathy or willingness to help. When I asked if I could speak to a manager, I was told the manager would say the same thing, and that was the end of the conversation. I find it hard to believe that a manager wouldn’t at least listen and consider showing a bit more compassion on this occasion.

Instead, we were left with £83.30 worth of perfume that my wife doesn’t even like. Situations like this are exactly where good customer service can turn someone into a loyal, returning customer. Unfortunately, this experience did the opposite.

March 10, 2026
Unprompted review
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Dear Najmul

We are very sorry to hear about your experience at our Whitechapel branch and completely understand your frustration. This is certainly not the level of service we aim to provide, and we sincerely apologise for the inconvenience caused, especially given your journey and that it was during Ramadan.

We appreciate your feedback regarding our return and exchange process. While store policies exist to ensure consistency, we understand that flexibility and empathy can make a big difference in situations like yours.

Please contact our customer care team with your purchase details so we can review this matter and find a satisfactory resolution. We truly value your feedback and would like the opportunity to restore your confidence in Sunnamusk.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Bukoor was👌🏼 please add a charity box…

Bukoor was👌🏼 please add a charity box to ur stores 🙏🏼

March 1, 2026
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hey!

Thank you for your fantastic feedback. We’re delighted to hear you enjoyed Bukoor! We appreciate your suggestion about adding a charity box and will take it into consideration.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

I had a great experience at the…

I had a great experience at the Whitechapel branch. I had a lot of questions and wanted to smell half of the scents in the store and the employees were very helpful and patient. In the end I ended up purchasing a gift set containing a perfume, oil and a candle. Will definitely return!

February 25, 2026
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Reply from Sunnamusk London - Aldgate

Dear Nasra

Thank you for your fantastic feedback. We’re thrilled to hear you had a great experience at our Whitechapel branch and that our team were helpful and patient while you explored the scents. We’re delighted you enjoyed your gift set and look forward to welcoming you back soon!

Kind Regards
The Sunnamusk Team

Rated 1 out of 5 stars

Worst customer service!

Worst customer service!!

Please teach them some manners !! And don’t put grumpy people in the front desk which can kill your business

As Asian (Bengali) brother please show some respect at least as Brother.

For the month of holy Ramadan be humble and kind

Thanks

February 20, 2026
Rated 5 out of 5 stars

Hi visiting Sunna musk was a great…

Hi visiting Sunna musk was a great experience Asad was very helpful and had good knowledge of all thr products

February 27, 2026
Unprompted review
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Dear Fab

Thank you for your wonderful review. We’re pleased to hear that Asad made your visit a great experience and shared his product knowledge so helpfully. We look forward to welcoming you back again soon!

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

I have bought the Sunnamusk oils for a…

I have bought the Sunnamusk oils for a year or so. They are a thick oil and the smells are stunning but delicate. They last all day. The smell stays on your clothes. They are so worth the price.

February 2, 2026
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Reply from Sunnamusk London - Aldgate

Dear Debbie

Thank you for your wonderful review. We’re thrilled to hear you’ve enjoyed our oils for a year and that their long-lasting, delicate scents continue to impress. Your support means a lot to us!

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

I’m happy with the level of customer…

I’m happy with the level of customer service I received

January 12, 2026
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Dear William

Thank you for your kind review. We’re very pleased to hear you were happy with the level of customer service you received and we look forward to serving you again.

Kind Regards
The Sunnamusk Team

Rated 5 out of 5 stars

Lovely shop

Very helpful and kind staff.

January 11, 2026
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Bella,

Thank you for your feedback! We’re thrilled that our team could provide helpful and kind service.

Kind regards,
The Sunnamusk Team

Rated 5 out of 5 stars

Soft Paradise Gift Set ,Really long…

Soft Paradise Gift Set ,Really long lasting, amazing fragrance , Wifey loves it, Top Quality !

December 29, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Steven,

Thank you for your wonderful feedback! We’re thrilled that Soft Paradise was such a hit and that your wife loves it. We really appreciate your support and kind words about the quality.

Kind regards,
The Sunnamusk Team

Rated 4 out of 5 stars

It’s ok thank u

It’s ok thank u

December 29, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Nyaradzo,

Thank you for your feedback — we appreciate you taking the time to share your experience. We hope to exceed your expectations next time.

Kind regards,
The Sunnamusk Team

Rated 5 out of 5 stars

Everyone always asks what im wearing 💯

Great website,always on time for delivery and offer additional discount for happy returning customer's.
Delivered and smelling amazing.
Have a good few bottles on display in my downstairs steam room which friends always comment on.

December 10, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Douglas Szafranek,

We're happy to hear that you consistently receive timely deliveries and appreciate the discounts for returning customers. It's wonderful that our products enhance your steam room and impress your friends. Thank you for your positive feedback!

Best Wishes
The Sunnamusk Customer Care Team

Rated 5 out of 5 stars

Great to deal with and lovely perfumes…

Great to deal with and lovely perfumes and oils

December 12, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Duncan Madden,

We're happy to hear that you had a great experience with us and that you find our perfumes and oils lovely. Thank you for your positive feedback!

Best Wishes
The Sunnamusk Customer Care Team

Rated 5 out of 5 stars

I like the customer service they are…

I like the customer service they are extremely helpful in helping you decide your go to fragrances.

December 5, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Claire,

We’re delighted our team could help you find your go-to fragrances. Thank you for your review!

Kind regards,
The Sunnamusk Customer Care Team

Rated 1 out of 5 stars

Listen to everyone complaining about…

Listen to everyone complaining about the poor customer experience. If you want to refund a sealed unopened product their return process is quite frankly a joke. They are completely breaching consumer law. Apparently you must wait for them to send you a return label which it doesn’t state anywhere in their returns policy and as a result they will reject your return. Sales might be slow but that doesn’t give you a right to decline valid returns.

In response to your reply -

Your policy actually says:

Please send your items to:
Sunnamusk London
Unit 5 Manchester Way
Heathway Industrial Estate
Dagenham
Essex
RM10 8PN
Returns, exchanges and replacements are processed as soon as we receive your items. We strongly advise that you obtain a proof of postage receipt when sending your item back to us. We are not able to reimburse the cost of postage paid to send the goods back to us.

There’s no mention of you providing a pre paid label it says you’ll not reimburse the cost of postage paid to send the goods back to us quite clearly indicating the opposite to providing a label. I also provided you with the tracking number - so there wasn’t a single valid reason to refuse my return and send it back to my address. Extremely poor experience and certainly wouldn’t shop from you again.

December 4, 2025
Unprompted review
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Henna,

Thank you for taking the time to share your feedback, and we’re sorry to hear about your experience. We completely understand how important a smooth returns process is.

To clarify, for all sealed and unopened products, we do accept returns — customers simply need to contact us so we can issue a prepaid return label. This step is required so we can ensure the return is tracked, received correctly, and processed without delays.

We’re continuously reviewing our policies and your comments have been shared with the relevant team so we can improve clarity and customer experience going forward.

If you still need assistance with a return, please reach out to our Customer Care team and we’ll be more than happy to help.

Kind regards,
The Sunnamusk Team

Rated 5 out of 5 stars

Amazing customer service extremely…

Amazing customer service extremely helpful and very fast delivery value for money

November 14, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Karashma,

Thank you for your lovely review! We’re so happy you received amazing customer service and fast delivery.

Kind regards,
Sunnamusk Customer Care Team

Rated 5 out of 5 stars

Lovely people

Both gentlemen working there were so helpful and friendly.
I bought my favourite Golden Dust original one ( it's been my perfume for about 11 years).
Thank you so much

November 13, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Katrina,

Thank you for your kind words! We’re delighted to hear our team took great care of you and that Golden Dust has been your signature scent for 11 years — that means so much to us.

Kind Regards,
The Sunnamusk Customer Care Team

Rated 5 out of 5 stars

Price are reasonable

Perfume Shop Location is good. Stuffs behaviour are good. Price are reasonable.

November 7, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi A B,

Thank you for your kind review! We’re pleased to hear you enjoyed our store location, staff service, and reasonable prices.

Kind Regards,
The Sunnamusk Customer Care Team

Rated 5 out of 5 stars

Friendly service !

October 30, 2025
Sunnamusk London - Aldgate logo

Reply from Sunnamusk London - Aldgate

Hi Aaryan,

Thank you for your kind words! We’re so glad you enjoyed our friendly service and appreciate your support.

Kind Regards,
The Sunnamusk Customer Care Team

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