Good product and looks like how it was advertised, just the price is quite high for stickers but then these were better priced than other companies. So far so good, need to be washed a lot to see what... See more
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Review summary
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What people talk about most
Reviews shaping this summary
These are the best labels you can ever get. They're super durable and last forever—perfect for everything (uniforms, pencil cases, water bottles). I've been buying them for years. When production stop... See more
We enjoyed our experience, I let my little do all the choosing, she was delighted with what she chose and said they were perfect! We've used them on her school wellies, bags,uniform, and headphones.... See more
The best stick on labels I’ve ever tried, stay on after multiple washes in the machine and even withstand the tumble dryer. I always attach them to wash labels. They also stay on pots/lunch boxes etc... See more
Company details
Written by the company
Super Labels - UK's Trusted Provider of Durable Name Labels. Super Labels delivers smart and durable labelling solutions to families across the United Kingdom. We've established ourselves as a reliable supplier of quality name labels, photo name labels, mini labels, iron-on labels, wall stickers, and ID products. Name Labels That Last Our self-adhesive name labels and photo name labels stand out for their exceptional quality and durability. They withstand washing machines (60°C), dishwashers, microwaves, and freezers without losing adhesion or readability. All labels attach easily with no ironing or sewing required. Perfect for Schools and Nurseries Our photo name labels, displaying both name and picture, are particularly popular in nurseries and primary schools where young children can easily recognise their belongings. This significantly reduces the risk of lost clothing and equipment during busy school days. MY ID - Safety on the Go MY ID wristbands provide extra security when children are on trips, travels, or in crowded places. The wristband is made of soft, adjustable silicone with a waterproof aluminium capsule containing laser-engraved contact information. At Super Labels, we prioritise both product quality and customer service. We offer fast delivery from our UK warehouse, and all products are designed for long-lasting use in British daily life. Visit www.superlabels.co.uk to explore our complete range of name labels, children's labels, stickers, and ID products.
Contact info
128 Aldersgate Street, EC1A 4AE, London, United Kingdom
- post@superlabels.co.uk
- superlabels.co.uk
4.1
Great
894 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 76% of negative reviews
Typically replies within 1 week
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Little disappointed as lables have not lasted.
Was disappointed as the labels have still be coming off in the wash. Have left them to set like instructions but still find not all stay on.
August 31, 2025
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Would not buy again wasted money
Unfortunately the labels come off clothing on first wash. Even though the labels were put on care label and washed on low temp short cycle i bought 3x names so have wasted a lot of money. They do state you can use in clothing but i find tgey do not stay on .
August 31, 2025
Reply from Super Labels
Hi Kerryann,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
I have sent you an email now so we can find a solution.
Best wishes,
Henrik / Superlabels
Not fit for purpose
I bought 2 sets of stick on labels for clothes and things for my 2 children. I paid over £23. They are not fit for purpose. They have all come off of the care labels after washing. One got stuck on my childs skin which was painful to remove and left a red mark. Awful product. I have used much better name labels from other retailers in the past which do stay on the clothing.
August 11, 2025
Unprompted review
Reply from Super Labels
Hi Anonymous,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
Please contact us on post@superlabels.co.uk and we can find a solution.
Best wishes,
Henrik / Superlabels
Great stickers
Great stickers! Work great on clothing and children’s equipment. Great service form customer services!
August 31, 2025
Not great
Not great, would not recommend! They do not stick on clothes through a wash which is the primary use of them! Their support team said I may have had a fault batch. So sent me another sheet but they’re exactly the same! I’ve followed their advice on how to apply and waiting 24 hours before washing, but they do not stick, I find shrivelled up stickers littered in my washing machine and clean washing. Waste of money, don’t bother!
September 7, 2025
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They are very colourful,they stick very…
They are very colourful,they stick very well
September 7, 2025
I still haven't received my labels
I still haven't received my labels, I ordered them a couple of weeks ago and not received them yet.
August 30, 2025
Reply from Super Labels
Hi Jessica,
Thank you for your purchase.
The labels were posted to you on 03-Sep. I have now sent you an email so we can confirm the address.
Best wishes,
Henrik / Superlabels
Easy to order
Great service was straight forward to pick design and add photo didn't take long to arrive my daughter was please with the labels for my grandson
August 29, 2025
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They don’t last a single wash
These stickers are really poor. They wash straight off. I would not buy them again.
August 29, 2025
Reply from Super Labels
Hi Clare,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
I have sent you an email now so we can find a solution.
Best wishes,
Henrik / Superlabels
Life saver
Life saver. My son has already been reunited with his missing school items due to these amazing labels. So easy to stick on and seem to stay put even through many washes.
September 4, 2025
Would recomend
I'm very happy about name labels. Stick well after wash, looks very good. Would recomend!
August 27, 2025
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The labels look really lovely
The labels look really lovely. But I have found a few of them come off in the wash. I’ve followed the instructions about not washing for 24 hours after outing the label on but it’s still happens. I’ve also used the ladle for water bottles which have really worked and am happy with. They don’t come off with washing at all.
August 28, 2025
Great as a promotional sticker…
Great as a promo for my non profit company - easy to upload a logo and clear printing even on the tiniest stickers thank you ❤️
September 4, 2025
Brought labels for school uniform for…
Brought labels for school uniform for all three of my kids, the labels come off in the washing machine. So have to put a new one on every time it’s washed.
August 28, 2025
Reply from Super Labels
Hi Phillipa,
Thank you for your purchase - and apologies that you are having problems with the labels. The stickers are meant to stay on quite well and not easily fall off.
I have sent you an email now so we can find a solution.
Best wishes,
Henrik / Superlabels
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Excellent quality.
September 3, 2025
Quick delivery, disappointing product
Quick delivery, easy to use website for ordering and happy with the overall look but find they do not wash well, they peel off and forever having to stick new ones on! Good job you get 120 as they are having to be replaced constantly. Disappointed as normally have iron on labels but went with these as they were supposed to be less effort and last longer.
August 27, 2025
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