Wild Reviews 96,307

TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 17,607 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products, highlighting their effectiveness, pleasant fragrances, and the use of natural ingredients. Many appreciate the brand's commitment to sustainability, with mentions of adorable and recyclable packaging, and the convenience of the subscription service. Reviewers also frequently commend the company's customer service for its quick and efficient responses to issues, such as lost orders or faulty items. However, some people were dissatisfied with certain aspects. A few customers experienced issues with delivery, noting delays or problems with the chosen courier. There were also occasional complaints about the design of some products, such as the roll-on deodorant leaking or the stick deodorant crumbling, and some found the fragrances too strong. A small number of users also reported skin irritation or found the application of the stick deodorant to be dry.

What people talk about most

Product

Reviewers mention positive feedback about product quality and effectiveness. Customers praise the deodorants... See more

Quality

Clients share positive opinions on quality, with many praising the effectiveness and pleasant fragrances of... See more

Delivery service

Customers had positive experiences with delivery service. Many reviewers praise the fast and quick delivery,... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

User experience

Reviewers highlight positive aspects of user experience, with many finding the website easy to use for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I ordered some free samples thinking they wouldn't be dispatched, I put care packages together for those less fortunate than myself so these samples helped massively and I'd like to thank you from the... See more

Company replied

Rated 5 out of 5 stars

I was pretty sceptical at first, especially cause I’m not a fan of “natural” deodorant, but wild, wow, they have the nicest scents especially my fave the amber and Oud scent, smells like a literal per... See more

Company replied

Rated 5 out of 5 stars

I've been using Wild for several years now and really love their products and the convenience of the subscription service. Unfortunately my last order was left in an unsafe place by the courier and wa... See more

Company replied

Rated 5 out of 5 stars

What a great find. I'm normally allergic to most products but not with Wild deodorant. Not only does it smell lovely, its very effective and so I don't have to reapply. Also it ticks the boxes for not... See more

Company replied



Company details

  1. Cosmetics Industry
  2. Health and Beauty Shop

Information provided by various external sources

Wild creates awesome personal care products that are kind to your body and kind to our planet. We push the boundaries of sustainability and natural products without ever compromising on efficacy and customer experience. Our goal is to educate and inspire people to change their buying habits to equally effective but more sustainable products that showcase the power of nature whilst allowing them to feel good about their choices. Less than 50% of products used in the bathroom are recycled compared to 90% in the kitchen. This is combined with growing mistrust of the impact traditional products and their chemical makeup have on our body and the environment. Currently, to change your daily habits you have to sacrifice either the efficacy, convenience or experience of your products. At Wild we want to create a range of high performing natural products that are 100% sustainable but also provide a frictionless experience so customers can switch without compromise. No refill stations, no rubbing creams under your armpits, no complicated recycling instructions. Just simple high quality natural products you can trust.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

96K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 5 out of 5 stars

BANGING!!

BANGING deodorant. Hottest day of the year and ive put the new roll on to the test. Im dry and smell lush! And Trust me I stink without it 😆👍🏻

May 18, 2026
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Reply from Wild

Hello Victoria,

Thanks so much for your amazing feedback!
We're thrilled to hear that Wild kept you feeling fresh and dry, even on the hottest day of the year.
It’s fantastic to know our deodorant passed your ultimate test!
Thanks for trusting us to keep you smelling lush – we really appreciate it.
Hope you continue to enjoy using Wild!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

If you’ve been thinking about it just get it!

Have been using these products for years now. Starting with the deodorant and now subscribing to the body wash too. Great scents and a deodorant that really works with none of the nasties.

May 18, 2026
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Reply from Wild

Hello Caroline,

Thanks so much for your wonderful feedback! 🌿
We're thrilled to hear you've been enjoying Wild for years and that both our deodorant and body wash have become part of your routine.
It's fantastic to know you love the scents and appreciate our commitment to clean ingredients.
Thanks for being part of the Wild community and for sharing your experience!

Wild Regards,

The Wild Team

Rated 1 out of 5 stars

Not to be unkind but it’s rubbish only…

Not to be unkind but it’s rubbish only last about three hours then you have to apply again. Worst deodorant I’ve ever had. Tesco only stock one fragrance, tells me all I need to know. Don’t waste your money.

May 11, 2026
Unprompted review
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Reply from Wild

Hi Des,

Thank you for taking the time to share your feedback, and we are really sorry to hear that Wild has not met your expectations.

We completely understand how frustrating it must feel if you are not getting the all day freshness you were hoping for. While many people find Wild lasts throughout the day, we do appreciate that everyone’s body chemistry is different and results can vary.

If you are open to it, we would really love to help you get a better experience. Many customers who experience shorter lasting protection are simply going through what we call a transition period when switching from traditional deodorants. During this time, your skin and microbiome can take a little while to adjust, and this can temporarily affect performance.

We have shared some helpful guidance here that may make a difference if you decide to give it another try:
https://www.wearewild.com/blogs/news/will-i-experience-a-transition-period-when-switching-to-wild-deodorant

If you’ve already been using Wild for over two weeks and are still not getting on with it, please do reach out to us directly here https://support.wearewild.com/hc/en-gb/requests/new and we’ll be happy to help find a solution for you.

Thanks for taking the time to share your feedback, it genuinely helps us improve.

Team Wild

Rated 1 out of 5 stars

Not very good considering the price…

Not very good considering the price cheaper stick's are better

May 21, 2026
Unprompted review
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Reply from Wild

Hi Michael,

Thank you for taking the time to share your feedback, we are really sorry to hear that you feel this way about the product.

We have just sent you a request via Trustpilot asking for a few details so we can locate your account, such as your order number or the email address linked to your Wild account. Once we have this, we will be able to access your details and email you directly so we can look into this properly and help get everything sorted for you.

We really appreciate you bringing this to our attention and we would love the opportunity to help.

Team Wild

Rated 5 out of 5 stars

Love the body wash

Love the body wash, vanilla & coconut is my favourite, but love trying the new scents. It's the only body wash that I can use that doesn't dry my skin out and doesn't irate my eczema and love that fact that it is all natural. Also use the deodorant, keeps me dry and smelling lovely all day. Received my order in 2 days.

May 18, 2026
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Reply from Wild

Hello Jane,

Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love the body wash, especially the vanilla & coconut scent – it's a favourite of ours too.
It's fantastic to know that our natural formula is gentle on your skin and suitable for eczema, while still keeping you feeling fresh.
We're also glad you're enjoying the deodorant and that your order arrived quickly.
Thanks for being a part of the Wild community and for trying out our new scents!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Amazing and my skin is free from hives…

Amazing and my skin is free from hives and allergic reactions to bath products

May 18, 2026
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Reply from Wild

Hello Clare,

Thanks so much for sharing your experience! 🌿
We're thrilled to hear that our products have been gentle on your skin and that you’re no longer experiencing hives or allergic reactions.
It means a lot to us to know that Wild is making a positive difference for you.
Thank you for choosing us and for your wonderful feedback!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

I love the smell of this deodorant

I love the smell of this deodorant. I’m bummed I can’t get the same smells again. Hopefully they come back.

March 30, 2026
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Reply from Wild

Hi Nichole,

Thank you for your lovely review. We're glad you're happy with our service, delivery, and product. 😊

It’s always brilliant to hear from fans about our scents, and we’re sorry that the limited editions aren’t around forever. But never fear, we’re always looking at ways of bringing back fan favourites, so keep your eyes peeled.

Thanks again for your support and for being part of the Wild community. 💚

Team Wild

Rated 5 out of 5 stars

Using this brand for years

Using this brand for years, couldn't come back to standard deo now, i tried also other natural brands but didnt work for me so Wild is best solution, amazing. I still sweat but is less and the smell is soo different and nice now.

May 22, 2026
Unprompted review
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Reply from Wild

Hello Collectplus,

Thanks so much for sharing your experience!
It’s wonderful to hear that you’ve been with Wild for years and that it’s made such a positive difference for you.
We’re glad you found the right fit after trying other natural brands, and that you’re enjoying the fresh scent and feeling confident.
Your feedback means a lot to us – thank you for being part of the Wild community!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Smells good and keeps me dry

Deodorant applies really easily and feels super silky on the skin. The scents are brilliant and it keeps me dry throughout the day without reapplying.

May 23, 2026
Unprompted review
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Reply from Wild

Hello Megan,

Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you love how easily the deodorant applies and how silky it feels on your skin.
It's fantastic that the scents are a hit and that you're staying fresh and dry all day long without needing to reapply.
We really appreciate you taking the time to share your experience with wild!

Wild Regards,

The Wild Team

Rated 3 out of 5 stars

Disappointed

That’s my second time buying refills the first one was amazing gentle on skin but working really well, when it comes to second one : I had a really hard job to put it in a case it’s so soft , when I am putting it on my skin takes big pieces to the point I need to wipe it off .

May 21, 2026
Unprompted review
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Reply from Wild

Hi Agnes,

Thank you for sharing your feedback with us.

We’re really sorry to hear that your second refill was difficult to use and didn’t meet your expectations. This isn’t the experience we want for our customers, and we appreciate you letting us know.

Please reach out to us here: https://support.wearewild.com/hc/en-gb/requests/new so we can help resolve this for you. We’d love to make things right.

Thank you for giving Wild another try and for your honest review.

Team Wild

Rated 4 out of 5 stars

Little too pricey

Although I loved wild deodorant, I found it to be too pricey. It did keep me dry all day, and the fragrance is light and refreshing. I found their lip balm to be a little too hard and waxy, but the quality of their products is good and their delivery was timely 

October 21, 2025
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Reply from Wild

Hi Sheila,

Thank you for sharing your feedback 💚 We’re really glad to hear that the deodorant worked well for you, kept you dry throughout the day, and that you enjoyed the light, refreshing fragrance.

We also appreciate your honest comments about the pricing and the texture of the lip balm. Your feedback is very valuable and will be shared with our team as we continue improving our products and overall experience.

It’s lovely to hear that you were happy with the product quality and delivery too 😊

Thanks again for supporting Wild!

Team Wild

Rated 5 out of 5 stars

My favorite

My favorite, Im using wild since last 4 years
So good, 5 stars 🌟🤩

May 14, 2026
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Reply from Wild

Hello Poonnah,

Thanks so much for your wonderful feedback! 🌟
We're thrilled to hear that Wild has been your favorite for the past 4 years.
It means a lot to us to have your continued support.
Thanks again for sharing your experience and for being part of the Wild community!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

I was pretty sceptical at first but….

I was pretty sceptical at first, especially cause I’m not a fan of “natural” deodorant, but wild, wow, they have the nicest scents especially my fave the amber and Oud scent, smells like a literal perfume even my husband loves it. The limited edition Miffy packaging is also absolutely adorable as well as their other packaging!! I would recommend wild highly to those who want to give it a whirl. Beautiful packaging, products and service. Keep it up. You’ve gained yourself another customer!👏🏻👏🏻

May 13, 2026
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Reply from Wild

Hello Sophia,

Thanks so much for sharing your experience!
We completely understand your initial scepticism, and we're thrilled to hear that wild has won you over – especially with the amber and oud scent (a favourite of ours too!).
It’s wonderful to know that both you and your husband are enjoying the fragrance, and that the limited edition Miffy packaging brought a smile to your face.
We really appreciate your recommendation and kind words about our products, packaging, and service.
Welcome to the wild community – we’re so happy to have you with us!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

I've been using Wild for several years…

I've been using Wild for several years now and really love their products and the convenience of the subscription service. Unfortunately my last order was left in an unsafe place by the courier and was stolen. Erikka at Wild responded to my email in minutes and less than 24 hours later, a replacement order has been sent out. Fantastic customer service and I'm very happy at how quickly and easily they dealt with the issue. Looking forward to recieving my new scents soon!

May 22, 2026
Unprompted review
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Reply from Wild

Hello Holly,

Thanks so much for sharing your experience with Wild!
We're delighted to hear that you've been enjoying our products and the convenience of the subscription service over the years.
We're sorry to learn about the delivery issue, but glad Erikka was able to help so quickly and get a replacement sent out for you.
It's wonderful to know you're happy with the way everything was handled.
We hope you love your new scents and appreciate your continued support!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Great service

Great service, had to cancel due to an allergic reaction, devastated as the fragrance was fabulous

May 17, 2026
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Reply from Wild

Hi Shelley,

Thank you for your feedback 💚 We’re really sorry to hear that you experienced an allergic reaction and had to cancel, especially as you loved the fragrance.

We’re glad to hear you had a positive experience with our service, and we truly appreciate you giving Wild a try.

If you haven’t already, please feel free to reach out to our team via our contact page or Live Chat so we can support you further.

Wishing you all the best, and thank you again for your kind words.

Team Wild

Rated 3 out of 5 stars

I like the ethos of the company…

I like the ethos of the company however, I don’t feel the antiperspirant last all day for me.

May 15, 2026
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Reply from Wild

Hey Amy!

Thank you so much for taking the time to leave a review and for sharing your experience with us.

We are really sorry to hear that the antiperspirant has not quite lasted as expected for you. That is certainly not the experience we aim for, and we completely understand how important all day performance is.

We have just sent you an email so we can look into this further with you directly and help find a better solution. Please do keep an eye on your inbox and reply there when you get a chance.

We would really like the opportunity to make this right for you and help you get the best possible results from Wild.

Team Wild

Rated 5 out of 5 stars

Really enjoying the deodorant and…

Really enjoying the deodorant and pretty case, especially as I hate plastic packaging!

May 16, 2026
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Reply from Wild

Hello Khelsa,

Thanks for your lovely review! 🌸
We're so pleased that you’re enjoying our deodorant and the pretty case – we’re big fans of reducing plastic too, so it’s wonderful to hear this matters to you as well.
Your feedback has made our day.
Thanks for choosing Wild!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Excellent customer service 🤩

Excellent customer service 🤩
Delivery service is very fast and I love your products 🩷
Highly recommended
Suzan

May 16, 2026
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Reply from Wild

Hello Suzan Sbu Summan,

Thanks for your lovely review! 🌸 We're so pleased that you’re enjoying our quality, great-smelling products and that your delivery was speedy too – just what we love to hear!

Your feedback has made our day.

We're delighted that you had such a positive experience with our customer service and delivery.
Thank you so much for recommending Wild and for your kind words, Suzan!

We can’t wait to welcome you back again soon.

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

A support agent connected with me very…

A support agent connected with me very quickly. The solution they offered is great. Thanks!

May 22, 2026
Unprompted review
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Reply from Wild

Hello Bianca,

Thanks so much for sharing your experience! 🌿
We're delighted to hear that our support agent was able to connect with you quickly and provide a great solution.
Your kind words mean a lot to us here at Wild.
If you ever need anything else, just let us know!

Wild Regards,

The Wild Team

Rated 5 out of 5 stars

Wild is a must

Great products with various scents to choose from. No nasties in products which is a win win for everybody.
New roll on deodorant is a quality product and keeps you smelling fresh all day.

April 30, 2026
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Reply from Wild

Hello Nigel,

Thanks so much for your wonderful feedback! 🌿
We're delighted to hear that you’re enjoying the variety of scents and appreciating our commitment to clean ingredients – it really is a win-win.
It’s fantastic to know the new roll on deodorant is keeping you fresh all day.
Thanks for choosing Wild and for sharing your experience!

Wild Regards,

The Wild Team

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