While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Very pale and not usually one for makeup but it’s nice to be able to cover up my spots sometimes. This does that perfectly without making it look like I’m wearing foundation so doesn’t look strange if... See more

Rated 5 out of 5 stars

I ordered the In your face water tint. I’ve been using tinted moisturisers for years and this part moisturiser part foundation is the best one I’ve ever used. It doesn’t feel as though you’re wearing... See more

Company replied

Rated 3 out of 5 stars

Processing was fast,well packaged presentation is really nice too. My only issue is HERMES as the courier I hope you can have the option of using royal mail for some of us. they friendly reliable... See more

Rated 5 out of 5 stars

I love the colour match, scent and staying power of this product! I have quite oily, combination skin and have been blending with a damp beauty blender after speaking with Romi, which does the tric... See more

Company replied

Company details

  1. Beauty Product Supplier
  2. Beauty Supply Store
  3. Cosmetics and Perfumes Supplier
  4. Cosmetics Industry

Written by the company

UNDO old school beauty norms, biases & stereotypes. Gender inclusivity, ethnic diversity and sustainability is our norm. That's how we celebrate your individual flair, and bring it into the everyday. 🌱 Vegan 🐰 Cruelty Free 🇬🇧 Made in UK


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

123 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great service and lovely product

This water tint is unlike any tinted/coverage product I've tried before - it really feels like it sinks into the skin instead of just sitting on top, and leaves a soft-to-touch finish. It took me a few tries to figure out how best to apply it, and I find I get best results using a sponge and working a very small amount of product into the skin at a time, as it sets really quickly. The coverage is very sheer but has a subtle blurring effect that evens out skin tone. I have acne-prone skin and I'm currently using a quite drying acne treatment, so I was worried this might cling to and exacerbate flaky patches of skin, but I haven't found that to be a problem as long as I use an effective moisturiser underneath.

The UN_DID team also offer stellar customer service - when I contacted them to ask for advice about shades, they kindly sent me a second shade to try free of charge - they were incredibly responsive, friendly and helpful.

April 27, 2021
UN_DID logo

Reply from UN_DID

Hey there,

Thank you so much for leaving this amazing review! We are *so* happy you're getting amazing results with 'in your face' and you loved our customer service. We're delighted! :)

UN_DID x

Advertisement
Rated 5 out of 5 stars

Absolutely incredible customer service

Absolutely incredible customer service. The shade I bought was far too dark, (I'd chosen based off the results of the online test). When I emailed the team to let them know, I was sent the lighter shade for free! The postage both times was super fast too. My skin is very dry at the moment and unfortunately I don't think it's in the right kind of condition to use a product like this as I am finding it doesn't sit quite right after application. I am using topical creams such as Epiduo. I hope once my skin has calmed down a bit I'll be able to use it! The consistency looks lovely and it's full of good ingredients.

April 16, 2021
UN_DID logo

Reply from UN_DID

Hey Tash,

Thank you so much for taking the time to leave this lovely review! We're so delighted that you had such a great customer experience with us. We're always happy to speak about great usage tips too if you ever need us :)

UN_DID x

Rated 5 out of 5 stars

Best foundation ever!

This foundation feels soo nice on your skin! it’s super lightweight and since it’s part serum it was so many benefits! it gives the perfect finish of “like your skin, but better”! Will defo be purchasing again!

April 13, 2021
UN_DID logo

Reply from UN_DID

Hey Alexis,

Thank you so much for taking the time to leave this lovely review! I'm so delighted you're getting amazing results and love the feel of the product on the skin. It makes us so happy to hear this :)

UN_DID x

Rated 4 out of 5 stars

Wonderful team

EDIT: whilst the product doesn’t suit my skin, I can’t praise the team enough. Absolutely fantastic customer service, with a perfect resolution to my issue.

I had high hopes for this product as I don’t like full coverage - I prefer products that make your skin look like yours, only better. I was also really happy about the recycling etc. When it arrived I was very excited to try it, especially as it can be used without moisturiser as it contains hyaluronic acid.

It dries down very dry and matte, very quickly. I used with and without my HA, PGA & daily moisturiser - unfortunately still a bit too matte for me. Not that good for my skin, though I’m sure it will be excellent for others and I’d suggest people try it. I’d give 3 stars for the product for me personally, but 5 stars overall as I love what the company does, its ethics, and also packaging recycling. I do like the light coverage this offers, sadly it’s just not the finish for me.

April 11, 2021
UN_DID logo

Reply from UN_DID

Hey Tammy,

Thanks so much for reaching out and letting us know about your experience. It's great that you love the recycled packaging and the coverage. I've reached out to you about the finish so I can understand more and see if we can help :)

UN_DID x

Advertisement
Rated 1 out of 5 stars

Product literally split on my face and…

Product literally split on my face and looked awful, even when I put nothing underneath it. Don't waste your money.

April 10, 2021
UN_DID logo

Reply from UN_DID

Hi Henrietta,

Wow, this is really saddening to hear. I would like to understand how you're applying this as you shouldn't be getting a result that splits on your skin. We’ve sent you a direct mail to understand what’s happening and see if we can help resolve some of your concerns. Please do come back to us there.

UN_DID x

Rated 5 out of 5 stars

Service wise

Service wise, everything was fine, though their colour match is a bit off for me & I did the quiz a few times with slightly different answers to make sure - & I still ended up with the same shade. So...

April 10, 2021
UN_DID logo

Reply from UN_DID

Hi Leil,

Thank you so much for your review and letting us know about the colour match. We are a small business and constantly improving elements like the colour matching, so this really helps us :)

Thanks,
UN_DID x

Rated 5 out of 5 stars

A product I use almost every single day!

I was sent this face tint by the Undid and I am in love! I use this face tint almost every single day.
1. I used the colour match on the website and it generated the perfect colour.
2. This is a face tint/skin care so the coverage is very light but it is builable. I love the fact it is light coverage. I sometimes use it by itself and other times I will use blushers/bronzers over it. I love how even with all the other makeup i'm wearing my skin still looks natural. It works so well with my other skin care and makeup.
3. I found it easy to use with my fingers and with sponges and brushes.
4. I love the feeling of this on my face all day - for me the product lasts all day as it suits my skin type.

It is the perfect combination of skincare with makeup!

I use this almost every single day. It would also be great holiday skincare and great to wear when travelling when you want your skin to look fresh but not loaded with product! This is a firm fav in my makeup bag!

April 8, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey,

Thank you so much for taking the time to write this lovely review! We are so delighted that you're finding it easy to use and love the sheer, natural results of our product. Let's hope we can all get back to holidays soon, as 'in your face' would be the perfect addition :)

Thanks,
UN_DID x

Rated 5 out of 5 stars

Wonderful!

I love it! My first attempt at a colour match was a bit dark, but I got an exchange with no trouble and it's perfect :)

April 7, 2021
UN_DID logo

Reply from UN_DID

Hey Laura,

Thank you so much for taking the time to leave this 5* review! We're so happy you had great customer service with our free colour exchanges. We're absolutely delighted, thank you for supporting our small business.

UN_DID x

Advertisement
Rated 5 out of 5 stars

I love this product!

I love this product!

I used to wear such heavy foundation and after a year of lockdown I can’t stand the feeling of it on my skin. I have tried other BB creams & tints but have never found one that matches my pale skin tone as well as UN_DID.

I have used this tint on top of various skin products such as different moistures, serums and even over thick sunscreen all with equally beautiful results. I contacted UN_DID on Instagram for advice on how to use with the sunscreen and they promptly replied with tips on how to make it work so I tried leaving the sunscreen to settle into my skin for 10 minutes and the tint went over it perfectly with a damp beauty blender.

The result of this tint is very sheer, it gives the appearance of naturally beautiful skin yet it is buildable if necessary. I have red patches around my nose & 2 coats is enough to cover them.

I love the gender inclusivity, recyclable packaging and most of all that it is vegan & cruelty free! 🌱💕

April 1, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Rachel,

Thank you so much for this brilliant 5* review. We're delighted you are happy with our customer service and all of our brand ethos! Especially loving the cocktailing of 'in your face' with all your other products :)

UN_DID x

Rated 5 out of 5 stars

I’m so impressed with @theundid water…

I’m so impressed with @theundid water tint coverage and it looks like I have nothing on! For someone who have oily/combination skin, this works perfectly for my skin! Every time I have this water tint on, no one realises that I have someone on my skin! It’s extremely lightweight and has a moderate glow. This works perfectly for my skin and I am definitely going to be repurchasing this again.

xoxo
Alesandra Fara

March 31, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Alesandra,

Thank you so much for taking the time to write this lovely review! We are absolutely delighted that you're getting amazing, "no-feel" results - it's what we're here for :)

UN_DID x

Rated 5 out of 5 stars

Wow!

Wow! I'm very impressed. I have oily skin that's prone to redness and acne. I also hate the feeling of wearing foundation, and I hate looking made-up. I find this product to be a great middle ground - it makes my skin look lovely and smooth, but you can't really tell I'm wearing makeup at all. And it doesn't feel greasy, sticky, or cake-y. My skin just feels like my skin. I don't love the smell, but otherwise, two thumbs up!

March 29, 2021
UN_DID logo

Reply from UN_DID

Hey Maggie,

Thank you so much for taking the time to leave this amazing review. I'm so glad you're getting amazing results and love the "no-makeup" feel of the product. As a small business that's just starting out, it warms our heart to hear you say you're very impressed :)

UN_DID x

Rated 5 out of 5 stars

Fast postage

Really fast postage and easy to purchase. I followed this business from Instagram and wanted to try the product.

March 28, 2021
UN_DID logo

Reply from UN_DID

Hey Emma,

Thank you so much for taking the time to leave this amazing review. It's so great our service was quick and easy to use :)

UN_DID x

Advertisement
Rated 5 out of 5 stars

Amazing, glowy skin!

I absolutely love my Undid skin tint. It has a thin consistency so you have to be careful to apply it evenly but it makes my skin look so glowing. I have oily skin and I’ve found that it stops my skin looking greasy without the cakey, matte look that you’d usually get from oil control products. I also love the fragrance. It arrived super fast and I’ll definitely be buying again.

March 26, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Sarah,

Thank you so much for leaving this brilliant review! I'm so happy you love the product performance and our service. As a small business it really makes us happy that we're doing a great job so far. :)

UN_DID x

Rated 5 out of 5 stars

So glad I decided to buy this

So glad I decided to buy this. Definitely my new go to for the summer

March 26, 2021
UN_DID logo

Reply from UN_DID

Hey Nicci,

Thank you so much for this lovely review. We're so glad you're happy with your purchase - and summer is just around the corner now! ;)

UN_DID x

Rated 5 out of 5 stars

Thank you for skin confidence!

I very rarely write product reviews but I love, love LOVE water tint. My skin type is sensitive/normal but can be on the oily side and I get quite bad hormonal breakouts (made worse by coming off the pill!). However, I don't like to wear a lot of makeup, usually just opting for concealer for blemishes/under eye as I've always hated the feeling of anything 'covering' my face and I've struggled to get something light, like a tinted moisturiser, that works for my super pale complexion.

This product is so wonderfully light and genuinely just looks like my skin but better, smoothing out any discolouration and, whilst being light coverage, does a good job of toning down blemishes. However this is NOT anywhere near full coverage so I still need to dab concealer on spots, which is fine by me but maybe not for those who want more coverage. On blemishes, I was worried my skin might breakout as it's not used to wearing any coverage across my whole face but I haven't noticed a change in my skin at all, or any clogged pores which is great.

I personally find it super easy to apply - I use a fairly matte Avene moisturiser for sensitive skin then apply water tint pretty much straight away and it goes on a dream, no streaks or patchy bits. I have found it doesn't do so well over primer though which, outside of lockdown could be an issue? For the time being, I find I absolutely don't miss the primer though and my face stays looking fresh and non oily all day.

I read a few reviews that talked about the strong scent which worried me but thought I'd try anyway. When I first applied, the scent REALLY concerned me as it's pretty strong. However, I've been using for a month now and haven't seen any flare ups of my sensitive skin, which I'm super happy about as I know fragrance is usually a big no no for me.

Could not recommend this product highly enough for anyone who likes light coverage (or no coverage!) and the fact that the company stands for so many positive things is an amazing bonus.

March 25, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Sophie,

Thank you so much for taking the time to write this amazing 5* review of our water tint. We're so glad that you're finding it works really well for your sensitive skin type! It's one of our aims to give back skin confidence in natural skin, so we're so so happy it's working for you :)

UN_DID x

Rated 5 out of 5 stars

Your skin but better!

After a year of lockdowns, I’ve really started to look for something different from my makeup. Gone are the heavy full coverage foundations that weren’t doing anything for my skin, and now I want something that’s breathable, quick and actually benefits my skin. I love how this water tint made me look, it was like my skin but better! It made me really question why I felt the need to hide under full coverage foundation for years.

March 24, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Nancy,

Thank you so so much for your review! We're so glad it's giving you the confidence to shy away from full coverage foundations and show off your amazing natural skin. We love this :)

UN_DID x

Advertisement
Rated 5 out of 5 stars

Fab for everyday wear and a little confidence boost

Super lightweight, great colour match, feels beautiful on the skin and gives such a glowy finish.

One thing I would say is make sure you moisturiser has fully sunk in before applying this water tint to make sure it blends seamlessly.

Would highly recommend!

March 24, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Isobel,

Thank you so much for taking the time to write this amazing review. I'm so happy you'd recommend us for our service and product. And we agree, it's so important to let any other layers fully skin into the skin to get the best results with our water tint :)

UN_DID x

Rated 5 out of 5 stars

The BEST

The water tint is hands down one of the best 'foundations' that I've ever tried. It blends like a dream, blurs imperfections but somehow still managed to look like real skin! An absolute triumph of a product!

March 24, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Chris,

Thank you so much for this 5* review. We're so happy to hear you're getting amazing results that look and feel so natural. It's what we love too :)

UN_DID x

Rated 5 out of 5 stars

Such a wonderful new product!

I love the colour match, scent and staying power of this product!
I have quite oily, combination skin and have been blending with a damp beauty blender after speaking with Romi, which does the trick, and the tint lasts all day without any transfer, but without the heavy feeling of a foundation
I’m also really impressed with the ethical credentials of this product

March 23, 2021
Unprompted review
UN_DID logo

Reply from UN_DID

Hey Emma,

Thank you so much for taking the time to leave this great review. We're delighted you're seeing great results and love our ethical ethos :)

UN_DID x

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look