Superpet Limited Reviews 

799
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 75 reviews, reviewers had a great experience with this company. Many customers consistently praise the swift and reliable delivery service, often noting that orders arrive on time and are well-packaged. People are also happy with the quality of the products and the competitive pricing, especially appreciating the free delivery on all orders. The overall service is frequently described as excellent, with many highlighting the helpful and friendly staff. However, some reviewers were not happy with the customer service, citing issues with abrasive communication, unanswered emails, and a lack of resolution for problems. There were also occasional complaints about incorrect or damaged items received, and some experienced significant delays in delivery, contrary to the advertised service.

What people talk about most

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers praising the fast and speedy... See more

Product

Customers had ambiguous experiences with product quality and order accuracy. Many reviewers praised the... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers praising the ease of ordering,... See more

Service

Users describe ambiguous interactions with service, with many customers consistently praising the excellent,... See more

Customer service

Customers consistently note negative experiences with customer service, describing it as appalling, slow, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fab and easy to order, delivery was quick but unfortunately my cat wouldn’t eat the hepatic food I purchased. Was worth a try for an aging cat with liver issues though

Rated 4 out of 5 stars

It's a good product and the birds can't get enough of them. My only concern was the poor packaging and I was very surprised, as was the postie, that it arrived intact.

Rated 3 out of 5 stars

Products are good and especially reasonably priced in larger 5kg quantities. However I made the mistake of trying a subscription, which (so they say) can be cancelled after 3 purchases. However I foun... See more

Company replied

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more


Company details

  1. Pet Store

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

799 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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3.9

All reviews

(799)

72 reviews in the last 12 months

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Rated 5 out of 5 stars

Reliable Service

I order my cat litter from Superpet. It always arrives within a few days and is well packed in a very tough plastic bag.
They are also very helpful when you phone them.

June 16, 2025
Unprompted review
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Rated 3 out of 5 stars

All Customers Are Crooks!

I have been dealing with this company for a little while now as they are reasonably priced & fairly local to me.
My recent order consisted of 2 x 2kg bags of Hedgehog food, when the order arrived I had been short delivered by 1 bag. I rang immediately to report the shortage & was told to email & include photographs of the empty cardboard box that contained my order & also the address label?!, no apology!
My response to that request was 'why'? What on earth does that prove, clearly they were not prepared to accept my word for it, although I had been dealing with them for quite sometime.
I was not prepared to waste my time on completely pointless exercises as per their request so did not comply. My further response was to advise them that I am not in the habit of conning companies & that if they happened to physically check the stock level of that item against their computer records there should be a discrepancy of 1 bag.
Up until this particular incident I had nothing but good to say about this company but I am afraid that having been short delivered on an item costing around £9 I will not be dealing with them again.
Customer service is sadly lacking & their attitude is clearly one of complete distrust for all of their customers.

June 17, 2025
Unprompted review
Rated 1 out of 5 stars

DEFENSIVE, DISHONEST, GREEDY

avoid this company. they dont do remedies - they do excuses. Look at all their replies to neg feedback. always an excuse. no promise to do better next time, no vouchers to make up for wrongdoings, no discounts offered as apologies. Other companies do this! and keep their customers. Superpet are penny-wise and pound foolish

June 1, 2025
Unprompted review
Rated 1 out of 5 stars

Part of my order was incorrect

Part of my order was incorrect. The first reply was to say that they had updated the website for me, how does this help? Then I asked them to send a courier to collect the item and refund me. They told me to send it back. I will not pay to send back an item that I did not order. I checked my order online only to find they had changed it. Dishonest and despicable and what I received was not even what they changed it to. I also sent a copy of my order confirmation email showing exactly what I ordered. They could have emailed to ask if I would accept the change but did not and like other reviews I have read made it sound like my fault. Silence since. I am absolutely disgusted with my treatment. Unfortunately you cannot get in touch with the directors, which is bad. I will not be buying from them again. Amazingly now I have reviewed you on trustpilot you have decided to reply. I have no wish to add more since I have already sent you numerous emails. Non of which you have answered to my satisfaction. What you sent was mixed selection not fish. Take responsibility and send a courier to collect it. Your customer service is a joke.

June 4, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Thank you for your feedback. We're very sorry to hear that you were dissatisfied with your recent experience.

To clarify, the issue you encountered was due to a sizing change in the product’s packaging by the manufacturer. This is not an item we sell regularly, and we were unaware the supplier had updated the packaging size, which led to the confusion. However, the item you received is the correct product and was priced on a pro-rated basis in line with what you ordered — you have not been overcharged.

We do appreciate that this wasn’t communicated clearly from the outset, and we understand how frustrating that can be. That said, we did offer a return for a full refund, which remains available to you should you wish to send the item back.

We have now updated the product listing to reflect the new packaging size to avoid any future misunderstandings.

Again, we’re sorry for the inconvenience and thank you for taking the time to share your concerns.

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Rated 5 out of 5 stars

They are wonderful company

They are wonderful company. The Web site is so easy to use and a the delivery's are free. They always dispatch quickly and keep me informed. You can also gain points which when redeemed give you money off your order. Thank you Superpet.

May 27, 2025
Unprompted review
Rated 5 out of 5 stars

5 star satisfied customer

I wanted to let you know as a longstanding and regular customer, how very pleased I am with my last purchase from Superpet. It was my monthly order of calci worms for the birds & monkey nuts for the squirrels. The quality of products is consistently excellent and this is backed up by an extremely reliable delivery service. I will definitely be re-ordering soon to keep our wildlife happy 🐿️….. Thanks again. Jenny 😃

May 18, 2025
Unprompted review
Rated 5 out of 5 stars

Calciworms

Really good quality calciworms at a great price. I subscribe as the birds eat 12.5kg per month. Quick, easy delivery.

May 14, 2025
Unprompted review
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Rated 1 out of 5 stars

Amazon ruled in my favour

I have waited until Amazon ruled on my complaint before writing this review. This morning, Amazon ruled in my favour. Read the 1 star reviews here and you will see the dreadful customer service of this firm. They sent the wrong item. I returned it but they refused to refund me - even when I gave them the tracking number that proved I had sent it back. Instead, they did not reply. It was radio silence. Deceitful or incompetent? I've no idea. Clearly I am not the only one who has suffered at the hands of this ignorant company. The Goode family own this business. If any of them are reading this (Anthony, Joseph, Susan?) is this the sort of reputation you want? I am disgusted at how you have treated me - and clearly, so is Amazon.

Update in response to the below reply from Superpet:

To the anonymous person who wrote that reply, you are woefully ignorant of the facts and your attitude shows why you have so many 1 star reviews on Trustpilot specifically relating to customer service. The speed at which you replied to my 1 star Trustpilot review was that of a gazelle, yet when it came to paying me back the money I was owed you moved like a glacier. In fact, slower than a glacier. You simply did not pay me back! FACT. That is why I had to complain to Amazon and it was Amazon who paid me back via their A-Z guarantee, it was not someone at your end. I even sent you the tracking number but then you went to radio silence. You come across like an angry little person who cannot bear fair and honest criticism. I gave you 1 star to help other future customers so they don't fall into the same trap I did. You imply that I am someone who wants to "skip all normal procedures if something goes wrong." I don't think I skipped any procedures. I sent the item back and requested a refund. It is your company that skipped normal procedures by sending me the incorrect item and by refusing to pay me back my money. Amazon clearly ruled in my favour. I hope others read what you have written and note your tone. In your world, any negative criticism is clearly the fault of the critic and not your own. It speaks volumes as to the sort of company you are. Thank you for your feedback on me as a person. Most entertaining. Finally, there is a consistent theme if you look at the 1 star reviews. Something goes wrong with the order, it is returned, but no refund is forthcoming. Funny that. I was clearly not alone! Be careful.

May 7, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Philly,

You haven’t ordered from superpet.co.uk — your order was placed on Amazon.co.uk, as clearly stated in your own review.

That said, I’m aware of the issue with your order, and yes — one of our very busy pickers sent you the wrong item. That was our mistake, and we’re sorry for the inconvenience.

For readers’ context: we’ve dispatched over 1,000,000 orders. As with most companies, positive reviews usually come from customers who genuinely value the service, while the negative ones often come from those who have the time and energy to publicly slate a business — as you’ve done here, Philly.

It’s entirely standard practice in retail to request that an incorrect item be returned before issuing a refund or replacement. You weren’t happy with that process, and there was some back and forth, but we did try to help. In fact, you were refunded in full on Amazon, so the comment about not receiving a refund is puzzling.

Still, we appreciate the review. We always aim to improve. But we also accept that we’ll come across the “Amazonizonian” customers — those who expect to order today, receive it in 30 seconds, and skip all normal procedures if something goes wrong. Then there are those who try to game the system, and the keyboard warriors who seem to enjoy leaving negative feedback more than getting resolution.

We know what the world has become — we’re just trying to do things a little differently. Maybe give that a try next time. After all, we’re all in this together, and honestly, this kind of thing can’t be great for your blood pressure.

Superpet Limited

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