Variety Funerals Reviews 17

TrustScore 4 out of 5

4.0

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Company details

  1. Cremation Service
  2. Funeral Director
  3. Funeral Home
  4. Funeral Insurance Company

Written by the company

Variety Funerals™ is a cremation specialist serving mainland England and Wales that provides cremation packages at a lower price. Variety Funerals™ provides cremation services to families and executors arranging a funeral for someone who has passed away and pre-paid funeral plans to those who wish to pay for their own funeral in advance. As a provider of pre-paid funeral plans, Variety Funerals™ is authorised and regulated by the Financial Conduct Authority (FCA firm reference number 1011776).


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4.0

Great

TrustScore 4 out of 5

17 reviews

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Rated 5 out of 5 stars

Recommended

I wasn't sure initially due to the lower number of reviews, however, I am glad that I went with them in arranging for Dad's direct cremation. They were kind in our conversations and kept us up to date at all times. Recommended.

March 19, 2026
Unprompted review
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Reply from Variety Funerals

Thank you so much for your kind words and for putting your trust in Variety Funerals for your family.

We are so glad we were able to provide the peace of mind you needed. It was an honor to assist with your Dad’s direct cremation, and we’re pleased to hear that our team’s communication and support made the process a little easier for you.

Your recommendation means a lot to us.

Team Variety🌻

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Rated 5 out of 5 stars

Professional and kind staff during our…

Professional and kind staff during our time of need. Highly recommend.

March 19, 2026
Unprompted review
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Reply from Variety Funerals

Thank you so much for your kind recommendation.

We truly appreciate your 5-star review. Providing kind and professional service is our top priority, and it means a lot to our staff to hear your feedback.

Thank you for choosing Variety Funerals.

Team Variety🌻

Rated 5 out of 5 stars

Quality service at a sensible price

They handled a funeral for a close friend of mine where I was involved in the service. Variety offered an affordable price and delivered great customer service to both the family and me.

February 13, 2026
Unprompted review
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Reply from Variety Funerals

Thank you, it was a pleasure working with you.

We appreciate your kind words regarding our service and pricing, and we’re grateful for the opportunity to have supported your friend's family.

Team Variety🌻

Rated 5 out of 5 stars

Excellent company

Excellent company, who I feel go the extra mile to support you at a really difficult time. Even when on a tight budget, they do their upmost to get the best they can for you.

March 9, 2026
Unprompted review
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Reply from Variety Funerals

Thank you so much for your kind review. We firmly believe that every family deserves a dignified and supportive service, regardless of their budget.

It was an honor to go the extra mile for you during such a difficult time, and we are so pleased we could help you achieve the best possible farewell.

Your recommendation means a lot to our entire team. Thank you for choosing us.

Team Variety🌻

Rated 5 out of 5 stars

Amazing

From start to finish, the service I received was absolutely exceptional. Every detail was handled with care, professionalism, and genuine compassion, which made what could have been a very difficult process feel calm, supported, and well-managed.

The team took the time to explain everything clearly, ensuring I fully understood the options available without ever feeling pressured. They were incredibly patient, respectful, and attentive, always available to answer questions and provide reassurance when needed.

What really stood out was the level of empathy and personal care shown throughout. It’s rare to come across a service that combines efficiency with such a human touch. I felt confident and at ease knowing everything was in safe hands.

I would highly recommend this them to anyone looking for a trustworthy, thoughtful, and highly professional team. Truly outstanding from beginning to end.

March 17, 2026
Unprompted review
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Reply from Variety Funerals

Thank you so much for taking the time to leave such a detailed and kind review. We are deeply moved by your words.

Our goal is always to provide a calm and supportive environment, and it is incredibly rewarding to know that you felt well-managed and at ease throughout the process.

It was a privilege to support you, and we are so glad we could provide the clarity and reassurance you needed during this time.

Your recommendation means the world to our team.

Team Variety🌻

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Rated 5 out of 5 stars

Efficient and Caring

Variety looked after funeral arrangements for my husband and I can't thank them enough. They are very efficient. All the staff are exceptional, compassionate and caring. Highly Recommend

June 4, 2025
Unprompted review
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Reply from Variety Funerals

Thank you for your heartfelt recommendation.
We are so pleased to hear that our team provided the care and support you needed during such a significant time.

It was an honor to be of service to you.

Wishing you all the very best.

Team Variety🌻

Rated 1 out of 5 stars

Don't know what they're doing Cremated…

Don't know what they're doing Cremated my dad 40 miles away in Darby.... Then ask me for £100 delivery 🚚... Nearest Crematorium 6 miles away 'and they have to drive past his HOUSE to get there...... I am cancelling my funeral plan that I have with Variety.... Don't Waste your money (or mine)

March 13, 2026
Unprompted review
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Reply from Variety Funerals

Please accept our sincerest condolences for the loss of your father. We are sorry to hear of your frustration regarding the location of the cremation and the subsequent delivery.

To provide our families with the low-cost unattended service we are known for, we work within a specific network of crematoria. This allows us to keep our prices significantly lower than a traditional local service. Our standard service level is to use a facility within a 30-mile radius; however, depending on availability within our network, this distance can occasionally be slightly further. Local crematoria (such as the one 6 miles away) charge significantly higher fees that would prevent us from offering our current pricing.

Regarding the return of the ashes, the delivery of the ashes to you by private driver was offered to you for £50. A member of our team will contact you privately to discuss the collection or delivery arrangements to find a resolution that works for you.

Team Variety🌻

Rated 1 out of 5 stars

£995................really

This company were advertising "cremation only" funerals from £995 but when I got in touch it was £1,500! The £995 0ffer went up each year but didn't find out by how much. My local Funeral guys do it for £1150 so will stick with them. They have their own reviews but I could not do a review there as there is no indication where to start.

March 11, 2026
Unprompted review
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Reply from Variety Funerals

Your local funeral director price of £1,150 is NOT for a prepaid funeral plan, it is for when someone has already passed away.

Please do check your facts before posting – that said we can see you spend a lot of time posting 1-star reviews for other companies, so we feel in great company 😜

Packages for immediate funeral arrangements and pre-paid funeral plans are different.

As at 12/03/2026 a Variety Funerals no service cremation, for a person who has sadly passed away, is from £995 and this price is subject to annual prices rises, like most things (as we do not have a crystal ball in our office, we are unable to tell you what these will be)

The price for a pre-paid funeral plan for a no service cremation is £1,525 – this price is fixed for ever and ever and includes collection from anywhere at anytime in mainland England & Wales.

We wish you positivity and good vibes Peter, it’s nice to be nice😀

Team Variety 🌻

Rated 5 out of 5 stars

Compassionate and Professional

When my brother-in-law died quite unexpectedly my sister and I both said we wanted a grown-up to sort everything for us, but there wasn’t one. Variety were the grown-up, they were professional, compassionate and helpful, and made an incredibly difficult time much easier. Every step of the process was explained well, and the cremation went perfectly. Highly recommended.

February 13, 2026
Unprompted review
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Reply from Variety Funerals

Thank you so much for your kind words and for taking the time to share your experience.

We were touched by your comment about needing a "grown-up" to step in. During such an unexpected and difficult time, the weight of making arrangements can feel overwhelming, and we are so glad we could be that steady hand for you and your sister.

It was a privilege to support your family and ensure that every detail of the cremation went perfectly. Knowing we could make things a little easier for you both means a lot to our team.

Team Variety🌻

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Rated 5 out of 5 stars

What an amazing company

What an amazing company, with incredibly caring staff. They made the process so much easier and were with me every single step of the way. Offering advice, and explaining the process from the point of collecting my Dad from the hospital, all the way to receiving a lovely email on the cremation day. Always maintaining dignity and compassion. I have had so many calls from them just to check i am ok, and to let me know where everything is up to, and offering help and advice about what need to be done. I cannot recommend Variety funerals enough. They have made one of the hardest times of my life so much easier.

December 23, 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for your recommendation. At Variety Funerals, we strive to maintain the highest levels of dignity and compassion.

We are so pleased to hear that our communication and advice helped guide you through this period. Thank you for trusting us with your Dad’s arrangements.

Team Variety 🌻

Rated 5 out of 5 stars

Faultless service

Kind, helpful and efficient staff. A faultless service from start to finish.

December 5, 2025
Unprompted review
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Reply from Variety Funerals

We are incredibly grateful for this wonderful review and the 5-star rating.

Providing a kind, helpful, and efficient service is our highest priority, and we are pleased we could offer you a faultless experience during this time.

Thank you for recognising our team's efforts.

Team Variety 🌻

Rated 5 out of 5 stars

Would have given 10 stars if I could

I was apprehensive at first due to not following convention, not seeing someone face to face, not knowing the companies local reputation, not using the local crematorium. I am so pleased to write this in the hope that it might put anyone at ease who is conflicted with this difficult decision. I have been so impressed with variety funerals every step of the way. They could not have been more empathetic, informative, efficient, attentive and available.
The whole process was a smooth reassurance
A massive Thank you to all the members that played a part in taking such good care of my father and helped and supported me.

October 26, 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for this incredibly thoughtful 5-star review.

We truly appreciate you sharing your initial concerns about using a non-conventional, non-local service. It means the world to us that we were able to completely put you at ease and provide a "smooth reassurance" every step of the way.

Your high praise—describing our team as empathetic, informative, efficient, attentive, and available—is the highest compliment we can receive.

We are honored that you trusted Variety Funerals to take such good care of your father and provide the support you needed during this time.

Thank you for trusting Variety Funerals 🌻.

Rated 5 out of 5 stars

Deserve a higher rating.

I am not sure why they have a rating this low as they have been courteous, incredibly helpful and professional throughout after my darling wife passed on 8 October 2025. They deserve a higher rating and hope that my review brings Variety Funerals a deserved higher rating.

October 8, 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for taking the time to share your experience with Variety Funerals and for giving us this wonderful 5-star review. We are truly touched by your incredibly kind words, especially during what we know is a profoundly difficult time following the passing of your darling wife.

It means the world to our team that we were able to be courteous, incredibly helpful, and professional throughout the process. Our main focus is always to provide compassionate, seamless support to families, allowing you the space to grieve.

We are so grateful for your recognition and your hope that your review will contribute to a deserved higher rating. Feedback like yours is invaluable and reaffirms the dedication of our entire team.

Team Variety 🌻

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Rated 5 out of 5 stars

Professional considerate service.

I concur with what Helen said in previous review.Everything was transparent ,and yes what was a daunting traumatic task was made less so by the staff. A professional service from start to finish .About payment,they give you about.a week after paying the deposit to settle .I only mention as noted negative review about payment.Not my experience.Highly recommended .

August 26, 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for your five-star review and for sharing your experience.

We're so glad that you found our service transparent and that our staff were able to make a potentially daunting and traumatic task much less so. Providing a professional service from start to finish is what we aim for.

We also truly appreciate you confirming your positive experience with our payment process. We strive to give families ample time and clarity, and your feedback helps reinforce that this is working as intended.

Thank you again for your high recommendation and for choosing Variety Funerals🌻

Rated 5 out of 5 stars

They sorted everything in a very considerate way

Everyone I dealt with had a wonderful caring manner. Each step was explained fully & it all happened as they said it would. They made an emotional time a bit easier . Thank you so much

August 18, 2025
Unprompted review
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Reply from Variety Funerals

Thank you so much for your wonderful review.

We're so glad to hear that we were able to make an emotional time a bit easier by sorting everything out in a very considerate way. Our team is dedicated to handling each step with a caring manner and providing full, clear explanations.

It means a great deal to us that everything happened exactly as promised. Thank you for choosing Variety Funerals🌻

Rated 1 out of 5 stars

Very unhelpful person over the phone…

Very unhelpful person over the phone who refused to take our deposit indicating that they were not satisfied as to how we we were going to pay the outstanding balance. We said we would make the payment by the deadline. Variety funerals siad they were not satisfied with this. Totally insensitive and inappropriate attitude. Would recommend to stay well away

August 21, 2025
Unprompted review
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Reply from Variety Funerals

Dear Mira

Thank you for your review. First and foremost, our aim at Variety Funerals is to provide dignified and affordable funeral services. We work on very low margins to offer the most competitive prices in the country. This model, while beneficial to our clients, relies on timely payment for us to continue operating and serving communities

During our conversations, you mentioned that you were only able to pay the deposit of £300 and were "unsure" how you would pay the remaining balance. While we are sympathetic to your financial situation, we cannot move forward with arrangements without a clear plan for the full payment. It would be irresponsible of us as a business to provide a service that a client cannot afford, as this would put both parties in a difficult and distressing situation.

Our team members are trained to handle all inquiries with the utmost empathy and professionalism. We believe that refusing a service when it is clear that payment cannot be made is a responsible business decision, not an insensitive one.

We simply cannot take on the risk of providing a service that we cannot afford to provide, without payment. We are very grateful for you to have provided your review that highlights this fact.

We truly wish you the best in finding a funeral director who can assist you during this time.

Best Regards

The Variety Funerals Team

Rated 1 out of 5 stars

Very poor customer service experience …

I recently contacted Variety Funerals to inquire about their direct cremation services. The pricing seemed attractive, but I had several questions regarding the cremation location and associated costs. Unfortunately, the representative I spoke with was not only unhelpful but seemed irritated by my questions. Despite my concerns as a 71-year-old trying to make informed decisions for my family, the service felt dismissive and rushed. I expected a more respectful and transparent interaction. Based on my experience, I cannot recommend Variety Funerals.

July 14, 2025
Unprompted review
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Reply from Variety Funerals

Thank you for taking the time to share your feedback regarding your recent interaction with Variety Funerals.

We understand that you had specific questions about the cremation location for an unattended direct cremation and you were adamant that the crematorium had to be chosen by you.

It's important for us to clarify our service offering in this area: for our unattended direct cremation service, the crematorium is allocated by Variety Funerals.

We aim to be completely clear and transparent about this from the outset, as it allows us to offer the most competitive pricing for this particular service. While this may not have been the answer you hoped for, it is a fundamental aspect of our unattended direct cremation package.

We pride ourselves on being clear about our services, and we regret that our communication of this policy came across as dismissive rather than transparent.

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