The Vanilla Valley Reviews 

13,258
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 1,119 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the remarkably fast delivery service alongside the careful packaging that ensures all items arrive safely without damage. Shoppers also appreciate the extensive product range available for baking needs, noting that the staff is exceptionally helpful and friendly. Buyers consistently express deep trust and loyalty when purchasing their favorite daily baking supplies. Some people were dissatisfied with occasional delivery delays, mentioning instances where paid expedited shipping failed to arrive on the scheduled date. A few other people also felt that specific courier mistakes, such as leaving packages insecurely or sending incorrect items, created minor inconveniences.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the extensive selection and great... See more

Delivery service

People report positive experiences with delivery_service, noting that orders consistently arrive quickly and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick and easy... See more

Quality

Consumers find quality to be positive, consistently expressing satisfaction with the top items received.... See more

Service

Customers report great satisfaction with the service, highlighting quick shipment, prompt delivery, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

Great company. Always order from vanilla valley when i need cake decorating supplies. Good packaging of items and ive never had any issues. I usually order items once a year for decorating my children... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.7

All reviews

(13,258)

1,120 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Quick service

Quick service
Very good product

August 13, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your kind review! We’re delighted to hear you were happy with our quick service and pleased with the product.

Rated 2 out of 5 stars

Have used them several times but…

Have used them several times but customer service fell far short this time. Ordered an at the weekend expecting order to be dispatched on Monday or Tuesday. Needed the products for Thursday so thought this should be enough time. Tried repeatedly to contact via phone on Tuesday to see when it would be dispatched. No answer. Ordered from another company and had to pay for next day delivery. Products were dispatched on Wednesday and sent next day delivery. Unsure why the free delivery is just next day delivery when they can be bothered. Due to returns policy I have been unable to return £10 of my order and I am out a further £12 to return in the very large box they sent the order in. Very disappointed and won’t be using again. Their rival company was cheaper on products and communication was much better.

August 9, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for taking the time to share your feedback. We’re sorry to hear you were disappointed with your experience on this occasion.

We’d like to clarify that our standard delivery timeframe is 3–5 working days, and your parcel was delivered on the 4th working day, within the timeframe stated at the time of ordering. We’re therefore sorry that the delivery timeframe did not meet your expectations, particularly as you needed the products by a specific date.

We’re also disappointed to hear that you had difficulty getting through to our customer service team and appreciate how frustrating this must have been when you were trying to establish when your order would be dispatched.

We’re grateful that you have used us several times previously and are sorry that this experience has left you feeling disappointed. Your feedback regarding communication and our returns process has been noted and will be shared with the relevant team.

Rated 5 out of 5 stars

Really good product and price

Really good product and price

August 12, 2026
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Reply from The Vanilla Valley

Thank you for your lovely feedback! We’re delighted to hear that you’re happy with the product and found the price to be great value.

Rated 5 out of 5 stars

Really good service and prices

Always reliable and quick with delivery, packaged really well and excellent on prices

August 11, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Beverley,
We’re delighted to hear that you’ve found our delivery service reliable and speedy, and that your orders have always arrived well packaged. Thank you for your review 😊

Rated 5 out of 5 stars

A big thank you

I was so excited to find your company .
The range you have is amazing both in bakeware, cake toppers etc.
I was so amazed with the ordering and the time it took to arrive was incredible.
The website was easy to use and the range once again was amazing.
A big thank you at The Vanilla Vally 🍰 🎂

August 11, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Anne,
We’re absolutely delighted to hear how pleased you are with the range, your ordering experience, and how quickly your order arrived. It means so much to us to know that you found the website easy to use and discovered so many products you love. Than you for your lovely review and custom 😊

Rated 5 out of 5 stars

Item exactly as described

Item exactly as described. Dispatched and arrived on time. Reasonably priced.

August 8, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Clare,
We’re delighted to hear that your item arrived on time and was exactly as described. It’s also great to know that you found our pricing reasonable. Thank you for your review 😊

Rated 5 out of 5 stars

Excellent service

Excellent service, fast delivery, good quality and reasonably priced.
Always use Vanilla Valley - best on-line site for baking essentials.

August 5, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jacqueline,
We’re delighted to hear that you’re happy with our service, fast delivery, product quality and prices. It’s wonderful to know that Vanilla Valley is your go to site for baking essentials. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Great company

Easy to order, easy to find, competitive prices

August 6, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lesley,
We’re so pleased to hear that you found our website easy to navigate and order from, and that you’re happy with our competitive prices. Thank you for your review 😊

Rated 4 out of 5 stars

Great products

Great products - communication is very clear

July 21, 2026
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Reply from The Vanilla Valley

Hello Sophie,
We’re delighted to hear that you’re happy with our products and found our communication clear and helpful. Thank you so much for your review 😊

Rated 5 out of 5 stars

Excellent service always

Excellent service always. Fantastic range of products and quick delivery mx

August 9, 2026
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Reply from The Vanilla Valley

Hello,
We’re delighted you’re always happy with our service, product range and quick delivery. Thank you for your review 😊

Rated 2 out of 5 stars

Item took longer to arrive

Item took longer to arrive . Arrived after needed

August 6, 2026
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Reply from The Vanilla Valley

Hello Beverly,
We’re sorry to hear your parcel arrived after you needed it. We can confirm that your order left us on time, but unfortunately the courier delivered it to the selected pick-up point one day later than expected.

We completely understand how disappointing this is, especially when the items are needed for a specific occasion. We have passed your feedback on to the courier regarding the delay.

We apologise for the inconvenience caused and appreciate you taking the time to leave your feedback.

Rated 5 out of 5 stars

A good reliable source. Just what I needed

They have just what I needed. Easy to order. Delivered well packaged.

August 9, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Eileen,
We’re so pleased you found what you needed, had an easy ordering experience, and received your order safely packaged. Thank you so much for your review 😊

Rated 5 out of 5 stars

Always great quality products

Always great quality products, well packaged and fast delivery.

August 9, 2026
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Reply from The Vanilla Valley

Hello Janice,
Thank you for your review 😊We’re delighted to hear that you’re always happy with the quality of our products, packaging and delivery service.

Rated 5 out of 5 stars

Was easy to order and was notified…

Was easy to order and was notified quickly that an item was out of stock, which was substituted with a product I had agreed to. Quick delivery as well.

August 8, 2026
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Reply from The Vanilla Valley

Hello Sarah,
We’re pleased to hear that you found the ordering process easy and that we were able to quickly contact you regarding the out of stock item and arrange a suitable substitution.
We’re also delighted that your order arrived quickly. Thank you so much for your review 😊

Rated 5 out of 5 stars

Fantastic staff everyone is so helpful…

Fantastic staff everyone is so helpful and if your stuck on how to do something on a cake 9/10 someone there will be able to give you advice x A++++++

August 5, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re delighted to hear that you’ve found our team so friendly and helpful. We love being able to share our knowledge and offer advice, especially when it comes to those tricky cake decorating moments. Thank you for your lovely review 😊

Rated 5 out of 5 stars

Excellent company I asked for next day…

Excellent company I asked for next day delivery and I got it how fantastic is that, you are brilliant.

August 7, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Lynne,
We’re thrilled to hear that your order arrived the next day as requested. Thank you so much for your review 😊

Rated 1 out of 5 stars

Late next day deliver !

I took on a last minute order for a cake. I only needed a few items that I found on vanilla valley. I was very happy to pay the the dpd next day delivery of £7.49. I ordered on 7/8/26, to my horror my actual order arrived 5 days later, much too late for my cake order. Needless to say I will think twice before ordering from you again!

August 7, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Mary,

Thank you for your review. We’re sorry to hear your order arrived later than expected and understand how frustrating this must have been, particularly as you needed the items for a last-minute cake order.

Your order was dispatched on Friday 7th August using DPD Next Working Day delivery. This service is based on working days (Monday–Friday), so the expected delivery date was Monday 10th August. Saturday and Sunday are not classed as working days for our courier services, and this information is displayed on our website when selecting the shipping method at checkout.

We can see that your parcel was delivered one working day later than expected, and we have passed your feedback on to DPD regarding the delay. We’re very sorry that this impacted your cake order and hope you’ll consider giving us another opportunity in the future.

Rated 5 out of 5 stars

The team is very friendly and always…

The team is very friendly and always willing to help :)

August 7, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Patricia,
Thank you so much for your lovely review! 😊 We’re delighted to hear that you’ve found our team friendly and helpful. Your kind words mean a lot to us, and we really appreciate you taking the time to share your experience!

Rated 5 out of 5 stars

Great choice of products & great…

Great choice of products & great delivery. Never disappointed.

August 3, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Suzanne,
We’re delighted to hear that you’re always happy with our range of products and delivery service. Thank you for your review 😊

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