Superpet Limited Reviews 

802
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 75 reviews, reviewers had a great experience with this company. Many customers consistently praise the swift delivery and efficient service. People often highlight the quality of products and good value, noting that items frequently arrive well-packaged. Reviewers also find the ordering process easy and appreciate the friendly, helpful service provided by the company. However, some customers also noted significant issues with customer service, reporting abrasive communication and ignored requests for refunds or resolutions. There were also complaints about delayed or failed deliveries, and receiving products that were old, incorrect, or poorly packaged, leading to dissatisfaction.

What people talk about most

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers praising the fast and speedy... See more

Product

Customers had ambiguous experiences with product quality and order accuracy. Many reviewers praised the... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers praising the ease of ordering,... See more

Service

Users describe ambiguous interactions with service, with many customers consistently praising the excellent,... See more

Customer service

Customers consistently note negative experiences with customer service, describing it as appalling, slow, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fab and easy to order, delivery was quick but unfortunately my cat wouldn’t eat the hepatic food I purchased. Was worth a try for an aging cat with liver issues though

Rated 4 out of 5 stars

It's a good product and the birds can't get enough of them. My only concern was the poor packaging and I was very surprised, as was the postie, that it arrived intact.

Rated 3 out of 5 stars

Products are good and especially reasonably priced in larger 5kg quantities. However I made the mistake of trying a subscription, which (so they say) can be cancelled after 3 purchases. However I foun... See more

Company replied

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more


Company details

  1. Pet Store

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

802 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 24 hours

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3.9

All reviews

(802)

75 reviews in the last 12 months

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Rated 5 out of 5 stars

Great products and excellent service…

I have been buying from Superpet for some years now. I have subscriptions for sunflower hearts, dried mealworms, suet pellets and peanuts. The goods are really good quality and reasonably priced. Service is always excellent and fast. Highly recommended.

August 25, 2025
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Rated 5 out of 5 stars

Thank you for the swift supply and I…

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to be able to carry 50kgs of fish food to the car, simply because of their failure to deliver in the past. Lee delivered to the front door. 👍🏼👏👏👏

August 25, 2025
Rated 2 out of 5 stars

Use to be a Regular Customer

Use to be a Regular Customer, but a Previous order error, substituting a different item by staff, was put right by credit, after a complaint.
…. Sadly after emailing about last order, no response was received.
….. This Occasion, a clear bag containing mealworms, clearly had a neat cut to bag, unaware at this end the contents poured out onto front room floor.
…. The loose contents in box was salvaged, however to avoid crunching under foot, spilt contents needed hoovering up.
…. It would have been appreciated for bag to be patched at suppliers end,
Avoiding this , to avoid hassle this end,
…. Several strips of brown packing tape would have done the trick. !
….. Split Tubs previously, are possibly due to transit issues, these were never reported.
But this time, packer surely realised contents were spilling out of slash to clear bag.
…. Obviously cut from a roll, secured at both end , minus the gaping hole on side….!!!
Looking for new supplier now.
…. I may not have left a negative Review if someone had the courtesy to reply to my email.
….. But with constant reminders to leave a Review… it is what it is .

July 25, 2025
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Rated 1 out of 5 stars

Appauling Customer Service

I unfortunately had the experience of their appauling customer service following a delivery issue with an Amazon purchase, supplied by Superpet. David, customer services, was rude, aggressive, offered zero support, and clearly needs re-training!

Not my problem, he said, your parcel was delivered. Yes it was, but left in a skip, emptied before I arrived at work!

I was told that I should have checked my parcel tracking. Amazon later confirmend that I was not sent my ETA advice.

I would have expected this problem to have been taken up with the courier, after all the driver took it upon himself to leave it in a safe place...hardly safe!

Anyway, thank God for Amazon customer service. After explaing my situation, they awarded me a full refund immediately.

My advice is...if you deal with these people, buy through Amazon. Had I have purchased through their own website I would have lost out, £123.

I wished I'd have read the reviews. All is good unless you have a problem. Buyer beware!

FOLLOW UP after response from Superpet Limited.

As I mentioned in my review, this item was purchased through Amazon, not on their website.

When I went through the Amazon returns policy, after retrieving the item out of the back of the skip lorry (loads of images to prove) , THEIR clear instruction is to call their customer services number, starting 01202....

David answered the call....

If you don't operate your marketplace sales from the same location, you need to provide the correct contact details. This review was really to highlight how unprofessionally my call was handled.

August 6, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hello,

Thank you for your feedback. After a thorough check, we have no record of this order or customer on our direct website, Superpet.co.uk. We handle only direct sales through our site, and all marketplace orders, including Amazon, are managed separately by those platforms and their own customer service teams.

We do not operate our marketplace sales from the same locations or under the same business entity as our direct sales. For any marketplace orders, please use the respective platform’s channels to raise concerns and leave reviews, as they handle fulfillment and customer support independently.

We kindly ask you to review your feedback accordingly. If you have any issues with a direct purchase through Superpet.co.uk, we would be happy to assist you.

Thank you for your understanding.

Best regards,
Superpet Customer Service Team

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Rated 1 out of 5 stars

Fishmate p7000 superpet will Not repair…

Fishmate p7000 superpet will Not repair or replace it’s only 8 months old (they put phone down on me )

July 15, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi there,

I’m sorry to hear this. I can personally confirm that we did not end the call on our side. In fact, we thought you had hung up on us. It may have been a dropped line, but we were expecting a call back to continue the conversation.

To clarify, we do offer a 30-day money-back guarantee with free returns. Additionally, you are covered by law for any manufacturer faults within the first six months. We also mentioned that this item comes with a 3-year manufacturer’s warranty. The warranty details can be found either on the product box or in the documentation you received when you registered the device. At the time, we believed the call was disconnected.

Rated 5 out of 5 stars

Competitive prices

Competitive prices - quick and easy to navigate the webpages and order - with loyalty points too! Repeat Customer especially for the Calciworms and Sunflower hearts.

July 10, 2025
Unprompted review
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Rated 5 out of 5 stars

Excellent company

Excellent company. Ordering is easy with a great choice of goods at reasonable prices. Fast delivery and great communication. Delighted!

June 24, 2025

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