The shipping was super fast! I honestly forgot I’d made an order and had a nice surprise when it arrived less than a week later! Such a lovely selection of really good brands for affordable prices, an... See more
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Review summary
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I am a huge fan of The Little Loop. Not only are they innovative in their mission to deliver a circular kids clothing company, but parents get to earn credits towards future purchases. I have been ove... See more
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Loved the idea behind this ever since we saw it on Dragon’s Den. Makes so much sense, and love contributing to anything that is helping to be more circular when it comes to how we consume clothes... See more
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Love love love everything Little Loop stands for. I regularly send them clear out bags and love the reassurance that any items they can’t sell get donated to charity shops for either resale or scrap t... See more
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Company details
Written by the company
the UK's best loved pre-loved destination for kids. Buy new or second-hand - from the UK's best loved brands at a snip of the price. AND trade them in again in just a few taps. Making second-hand a first resort, not an afterthought. Access the best quality pre-loved kids and baby clothes from brands like Frugi, John Lewis, JoJo Maman Bebe, Kite, Little Green Radicals, Polarn O. Pyret and many many more. All items are quality checked and steam sanitised before sale. Save upto 80% on RRP. And we offer guaranteed buy-back on anything bought from us or our brand partners. And our clearout service will take care of the rest. As seen on Dragon's Den.
Contact info
United Kingdom
- hello@thelittleloop.com
- thelittleloop.com
4.7
Excellent
162 reviews
Replied to 100% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Absolutely love using the little loop
Absolutely love using the little loop! I have been a customer for almost a year and have had some lovely clothes for both my kids. All my favourite brands and I swap as often as I like, some pieces I keep for months and other times I swap for special occasions etc. couldn’t fault the service for both renting and buying ⭐️
March 14, 2024
Unprompted review
Reply from thelittleloop
Hi Molly,
Thank you so much for your wonderful review. We're thrilled to hear you've been enjoying thelittleloop for nearly a year. It's great to know you've found lovely clothes for both your kids and appreciate our range of brands. We're glad to offer flexibility in swapping and a seamless experience for renting and buying. Your support means a lot to us!
Best wishes,
Naomi and thelittleloop team x
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Always good service from these guys and…
Always good service from these guys and plenty of choice - I’ve rented some fab coats for the kids for the next few months.
February 26, 2024
Reply from thelittleloop
Thank you so much for your kind words! We're thrilled to hear that you've had a positive experience with our service and found some fabulous coats for your kids. If you ever need anything else or have any questions, don't hesitate to reach out. We appreciate your support!
Best wishes,
Naomi and thelittleloop team x
I'm finding it really easy trading in…
I'm finding it really easy trading in all my daughters old clothes and getting her a few new bits.
February 21, 2024
Reply from thelittleloop
Hi Sylvia,
Thank you so much for taking the time to let us know your feedback. We're delighted you're finding our clear-out service a hassle-free way to declutter your children's outgrown clothes.
We're thrilled to be part of responsibly repurposing your items. We love getting them ready for their next adventures to keep them in circulation for longer :-)
Best wishes,
Naomi and thelittleloop team x
Making good quality, ethical clothing affordable and saving the planet at the same time! Win, win!
I've been using Little Loop to rent clothes for my little boy for over a year now, after first seeing Charlotte on Dragons Den! It's a great service, with good quality clothing. I love that we can regularly change his wardrobe without spending a fortune, whilst also having a positive impact on the planet.
More recently, I also ordered two of their 'clear-out bags' and sent off clothes that I'd planned on taking to the charity shop. Those two bags gave me over £37 credit to use to buy more preloved clothes. Such a great idea! Easy and fuss free! Thank you Charlotte 😊
February 11, 2024
Unprompted review
Reply from thelittleloop
Hi Tasha,
Thank you so much for your amazing review! We're thrilled to hear that you've been enjoying our service for over a year now and that you appreciate the quality of our clothing. It's also fantastic to know that you've found value in our clear-out bags and we love you helping us to keep clothes in circulation for longer. We truly appreciate your support! 😊
Best wishes,
Naomi and thelittleloop team x
Great experience.
Good selection of clothing. Shipping was relatively fast. Clothing was of great quality.
We only bought clothing, we do plan on using them more in the future and love the returns feature for store credit.
The only minor negative is the navigation of the website on mobile device.
We have recommended to all family and friends with children.
January 28, 2024
Reply from thelittleloop
Hi Tyra,
Thank you so much for taking the time to leave us a review. We really appreciate it.
We're thrilled to hear you had a great experience with our clothing quality and selection and fast shipping. We're sorry for any inconvenience with the mobile website navigation.
Thank you so much for your support and for spreading the word. It makes our little team do a happy dance when we hear this.
Best wishes,
Naomi and thelittleloop team
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I'm thrilled to find this company and…
I'm thrilled to find this company and was super pleased with the quality of the items I received. I'll be using them again and reselling through them too.
January 22, 2024
Reply from thelittleloop
Hi Kathy,
Thank you so much for your kind words! We're delighted to hear that you're pleased with the quality of the items you received. We look forward to seeing you again in the future, and we're thrilled to have you as part of our community. If you ever need anything, feel free to reach out. Thanks again for choosing us!
Best wishes, Naomi and thelittleloop team
Communication was initially bad - but has now been much improved
UPDATE: Have since heard from the company off the back of this review and they have been very helpful in resolving my queries. They have checked thorough my returned items, issued me my traded in credits and then when i choose some items from the site to redeem my credits they sent these out very quickly for me. Thank you for sorting this for me Little Loop :-)
Mirroring people below really. love the idea of this service but customer service MUST be improved. Ordered 1 set of green clothes swap bags, waited a month and they never came. Ordered another set which did come but took about 2 weeks to arrive. Then having sent my clothes a couple of weeks ago there is no confirmation of receipt which would be really useful. If you are struggling then consider hiring some freelance help to get you some automated emails set up so that these waits are minimised. This is something I (Miriam Eglen on LI) or a large number of other marketing freelancers could help with. Really need to improve this ASAP as other companies are springing up offering similar services with a much slicker customer experience.
January 25, 2024
Unprompted review
Reply from thelittleloop
UPDATED :
Dear Miriam. Thanks for your patience while we looked into your case. Regarding the first set of bags which you mentioned ordering but didn't arrive, our records indicate that there was an attempted order from you in our payment system on 29.11.23. However your payment didn't go through and so we didn't receive that initial order.
Your subsequent order, made on 8 January was shipped on 10th January so we're unsure of the reason behind the delay you experienced however we do know that Royal Mail are experiencing some delivery issues. Unfortunately, such delays are beyond our control, but we understand the frustration they cause.
As we've mentioned below we believe in continuous improvement and have already made several improvements to this service which is very new. The first improvement which we made immediately following the review below, is to enable notifications (from Royal Mail) when a bag is received at our office. We regret that this adjustment wasn't in place earlier to prevent your experience, however, we sincerely appreciate your input. Your bags have now been processed so we hope that you've now received our email notifying you of your credit - please do add us to your safe sender list to ensure you receive our emails.
Please reach out if you have any further questions or require further help.
Best wishes,
Naomi
--------------------------------------------------------------------------------------------------------------------------------------
Thank you for taking the time to share this detailed feedback about your experience. I sincerely apologise for the difficulties you have faced with delayed shipments and the lack of order confirmations and tracking.
I appreciate you highlighting where we have room to improve. We recently discovered issues with some of our automated messages incorrectly going to spam folders, which explains the communication gaps. As soon as we became aware, we prioritised fixes to improve email deliverability. We have also implemented new options for return tracking just this week to address concerns like yours.
However, I acknowledge there is still progress to be made in upgrading our customer experience to exceed expectations. Your advice around leveraging freelance help for areas like automated messages is appreciated. We are actively pursuing solutions - both short and long-term - across the board to improve in the ways you outlined.
Please know that we highly value each customer and seek to earn your enduring trust through responsive service. I sincerely hope you will come to see big improvements soon and reconsider giving thelittleloop another try. In the meantime, please email hello@thelittleloop.com with your account email and I'll get an update on your current order. Additionally, we can then investigate what happened with the bags that never arrived and issue a refund if necessary.
Thank you again for taking the time - your perspective helps us get better.
Best wishes,
Naomi and thelittleloop team
Lovely range of clothes
Lovely range of clothes that were in good condition. Order arrived swiftly and was packaged well. Communication was clear and helpful throughout. Will definitely be ordering again soon!
December 30, 2023
Reply from thelittleloop
Hi Alice,
Thank you for the lovely 5-star review! We're so pleased to hear you had a great experience with our range, shipping, and customer service. We look forward to having you as a repeat customer.
Best wishes,
Naomi
Really enjoying little loop so far
Really enjoying little loop so far. The customer service is truly amazing, and everything is answered super quick. My only downside would be that the clothes on the website for rent don’t seem to be renewed that often? I haven’t seen any new items for a little while.
January 4, 2024
Reply from thelittleloop
Thank you so much for taking the time to leave a review and for the kind words about our customer service! We strive to be responsive and appreciate the feedback. Regarding new rental items, we currently refresh our selections seasonally, and when we get a new brand partner. Please continue to reach out and let us know your thoughts. It helps us grow the service around our community. Thanks again and happy renting!
Best wishes,
Naomi and thelittleloop team
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Fantastic idea that saves us a fortune
Fantastic idea that saves us a fortune!
The clothes are all lovely, this is a genius concept which works really well. It's super easy to swap the clothing & when a pair of shorts were lost at nursery, it was dealt with amazingly well by customer care & it was a minimal fee to cover the lost shorts. I'm able to change clothes with the season for my little ones & able to adjust sizes, too - as the children grow so fast!! Absolutely adore the little loop! Plus I've even earned money off by using their clear out bags to declutter our wardrobes. This is so fantastic & my only wish is that I'd found it sooner!!
December 28, 2023
Reply from thelittleloop
Thank you so much for your glowing 5-star review! We are overjoyed to hear you are saving money, keeping your children stylishly dressed as they grow, and having such a fantastic experience with us. Our top priority is providing exceptional service and quality rental and second-hand clothing, so your praise for both means the world. We hope to continue exceeding your expectations for years to come!
Best wishes,
Naomi and thelittleloop team
Love the collection of clothes and…
Love the collection of clothes and option to select the wear and tear one can accept. However the email support can be better and it can be clearly specified that the pricing for credits doesn’t include shipping costs for both returning and new clothes! You would think a swap should cost you one charge but it isn’t the case. So a bit disappointing on that front.
December 16, 2023
Reply from thelittleloop
Thank you for taking the time to leave constructive feedback. We appreciate you highlighting areas for us to improve - it truly helps shape a better experience. I completely understand your disappointment regarding the shipping costs. To maintain affordable membership fees, we've kept postage separate. We've been closely listening to our community's feedback, and in response, we're actively working on a plan to integrate postage into the membership fee. We're exploring various options to ensure it benefits our members and aligns with our business goals. Stay tuned for updates. We agree it could be clearer and will update our messaging to call that out more transparently. Our goal is an effortless swap process, so please know we value this feedback on how credits and returns can feel smoother. Regarding email support, we apologise if responses have missed the mark. As a small team, we strive to reply promptly and clearly. Please don’t hesitate to reach back out directly if you ever have an unsatisfactory experience so we can make things right. Thank you again for engaging - it is supporters like you that help us build an ethical marketplace we can all feel good about.
Best wishes,
Naomi and thelittleloop team
A brilliant scheme to recycle kids…
A brilliant scheme to recycle kids clothes and a great place to find good quality 2nd hand pieces. The prices are very reasonable and the delivery is nice and fast.
November 26, 2023
Reply from thelittleloop
Thanks so much for your glowing 5-star review and for supporting our mission to sustainably repurpose children's clothing! We love extending the lifecycle of these quality pieces and keeping them out of landfills. And passing the savings on to parents is so rewarding. We appreciate you taking the time to spread the word about our eco-conscious marketplace and reasonable prices paired with speedy shipping. Your kind words mean the world as we continue building a solution that really works for families and our planet!
Best wishes,
Naomi and thelittleloop team
Lovely range of clothes and so…
Lovely range of clothes and so reasonably priced, great to give well made clothes the continued wear they deserve. This was my second purchase and I will be back again. Easy to find what i was looking for and delivery was quick.
November 24, 2023
Reply from thelittleloop
Thank you so much for taking the time to leave such a lovely review! We appreciate you sharing your experience with our little pre-loved clothing shop. 🥰
It makes us smile to hear that you had success finding quality pieces for your kiddos at reasonable prices. And fast shipping to boot - woo hoo! Giving these sweet hand-me-downs more life aligns perfectly with our sustainable mission.
We just love keeping clothing in circulation and out of landfills. Plus, passing deals on to caring parents like yourself means the world. Thanks again for choosing our shop for your repeat purchases - we can't wait to help dress your littles ones again soon!
Best wishes,
Naomi and thelittleloop team
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Reply from thelittleloop
Hi there,
Thank you so much for leaving us a 5-star review. We really appreciate you taking the time to do this. It helps spread the word and increases support for our mission to prolong the life cycle of textiles. So we are truly grateful.
Best wishes,
Naomi and thelittleloop team
This is such a brilliant idea!
This is such a brilliant idea, it's really changed how I shop for my children. We started renting a year ago and as a result, I'm spending less money on buying cheap clothes, less clutter at home and the boys are wearing gorgeous great quality clothing. I tend to rent their weekend clothes and more recently have been buying clothes for nursery from the little loop although most of them are so lovely I'm tempted to wear them for best!
I have tried the clear out service and received a credit for the items I had sent, which I can spend on the site.
Overall, it's a fantastic idea and brilliant experience! Thank you!
September 22, 2023
Reply from thelittleloop
Ooh thank you for giving ALL our services a go C...its brilliant to hear how you use your rental clothes vs your second-hand items. We're so chuffed that you're filling the closet with thelittleloop instead of buying cheap clothes which might go to waste. Thank you so much for your support. Let us know if there's every anything you think we could improve. Charlotte x
The Littleloop is better than Vinted!
The Littleloop is better than Vinted!
I used to go to charity shops or Vinted to find second-hand clothes for my toddler, but charity stock is hit and miss and with Vinted once you've added up all of the shipping cost is not that cheap - and you can't return anything, and the quality is hit and miss as well... I found exactly what I wanted on thelittleloop, it's super simple and you don't find any fast fashion items! This is now my first go-to shop for any kid's second-hand clothes
November 2, 2023
Unprompted review
Reply from thelittleloop
Hi Stephanie. Thank you so much for this glowing review. We exist to create a solution which makes parents lives easier and more cost effective so we're absolutely over the moon that you think we're doi g that well. Please do let us know if you ever need anything at all. Charlotte
Clear- Out Bags - Amazing Idea!
I absolutely love the Clear-Out bag idea - super easy, good for the planet and with the added bonus of making some money to spend on a few bits from TheLittleLoop Outlet store!
The bags came quickly and I immediately filled them - had been having a bit of a sort out - arranged a free collection and within a few days I had an email informing me about the whereabouts of my items. Was really informative, told me how many items had been recycled, how many had been put for resale and how many had been donated to charities - was really nice to see that the clothes had gone on to bigger and better things than just cluttering up our wardrobes! You are then given a code for the amount of credit you have accrued and can use it on any of the amazing clothes, new and used, in the Outlet! Amazing - fantastic idea! 😁
October 23, 2023
Unprompted review
Reply from thelittleloop
Hi Jennie,
Thank you so much for your fantastic five-star review! We're thrilled to hear that you love the Clear-Out bag idea and appreciate its many benefits.
It's great to know that you found the process super easy, eco-friendly, and a way to earn some credits to bag some thelittleloop preloved items!
We believe in making conscious consumption effortless and are thrilled to have you as part of our community!
Best wishes,
Naomi and thelittleloop team
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Loved using little loop
Loved using little loop. Great quality clothes, quick delivery and fantastic service. Had a slight issue with a return but the customer service was super quick and dealt with brilliantly. Would recommend
October 22, 2023
Reply from thelittleloop
Hi Sarah,
Thank you for your wonderful five-star review! We're thrilled to hear that you loved using thelittleloop and that you found our clothes to be of great quality.
We appreciate your kind words about our quick delivery and fantastic service. We're delighted to have had the chance to assist you. While we're sorry to hear you had a slight issue with a return, we're glad to hear that our customer service team was able to address it quickly and to your satisfaction.
Your recommendation means a lot to us. We're committed to providing the best possible experience to our customers, and reviews like yours inspire us to keep up the good work.
Thanks again,
Naomi and thelittleloop team
Lovely clothes and great service.
September 26, 2023
Reply from thelittleloop
Hi Anita,
Thank you so much for taking the time to leave us this fantastic 5-star review! We are thrilled to hear you've had such a wonderful experience with both our clothes and our service.
It means the world to our team when members like you share positive feedback. Reviews like this motivate us daily to keep improving and exceeding expectations.
Thanks again for your support. We look forward to continuing to outfit your little ones :)
Best wishes,
Naomi and thelittleloop team
Clear Out Pack is a great initiative
I've been using the Little Loop for a couple of years now for my children, aged 4 and 2. I recently ordered a Little Loop Clear Out Pack which I thought was a great idea to recycle and reuse their old clothes, but with the added incentive of the voucher to spend in the Little Loop online shop. My daughter finds it especially hard to get rid of clothes that no longer fit, but it really helped her to feel confident and happy about giving things away to be used for other little girls!
October 9, 2023
Unprompted review
Reply from thelittleloop
Hi Charlotte,
That's fantastic to hear! We're thrilled that you found our Clear-Out Pack initiative helpful, and it's heartwarming to know that it made the process of passing on clothes easier, especially for your daughter. We're honestly so appreciative of your support to help keep those lovely clothes in circulation for more little adventures!
Best wishes,
Naomi and thelittleloop team
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