The Vanilla Valley Reviews 

13,266
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 1,119 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the remarkably fast delivery service alongside the careful packaging that ensures all items arrive safely without damage. Shoppers also appreciate the extensive product range available for baking needs, noting that the staff is exceptionally helpful and friendly. Buyers consistently express deep trust and loyalty when purchasing their favorite daily baking supplies. Some people were dissatisfied with occasional delivery delays, mentioning instances where paid expedited shipping failed to arrive on the scheduled date. A few other people also felt that specific courier mistakes, such as leaving packages insecurely or sending incorrect items, created minor inconveniences.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the extensive selection and great... See more

Delivery service

People report positive experiences with delivery_service, noting that orders consistently arrive quickly and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick and easy... See more

Quality

Consumers find quality to be positive, consistently expressing satisfaction with the top items received.... See more

Service

Customers report great satisfaction with the service, highlighting quick shipment, prompt delivery, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

Great company. Always order from vanilla valley when i need cake decorating supplies. Good packaging of items and ive never had any issues. I usually order items once a year for decorating my children... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(13,266)

1,126 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

A good reliable source. Just what I needed

They have just what I needed. Easy to order. Delivered well packaged.

August 9, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Eileen,
We’re so pleased you found what you needed, had an easy ordering experience, and received your order safely packaged. Thank you so much for your review 😊

Rated 5 out of 5 stars

Always great quality products

Always great quality products, well packaged and fast delivery.

August 9, 2026
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Reply from The Vanilla Valley

Hello Janice,
Thank you for your review 😊We’re delighted to hear that you’re always happy with the quality of our products, packaging and delivery service.

Rated 5 out of 5 stars

Was easy to order and was notified…

Was easy to order and was notified quickly that an item was out of stock, which was substituted with a product I had agreed to. Quick delivery as well.

August 8, 2026
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Reply from The Vanilla Valley

Hello Sarah,
We’re pleased to hear that you found the ordering process easy and that we were able to quickly contact you regarding the out of stock item and arrange a suitable substitution.
We’re also delighted that your order arrived quickly. Thank you so much for your review 😊

Rated 5 out of 5 stars

Fantastic staff everyone is so helpful…

Fantastic staff everyone is so helpful and if your stuck on how to do something on a cake 9/10 someone there will be able to give you advice x A++++++

August 5, 2026
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Reply from The Vanilla Valley

Hello,
We’re delighted to hear that you’ve found our team so friendly and helpful. We love being able to share our knowledge and offer advice, especially when it comes to those tricky cake decorating moments. Thank you for your lovely review 😊

Rated 5 out of 5 stars

Excellent company I asked for next day…

Excellent company I asked for next day delivery and I got it how fantastic is that, you are brilliant.

August 7, 2026
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Reply from The Vanilla Valley

Hello Lynne,
We’re thrilled to hear that your order arrived the next day as requested. Thank you so much for your review 😊

Rated 1 out of 5 stars

Late next day deliver !

I took on a last minute order for a cake. I only needed a few items that I found on vanilla valley. I was very happy to pay the the dpd next day delivery of £7.49. I ordered on 7/8/26, to my horror my actual order arrived 5 days later, much too late for my cake order. Needless to say I will think twice before ordering from you again!

August 7, 2026
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Reply from The Vanilla Valley

Hello Mary,

Thank you for your review. We’re sorry to hear your order arrived later than expected and understand how frustrating this must have been, particularly as you needed the items for a last-minute cake order.

Your order was dispatched on Friday 7th August using DPD Next Working Day delivery. This service is based on working days (Monday–Friday), so the expected delivery date was Monday 10th August. Saturday and Sunday are not classed as working days for our courier services, and this information is displayed on our website when selecting the shipping method at checkout.

We can see that your parcel was delivered one working day later than expected, and we have passed your feedback on to DPD regarding the delay. We’re very sorry that this impacted your cake order and hope you’ll consider giving us another opportunity in the future.

Rated 5 out of 5 stars

The team is very friendly and always…

The team is very friendly and always willing to help :)

August 7, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Patricia,
Thank you so much for your lovely review! 😊 We’re delighted to hear that you’ve found our team friendly and helpful. Your kind words mean a lot to us, and we really appreciate you taking the time to share your experience!

Rated 5 out of 5 stars

Great choice of products & great…

Great choice of products & great delivery. Never disappointed.

August 3, 2026
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Reply from The Vanilla Valley

Hello Suzanne,
We’re delighted to hear that you’re always happy with our range of products and delivery service. Thank you for your review 😊

Rated 5 out of 5 stars

Have had orders from them before

Have had orders from them before, always brilliant and the prices are great too

August 7, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello John,
We’re delighted to hear you’ve always had a brilliant experience with us and that you’re happy with our prices. Thank you for your review 😊

Rated 5 out of 5 stars

Good cases and a good price

Useful baking cases at a good price and carried well packed

August 6, 2026
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Reply from The Vanilla Valley

Hello Mark,
We’re so pleased to hear you were happy with the baking cases, the price and how well they were packaged. Thank you for your review 😊

Rated 1 out of 5 stars

Waste of time and money

Ordered an item from this company to pick up. I was told it would arrive within 48 hours. It was due to be delivered the day before I needed the product.

I got the notification for the pickup 3 days after the pickup date, once the event had already passed.

Tried to contact customer service about what had happened. No reply, no follow up. Terrible experience, would not reccomend.

August 6, 2026
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Reply from The Vanilla Valley

Thank you for your feedback. We’re sorry to hear about your experience and understand how frustrating this must have been, particularly with your event date approaching.

To clarify, your order was placed on our Pick Up Next Working Day service. Your order was dispatched on Friday 7th and, under normal circumstances, should have been ready for collection on Monday 10th. Unfortunately, there was an unexpected delay with the courier, and your order became available for collection on Tuesday 11th instead.

We also did respond to the email you sent to our customer service team. It’s possible our reply may have been filtered into your junk or spam folder, which may explain why you didn’t see it.

We sincerely apologise for the courier delay and for the inconvenience this caused, especially given the timing of your event. We appreciate your feedback and will continue to work with our courier partners to minimise the risk of delays like this occurring.

Rated 3 out of 5 stars

Good experience but the delivery time…

Good experience but the delivery time is too long.

August 6, 2026
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Reply from The Vanilla Valley

Hello,
Thank you for your review! We’re pleased to hear you had a good experience overall.

We completely understand that delivery times can feel a little long. Your order was placed using our Standard Shipping service, which typically takes 3–5 working days, and we’re pleased to confirm that your order was delivered on the 4th working day, within the stated delivery time frame.

We do appreciate your feedback, and we’re always looking at ways to improve our delivery options and make the service as convenient as possible. Thank you for choosing us!

Rated 5 out of 5 stars

Expert service

As always quick, efficient and reliable. Well done

August 6, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
Thank you for your review 😊 We’re delighted to hear you continue to find our service quick, efficient and reliable.

Rated 5 out of 5 stars

Good quality

Good quality, loads of choice and quick delivery

August 3, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Irene,
We’re delighted you were happy with your purchase and enjoyed the range we offer. Thank you so much for your review 😊

Rated 5 out of 5 stars

Gold paste colouring

Ordering was easy arrived on time
Product was good

August 5, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jane,
We’re so pleased to hear that ordering was easy, your delivery arrived on time, and you were happy with the product. Thank you for your review 😊

Rated 5 out of 5 stars

Always love looking at the things you…

Always love looking at the things you sell thank for my last buy it was very helpful xx

August 5, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jennifer,
We’re delighted to hear that you always enjoy browsing the things we sell and that your recent purchase was helpful. Thank you so much for your review 😊

Rated 5 out of 5 stars

Very helpful

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as described and the delivery service was great

August 3, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your wonderful review! We’re delighted to hear that you found everything easy to navigate, and that our communication around the out-of-stock item and refund was prompt. It’s fantastic to know you were happy with the products and delivery service too.

Rated 5 out of 5 stars

quick and efficient

quick and efficient

August 3, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely review! We’re delighted to hear you found our service quick and efficient. We really appreciate your feedback

Rated 5 out of 5 stars

What a great company

What a great company. Very comprehensive list of products and a few I wasn’t expecting.
Really reasonably priced and delivery was very quick, with the items packed well.
Thanks so much

July 25, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you so much for your lovely review! We’re delighted you were impressed with our range, prices and speedy delivery. It’s great to hear everything arrived well packed too.

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