Superpet Limited Reviews 

802
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Looking at 75 reviews, reviewers had a great experience with this company. Many customers consistently praise the swift delivery and efficient service. People often highlight the quality of products and good value, noting that items frequently arrive well-packaged. Reviewers also find the ordering process easy and appreciate the friendly, helpful service provided by the company. However, some customers also noted significant issues with customer service, reporting abrasive communication and ignored requests for refunds or resolutions. There were also complaints about delayed or failed deliveries, and receiving products that were old, incorrect, or poorly packaged, leading to dissatisfaction.

What people talk about most

Delivery service

Reviewers mention ambiguous feedback about delivery service, with many customers praising the fast and speedy... See more

Product

Customers had ambiguous experiences with product quality and order accuracy. Many reviewers praised the... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers praising the ease of ordering,... See more

Service

Users describe ambiguous interactions with service, with many customers consistently praising the excellent,... See more

Customer service

Customers consistently note negative experiences with customer service, describing it as appalling, slow, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fab and easy to order, delivery was quick but unfortunately my cat wouldn’t eat the hepatic food I purchased. Was worth a try for an aging cat with liver issues though

Rated 4 out of 5 stars

It's a good product and the birds can't get enough of them. My only concern was the poor packaging and I was very surprised, as was the postie, that it arrived intact.

Rated 3 out of 5 stars

Products are good and especially reasonably priced in larger 5kg quantities. However I made the mistake of trying a subscription, which (so they say) can be cancelled after 3 purchases. However I foun... See more

Company replied

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more


Company details

  1. Pet Store

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

802 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 24 hours

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3.9

All reviews

(802)

75 reviews in the last 12 months

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Rated 1 out of 5 stars

Avoid this company

Avoid this company, ordered an item from this company via Ebay on the 2 April and paid over £125.00 for it. Stated that it would arrive between 4 and 9 April. Contacted the company on the 8 April to ask why the item has not been posted. No answer just refunded me and used the excuse out of stock via Ebay, yet they are still advertising that they have 7 in stock. This company should be investigated for advertising items it clearly does not have.
Answer to reply.
I have checked all the details on your website and on Ebay and the details are exactly the same. I ordered "petsafe happy ride collapsible travel carrier for pets up to 27kg". Only to be told you do not have them in stock but you, we're still advertising them on Ebay. I did not order via supersets.co.uk but via your Ebay advert and it is still your company.

April 8, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi There Dave, I am sorry however you have not ordered from Superpet.co.uk so i cannot comment on any issues you have had relating to an order as you have not ordered from our company,

Superpet Limited

Rated 2 out of 5 stars

Loyalty Met with Unfair Accusations

We’ve spent over £20,000 with Superpet in the past two years, purchasing items to resell. Their prices have often been competitive and orders were generally handled promptly, which we appreciated.

However, we’ve now stopped doing business with them due to how we were treated. Despite placing all orders through their public retail website at full retail prices—like any other customer—we were retrospectively denied reward points without any notice. When we enquired, we were told we were "abusing" their rewards system, simply for using and redeeming points that had been automatically applied to our account for years.

At no point were we informed that being a reseller disqualified us from earning points, and no clear policy was visible on the site during that time. Rather than acknowledge the lack of communication, we were repeatedly accused of policy abuse.

We’re transparent about being a business, and we never expected special treatment—just fairness and clear communication. It's disappointing to be treated this way after a long period of consistent custom, and we’ve chosen to take our business elsewhere.

Edit: unfortunately, it's factually incorrect and grossly misleading to for Superpet to claim they had reached out to explain the situation. If they had done that, this review would never have been written. It's the fact that they did not tell us and then went onto repeatedly accuse us of "abuse". I also note that neither their terms and conditions nor their "Subscription And Rewards Policy" make any mention of the exclusions they refer to; and even if they did we are operating as retail customers, buying at retail prices - we have obtained any discounts from them that would warrant being treated as anything else.

April 8, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi there,

We’ve had a long-standing relationship with this customer over the past three years, and we genuinely appreciated their business during that time.

That said, our rewards programme has always been intended for retail consumers, not wholesale or resale customers. This is clearly stated in our terms and has been consistent since day one. Once we identified that rewards were being used outside the intended scope, we took steps to correct this and explained the situation in full.

We understand this wasn’t the outcome they hoped for, but our responsibility is to protect both our business and our genuine retail customers. It’s unfortunate that this has led to the end of our working relationship, but we stand by the need to apply our policies fairly and consistently.

We wish them all the best moving forward.

Superpet Limited

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Rated 5 out of 5 stars

Delivery was ontime

Delivery was ontime, good value it was the cheapest that we could find searching the net, free delivery via Royal mail. We have used Supervet a couple of times and a constant good service.

March 25, 2025
Rated 1 out of 5 stars

Really poor customer service

Really poor customer service. Raised a complaint last week, still waiting to be contacted.

March 25, 2025
Superpet Limited logo

Reply from Superpet Limited

Hi There,

We are sorry for this.

The escalations manager is away on holiday currently, and will not be back until Monday.

Please contact us again with your complaint and I shall get this raised for you.

We are sorry about this delay.

Superpet Limited

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Rated 5 out of 5 stars

Excellent company

Excellent company. Selling quality branded dog treats, well below retail with free shipping and fast dispatch. No brainer really…

March 13, 2025
Unprompted review
Rated 5 out of 5 stars

Purchased whimzees small alligator 150…

Purchased whimzees small alligator 150 box, always use these but with 2 dogs having 1 chew per day each needed to try for a lower price, Superpet price was by far the best. Will definitely purchase again.
Also transaction was super easy and delivery was quick.

February 24, 2025
Unprompted review
Rated 5 out of 5 stars

Superb Service

Superpet is one of the most efficient companies I deal with. Good quality products and orders swiftly despatched. The local birds and squirrels are more than happy too!!

February 22, 2025
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