I ordered some free samples thinking they wouldn't be dispatched, I put care packages together for those less fortunate than myself so these samples helped massively and I'd like to thank you from the... See more
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Review summary
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What people talk about most
Reviews shaping this summary
I was pretty sceptical at first, especially cause I’m not a fan of “natural” deodorant, but wild, wow, they have the nicest scents especially my fave the amber and Oud scent, smells like a literal per... See more
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I've been using Wild for several years now and really love their products and the convenience of the subscription service. Unfortunately my last order was left in an unsafe place by the courier and wa... See more
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What a great find. I'm normally allergic to most products but not with Wild deodorant. Not only does it smell lovely, its very effective and so I don't have to reapply. Also it ticks the boxes for not... See more
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Company details
Information provided by various external sources
Wild creates awesome personal care products that are kind to your body and kind to our planet. We push the boundaries of sustainability and natural products without ever compromising on efficacy and customer experience. Our goal is to educate and inspire people to change their buying habits to equally effective but more sustainable products that showcase the power of nature whilst allowing them to feel good about their choices. Less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen. This is combined with growing mistrust of the impact traditional products and their chemical makeup have on our body and the environment. Currently, to change your daily habits you have to sacrifice either the efficacy, convenience or experience of your products. At Wild we want to create a range of high performing natural products that are 100% sustainable but also provide a frictionless experience so customers can switch without compromise. No refill stations, no rubbing creams under your armpits, no complicated recycling instructions. Just simple high quality natural products you can trust.
Contact info
Unit 114, Wild Cosmetics, China Works, Black Prince Road,, SE17SJ, London, United Kingdom
- hello@wearewild.com
- wearewild.com
4.5
Excellent
96K reviews
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It’s just great
It’s just great! The deodorant actually lasts all day! They smell delicious! Great variety of scents! I feel like I am making my part for the planet and the subscription option is so convenient! You get reminders by email when the next order is due to ship, so you can amend it! Top service!
May 19, 2026
Reply from Wild
Hello Veronica,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you're loving the long-lasting freshness and delicious scents of our deodorants.
It's fantastic to know that our variety of scents and convenient subscription option are making things easier for you.
We’re also really happy that you appreciate the reminders and flexibility to amend your order.
Thank you for choosing Wild and for doing your part for the planet with us!
Top service is what we aim for, and your kind words mean a lot to us.
Wild Regards,
The Wild Team
The best deodorant I’ve ever used!
The package arrived in a matter of days and I was shocked at how good it smelled (and how nice the case looked!). I’m menopausal so didn’t really think it would be strong enough to work well for me but… oh my goodness! It is truly amazing! I smell as fresh at the end of the day as in the morning! I went to a concert last night and as I was dancing I got an awful waft… when I checked myself later, it most definitely wasn’t me! Still fresh! I don’t know what to say other than order it today, you won’t regret it!
May 18, 2026
Reply from Wild
Hello Mrs,
Thanks so much for sharing your experience!
We're thrilled to hear that Wild has made such a positive difference for you, especially during menopause.
It's wonderful to know the scent and case impressed you, and that you stayed fresh all day—even through a concert!
We really appreciate your recommendation and are delighted that Wild is working so well for you.
Thank you for choosing us and for your fantastic review!
Wild Regards,
The Wild Team
i received my item and it was damaged
i received my item and it was damaged. i have contacted customer service over a week ago and have had no reply
May 19, 2026
Reply from Wild
Hi Ava,
Thank you for your feedback and for letting us know about your experience.
We are very sorry to hear that your item arrived damaged and that you haven’t received a response from our customer service team yet.
This isn’t the experience we want for our customers.
Please contact us again here: https://support.wearewild.com/hc/en-gb/requests/new and we will prioritise your request to resolve this as soon as possible.
Thank you for your patience and for giving us the opportunity to make this right.
Wild
Team Wild
Anti perspirant
Not disappointed (not sure why it says that)
The anti perspirant is good.
A couple of sweaty pit moments, but over all it works well.
The Vanilla Coconut smells amazing and I haven’t had any odour since I started using it a few weeks ago.
I will keep using it.
I recommend
April 10, 2026
Reply from Wild
Hi there,
Thank you so much for your lovely feedback 💚 We’re really glad to hear that the antiperspirant is working well for you overall and that you’re loving the Vanilla Coconut scent!
We also appreciate you clarifying the “not disappointed” part 😊 It’s great to hear that you haven’t had any odour issues since switching and that you’ll continue using and recommending Wild.
Thanks again for your support!
Team Wild
Unpleasant smell with Stick deodorants
The smell of the stick deodorants i ordered are not pleasant, they do not smell like they are described. They have a very plastic fake smell hard to describe but not very nice at all. Very disappointed. Wish I ordered the roll on, as my daughter ordered roll on and that smelt nice
May 18, 2026
Reply from Wild
Hey Rebecca!
Thank you for taking the time to share your feedback with us.
We are really sorry to hear that your experience with the scent did not meet expectations. We have sent you an email so we can look into this further and help find a suitable solution for you.
We really appreciate you bringing this to our attention, as it helps us improve both our products and experience.
Team Wild
The product I tested for free was…
The product I tested for free was effective and pleasant during my shower, leaving a nice fragrance. However, I was disappointed that the scent did not last very long afterward. It would have been ideal if the fragrance had a longer-lasting effect. I sincerely wish there were versions with a more persistent smell to enhance the overall experience.
May 18, 2026
Reply from Wild
Hi Martin,
Thank you for sharing your thoughtful feedback 💚 We’re really glad to hear that you found the product pleasant to use and enjoyed the fragrance during your shower experience.
We also appreciate your honest comments about the scent not lasting as long as you’d hoped afterward. Your suggestion for longer-lasting fragrance options is very valuable and will be shared with our team as we continue developing and improving our range.
Thanks again for taking the time to share your experience with us!
Team Wild
Lovely scents!
May 14, 2026
Reply from Wild
Hello Andrius,
Thanks for your lovely review! 🌸
We're so pleased that you’re enjoying our quality, great-smelling products and that your delivery was speedy too – just what we love to hear!
Your feedback has made our day.
Team Wild
Wild Regards,
The Wild Team
Lovely scents however it does not glide…
Lovely scents however it does not glide well when applying and made me smell worse after sweating than if I didn't wear deodorant at all...such a shame as there is huge potential with these products.
May 18, 2026
Reply from Wild
Hi Fay,
Thank you for taking the time to share your feedback.
We are really sorry to hear about your experience and appreciate you bringing this to our attention. We have sent you an email so we can look into this further and help resolve the issue for you as quickly as possible.
We really appreciate your honesty as it helps us improve both our products and experience.
Team Wild
I started using wild about 6 to 7…
I started using wild about 6 to 7 months ago. Through the winter I found the stick deodorant fine. Loved the scents. I have changed to the roll on antiperspirant for the summer months. I find it more effective. The only downside bit about the stick deodorant is that it does mark clothing so be careful when pulling on a t shirt.
May 22, 2026
Unprompted review
Reply from Wild
Hi Roo,
Thank you so much for sharing your experience with Wild.
We’re delighted to hear that you’ve enjoyed using our products and that you love the scents.
It’s great to know the roll on antiperspirant is working well for you during the summer months.
We’re sorry to hear about the marks from the stick deodorant. We recommend allowing the product to dry fully before getting dressed, which can help reduce the chance of staining.
If you need any further advice or support, please reach out to us here: https://support.wearewild.com/hc/en-gb/requests/new and our team will be happy to help.
Thank you for your feedback and for being part of the Wild community!🌿
Team Wild
Paddington case is lovely
Arrived quickly! The Paddington case is just beautiful and the deodorants all smell delicious. Only tried the cherry tart one so far and very impressed!
May 18, 2026
Reply from Wild
Hello Lucy,
Thanks so much for your wonderful feedback! 🌟
We're delighted to hear that your order arrived quickly and that you love the Paddington case – it really is a beauty.
It's great to know you're enjoying the cherry tart deodorant and the delicious scents.
If you have any questions or want to try more fragrances, we're always here to help.
Thanks for choosing Wild!
Wild Regards,
The Wild Team
Love them
Love them, they are kind, quick and professional. Their products are amazing, highly recommended.
May 23, 2026
Unprompted review
Reply from Wild
Hello ZsóZia ZéZa,
Thanks so much for your wonderful feedback! 🌟
We're delighted to hear that you love our products and have had such a positive experience with our team.
Your kind words about our service and products mean a lot to us.
Thank you for recommending Wild – we truly appreciate your support!
Wild Regards,
The Wild Team
Would not recommend
Smells fantastic, but does not last at all. Put the deodorant on around 9am, and I smell like straight BO by 6pm! I'm so disappointed!
May 23, 2026
Unprompted review
Reply from Wild
Hi Max,
We’re really sorry to hear Wild hasn’t been lasting as long as you expected, and we completely understand how frustrating that must feel.
When switching from an antiperspirant, it’s quite common to go through what we call a transition period. During this time, your body is adjusting and you might notice changes in how long your deodorant seems to last. It does settle for most people, but it can take a little patience at the start.
If you’re open to it, here are a couple of things that can help:
• Apply to clean, dry skin for the best results
• A couple of light swipes is usually enough, there’s no need to overapply
• Give your body a bit of time to adjust if you’ve recently switched
We’ve also shared more about this here: https://www.wearewild.com/blogs/news/will-i-experience-a-transition-period-when-switching-to-wild-deodorant
If you’ve already been using Wild for over two weeks and are still not getting on with it, please do reach out to us directly here https://support.wearewild.com/hc/en-gb/requests/new and we’ll be happy to help find a solution for you.
Thanks for taking the time to share your feedback, it genuinely helps us improve.
Team Wild
Ultimate Wild review: Scores, scent guide and ordering tips
The Ultimate Wild Guide: Hits, Misses, and What to Expect!
As a long time user of Wild, I have built up quite a collection across their different ranges. Since buying scents online can be a total guessing game, I wanted to write an honest, concise review. Hopefully, this helps others pick the perfect product!
The Detox Period and Formulation Differences
If you are new to natural deodorants, expect a detox week where you might temporarily smell more like body odor. Traditional deodorants use harsh chemical components and aluminum salts to completely plug your pores. Wild's regular sticks are aluminum-free, letting your skin breathe and push out trapped impurities. It lasts a few days to a week, but once your body adjusts, it works amazingly.
Their newer Roll-on Antiperspirants are also different, using gentler, more natural active ingredients rather than heavy synthetic chemicals.
A Note for Younger Buyers (Under 18)
Quick tip: if you are a minor, you cannot sign up for the subscription options due to payment regulations. You can still easily order from the website, but you are forced to select the 'one-time purchase' option. It's a bit frustrating because you miss out on the subscription discounts, making the products a bit more expensive for younger customers.
DEODORANT STICKS
Fresh Cotton and Sea Salt 10/10
My absolute holy grail. It smells exactly like you just stepped out of a swimming pool after a fresh shower. It hits that perfect balance of a clean laundry scent combined with a crisp, salty breeze.
Honey Cactus Flower 10/10
Deliciously sweet, but in a very sophisticated, pleasant way. I wore this one constantly during my long, busy hospital shifts. It keeps performing incredibly well under stress all day long.
Pink Grapefruit and Lime 8.5/10
The ultimate scent choice for the warmer summer months. It is incredibly fresh, citrusy, and energizing. The blend of bitter grapefruit with sharp lime works perfectly.
Vanilla Bean and Buttercream 8.5/10
A beautiful surprise. Usually, vanillas are way too heavy and cloying, but Wild kept this one beautifully subtle, soft, and just slightly sweetish. It's a cozy, comforting scent.
Wildflower Bloom 7/10
An incredibly floral experience. It literally smells like you just walked into a local flower shop where a fresh batch of new, damp flowers has just been unpacked.
Black Cherry 7/10
Extremely sweet! If you love cherry-flavored candy or a playful bubblegum vibe, you will absolutely adore this. It is a very fun, loud, and gourmand scent.
Ocean Mist 6/10
Wild describes this as a fresh ocean breeze, but to me, it leans a bit synthetic. It smells exactly like those home fragrance wax melts or scented oils you burn under a candle.
Cherry Blossom 6/10
This immediately reminded me of the famous pink Rituals Sakura scrub, but in a much more toned-down, subtle version. It is very elegant, floral, and slightly powdery.
Wild Seduction 5/10
This is a very heavy, oriental oud scent. It has a highly specific, rich, and intense character that actually smells exactly like a friend's luxury home fragrance spray. You have to love heavy perfumes.
Thunderstorm 3/10
Unfortunately, a major miss for me. Instead of capturing a fresh rain shower, this smells purely like a classic, heavy, masculine sports deodorant or traditional shaving cream.
ROLL-ON ANTIPERSPIRANTS
Fresh Cotton and Sea Salt 9/10
Thankfully, this legendary scent translated perfectly into the liquid formula. It gives you that identical, wonderful just showered after the pool vibe. It absorbs quickly and keeps you dry.
Cherry Blossom 6/10
Just like the stick variant, this is a soft, gentle, and sweet scent that heavily captures the vibe of the pink Rituals line. A solid, safe option, but not a massive standout.
LIP BALMS
Coconut Vanilla (SPF 25) 8/10
This has a lovely, smooth, slightly Vaseline-like consistency that feels incredibly nourishing. It has a beautiful, subtle tropical scent, and the added SPF 25 is ideal for daily sun protection.
Cotton Clouds 7/10
Applies like absolute butter, incredibly smooth and soft. It is luckily not overwhelmingly sweet on the lips. It feels like a premium Vaseline base infused with clear, playful candy hints.
Passion Fruit Swirl 7/10
The fragrance is stunning, incredibly juicy and fruity, and the formula lasts a long time. The only small downside is that if it gets cold in your bag, the balm gets quite unstable and stiff to apply.
Final Verdict
Wild's sustainable, refillable concept is fantastic, and the overall quality of their formulas is top tier. Stick through the detox week, and definitely add Fresh Cotton and Sea Salt or Honey Cactus Flower to your cart!
May 23, 2026
Unprompted review
Reply from Wild
Hello Talysha Tan,
Thanks so much for sharing such a detailed and thoughtful review!
We really appreciate you taking the time to break down your experience with Wild’s different ranges and scents – your guide is sure to help others find their perfect match.
It’s great to hear how you navigated the detox period and noticed the benefits of switching to natural deodorants. Your tips for younger buyers are also super helpful.
We’re delighted that Fresh Cotton and Sea Salt and Honey Cactus Flower are your favourites, and it’s wonderful to know our products perform well even during busy days.
Thank you for highlighting the sustainable, refillable concept and the quality of our formulas.
Your feedback means a lot to us and helps us continue to improve.
Wishing you many more fresh and fragrant days with Wild!
Wild Regards,
The Wild Team
Very pleased with my purchase of the…
Very pleased with my purchase of the deodorant. Lovely packaging and the sents are lovely not overpowering.
The application very good too. So far very pleased.
May 18, 2026
Reply from Wild
Hello Mrs M,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you're enjoying your Wild deodorant and that the packaging and scents have made a great impression.
It's fantastic to know the application is working well for you and that the fragrances are just right.
We really appreciate you taking the time to share your experience.
If you ever have any questions or need assistance, we're always here to help.
Thanks again for choosing Wild!
Wild Regards,
The Wild Team
Wild deodorants
Have changed to Wild deodorant from another popular brand but prefer this one so far. The scents are better and I prefer the applicator. I also think they will be longer lasting. Well done
May 17, 2026
Reply from Wild
Hello Carole Cixon,
Thanks so much for sharing your experience! 🌿
We're delighted to hear that you've made the switch to Wild and are enjoying our scents and applicator.
It's great to know you find them better than your previous brand and that you think they'll last longer too.
We really appreciate your kind words and support – it means a lot to us.
Thanks again for choosing Wild!
Wild Regards,
The Wild Team
Struggled with lid
I love the solid Wild deodorants so thought I would try the roll on. I have really struggled getting the lid off and accidentally pulled the refill straight out so the carpet now has a lovely cherry blossom smell at least! Think I have worked it out and ensured it’s now twisted on securely. Info in box would help or a QR code to ensure it’s properly fitted would help us oldies.
May 18, 2026
Reply from Wild
Hi there,
Thank you for your feedback 💚 We’re really glad to hear that you love the solid deodorants and decided to give the roll-on a try!
We’re sorry to hear you had trouble with the lid and refill setup, although we’re glad your carpet at least smells like Cherry Blossom now 😊 Your suggestion about including clearer instructions or a QR code is genuinely really helpful, and we’ll be sure to pass it on to our team as we continue improving the experience for first-time users.
Thanks again for your support and for taking the time to share your thoughts!
Team Wild
Reply from Wild
Hello Cukikastomer,
Thanks for your lovely review! 🌸
We're so pleased that you’re enjoying our quality, great-smelling products – just what we love to hear!
Your feedback has made our day.
Thanks for choosing Wild!
Wild Regards,
The Wild Team
Reply from Wild
Hello Wendy,
Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you find Wild so easy to use and that it works well for you.
It's great to know you're enjoying the fresh scents too.
We really appreciate you taking the time to share your experience!
Wild Regards,
The Wild Team
I decided to try Wild as an alternative…
I decided to try Wild as an alternative natural deodorant. Ordering was easy. The reusable case is neat. The deodorant glides on really easily. It smells lovely and it does keep that body odour smell away.
I think I’m converted to Wild……
What I don’t like is the marketing ploy of sharing money off vouchers with friends. But that’s probably my Social Media aversion to oversharing every aspect of one’s life…..people see the advertisements and they can make their own decisions what to buy without being ‘influenced’ by friends.
May 18, 2026
Reply from Wild
Hello Joan ,
Thanks so much for sharing your experience!
We're delighted to hear that you found ordering easy and that you’re enjoying the neat reusable case and the smooth application of our deodorant.
It’s wonderful to know the scent is to your liking and that it’s keeping you fresh.
We appreciate your honest feedback about our referral program – we understand that everyone has their own preferences when it comes to sharing online.
Thank you for giving Wild a try and for your thoughtful review!
Wild Regards,
The Wild Team
BANGING!!
BANGING deodorant. Hottest day of the year and ive put the new roll on to the test. Im dry and smell lush! And Trust me I stink without it 😆👍🏻
May 18, 2026
Reply from Wild
Hello Victoria,
Thanks so much for your amazing feedback!
We're thrilled to hear that Wild kept you feeling fresh and dry, even on the hottest day of the year.
It’s fantastic to know our deodorant passed your ultimate test!
Thanks for trusting us to keep you smelling lush – we really appreciate it.
Hope you continue to enjoy using Wild!
Wild Regards,
The Wild Team
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