The Vanilla Valley Reviews 

13,371
•
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 1,202 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the wonderfully wide range of baking products available, noting that items always arrive promptly and are securely packaged in excellent condition. People really appreciate the remarkably straightforward online ordering process, alongside exceptionally helpful staff who are always ready to provide expert advice. However, some people mentioned that parcel delivery occasionally took significantly longer than expected, particularly when relying on standard or expedited shipping options. Some reviewers experienced notable frustration when paid next-day shipping failed to arrive on schedule, causing unexpected disruption for their time-sensitive baking plans.

What people talk about most

Product

Clients share positive opinions on product availability and quality, noting that reviewers frequently find a... See more

Delivery service

People report positive experiences with delivery service, frequently praising the fast shipping times, prompt... See more

Order

Consumers find order processes to be smooth, highlighting super simple online ordering and fast delivery... See more

Quality

Customers consistently note positive experiences with quality, praising brilliant items like lustre powders... See more

Service

Customers had positive experiences with service, frequently highlighting efficient delivery and a great... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Have been searching for a while for a tiered stand large enough for the numbers attending our wedding… Vanilla Valley had quite a lot of choice and reasonably priced. Wasn’t sure if the one we chose... See more

Company replied

Rated 5 out of 5 stars

Ordering online was super simple and easy. So many great quality products at great prices. Some things were out of stock that I needed but that’s just testament to their popularity I suppose. Everythi... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(13,371)

1,224 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

It’s always a pleasure to order from…

It’s always a pleasure to order from Vanilla Valley. Whilst I haven’t used all of the products yet, I know they are top quality which is why I keep coming back. Everything is well packaged and arrive on their expected date. Great service. Well done team 👍🏼😁

September 18, 2026
Rated 5 out of 5 stars

For the Item I'll give it five...

For the item yes I will give you five stars.. For the Delivery of the parcel, sorry I would only give one star.. Yes I did get the parcel,, but I had to go around the side of the house to where the bins were to retrieve the parcel... Nobody knocked the door or rung the door bell just chucked it at the side of the house & went... It wasn't until I saw the picture as to where the parcel was... Sorry but it's not good enough.. Waiting in all day for them to just chuck the item to the side of the house.... What is the price for good quality delivery these days... 🙁🙁

September 18, 2026
Rated 5 out of 5 stars

Great customer service and quick…

Great customer service and quick efficient delivery

September 15, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re delighted to hear that you were happy with our customer service and the speed of your delivery. Thank you for your review 😊

Rated 5 out of 5 stars

Easy access to process my order

Easy access to process my order, quick service in posting my order.

September 14, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re so pleased to hear that you found the ordering process easy and were happy with how quickly your order was dispatched. Thank you for your review 😊

Rated 5 out of 5 stars

Items good value

Items good value. Delivery was quick.

September 13, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Sharon,
We’re delighted to hear that you were happy with the value of your items and that your order arrived quickly. Thank you for your review 😊

Rated 5 out of 5 stars

Good Product

Product as described. Very pleased with the item.

September 17, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We are so pleased to hear that you are happy with your order. Thank you for your review 😊

Rated 5 out of 5 stars

Fast delivery

Fast delivery, well packaged, good prices

September 16, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely review! We’re delighted to hear you were happy with the fast delivery, careful packaging, and our prices

Rated 5 out of 5 stars

Happy with this product and company

Arrived on time, well packaged and as described. Would buy again and recommend.

September 15, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your fantastic review! We’re delighted to hear your order arrived on time, was well packaged, and matched your expectations. We really appreciate your recommendation

Rated 4 out of 5 stars

Would recommend

Shame couldn't be sure exact order would arrive in time but managed to get order through smaller (more expensive) fondants & was absolutely grand. Thank you. Will risk it next time as delivery was quick :)

September 7, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely review! We’re glad everything arrived in time and that the smaller fondants worked out well for you. We’re especially pleased to hear the delivery was quick.

Rated 5 out of 5 stars

Had a missing item in my order

Had a missing item in my order , quickly resolved and sent in within 24hours . Thank you great customer care

September 13, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your kind review! We’re sorry there was a missing item, but we’re pleased we could resolve it quickly and get it sent out within 24 hours. We really appreciate your understanding and your lovely comments about our customer care! 😊

Rated 5 out of 5 stars

My order arrived very quickly

My order arrived very quickly.
Very impressed.

September 13, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely review! We’re delighted to hear your order arrived so quickly and that you were impressed with our service.

Rated 5 out of 5 stars

All good!

Easy to order, quick to arrive, arrived in one piece and good quality goods... all good!

September 13, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your fantastic review! We’re so pleased to hear you found it easy to order, that your delivery arrived quickly and safely, and that you’re happy with the quality of the goods. It’s great to hear that everything was just right! 😊

Rated 5 out of 5 stars

Great place to shop

Prices are far more reasonable than other places. Items are well packaged and arrived swiftly. The website is easy to use too. I have shopped with Vanilla Valley many times and will continue to do so.

September 15, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re really pleased to hear you’ve been happy with your orders and find our website easy to use. Thank you for your lovely review 😊

Rated 5 out of 5 stars

Great service

Great service , very quick delivery and quality products

September 13, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re really pleased to hear you were happy with your order and that it arrived quickly. Thank you for your review 😊

Rated 5 out of 5 stars

Fabulous fast delivery

Fabulous fast delivery. Great products that are always well Packaged. Thank you

September 15, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re really pleased to hear you were happy with your order and that everything arrived quickly and safely. Thank you so much for your review 😊

Rated 5 out of 5 stars

Good quality.

Great little tins but haven’t used as yet. Good price to & quality. Looking forward to baking.

September 15, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re so pleased you’re happy with the tins and found them to be good quality and great value. Thank you for your review 😊

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