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Review summary

Created with AI, based on recent reviews

Evaluating 213 reviews, most reviewers were somewhat happy with their experience overall. Many visitors frequently praise the extremely friendly and knowledgeable staff members across different store locations who constantly go above and beyond to assist people with personal recommendations and professional beauty treatments. Local shoppers deeply appreciate receiving helpful guidance when selecting various items and conveniently navigating attractive in-store promotions. Some reviewers were not happy with online ordering processes and overall customer support communication responses. Customers experienced significant difficulties when trying to resolve delivery issues through digital channels and online communication lines. Additionally, a few patrons reported frustrating encounters regarding strict store policies and specific product usage problems.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and professional across many store locations. Reviewers... See more

Product

Clients share ambiguous opinions on product experiences, highlighting both helpful guidance and notable... See more

Service

Reviewers mention positive feedback about service, highlighting helpful and knowledgeable staff across... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying dramatically across... See more

Order

Customers consistently note negative experiences with order processes, frequently citing unexpected... See more

Reviews shaping this summary

Rated 3 out of 5 stars

Livingston store. Bought 8 items yesterday, 3 of which were on 3 for 2 offer. Didn't appreciate it wasnt mix and match over makes. Not pointed out at till point. Returned today to discuss at the a... See more

Rated 5 out of 5 stars

My wife lost her health &beauty card, website was not helpful at all,you have to use web chat which was a waste of time. We went into the Sittingbourne shop today explained the situation, Zara and Sad... See more

Rated 5 out of 5 stars

I had such a great experience at the Superdrug in Westfield White City thanks to Christine. She was genuinely kind, attentive and incredibly knowledgeable about the products I needed. Instead of rushi... See more

Rated 5 out of 5 stars

Visited the St James street store yesterday which was tidy & clean & fairly busy. I was greeted by Tony who was very helpful with sorting me out the type of body moisturiser I was looking for &... See more


Company details

  1. Fitness and Nutrition Service
  2. Vitamin and Supplements Store

Information provided by various external sources

Superdrug Stores PLC is a health and beauty retailer in the United Kingdom, and the second largest behind Boots UK.


Contact info

3.6

Average

TrustScore 3.5 out of 5

2K reviews

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No history of asking for reviews

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3.6

All reviews

(1,541)

203 reviews in the last 12 months

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Rated 1 out of 5 stars

There delivery service is pretty…

There delivery service is pretty useless. For some reason they are saying my order was cancelled due to a system error, which I find very bizarre if this is the case why not inform the customer. I have a feeling there free mascara with the products I chose had sold out. So I was left waiting for a delivery over a week until I emailed them asking where my order was. I will save myself the mither in future and just order of Amazon that you do get the next day and for cheaper

July 11, 2026
Unprompted review
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Rated 1 out of 5 stars

Customer service rubbish..

Online discount didn’t work, customer service utterly useless, after 4 emails promised a refund never got it. No email follow up after request on update! Welcome to online shopping in Britain these days, probably won’t do an inline order again.

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

visited Superdrugs at Gallions reach on…

visited Superdrugs at Gallions reach on the 17th of July 2026.we were greeted by Sam who was very friendly and greeted us with great respect and guided us to the products we were looking for.

Also a big thanks to the store Manager who took time out to speak to us and made us feel very welcome
Thank you Guys keep up the good work

July 17, 2026
Unprompted review
Rated 4 out of 5 stars

Great but terrible !!

My overall experience was not a positive one, but I have to say that I was pleased with the way Superdrug handled it. My first order wasn't delivered by the courier (Evri) and was deemed 'lost in transit' apparently. Having contacted Superdrug, a replacement was sent promptly for next day delivery. Unfortunately Evri failed yet again. Superdrug, on my instruction, cancelled and refunded the order. Was quoted 3-5 days for my refund, but it was in my account the same day I requested a refund. Superdrug have been great, but they seriously need to rethink their choice of courier. I will not order again until this has been altered.

July 8, 2026
Unprompted review
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Rated 5 out of 5 stars

I had a fantastic experience at the…

I had a fantastic experience at the Superdrug store in Stockton-on-Tees. I know almost nothing about makeup, so I was feeling quite lost, but Kelsey, the Assistant Manager, was incredibly kind, patient, and professional.

She took the time to explain everything clearly, answered all of my questions without making me feel embarrassed, and helped me choose the right products for what I needed. Her friendly attitude and excellent customer service really made my day.

It’s rare to come across someone who genuinely enjoys helping customers, and Kelsey is a real credit to Superdrug. Thank you so much for your kindness and outstanding service—I really appreciate it and will definitely be coming back!

July 7, 2026
Unprompted review
Rated 5 out of 5 stars

Trowbridge 483 473

Trowbridge 483 473 ?
Went to the store to pick up some concealer and I was met with this really lovely blonde girl on the makeup aisle, I believe her name was sollie and she recommended loads of wonderful products and advice on sun protection, I’ve been tested the products over the past few weeks and wow! I only went in for a concealer and left with 4 fab products! I hope this gets back to her as I’d love for her to know that she really made such a lovely impression and it was so nice to have a knowledgeable young lady help and will definitely be coming back soon to see her for a matching foundation! She even said she’d help me find a new summer fragrance so Trowbridge/sollie I will be coming back to visit very soon!

May 31, 2026
Unprompted review
Rated 5 out of 5 stars

Helpful Staff in Superdrug in Thame

Superdrug in Thame. I don't often go into Superdrug, but for a few reasons I've been in three times this week and I've noticed the same women working there who has been incredibly helpful every time. Shout out to Sam (Samantha) at the Thame Superdrug who is always very polite and goes out of her way to make sure I get what I've come in for!

July 3, 2026
Unprompted review
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Rated 1 out of 5 stars

Rating: 1 out of 5 Stars Title: Hostile Environment, Institutional Profiling, and Appalling Management.Title: Systemic Profiling: Customers Treated as Suspects by Default

Title: Hostile Environment, Institutional Profiling, and Appalling Management

I recently visited this branch with my family, spent nearly £100, and had an incredibly hostile and uncomfortable shopping experience from the moment we walked through the doors.

Rather than basic customer service, we experienced immediate, unprovoked suspicion. A staff member named Kulpinder approached my daughter in a highly aggressive and rude manner while she was simply browsing. As we moved through the store, we were continuously shadowed and stared down by staff, treating a family shopping trip like a security threat. When my wife accidentally opened a product, the Store Manager rudely snapped at her rather than offering standard, polite assistance.

When we reached the till, there was no greeting, no "hello," and no basic courtesy—just a blunt demand asking if we had a bag. The contrast in treatment was glaring; we watched Kulpinder laughing and joking warmly with another customer, making the institutional profiling and selective hostility against my family undeniable.

To make matters worse, we discovered one of the items we purchased was actually used. When I approached the Store Manager to complain about the hostile environment and the contaminated product, he offered zero apologies and dismissively blamed his staff's behavior on "the weather." He then made the exchange process unnecessarily difficult, forcing us to buy a replacement product for £38 instead of simply rectifying their error on a 3-for-2 offer.
The management here is failing on every level of retail compliance, consumer rights, and basic human dignity. If you expect to be treated with respect, decency, and without automatic bias, avoid this specific branch. Title: Systemic Profiling: Customers Treated as Suspects by Default
Superdrug’s Head Office (specifically Honey) has reached out to me regarding my recent complaints about their Slough branches, and I have made my position absolutely clear: I am not looking for refunds, vouchers, or money. I am writing this to expose a deeply disturbing, systemic culture of profiling operating across these stores.
Today at the Farnham Road branch, I experienced this toxic culture first-hand. While a polite female staff member was kindly helping me locate a product, a male staff member of Indian origin, carrying a radio, approached with an aggressive, stern demeanour and demanded of his colleague, "What does he want?"
As I browsed, this same staff member physically bent down to shadow me and watch my every move. When I left, he continued to stare me down with a completely hostile, unsmiling attitude.
The core issue at Superdrug is that their local management culture dictates that honest people are profiled and treated as criminal suspects the moment they walk through the doors, right up until they reach the till to prove their innocence. The experience between entering the store and paying is humiliating, stressful, and entirely unacceptable.
This is an institutional failure that Superdrug's executive team needs to address immediately.

June 27, 2026
Unprompted review
Rated 5 out of 5 stars

Olivia and Shona

I would like to commend the excellent service provided to me by Olivia and Shona in the Largs branch of Superdrug. I needed an adaptor for foreign travel and there were none on the shelves. These very efficient young ladies searched the store for some time to locate one successfully. My thanks to both of them.

June 17, 2026
Unprompted review
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Rated 1 out of 5 stars

Late/missing delivery

Order with next day delivery. And two days later, I still have not received it. They use Evri which shows the parcel is out for delivery two days in a roll without any delivery attempt. It is a ready to drink shake order, I am not sure if I can return it when it finally arrives. I want to cancel the order now as I already get it elsewhere. Trying to reach CS on Facebook message, not very productive so far.

June 12, 2026
Unprompted review
Rated 5 out of 5 stars

I went along to Superdrug on the Strand…

I went along to Superdrug on the Strand and had my eyebrows, top lip and chin threaded by Janki.
She was polite, thorough and professional.
She told me that I could have all 3 of the above done for a £19 bundle which I hadn’t been told before and introduced me to ‘brow fx’ a brow defining pencil which is great for my eyebrows as they grow unevenly.
She was fabulous.

June 13, 2026
Unprompted review
Rated 5 out of 5 stars

I often visit Superdrug Winchester to…

I often visit Superdrug Winchester to have my eyebrows tidied
up as it’s convenient and I don’t need to book an appointment. The ladies at the brow bar are very sweet and accommodating. They always do a good job and I think their prices are great value compared to other places in Winchester. Today it was the turn of Twinkle who did a good job
tidying up my eyebrows.

June 12, 2026
Unprompted review
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Rated 5 out of 5 stars

Fantastic Birthday Treat from Sim

I went to the Trafford Centre this week and as it was my birthday i thought i'd treat myself and get my nails shaped and painted. I called into the superdrug store on the off chance that they could fit me in and i was lucky. Sim helped me choose what type of gel nail i was looking for and helped me choose what shape to file my nails into and i chose a beautiful red colour to match my skin tone. I would never have chosen such a bold colour by myself but i'm glad i let Sim guide me. My nails are absolutely beautiful and i am so pleased and will go back to Sim again to have them done as a treat again in the future. Sim was so lovely and knowledgeable and is an absolute asset to the Trafford Ce rntre store team. I even got a cheeky little hand massage as a birthday treat too. I left feeling great. Thank you Sim. X

June 4, 2026
Unprompted review
Rated 5 out of 5 stars

Well I just had to leave a 5* review…

Well I just had to leave a 5* review after speaking to & getting lash advice from Beth in Derby into Superdrug today! She’s was so bubbly, friendly & helping me with some lash extensions & advice. Recommend her 100% & a credit to Superdrug!

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

Testosterone finger prick blood test

Testosterone finger prick blood test.
I would like to express my disappointment, as I followed the collection instructions carefully and went to considerable effort to provide the sample. The amount of blood required for the finger-prick test was extremely difficult to obtain. Despite using four separate fingers, dealing with repeated clotting and bruising, and eventually filling the collection tube to the required level, the sample has still been deemed unusable.

Given the challenges involved in collecting such a large volume of blood via finger prick, I would be grateful if you could advise what may have caused the haemolysis and whether this is a common issue with this product.

Hot shower, exercised , 3 large glasses of water but absolutely no chance of filling such a large tube.
Tried again with a new test but decided to save my last finger from bruising as I nee trying to fill the tube again was probably going to result in the same outcome.

I would like to save £55 to anyone who is considering this test. Unless you bleed profusely this isn’t the test for you.

June 1, 2026
Unprompted review

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