Pushy sales tactics, customers selling on behalf of Thermomix
I was genuinely interested in buying a Thermomix and started researching it online. I quickly realised you have to request a demo on their official website; you can’t just purchase one directly.
What I later learned is that these representatives are actually customers who have opted into a scheme where they earn commissions, reportedly around 10–15% per sale, and can receive a free Thermomix after selling seven. This commission-based system likely explains the high-pressure sales tactics I experienced.
When I submitted my details through the demo request form on their website, I did not expect Thermomix to share my name and email with individual customers acting as independent sellers.
This lack of transparency about how my personal information would be used made the whole process feel invasive and unprofessional.
After filling out the demo request form, I was contacted by one such representative. I received three text messages, three phone calls, and an email from the same person over just two days. It felt more like a sales ambush than a helpful interaction, and it put me off straight away. I eventually blocked them on both my phone and email.
What surprised me even more was seeing someone else listing a Thermomix on Vinted using the same advert as the official website, offering the same eight-week delivery timeframe, for the newly released TM7. It raised questions about whether these customer-representatives are also selling on second-hand platforms to meet their sales targets. Personally, this approach does not reflect well on the brand.
Even more concerning is that some of these reps seem willing to mislead potential buyers to secure a sale. I came across another review here where someone was assured by a representative that the TM6 (the previous mode) was the best and that no new version was expected, despite that the fact the TM7 was already on the horizon. This kind of dishonest behaviour, whether out of desperation or a desire to earn commission, is extremely disappointing and only reinforces how flawed this sales model is.
I’m sure the machine itself works well, and I know many people love it. But the whole buying process from being pressured by a customer-representatitive to the unclear sales channels left a bad impression on me. I decided not to go ahead with the purchase.
