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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the product's effectiveness in optimizing content and improving SEO rankings, noting its user-friendly interface and comprehensive features. Many appreciate how the tool simplifies complex SEO tasks, making it accessible even for those with limited prior knowledge. The content editor, keyword research, and AI-powered ranking features are consistently praised for their ability to streamline workflows and provide valuable insights. However, some customers expressed dissatisfaction with the cost, particularly regarding AI credits and the overall value for money. A few users also mentioned occasional inaccuracies in NLP terms or SERP data, and some found the navigation challenging at times. There were also concerns about the AI tool's output not always being suitable for transactional content and discrepancies in AI detection compared to other tools.

What people talk about most

User experience

Users describe positive interactions with the user experience, highlighting the platform's ease of use and... See more

Website

Consumers find the website to be positive, highlighting its effectiveness in improving SEO rankings and... See more

Product

People report positive experiences with the product, often describing it as a "decent piece of software" and... See more

Artificial intelligence

Clients share ambiguous opinions on artificial intelligence. Many reviewers praise the AI tools for being... See more

Value for money

Reviewers highlight ambiguous aspects of value for money. Many consumers praise the platform, stating it... See more

Reviews shaping this summary

Rated 4 out of 5 stars

SurferSEO is an amazing tool for content optimization and SEO analysis. It’s super helpful for improving on-page SEO, keyword density, and overall content structure. However, I’ve noticed that somet... See more

Rated 4 out of 5 stars

Aside from the cost, which is high for one user, Surfer is an easy to use tool for article writing. For someone with little computer experience and zero SEO knowledge I've found moving from keyword re... See more

Rated 4 out of 5 stars

Surfer has been a great help for our pages and clients in English. However, even when the audits are done in English-speaking countries, it is not very good at analyzing Spanish content in those count... See more

Rated 5 out of 5 stars

Surfer helps us a lot in terms of content optimization. We wouldn't be able to implement some changes, or it would take a lot of time to improve our articles to such a significant extent. We also va... See more


Company details

  1. SEO Service
  2. Internet Marketing Service

Written by the company

Surfer helps brands win visibility in both traditional search and AI-generated answers. Our all-in-one platform tracks where your brand appears across Google, ChatGPT, Perplexity, Gemini, and more—then shows you exactly how to improve your presence. From AI Tracker and GSC-powered site insights to rank-ready content templates, one-click optimization, and automated internal linking, Surfer turns SEO and AI visibility into a single, scalable workflow. Built for teams, designed for predictable growth, and proven to double your chances of ranking in the top 10 within 30 days.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

214 reviews

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Replied to 23% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 5 out of 5 stars

Best SEO auditing tool ever tried

When creating content it guides you exactly on what you need to write, keyword density, allows you to identify with which other website you are trying to rank. Once after a couple of months, top 3, you start seeing how organic traffic grows. Besides they have an onboarding support that makes very easy to users understand how system works.

December 20, 2023
Unprompted review
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Rated 3 out of 5 stars

Nice tool, but pricey

Nice tool. It sure gives helpful indicators, but it is kind of pricey.

February 7, 2023
Unprompted review
Surfer logo

Reply from Surfer

We just updated our pricing and continue to iterate on it to find a sweet spot between value & price - if you haven't seen it yet, log in and check it out :)

Rated 1 out of 5 stars

After using SurferSEO for the last…

After using SurferSEO for the last couple of years to help my VAs, I've made the decision to discontinue using the platform. The lack of flexibility and the high cost do not justify the benefits in my opinion. We will now explore alternative SEO tools that offer more reasonable pricing structures and user policies that don't penalize you for not using all allocated resources within a rigid timeframe.

To those considering SurferSEO, I'd recommend carefully evaluating your needs and comparing other options in the market that might offer more value and flexibility.

November 22, 2023
Unprompted review
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Reply from Surfer

We just updated our pricing and continue to iterate on it to find a sweet spot between value & price - if you haven't seen it yet, do check it out: https://surferseo.com/pricing/

Rated 3 out of 5 stars

It's a good tool but...

It's a good tool, but it's way too expensive for a small company owner that wants to use it on a part-time basis. it doesn't offer an affordable alternative for this type of customer that wants to use it 3-4 times a month.

September 6, 2023
Unprompted review
Rated 5 out of 5 stars

Great tool for content and SEO

We have been using SurferSEO for 2 years now and it is an invaluable tool in our content creation process. The tool has been improved during the time we have been using it. One important thing to mention is that when they released a new price structure they offered us, and all existing customers, to stay on the legacy version with all the advantages it had compared to the new price structure - this benefitted loyal customers and was a great move. We have been in contact with support several times with questions etc. In our case, everything is handled within the same day or in 24 hours. In short, I can recommend SurferSEO to all agencies or entities working seriously with content online. I have not been prompted to write this review I just honestly think that they have a great product :)

August 17, 2023
Unprompted review
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Rated 5 out of 5 stars

Excellent SEO Audit tool!

This tool has single handedly helped improve my SEO and get new clients from my website.

It makes writing content for SEO very simple.

With the new plans it's even more affordable.

Highly recommend!

July 4, 2023
Unprompted review
Rated 5 out of 5 stars

Surfer SEO's Certified Experts

Surfer SEO's Certified Experts directory has been a fantastic resource for my content creation needs. I hired a writer named Alex Tucker from the directory who specializes in Surfer SEO optimization, and Alex consistently delivered excellent articles. Thanks Alex Tucker

August 10, 2022
Unprompted review
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Rated 5 out of 5 stars

Great Experience With Surfer SEO Directory Writers

Surfer SEO's Certified Experts directory has been a fantastic resource for my content creation needs. I've hired multiple writers from the directory who specialize in Surfer SEO optimization, and they have consistently delivered excellent articles. Thanks to their expertise, my blog posts have consistently achieved top positions in search engine rankings. I highly recommend the Surfer SEO Certified Experts directory for anyone looking for quality content that performs well in search results.

June 7, 2022
Unprompted review
Rated 5 out of 5 stars

Customer support that actually listens

I've been using Surfer pretty much since it first came around, and although the platform has massively surged in popularity and its user base is likely through the roof, I've always had a great experience with the customer support team. They're prompt to respond and always genuinely helpful. My most recent experience was an issue with long, image-heavy articles lagging to the point where my entire screen would freeze and it was very difficult to make edits. After speaking to customer support, a few weeks later, the issue has been almost completely resolved. This probably took a lot of testing and amendments to the platform itself and I'm pleased that the team actually takes customer complaints on board and works to improve the overall experience.

February 13, 2023
Unprompted review
Rated 1 out of 5 stars

Wrong search volumes

The tool provides incorrect keyword search data.
Instead of 1M searches, it shows 3600. Compared with several competitors - they all show the same data.
SEO is based largely on competitive analysis. Which consists of complexity and number of requests. If the number of requests is incorrect, then the tool is useless and even harmful to SEO.

Also, bad support that calls it "slightly outdated" and writes other boilerplate excuses.

September 12, 2022
Unprompted review
Rated 5 out of 5 stars

Pages 1 to 3 since we started with Surfer SEO

We've been using SurferSEO for several months now in our team and so far, so good! Our results have drastically improved.

Normally, it would take a while for our blog posts to get indexed and if ever they do get on Google, they appear beyond page 10! But this changed when we started using SurferSEO. Our blog posts began to rank somewhere between pages 1 to 3—and as the team lead, I'm so happy to see the results. It motivates my team to keep going!

September 3, 2022
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Rated 2 out of 5 stars

Basic tool for absolute beginners only

Basic tool for absolute beginners only. I would say if you want to learn how to "optimise a page" by calculating words then go for it but there are no real insights and the tools was particularly poor for Spanish.

July 23, 2022
Unprompted review
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Reply from Surfer

Hey David. We strongly believe SEO professionals and experts can effectively use Surfer, and our user base proves that – we have over 10k active customers who refer to themselves as experts. Regarding problems with language, we'd love to hear more – what was wrong, what could be better, and so on.

We will have some good news for you early next year! We will expand Surfer AI capabilities for Spanish. If you'd ever consider coming back to us, please contact us early next year so we can help you set up a free trial account.

Rated 5 out of 5 stars

It worked really well for me

I am just an amateur blogger putting out the odd post here and there and using SEO that am familiar with. Many of my blog posts get to page 3 or 4 on Google but not much further for key terms that I would like to rank for.

I have used Surferseo for 4 weeks now. In that time I've written 3 posts on my blog using Surferseo for keyword research and competitor analysis. Within 5 days the posts appeared on page 2 of Google for the search terms and with some tweaking and more time, I think I could get them on page 1.

I used the software also to tweak an existing post and that too benefited - moving up 6 or 7 spots and making it on to page 1.

In terms of writing blog posts, the content creator feature has made it really easy to incorporate words and phrases that will help the post rank. I have really enjoyed using it to create new content - although I haven't used it nearly enough as life gets in the way.

I have also contacted customer service once and they were really quick to respond and were very professional.

They offer a free trial of 1 week, and will increase that to one month if you meet the criteria.
I sat on the fence for a few moths trying to decide whether to use the software - I'm glad I signed up.

April 4, 2022
Unprompted review
Rated 5 out of 5 stars

I Love using Surfer Because it allows…

I Love using Surfer Because it allows me to do on-page Optimization in a very effective way and also rank my content on Google when using the Content Editing Tool. They understand all aspects of SEO and optimize content according to it... It has quickly become essential in our SEO Core Work Easysight.

Owner at Easysight.pk

March 24, 2022
Unprompted review

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