Good product and looks like how it was advertised, just the price is quite high for stickers but then these were better priced than other companies. So far so good, need to be washed a lot to see what... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
These are the best labels you can ever get. They're super durable and last forever—perfect for everything (uniforms, pencil cases, water bottles). I've been buying them for years. When production stop... See more
We enjoyed our experience, I let my little do all the choosing, she was delighted with what she chose and said they were perfect! We've used them on her school wellies, bags,uniform, and headphones.... See more
The best stick on labels I’ve ever tried, stay on after multiple washes in the machine and even withstand the tumble dryer. I always attach them to wash labels. They also stay on pots/lunch boxes etc... See more
Company details
Written by the company
Super Labels - UK's Trusted Provider of Durable Name Labels. Super Labels delivers smart and durable labelling solutions to families across the United Kingdom. We've established ourselves as a reliable supplier of quality name labels, photo name labels, mini labels, iron-on labels, wall stickers, and ID products. Name Labels That Last Our self-adhesive name labels and photo name labels stand out for their exceptional quality and durability. They withstand washing machines (60°C), dishwashers, microwaves, and freezers without losing adhesion or readability. All labels attach easily with no ironing or sewing required. Perfect for Schools and Nurseries Our photo name labels, displaying both name and picture, are particularly popular in nurseries and primary schools where young children can easily recognise their belongings. This significantly reduces the risk of lost clothing and equipment during busy school days. MY ID - Safety on the Go MY ID wristbands provide extra security when children are on trips, travels, or in crowded places. The wristband is made of soft, adjustable silicone with a waterproof aluminium capsule containing laser-engraved contact information. At Super Labels, we prioritise both product quality and customer service. We offer fast delivery from our UK warehouse, and all products are designed for long-lasting use in British daily life. Visit www.superlabels.co.uk to explore our complete range of name labels, children's labels, stickers, and ID products.
Contact info
128 Aldersgate Street, EC1A 4AE, London, United Kingdom
- post@superlabels.co.uk
- superlabels.co.uk
4.1
Great
894 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Advertisement
Never received my order
Never received my order. On my second email nobody boderd even to answer. No refund! Definitely not happy customer.
September 1, 2025
Unprompted review
Reply from Super Labels
Hi Veronika,
Thank you for your purchase and apologies that the labels didn't reach you.
Following up on our emails to you from 14-Sep (where we initiated re-posting of your order on the 15-Sep) and latest yesterday the 29-Sep, we will of course arrange a refund.
Best wishes
Henrik / Superlabels
I HATE being bombarded constantly to…
I HATE being bombarded constantly to review this, review that. I have got more important things to concern myself with on a daily basis without you and other companies pestering me.
So STOP ASKING ME
TAKE ME OFF YOUR LIST.
You will not receive another order from me
September 7, 2025
Last one or two washes at best
Unfortunately they do not stay on clothing for long. I think they where on for maybe one or two washes. They stickers themselves are great and you can have any picture you choose which other companies don't offer. But unfortunately they do not do the job I bought them for so wasted my money.
September 26, 2025
Unprompted review
Doesn’t last one wash.
I have tried to contact them via email and Facebook messenger and no reply.
The labels a lovely however they don’t stick on for more then one wash, my sons labels are coming off and I found one of my daughters labels in the dryer.
Says if you have a problem to contact them and they will either send a replacement or refund but the phone number they provide doesn’t work and no reply to my email.
Gemma
September 26, 2025
Unprompted review
Reply from Super Labels
Hi Gemma,
Thank you for your purchase and apologies that you have experience that the labels are not staying on.
I can see that we corresponded regularly via FB since the 25th Sep and we suggested that we send you new labels, which almost always solves the problem. You preferred a refund which has been arranged.
Best wishes,
Henrik / Superlabels
Advertisement
Come off in the wash
Really lovely labels. Bought them because there was a discount and free delivery. Unfortunately they do not stay on clothing and I keep finding them in the dryer and washing machine. Won’t be buying again.
September 12, 2025
Lovely looking labels, disappointing performance.
Lovely looking labels, love the fact you can put your own picture on but the adhesive is not great.....hardly any withstood the washing machine more than 2 washes and most came off in the first wash. I usually buy the equivalent product from mynametags which stay on for the whole school year no matter how many washes and I think I will go back to these from now on.
September 23, 2025
Unprompted review
Amazing quality I will definitely be…
Amazing quality I will definitely be ordering again and recommending you to family and friends
September 10, 2025
Advertisement
Kazza
My grand daughters name on the iron on label was very small font and it was difficult to read - and the labels were very difficult to get off the backing to iron on
September 7, 2025
easy to apply
Really good value, easy to apply and has lasted so far on clothes and tupperware - though have only had a couple of weeks.
September 6, 2025
Don’t buy
am writing to formally raise a complaint regarding Super Labels. I placed an order (No. 4595816) on 5th September, but the goods have not been delivered to date.
Furthermore, the company does not provide a functioning contact number, and all attempts to reach them via email have been unsuccessful. This lack of communication and failure to deliver the purchased items constitutes a breach of consumer rights.
I therefore request immediate clarification regarding the status of my order and either prompt delivery of the goods or a full refund. Should this matter remain unresolved, I will have no alternative but to escalate the complaint to the relevant consumer protection authorities.
September 5, 2025
Unprompted review
Reply from Super Labels
Hi Eliana,
Thank you for your purchase.
Following to my email from yesterday, we posted the labels to you on 12-Sep by Royal Mail 1st class, so they should have reached you by now.
Please confirm your delivery address by responding to my email, and we will post new labels to you. Thank you again.
Best wishes,
Henrik / Superlabels
Advertisement
Excellent service
Excellent service ! Would highly recommend. They went above and beyond to ensure I got everything I needed. Quick to respond on questions.
September 2, 2025
Unsatisfied with the product
Unsatisfied with the product. They are coming off clothing in the first wash. The label info states they are for clothing and we have purchased this type of label before. We got pulled in by the slightly cheaper but it seems you get what you pay for.
September 2, 2025
Reply from Super Labels
Hi Laura,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
I have sent you an email now so we can find a solution.
Best wishes,
Henrik / Superlabels
Advertisement
Sticky stickers
Sticky stickers. Arrived in good time. Great quality item. Competitive price Vs others. Would definitely use again.
September 7, 2025
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.