Superpet Limited Reviews 

802
TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 77 reviews, reviewers had a great experience with this company. Customers frequently praise the fast and reliable delivery service, often noting items arrive quickly and on time. Many people appreciate the good quality products and excellent value offered, with the ordering process described as easy and efficient. Consumers consistently report receiving friendly and helpful service, making their overall experience positive. However, some reviewers were not happy with the customer service, describing interactions as unhelpful, abrasive, or rude, with requests for refunds or assistance often ignored. A few other people also felt that delivery could be delayed or incomplete, and some received faulty, incorrect, or old products. Additionally, packaging issues were occasionally noted, with items arriving damaged or poorly secured.

What people talk about most

Delivery service

Customers had ambiguous experiences with delivery service, with many praising fast and free delivery, often... See more

Product

Consumers find product quality and accuracy to be ambiguous, with many praising the value, quality, and... See more

Order

Users describe ambiguous interactions with order, with some finding the ordering process easy and deliveries... See more

Service

Clients share ambiguous opinions on service, with many reviewers consistently praising the excellent,... See more

Customer service

People report negative experiences with customer service, often describing it as appalling, slow, and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Fab and easy to order, delivery was quick but unfortunately my cat wouldn’t eat the hepatic food I purchased. Was worth a try for an aging cat with liver issues though

Rated 4 out of 5 stars

It's a good product and the birds can't get enough of them. My only concern was the poor packaging and I was very surprised, as was the postie, that it arrived intact.

Rated 3 out of 5 stars

Products are good and especially reasonably priced in larger 5kg quantities. However I made the mistake of trying a subscription, which (so they say) can be cancelled after 3 purchases. However I foun... See more

Company replied

Rated 5 out of 5 stars

Thank you for the swift supply and I was even more pleased that it was delivered by Lee in Alresford via Royal Mail. I thought it was going to be Parcel Force and I was concerned how I was going to b... See more


Company details

  1. Pet Store

Written by the company

Superpet Ltd opened its first shop in 1982 in New Milton. A family run business with a wealth of knowledge and experience. As the retail market has changed to become more online so has Superpet Limited, creating our Amazon and Ebay shops that now sell all over the world.


Contact info

3.9

Great

TrustScore 4 out of 5

802 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 86% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.9

All reviews

(802)

75 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Amazon ruled in my favour

I have waited until Amazon ruled on my complaint before writing this review. This morning, Amazon ruled in my favour. Read the 1 star reviews here and you will see the dreadful customer service of this firm. They sent the wrong item. I returned it but they refused to refund me - even when I gave them the tracking number that proved I had sent it back. Instead, they did not reply. It was radio silence. Deceitful or incompetent? I've no idea. Clearly I am not the only one who has suffered at the hands of this ignorant company. The Goode family own this business. If any of them are reading this (Anthony, Joseph, Susan?) is this the sort of reputation you want? I am disgusted at how you have treated me - and clearly, so is Amazon.

Update in response to the below reply from Superpet:

To the anonymous person who wrote that reply, you are woefully ignorant of the facts and your attitude shows why you have so many 1 star reviews on Trustpilot specifically relating to customer service. The speed at which you replied to my 1 star Trustpilot review was that of a gazelle, yet when it came to paying me back the money I was owed you moved like a glacier. In fact, slower than a glacier. You simply did not pay me back! FACT. That is why I had to complain to Amazon and it was Amazon who paid me back via their A-Z guarantee, it was not someone at your end. I even sent you the tracking number but then you went to radio silence. You come across like an angry little person who cannot bear fair and honest criticism. I gave you 1 star to help other future customers so they don't fall into the same trap I did. You imply that I am someone who wants to "skip all normal procedures if something goes wrong." I don't think I skipped any procedures. I sent the item back and requested a refund. It is your company that skipped normal procedures by sending me the incorrect item and by refusing to pay me back my money. Amazon clearly ruled in my favour. I hope others read what you have written and note your tone. In your world, any negative criticism is clearly the fault of the critic and not your own. It speaks volumes as to the sort of company you are. Thank you for your feedback on me as a person. Most entertaining. Finally, there is a consistent theme if you look at the 1 star reviews. Something goes wrong with the order, it is returned, but no refund is forthcoming. Funny that. I was clearly not alone! Be careful.

May 7, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Philly,

You haven’t ordered from superpet.co.uk — your order was placed on Amazon.co.uk, as clearly stated in your own review.

That said, I’m aware of the issue with your order, and yes — one of our very busy pickers sent you the wrong item. That was our mistake, and we’re sorry for the inconvenience.

For readers’ context: we’ve dispatched over 1,000,000 orders. As with most companies, positive reviews usually come from customers who genuinely value the service, while the negative ones often come from those who have the time and energy to publicly slate a business — as you’ve done here, Philly.

It’s entirely standard practice in retail to request that an incorrect item be returned before issuing a refund or replacement. You weren’t happy with that process, and there was some back and forth, but we did try to help. In fact, you were refunded in full on Amazon, so the comment about not receiving a refund is puzzling.

Still, we appreciate the review. We always aim to improve. But we also accept that we’ll come across the “Amazonizonian” customers — those who expect to order today, receive it in 30 seconds, and skip all normal procedures if something goes wrong. Then there are those who try to game the system, and the keyboard warriors who seem to enjoy leaving negative feedback more than getting resolution.

We know what the world has become — we’re just trying to do things a little differently. Maybe give that a try next time. After all, we’re all in this together, and honestly, this kind of thing can’t be great for your blood pressure.

Superpet Limited

Advertisement
Rated 5 out of 5 stars

Excellent reliable company

Excellent reliable company selling authentic quality products 3pks pet bakery Sunday roast biscuits for only £10.99 with free delivery brilliant you can't go far wrong arrived quickly and in perfect condition 💯 satisfaction highly recommend 💕😀👍🐕

May 10, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Best price but out of stock. That’s lying isn’t it?

Best price on internet comparison. Out of stock.
People should be made to honour their promises.

May 7, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi John,

Thank you for getting in touch. I'm afraid we couldn't locate your name in our system, so we're unable to provide specific context regarding your enquiry.

However, as outlined in our website policies, we do not operate a live stock control system, and from time to time, back orders may occur.

Once an issue is raised, we aim to be open and transparent about the status of your order.

We do apologise for the delay, but please note that we do not guarantee stock availability or promise specific delivery times.

Kind regards,
Superpet Limited

Rated 5 out of 5 stars

Free delivery is great, a huge variety of products

I found a renal dog food for my dog to try as she stopped eating the previous brand she was on. I liked the fact l could order just 6 cans and that l did not have to pay for delivery. This was a big plus for me. The food arrived within a reasonable time frame. Luckily my dog likes the food at the moment. So I am happy to keep using this company long term. I like the fact they offer reward points and have a vast array of products.

May 7, 2025
Unprompted review
Rated 1 out of 5 stars

Absolutely disgusting attitude

Absolutely disgusting attitude with these people. An issue with their website caused my transaction to move from normal card payment to a company called "Shop" who have now sent me a message stating that they are storing my card and personal details. Superpet refuse to help and have refused to cancel the order. RIP OFF MERCHANTS.

May 6, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Wayne.

We're sorry to hear you're unhappy, but we’d like to clarify a few key points. Shop Pay is a third-party payment gateway, much like WorldPay, Apple Pay, or PayPal. It is not operated by us — it's simply an option offered at checkout. You chose to complete your order using Shop Pay, which was entirely your decision at the time of purchase.

Once payment is completed and the order is processed, we are unable to cancel it as it moves directly into dispatch. You mentioned working in banking, so we’d expect you to understand how payment providers like Shopify and Shop Pay work and the importance of reviewing checkout options before confirming a transaction.

For future orders, you're welcome to choose any available payment method — including Apple Pay, Google Pay, PayPal, or a direct card payment.

We are a genuine UK business and have fulfilled your order correctly and promptly. Accusing us of being “rip-off merchants” is unfair and entirely unfounded.

Rated 4 out of 5 stars

Product great, customer service, yet to be convinced.

I’d never purchased from this company before. My neighbour gave me a Himalayan yak chew so our dog could try it. He love it so decided to ask for details. Called the company and felt customer service could have been more helpful by guiding me through their website as I generally prefer to talk to a human being but felt they were unhelpful. To be fair they seemed rushed too. Surely, it would be helpful to employ an extra person even on a p/t basis. Product great, service yet to be convinced.

April 24, 2025
Advertisement
Advertisement
Rated 4 out of 5 stars

Poor Packaging

Great product and best price BUT you need to improve your packaging - I've ordered twice now and both times the bag has been burst with seed loss and the PO have had to put it into one of their own bags with a note.

April 24, 2025
Rated 2 out of 5 stars

Terrible packaging

Terrible packaging. Item arrived destroyed and company refused a refund, making a joke of my complaint.

April 28, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Hi Seb,

We’re really sorry to hear about your experience. We take all feedback seriously and are committed to resolving any issues where we can. However, we’re currently unable to identify your order, as the name used in this review doesn’t appear in our system.

Please get in touch with us directly at 01202483797 or sales@superpet.co.uk so we can look into this properly and try to help resolve the matter.

Kind regards,
The superpet Team


(Updated)

This customer has not reached out to us, neither has he ordered from us using the details provided?

We shall get Trustpilot to review.

Advertisement
Rated 5 out of 5 stars

Always Reliable

My pets officially love SuperPet (and so do I!) 🐾

Superpet Limited is paws-itively amazing! Every time I order, it's like Christmas for my furry crew. Fast delivery, great prices, and a huge selection of goodies – from tasty treats to toys that actually survive more than five minutes with my dog! 😂 Customer service is super friendly too – you can tell these folks actually love pets. 10/10 from me (and 100/10 from Hugo and Willow)! 🐶🐱💖

April 1, 2025
Unprompted review
Rated 1 out of 5 stars

Shocking customer service.

I purchased a bag of Original Best Cat litter which was delivered in an unacceptable condition with a huge slash down the bag with loads of the cat litter spilt all over the external clear bag. There was also a hole in the external bag where litter was escaping. I've ordered this litter several times from different suppliers, including Superpet and this is the first time this has happened. I contacted them by phone and also emailed them pictures of the bag. After some to-ing and fro-ing over whether or not the goods were in and acceptable condition or not they eventually agreed to refund the item, and they sent me a Royal Mail returns label. The goods were picked up on Saturday the 12th of April 2025, and delivered to them on Wednesday the 16th of April 2025. It is now Friday the 25th of April 2025 and I am yet to receive a refund. I have emailed them several times asking when I can expect a refund and they are just ignoring my emails. I now have no option but to report them to my bank and request a refund via them. This is absolutely shocking customer service. I will not be purchasing anything from them again. And I wouldn't recommend anyone else does either.

April 11, 2025
Unprompted review
Superpet Limited logo

Reply from Superpet Limited

Thank you for getting in touch, and I’m very sorry to hear about the condition of your delivery and the delay you’ve experienced with your refund.

We completely understand your frustration — especially as you’ve been a repeat customer and this is the first time something like this has happened. That’s not the experience we want for any of our customers.

I’ve reviewed your order and can confirm that your return was received on the 16th of April. As per the email we sent you earlier, we advised:
"Once we receive your returned item, our team will inspect it within 2–3 business days. If you do not receive an update after that time, please reach out to us, and we will check the status for you."

It appears there’s been a breakdown in communication on our end since then, and for that, I sincerely apologise. I’ve escalated this now and will ensure your refund is processed today. Depending on your bank, it may take 3–5 working days to show in your account.

As a gesture of goodwill, we’d also like to offer you a discount toward a future order should you choose to shop with us again — though we understand if you feel hesitant after this experience.

Thank you again for your patience, and please don’t hesitate to reach out to me directly if you have any other questions or concerns.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look