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Vision Direct  Reviews 112,441

•
TrustScore 4.5 out of 5

4.6

Contact Lenses Supplier
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Review summary

Created with AI, based on recent reviews

Looking at 6,868 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the very quick order processing and super fast delivery, often receiving their items the next day. People appreciate the ease of reordering, with prescriptions stored for convenience, and the excellent service provided. Many reviewers highlight the great selection of products and competitive prices, often finding better value than other suppliers. The inclusion of small thank-you gifts like Haribo sweets is also a frequently mentioned positive touch that customers enjoy. However, some customers also noted issues with packaging, such as boxes being too large to fit through letterboxes or not being fully sealed, raising concerns about hygiene. A few other people also felt that delivery was delayed or that orders were misaddressed, leading to inconvenience and uncertainty about their purchases.

What people talk about most

Delivery service

Reviewers highlight positive aspects of delivery service, with many praising the super-fast and next-day... See more

Order

Consumers find the ordering process to be positive, often highlighting its ease and efficiency, with many... See more

Service

Users describe positive interactions with service, consistently praising its efficiency, speed, and... See more

Product

Customers consistently note positive experiences with product, praising the great selection of lenses,... See more

Price

People report positive experiences with price, consistently finding great and reasonable prices, often better... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Very quick order processing, arrived quickly and letterbox friendly. Free haribos as usual is a nice touch. I don’t like being tied to high street opticians subscriptions so after having a contact len... See more

Rated 5 out of 5 stars

Fabulous company who reward loyal customers with the best prices. Super quick delivery and everything is always in stock. Well done from one of your oldest and longest and loyalists customers x

Rated 5 out of 5 stars

Always been super reliable and lovely place to order from, they're fast and usually include a small thank you gift of haribos! Would never change my contact supplier, delivery is genuinely next day as... See more

Rated 5 out of 5 stars

Very happy with my contact lenses quality and very speedy delivery. And sweet gummy treats in every delivery box. Just could be a smaller delivery packaging because it doesn't fit in my letterbox

Company details

  1. Contact Lenses Supplier

Written by the company

Buying contact lenses online is a lot more convenient with VisionDirect.co.uk. As the no.1 rated UK contact lens seller on Trustpilot, we deliver great prices and an award-winning service to thousands of happy customers every week.

VisionDirect.co.uk

Written by the company

The UK's #1 Most Trusted Online Store
With over 90k reviews and 130k followers on Facebook, we are the #1 choice for contact lenses online. Still unsure about buying online? Check out our buying guides and our no fuss returns policy.
Next Day Delivery - Free Over £59
Order by 11:45PM and receive your lenses the next day through the letterbox. No more long delays or optician pick-ups, we stock your lenses!
Customer Care 7 days a week
Our customer service team is here to help Mon - Fri: 8:00 to 21:00; Sat - Sun: 9:00 to 18:00. Use our website, live chat, or call us on 020 7768 5000 in the UK / 1 800 870 0741 in the US and we'll be happy to help.
Lens Replacement Service
Split lens? We will refund / credit any defective lenses if this ever did happen, easy-peasy.

Free Returns

Has your prescription changed?

We have a 100 day return policy for unopened and undamaged boxes of contact lenses. You can return you boxes free of charge to the below address. Please ensure you write this on your package in capital letters). FREEPOST RTLU-CJZT-ESAB Vision Direct Unit 2 Hudson Court Great North Way, York Business Park Nether Poppleton, YORK YO26 6RB

Contact info

4.6

Excellent

TrustScore 4.5 out of 5

112K reviews

5-star
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Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

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See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more
Rated 1 out of 5 stars

Lenstore are cheaper

Review is based on price only. I have been purchasing from VD 29086815 for years however Lenstore are cheaper same service same lenses.

The reply from VD is ridiculous probably Ai generated and does not make any sense. VD do not manufacture the product. Very simple LENS Store are cheaper !!

June 7, 2026
Unprompted review
Vision Direct logo

Reply from Vision Direct

Dear Adam,

Thank you for your continued loyalty and for sharing your feedback regarding our pricing. We truly appreciate your support over the years.

We’re sorry to hear that you felt disappointed with the price compared to other retailers. We understand how important it is to get the best value for your purchases, and we regret any frustration this may have caused.

Please be assured that our pricing is based on the manufacturers’ costs, and we always strive to offer the most competitive prices possible while maintaining the quality of our products and service. We also regularly review our pricing to remain fair and
competitive in the market.

We value your business and hope we can continue to serve your contact lens needs.

Kind regards,
Vision Direct Team

Rated 5 out of 5 stars

Great Prices, Fast Delivery, Every Time

I’ve been ordering my contact lenses from Vision Direct for years and they’ve always been consistently excellent. Their prices are very competitive, often better than other retailers, and delivery is incredibly fast – orders seem to arrive almost before I’ve had time to think about them! The ordering process is simple and reliable, which makes reordering hassle-free. As a nice extra touch, I always appreciate the little bag of Haribo included in the box. It’s a small thing, but it always puts a smile on my face. Highly recommended for great value and service.

Suggested title:
Fast Delivery, Great Prices and a Nice Personal Touch

May 27, 2026

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