Esther was very helpful helping us find the perfect scent, never rushing and always offering a tester strip of any we were interested in. Helped us find the best deal and we walked away with a scent w... See more
Location
Switch locationUnit 124b, The Potteries Shopping Centre, Hanley, ST1 1PS STOKE-ON-TRENT, GB
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See what reviewers are saying
Gill from Hanley Potteries Centre so very helpful. Took time to explain any new perfumes and aftershave that had arrived in store, helped out and explained what we needed to do if we wanted to order... See more
Company replied
It charge me £3 for collection in person That’s ridiculous. How to charge A COLLECTION!? Very bad service !!!
Company replied
Esther from the Hanley potteries centre went above and beyond with serving our whole family! First my husband was looking for a new EDT and she listened and found “the one “, then my son, then I tried... See more
Company replied
Company details
- Perfume Store
- Beauty Product Supplier
- Cosmetics and Perfumes Supplier
- Cosmetics Store
- Flavours, Fragrances and Aroma Supplier
- Hair Product Store
Written by the company
For over 30 years we have been selling the widest range of women's perfumes and men's aftershaves at affordable prices. We stock the fragrances of nearly 130 brands including Hugo Boss, Rabanne, Gucci, Ariana Grande, Mugler and Marc Jacobs both online and across our network of 212 nationwide stores. We also stock the luxury perfume brands Dior, Tom Ford, Viktor & Rolf, Hermès and Maison Margiela. Not only do we have the experience of selling perfumes, we also have the expertise to match. Our staff are trained and developed so that they are the most knowledgeable sales advisors within the perfume industry, we have the largest number of Fragrance Foundation fragrance graduates nationwide and a fragrance finder to guide your online shopping. We have been voted the Fragrance Foundation Online Retailer of the Year for the past 5 years. Online we offer FREE standard delivery on all orders for our VIP members, click and collect in 30 minutes and we've even introduced a “Try Me” option on some of our most popular products where you'll receive a free sample, so if you're choosing a new perfume or aftershave you can smell that before you open your order. Our VIP members can select a sample at checkout and have the opportunity to earn rewards while they shop. You can checkout straight away using our card payment options, or choose to buy now pay later using Klarna. We offer gift wrap, bottle engraving and personalised ribbon services online and across selected stores, plus you can recycle any bottle of fragrance with us instore and receive 15% off your next shop and choose from a range of refillable and vegan fragrances.
Contact info
Unit 124b, The Potteries Shopping Centre, Hanley, ST1 1PS, STOKE-ON-TRENT, United Kingdom
4.7
Excellent
48 reviews
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Great experience and lovely staff
Esther was very helpful helping us find the perfect scent, never rushing and always offering a tester strip of any we were interested in. Helped us find the best deal and we walked away with a scent we love
May 29, 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Top tier customer experience
I went in to purchase an aftershave and had a great experience, Esther went out of her way to ensure I had a good experience and wrapped my gift perfectly and the personalised ribbon was really the finishing touch, customer service was perfect. I’ll definitely be returning.
May 27, 2026
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I visited the store this afternoon and…
I visited the store this afternoon and was served by Elaine. She was really helpful and I’d recommend asking for her!
May 19, 2026
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
£3 if you want to collect a parcel…
It charge me £3 for collection in person That’s ridiculous. How to charge A COLLECTION!? Very bad service !!!
May 2, 2026
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for taking the time to leave your feedback, and I’m sorry to hear that you were unhappy with the delivery charge selected for your order.
We currently offer 11 different delivery options to suit a range of customer preferences and delivery needs. Please also note that Click & Collect orders to one of our 207 stores are always free of charge. You can find your nearest store at www.theperfumeshop.com/store-finder
Thank you again for your feedback.
Kind regards,
Jasmyn
The Perfume Shop Customer Services
Knowledgeable and friendly staff
I've never been to this shop before and was feeling a bit out of my depth, a very friendly staff member came over to me and helped me choose out a leaving gift for a colleague, she was really patient, approachable, and knowledgeable, and helped me decide on what to buy. It was just a super lovely and efficient customer service experience!
May 2, 2026
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Looking for my favourite aftershave it…
Looking for my favourite aftershave it wasn't in stock the very pleasant lady on the counter ordered it for me and it was delivered the next day
April 9, 2026
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
I came in to buy my mum a mother day…
I came in to buy my mum a mother day gift and was greeted by Ester at your Hanley store. She was fantastic. Extremely helpful, knowledgeable and just a lovely soul to interact with. If we had more Esther’s in the world it would be a far better place.
March 3, 2026
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Great Service
I was very happy to be assisted today by Elaine at the counter. Great discounts for Valentine’s day.
February 13, 2026
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Gill from Hanley Potteries Centre so…
Gill from Hanley Potteries Centre so very helpful. Took time to explain any new perfumes and aftershave that had arrived in store, helped out and explained what we needed to do if we wanted to order any fragrances and most importantly wasn't pushy when serving us.
Overall great experience will be returning.
Thank you Gill.
February 8, 2026
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Esther is always there with a helping…
Esther is always there with a helping hand, very friendly service and is always trying to upsell her items, always feel welcome and has great customer service, Thankyou Esther x
January 29, 2026
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hello,
Thank you for your 5⭐review! We truly value your feedback and are delighted to hear that you had a positive shopping experience with us. We look forward to the opportunity to assist you again soon.
Many Thanks,
Jasmyn
The Perfume Shop Customer Services
Fantastic service
Fantastic service. The staff were so helpful, polite and knowledgeable
December 27, 2025
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hi,
Thanks for your feedback. Thank you so much for choosing us to shop with.
Happy New Year.
The Perfume Shop
Excellent customer service.
December 11, 2025
Reply from The Perfume Shop - Hanley 84
Hi,
Thanks for your lovely feedback & for choosing us to shop with us.
The Perfume Shop
I’ve dealt with Esther every time i’ve…
I’ve dealt with Esther every time i’ve shopped at the perfume shop in hanley, exceptional service and a personalised experience.
December 19, 2025
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hi,
Thanks for your review! It's great to hear of your recent experience.
The Perfume Shop
Very helpful staff
December 11, 2025
Reply from The Perfume Shop - Hanley 84
Hi,
Thanks for your lovely feedback. It's great to hear you are pleased with your recent experience.
Thank you for choosing The Perfume Shop.
Fantastic service
Always have fantastic customer service at the Hanley branch, well worth the 12 mile round trip for my perfume. The ladies are always friendly and helpful.
November 13, 2025
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hi,
Thanks for a lovely review. We value you and thank you for choosing us to shop with.
Kind regards,
Sharain - The Perfume Shop
Reply from The Perfume Shop - Hanley 84
Hi,
Thank you so much for your feedback and for choosing us to purchase your fragrances from. We appreciate you!
Kind regards,
Sharain - The Perfume Shop
Happy helpful assistant
The assistant was very helpful they didn't have the perfume what I wanted so she ordered it for me and she told me there was a one day 20%off
October 15, 2025
Reply from The Perfume Shop - Hanley 84
Thanks for your review!
It's great to hear your positive feedback. We value you.
Kind regards,
Sharain - The Perfume Shop
Ester from the Hanley branch is a pure…
Ester from the Hanley branch is a pure angel. She’s so helpful every single time, customer service is amazing and she always goes above and beyond to assist us finding the perfect scent.
October 18, 2025
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hi,
I am so pleased to hear of your 5* experience. Thank you!
Kind regards,
Sharain - The Perfume Shop
Misbah was very patient and very…
Misbah was very patient and very helpful.
October 12, 2025
Unprompted review
Reply from The Perfume Shop - Hanley 84
Hi,
Thanks for your positive review! It's great to hear, we appreciate you.
Kind regards,
Sharain - The Perfume Shop.
Brilliant and amazing smell
October 5, 2025
Reply from The Perfume Shop - Hanley 84
Hi,
Thanks for your lovely words, we appreciate you!
Kind regards,
Sharain - The Perfume Shop
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