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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the product's effectiveness in optimizing content and improving SEO rankings, noting its user-friendly interface and comprehensive features. Many appreciate how the tool simplifies complex SEO tasks, making it accessible even for those with limited prior knowledge. The content editor, keyword research, and AI-powered ranking features are consistently praised for their ability to streamline workflows and provide valuable insights. However, some customers expressed dissatisfaction with the cost, particularly regarding AI credits and the overall value for money. A few users also mentioned occasional inaccuracies in NLP terms or SERP data, and some found the navigation challenging at times. There were also concerns about the AI tool's output not always being suitable for transactional content and discrepancies in AI detection compared to other tools.

What people talk about most

User experience

Users describe positive interactions with the user experience, highlighting the platform's ease of use and... See more

Website

Consumers find the website to be positive, highlighting its effectiveness in improving SEO rankings and... See more

Product

People report positive experiences with the product, often describing it as a "decent piece of software" and... See more

Artificial intelligence

Clients share ambiguous opinions on artificial intelligence. Many reviewers praise the AI tools for being... See more

Value for money

Reviewers highlight ambiguous aspects of value for money. Many consumers praise the platform, stating it... See more

Reviews shaping this summary

Rated 4 out of 5 stars

SurferSEO is an amazing tool for content optimization and SEO analysis. It’s super helpful for improving on-page SEO, keyword density, and overall content structure. However, I’ve noticed that somet... See more

Rated 4 out of 5 stars

Aside from the cost, which is high for one user, Surfer is an easy to use tool for article writing. For someone with little computer experience and zero SEO knowledge I've found moving from keyword re... See more

Rated 4 out of 5 stars

Surfer has been a great help for our pages and clients in English. However, even when the audits are done in English-speaking countries, it is not very good at analyzing Spanish content in those count... See more

Rated 5 out of 5 stars

Surfer helps us a lot in terms of content optimization. We wouldn't be able to implement some changes, or it would take a lot of time to improve our articles to such a significant extent. We also va... See more


Company details

  1. SEO Service
  2. Internet Marketing Service

Written by the company

Surfer helps brands win visibility in both traditional search and AI-generated answers. Our all-in-one platform tracks where your brand appears across Google, ChatGPT, Perplexity, Gemini, and more—then shows you exactly how to improve your presence. From AI Tracker and GSC-powered site insights to rank-ready content templates, one-click optimization, and automated internal linking, Surfer turns SEO and AI visibility into a single, scalable workflow. Built for teams, designed for predictable growth, and proven to double your chances of ranking in the top 10 within 30 days.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

214 reviews

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Replied to 23% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 1 out of 5 stars

Useless AI. I lost my money.

Useless AI. Paid for 30 Credits and AI doesn't work even if you wait for 1 hour. The article is not coming as output. Had a chat with the support. They said can't refund. Lost my valuable time, money, and energy.

February 13, 2024
Unprompted review
Surfer logo

Reply from Surfer

Hi there - we're terribly sorry to hear about your experience with Surfer. We’ve fixed the bug in Surfer AI and we’d love to have you give us another try! As a result of this unexpected bug, we’ve issued you a refund. Should you require additional support, please contact our Support team.

Rated 5 out of 5 stars

SurferSEO is very good when it comes to…

SurferSEO is very good when it comes to management content for freelancers and clients. It's also very neat to have an option for a plagiarism check integrated as well as the chance to work directly in WordPress or your G Drive setup. We also use the keyword cluster research feature to find content not already published on our site. Given the good price, SurferSEO has a very high value for us.

January 31, 2024
Unprompted review
Rated 5 out of 5 stars

SurferSEO is unbeatable a On-page…

SurferSEO is unbeatable a On-page optimisation AI content generation. It is part of my must-have SEO subscriptions.

Surfer empowers users to efficiently create content that is impeccably optimized for search engines, dramatically streamlining the process with its exceptional efficacy.

The Keyword Research tool shines. The wealth and depth of information provided enable me to make well-informed decisions about targeting relevant keywords while leveraging their unrivaled competitor analysis feature as a valuable asset.

It reveals gaps in competitive strategies and give you leverage against other SERP competitors.

Their AI content is high quality. It Incorporates real-time suggestions coupled with comprehensive insights for every piece and it's even good at representing the preferred tone of voice chosen.

You cant go wrong with it

January 29, 2024
Unprompted review
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Rated 5 out of 5 stars

Surfer has broadened my horizons to the…

Surfer has broadened my horizons to the vast world of SEO. It aids us in crafting pertinent content and discovering innovative approaches to improve our rankings. I am eager to collaborate with my team and elevate our online website to new heights.

January 9, 2024
Unprompted review
Rated 5 out of 5 stars

Easy to use with powerful results

Surfer SEO has transformed our content creation process.

The intuitive interface and powerful tools make it easy to optimize articles for search engines. I've noticed a significant improvement in our content's ranking and visibility since I started using it. The insights and suggestions provided by Surfer SEO are spot on, guiding us to make data-driven decisions that enhance our content's relevance and authority.

Highly recommend for its ease of use and impactful results!

January 5, 2024
Unprompted review
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Rated 5 out of 5 stars

SurferAI revolutionizes SEO

SurferAI revolutionizes SEO! With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer. Data-driven decisions save time, ensuring top-notch rankings. A must-have for effective and efficient SEO strategies. #SurferAI #SEOGameChanger

January 3, 2024
Unprompted review
Rated 5 out of 5 stars

I love SurferSEO

I love SurferSEO, just a bit bumped out that they discontinued GlowFlow. Otherwise, super happy with the service :)

December 30, 2023
Unprompted review
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Rated 5 out of 5 stars

This is a really good tool for SEO and copywriting

Its user-friendly interface makes navigating through complex SEO tasks surprisingly straightforward, even for those less experienced. What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my website's search engine rankings. The Content Editor feature, in particular, has been a personal favorite, guiding me in crafting content that's not only SEO-optimized but also engaging for my audience.

December 28, 2023
Unprompted review
Rated 5 out of 5 stars

Cut Down Your Mundane SEO Tasks into Mere Minutes of Work

Surfer SEO will significantly reduce the mundane, repetitive, and time-consuming tasks it takes to write and rank high-quality content. I use SurferSEO to quickly identify my target keywords, analyze the competition and ranking difficulty, outline a competitive blog structure, include NLP verbiage, and use its AI writer to kick start an amazing article.

December 26, 2023
Unprompted review
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Rated 5 out of 5 stars

As a SEO expert with more than 10 years…

As a SEO expert with more than 10 years of experience, I can say that Surfer is the only tool in the market now which make my SEO life way easier and faster than ever. And the only tool it doesn't seem that I will cancel my subscription with any sooner. Great job guys behind Surfer team

December 24, 2023
Unprompted review
Rated 4 out of 5 stars

Review from a 3-year User

Been using Surfer since 2021, and I love how Surfer brings together keyword research, SERP analysis, and competitor research and presents them in an intuitive manner inside the content editor. This makes it accessible and easy to use for beginners while still with robust enough features for experts.

Their customer support is also some of the best in class, and they provide some really helpful resources, a certification, and a marketplace for writers to find clients.

However, said Content Editor and Audit features require credits, which cannot be rolled over and expire on the next billing. Their newly introduced AI editor is also quite pricey.

December 20, 2023
Unprompted review

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