Bought a 5.7ct lab diamond 9ct yellow gold tennis bracelet through their shop and the quality is great. My wife is very pleased with it. It’s good value and Sunshine diamonds have kept me updated thro... See more
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Review summary
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What people talk about most
Reviews shaping this summary
This is our third purchase from Sunshine Diamonds. We recently bought two bracelets and have just added a pair of diamond earrings. The design is stunning, the sparkle is incredible, and the go... See more
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Absolutely fantastic company! You will not find better value or better quality anywhere else for the crazy prices they sell at. Make sure you understand that delivery may take 2 to 3 weeks, but it's w... See more
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I would give this company 10 stars if i could!!! Absolutely amazing customer service and product of course! We found a dream wedding ring in this store , searching between Ireland and UK , ring size w... See more
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Company details
Written by the company
Sunshine Diamonds Luxury You Deserve, Trust Delivered At Sunshine Diamonds, we offer an exquisite selection of fine jewellery, specializing in natural and lab-grown diamonds. Our collections feature beautifully crafted rings, bracelets, necklaces, earrings, and more, designed to suit every style and occasion. As a trusted online jewellery retailer, we are committed to providing exceptional quality, ethical sourcing, and competitive pricing, ensuring that every piece reflects luxury and value. Whether you're looking for a timeless engagement ring, a meaningful gift, or an everyday statement piece, we bring brilliance and craftsmanship to every design. Why Shop with Us? ✔️ Specialists in diamond jewelry ✔️ Fine jewellery for every occasion ✔️ Ethically sourced materials & expert craftsmanship ✔️ Hassle-free returns & secure transactions ✔️ Fast & reliable delivery Discover the perfect piece at www.sunshinediamonds.com – where elegance meets excellence.
Contact info
Suite 1, Rear Ground Floor, 35 Greville St,, EC1N 8TB, London, United Kingdom
- 00447872022311
- sales@sunshinediamonds.com
- sunshinediamonds.com
4.9
Excellent
404 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 50% of negative reviews
Typically takes over 1 month to reply
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Absolutely fantastic customer service
Absolutely fantastic customer service. The ring is beautiful, good price, Fast delivery. Would definitely shop here again, 5*** all round x
January 16, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Jodi! Beautiful ring, fair pricing, and fast delivery — that’s the Sunshine Diamonds promise 😊
We really appreciate the 5-star support.
— Mr LR | Sunshine Diamonds
Fantastic
Delivery was faster than expected. The ring is beautiful, and good quality. We are both highly delighted with the service from start to finish and would recommed to family and friends.
Veronica
January 16, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Veronica. We’re pleased the ring arrived sooner than expected — surprises like that are always welcome 😄
We truly appreciate your recommendation to friends and family.
— Mr LR | Sunshine Diamonds
Excellent value and speed
A truly stunning ring at such a good price. Service was amazing and delivered 11 days ahead of the original target date. Couldnt be happier. Thank you
January 3, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, George. Delivering early is one of our favourite things to do — especially when it brings a smile.
Enjoy your stunning ring, and thank you for trusting Sunshine Diamonds.
— Mr LR | Sunshine Diamonds
This company i have ever worked with…
This company was so helpful and was great at getting back to me with answers to my inquiries.my repear was back to me within 2 weeks. I would recommend Sunshine diamonds to all my friends and family .
January 15, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Edgar. We’re glad we could resolve your repair quickly and keep communication clear throughout.
Recommendations to friends and family mean a great deal to us.
— Mr LR | Sunshine Diamonds
Gorgeous ring
Communication was amazing, arrived before anticipated which was a bonus. Ring is beautiful, just as pictured. Fabulous company x
January 14, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Jordan. We’re delighted the ring arrived early and matched your expectations exactly.
It’s been a pleasure assisting you.
— Mr LR | Sunshine Diamonds
Liars and Possible Scam
Do not use this firm. We purchased a diamond bracelet. When we received the item, it was the wrong size. When we finally obtained the correct size bracelet, they promised to send me the correct valuation and authenticity documents. They have lied on a number of occasions stating they have sent the documents, but they have never been sent. I’m now having the bracket checked out by an independent jeweller because they acting suspicious. If I find out this is not genuine, I will be getting the police involved. THEY ARE NOTHING BUT SHOCKING.
December 12, 2025
Unprompted review
Good reliability
I was impressed with this company because it kept me updated at all times telling me exactly what was happening and when, also very pleased with my purchase.
January 8, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Christine. Clear updates and honest timelines are something we take seriously.
We’re pleased you’re happy with your purchase.
— Mr LR | Sunshine Diamonds
Communication was fantastic
Communication was fantastic, kept fully informed at all stages. My ring is exactly as I pictured and I am so pleased. Will definitely be buying again
January 12, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Christine. Communication is just as important as the jewellery itself — glad we delivered on both.
We look forward to welcoming you back again.
— Mr LR | Sunshine Diamonds
What more can be said sunshine diamonds…
What more can be said sunshine diamonds is a truly amazing store with every option available
January 12, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Mr Gracey. Sometimes fewer words say it all — and we truly appreciate your support.
— Mr LR | Sunshine Diamonds
An absolutely stunning piece of…
An absolutely stunning piece of jewellery that makes a subtle statement with style and beauty.
January 6, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Jo. We love jewellery that makes a subtle statement — timeless and elegant.
We’re pleased you enjoyed your piece.
— Mr LR | Sunshine Diamonds
Excellent lab diamond rings the choice…
Excellent lab diamond rings the choice is fantastic I choose a beautiful dress ring they cannot be beaten on value for money I'm already looking for another ring. Excellent communication and customer service I highly recommend buying from from this company
January 12, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Tracey. Value, quality, and choice are exactly what we aim to deliver.
We’ll be ready when you pick your next ring 😉
— Mr LR | Sunshine Diamonds
I am very happy with my ring it’s…
I am very happy with my ring it’s beautiful, the whole experience was brilliant I didn’t have to wait a long time for delivery. Will definitely order again
January 12, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you, Helen. We’re glad the entire experience was smooth from start to finish.
Enjoy your beautiful ring, and we hope to assist you again soon.
— Mr LR | Sunshine Diamonds
Scam? Unidentified metal
Scam?
I bought an engagement ring from here. initially everything seemed fine, it took around a month to come but on arrival I realised that the ring was not genuine 9ct gold, I took a straight to my local jeweller who checked it and realised there was not even hallmark, the item was costume jewellery!
I checked my bank statement and they had set up a direct debit to come out of my bank the following month too for the same amount that I had paid!!
I asked to return the ring obviously as this was not what I paid £300 for, they said that was absolutely fine, I paid for shipping back to the company and then the ring was sent back to me and Hallmark stamped? I wasn’t sure if they had to change that or not so I took it back to the jewel again who explained to me that it was still the same ring they had just stamped it, at this point the ‘gold’ coating was coming off anyway.
After contacting the company again, I received WhatsApp messages that were completely spelt wrong, the grammar was completely incorrect and didn’t seem professional in the slightest.
Luckily, I was refunded for the item - but on further inspection I noticed they have several stores all trading under different names but all to the same address, I’m assuming they are dropped shipping cheap items from abroad? This could explain the delay in delivery!
December 17, 2025
Unprompted review
Reply from Sunshinediamonds
Dear Customer,
We're very sorry to read about your experience, as it does not reflect the standards we work hard to maintain at Sunshine Diamonds.
We take the authenticity of our jewellery extremely seriously. Every 9ct gold item we sell is manufactured using genuine precious metal and is hallmarked in accordance with UK hallmarking regulations before being supplied to our customers. We would never intentionally supply costume jewellery in place of solid gold.
We're also concerned by your comments regarding a direct debit. Sunshine Diamonds does not operate subscription services or recurring payment plans that automatically create direct debits for customers purchasing jewellery. If an unexpected payment appeared on your bank statement, we would have welcomed the opportunity to investigate it with you.
We're pleased that your refund was processed promptly, as customer satisfaction is always our priority. However, some of the information in your review does not match our normal business processes, which is why we'd genuinely appreciate the opportunity to review your order in detail.
Regarding our customer support, we apologise if any of our messages did not meet your expectations. During our busiest periods, our team communicates with customers across multiple channels, and we continually review our service to ensure it remains professional and helpful.
If you're willing, please contact us directly with your order number so we can fully investigate your concerns. We value all feedback and remain committed to providing high-quality diamond jewellery, engagement rings, and customer service that our customers can trust.
Kind regards,
The Sunshine Diamonds Team
Just received our latest purchase
Just received our latest purchase, ring and earrings, they look absolutely stunning
January 10, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you for coming back to us. We’re delighted you’re enjoying both the ring and earrings — loyalty like this means everything.
— Mr LR | Sunshine Diamonds
Beautiful ring
Beautiful ring and excellent quality! Very happy with my purchase.
January 9, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you Xhulio, we really appreciate your kind words. We’re glad you’re happy with the quality — every piece is crafted in-house by our Hatton Garden team using certified diamonds and hallmarked gold. Enjoy wearing it.
– Mr LR
Ring came today it is beautiful such…
Ring came today it is beautiful such quality and a great service thank you so much
January 7, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you Peter, great to hear the ring arrived safely and that you’re happy with both the quality and service. Always lovely feedback to receive.
– Mr LR
Reply from Sunshinediamonds
Thank you Sheridan! Short and sweet — just like good jewellery 😉 We really appreciate your support.
– Mr LR
Diamond Tennis Bracelet
The bracelet is beautiful, exactly as described.
Website provided plenty of choice, prompt delivery, came in a lovely light up gift box with certificate of authenticity.
Would definitely shop her again and thoroughly recommend.
January 1, 2026
Unprompted review
Reply from Sunshinediamonds
Thank you Amanda for such a lovely review. We’re pleased the bracelet matched your expectations and that everything arrived promptly. As an independent Hatton Garden manufacturer and NAJ member, attention to detail is very important to us.
– Mr LR
It was quick and easy to order and the…
It was quick and easy to order and the product was everything I'd hoped it would be.
December 7, 2025
Unprompted review
Reply from Sunshinediamonds
Thank you Peter, glad the process was smooth and that the piece was exactly what you hoped for. Enjoy wearing it.
– Mr LR
Outstanding service
I contacted this company very last minute.
From the moment I contacted them, the level of service I received was absolutely outstanding.
Constant updates and my purchase delivered to my door within 24hrs.
Their knowledge and expertise certainly shines through! ( no pun intended )
I very highly recommend Sunshine Diamonds and would not hesitate to use them again.
High quality products at great prices with outstanding customer service. Well done to all your staff members and thank you from a very satisfied customer 👌😊
December 23, 2025
Unprompted review
Reply from Sunshinediamonds
Thank you Gavin — that really means a lot to the whole team. We’re glad we could help at short notice and get everything to you on time. Knowledge, service and quality are what we stand for here in Hatton Garden.
– Mr LR
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