The First Group Reviews 1,724

TrustScore 4.5 out of 5

4.7

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. The service provided is frequently highlighted as excellent, with many people appreciating the personalized and efficient approach. Reviewers are particularly impressed with the quick response times and the smooth user experience, noting that their requests are often addressed promptly and effectively. However, some customers also noted issues with communication and transparency, mentioning instances where their concerns were delayed, ignored, or met with bureaucracy. A few people expressed concerns regarding sales interactions and the clarity of information provided about services.

What people talk about most

Staff

Reviewers highlight positive aspects of staff, consistently praising their professionalism, helpfulness, and... See more

Service

People report positive experiences with service, often highlighting the professionalism and helpfulness of... See more

Customer service

Clients share positive opinions on customer service, frequently highlighting the professionalism,... See more

Response time

Consumers generally express satisfaction with response times. Many customers highlight the promptness and... See more

User experience

Users describe positive interactions with user experience. Many customers highlight the professionalism,... See more

Based on these reviews

Rated 5 out of 5 stars

From travel booking to our airport departure from the hotel, the experience of our visit in Dubai was very smooth and quick. Ms. Inna Ivanova, our Owner Privileges Executive helped with the t... See more

Company replied

Rated 5 out of 5 stars

When last time I came to Dubai with my friends from New Delhi n family from London for investment “Abraham Nassrallah” in The First Group he entertained us done demonstration which is unforgettable... See more

Company replied

Rated 5 out of 5 stars

My review will he absolutely honest. I had not heard of The First Group before buying the property from them. My experience is exceptionally great because of one person alone... Lubna Mohammed! She i... See more

Company replied

Rated 5 out of 5 stars

I gave 5 star because of our experiences with The First Group staff, expecially, Carla. Carla is a wonderful person that really understands her work/role perfectly. She responded to our enquiry prom... See more

Company replied


Company details

  1. Property Investment
  2. Real Estate Developer

Written by the company

Headquartered in Dubai, UAE, The First Group (TFG) is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since launch, TFG has carved a highly successful niche offering unrivalled property investment opportunities to clients from more than 70 countries worldwide. TFG investors also gain access to exclusive loyalty privileges, ranging from complimentary hotel stays to discounts on restaurants, lifestyle experiences and other exciting benefits. To learn more about The First Group and its unique investment opportunities, visit www.thefirstgroup.com.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 18% of negative reviews

Typically replies within 2 weeks

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Rated 4 out of 5 stars

The staff were so welcoming

The staff were so welcoming . Rubeb was very helpful providing all
Information what the The first Group offer and what to expect . When we went to visit the site we met Ali . He was such a polite and very respectful man . He provided detailed information about investments what the company has already achieved and what the company s plan is in the future .Ali encouraged us to part take in the future of the company and provided lots of benefits . So thank you Rubeb and Ali for a wonderfully experience .

July 23, 2025
Unprompted review
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Reply from The First Group

Dear Female,

We appreciate your positive feedback and will convey your appreciation to Ali for his outstanding service.

Thank you for choosing us, and we eagerly anticipate the opportunity to serve you again in the future.

Warm regards,
The First Group

Rated 4 out of 5 stars

The sales representative was very convincing and did a very good job.

The sales representative was very convincing and did a very good job selling the investment idea to me.
Unfortunately I had less time to think about the offer..

July 20, 2025
Unprompted review
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Reply from The First Group

Dear Eric

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

Rated 5 out of 5 stars

Carla was prompt at responding to my…

Carla was prompt at responding to my enquiries.
She provided clear responses when I sought for clarifications.

July 18, 2025
The First Group logo

Reply from The First Group

Dear Michael,

We appreciate your positive feedback and will convey your appreciation to Carla for her outstanding service.

Thank you for choosing us, and we eagerly anticipate the opportunity to serve you again in the future.

Warm regards,
The First Group

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Rated 2 out of 5 stars

10 Years, AED 1.2M Invested — Very Poor ROI

I started investing with The First Group in 2015, committing over AED 1.2 million in one of their Dubai properties. Over nearly 10 years, the total income I’ve received amounts to just AED 37,695, which averages less than AED 800/month. This return is extremely poor considering the scale and duration of the investment.

Despite good communication and polite staff, the financial outcome has been far below expectations and the original promises. Income distributions are infrequent (roughly once every 6 months) and modest in size. There is no clear strategy for capital growth or exit, making this a long-term commitment with minimal returns.

I advise prospective investors to review actual payout records, calculate real ROI, and seek independent legal and financial counsel before committing to this kind of investment.

January 14, 2025
Unprompted review
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Reply from The First Group

Dear Mr. Mohammed,

We would greatly appreciate you emailing us directly at customer.support@thefirstgroup.com with more details so we can investigate further.

Kind regards,
The First Group

Rated 5 out of 5 stars

Very prompt response

Very prompt response

July 10, 2025
The First Group logo

Reply from The First Group

Dear Mr. Thondikkode,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

Rated 5 out of 5 stars

Mustapha is a great guy

Mustapha is a great guy. He was so clear with his explanations and was patient when giving important information.

July 13, 2025
Unprompted review
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Reply from The First Group

Dear Mr. Endurance,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Rated 5 out of 5 stars

The entire staff is very helpful…especially Ms. Lobna Mohammed.

The entire staff is very helpful especially Ms Lobna Mohammed who is in Owner Priviledges department. She is always prompt in responding to all my queries and goes out of the way in assisting and guiding me for any of my issues in Dubai.

April 7, 2025
Unprompted review
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Reply from The First Group

Dear Mr. Badageri,

Thank you for sharing your positive feedback about Ms. Lobna's exceptional service. We appreciate your kind words and will be sure to pass on your compliments to her.

Warm regards,
The First Group

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Rated 5 out of 5 stars

Gr8 property

July 9, 2025
Unprompted review
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Reply from The First Group

Dear Mr. Mak,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

very quick response

very quick response, wonderful service.

July 8, 2025
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Reply from The First Group

Dear Mr. Lew,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

Rated 5 out of 5 stars

Abrohom Nassrallah is helping a lot…

Abrohom Nassrallah is helping a lot during unit registration and help to get a visa to visit Dubai for gold visa process, really I appreciate his efforts

July 7, 2025
Unprompted review
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Reply from The First Group

Dear Mr. Mohamed,

We appreciate your positive feedback and will convey your appreciation to Mr. Abrohom for his outstanding service.

Warm regards,
The First Group

Rated 5 out of 5 stars

The Hotel is very nice and very friendly team

I enjoy my stay in the hotel, the team very friendly and supportive.

And many thanks to Doaa Al Zawawy for supporting us through our trip.

July 2, 2025
The First Group logo

Reply from The First Group

Dear Mr. Musallam,

Thank you for your review. We greatly appreciate you taking the time to share your experience with Ms. Doaa.

Warmest regards,
The First Group

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Rated 5 out of 5 stars

Very active imperresive cooperative Mr…

Very active imperresive cooperative Mr Ibrahim

June 30, 2025
The First Group logo

Reply from The First Group

Dear Ms. Darwish,

Thank you for your review. We greatly appreciate you taking the time to share your experience with Mr. Ibrahim.

Warmest regards,
The First Group

Rated 1 out of 5 stars

Misled by Sales Rep

Misled by Sales Rep – Poor Customer Service & Inflexible Terms

I purchased a holiday deal (excluding flights) that seemed like good value at the time. Before buying, I specifically asked the sales representative whether I could change dates or request an extension if needed. I was reassured this would not be a problem as long as I gave notice which I did, well in advance.

Despite this, my request for an extension was refused outright, with the company pointing to the small print in the terms and conditions. I understand policies exist, but I was sold this deal based on verbal assurances that turned out to be false. I even had a valid reason for the extension request I couldn’t secure time off work within the original timeframe.

This experience left me feeling misled and disappointed. A company of this size should take responsibility for the promises their sales reps make and not prioritize closing a sale over giving accurate, honest information.

I would not recommend this company to others based on my experience. Customer service matters and in this case, it was sorely lacking.

April 1, 2025
Unprompted review
Rated 4 out of 5 stars

My experience with the First Group was…

My experience with the First Group was a good one, all staff were very professional,
friendly, all staff were very knowledgeable in there field of work.

June 26, 2025
Unprompted review
The First Group logo

Reply from The First Group

Dear Mr. Kholwadia,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

Warm regards,
The First Group

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Rated 5 out of 5 stars

Very important

I’ve had an excellent experience with lobna she’s always quick to respond,very professional and always ready to help with any questions or concerns I have.Truly appreciate her support and dedication

June 10, 2025
Unprompted review
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Reply from The First Group

Dear Mr. Athinakath,

We're thrilled to hear about your positive experience with Ms. Lobna, your recognition means a lot to us, and we'll be sure to pass on your compliments to her.

Warm regards,
The First Group

Rated 5 out of 5 stars

The sales person Mustafa was really…

The sales person Mustafa was really good. The front office team (Siham) was also pleasant and helpful

June 22, 2025
Unprompted review
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Reply from The First Group

Dear Mr. Kumar,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

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