Frugi Reviews 

2,944
•
TrustScore 4.5 out of 5

4.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently mention that the garments feature wonderful, bright designs, lovely prints, and exceptionally soft organic fabrics that easily hold up through numerous washes. Shoppers also genuinely enjoy the fast shipping times, functional website layout, and wonderful discounts available during seasonal sales events. However, some customers also noted frustrating issues concerning delivery delays, missing items in parcels, or orders arriving with unexpected mistakes. A few other people similarly felt that certain clothing pieces featured inconsistent sizing, narrow footwear fits, or simply ran smaller than expected for their children.

What people talk about most

Product

Reviewers mention positive feedback about product, consistently praising the beautiful bright colours,... See more

Order

People report ambiguous experiences with order, as many reviewers highlight quick delivery, a straightforward... See more

Price

Reviewers highlight ambiguous aspects of price, as many consumers praise the reasonable costs during sales... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought some clothes in the sale. Great prices and very fast delivery. It's really great to see children's clothing in bright colours. It's clothing to reflect their personalities. Also good to support... See more

Rated 5 out of 5 stars

I love how original and colourful the bag is. It’s much better quality than the kids’ bags with movie characters. My son also feels more confident because he can secure the straps at the front, so he... See more

Rated 5 out of 5 stars

Love the bright colours and patterns for all ages! Great quality cardigan, jacket, jumper and trousers bought this time. Previous experience tells me they'll last more than just one season and many w... See more

Rated 5 out of 5 stars

I ordered several items in the sale. They came in good time I was impressed with the quality of the little denim skirt and the beautiful jump suit which will suit my granddaughter for next summer. Bou... See more


Company details

  1. Children's Clothing Store

Written by the company

We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints. Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. From GOTS certified styles made with durable organic cotton to recycled plastic, there’s thought in every thread. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.7

All reviews

(2,944)

947 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

Ordering and delivery were easy and…

Ordering and delivery were easy and prompt. The boots are lovely quality and soft leather (although the sole is a little on the thin side). The colours and boots match the images well.
Unfortunately, my daughter wore them for the first time today and said they rubbed and hurt her right foot. They are quite a narrow fit. So we shall have to see.

October 1, 2026
Frugi logo

Reply from Frugi

Good morning Bernadette, thank you for your review. We appreciate your feedback and will pass this onto the relevant department. Kind regards, Amy

Rated 4 out of 5 stars

I ordered 2 pairs of maternity leggings…

I ordered 2 pairs of maternity leggings alongside a couple of other items, but only one pair arrived. I recieved the delivery & emailed on Friday, I'm still to hear back from customer service and have gotten a request to review first.
The quality of the leggings I got seems good though I think a little loose of a fit.
I find this part of online shopping frustrating, the returns slip list 4 items but the picking list only shows 3 items (2 next to the leggings).
EDIT : it's Tuesday and a replacement has just been dispatched, so whilst inconvenient, also great customer service. Thank you for resolving the issue.

September 30, 2026
Frugi logo

Reply from Frugi

Good morning Anna, 
We’re very sorry to hear that an item was missing from your order, and for the delay in responding to your email. We completely understand how frustrating this must have been.
We’ve now contacted you directly so that we can resolve this for you. Please accept our sincere apologies for the inconvenience caused, and thank you for your kind comments about the quality of the leggings you received.
Kind regards, 
Katie.

Rated 5 out of 5 stars

Have purchased from frugi before

Have purchased from frugi before, the quality is very good but I think what sells the products is that they are fun! Fab bright colours, great fabric choices and designs. I bought these for my grandson who is a typical 2 yr old and know that they will look great and wear well

September 30, 2026
Rated 5 out of 5 stars

We LOVE Frugi

We LOVE Frugi. We've recently been buying from different brands as our little boy has got older. However the new autumn/winter range is incredible! We couldn't resist!

September 24, 2026
Rated 5 out of 5 stars

My grand daughter loves her onesie and…

My grand daughter loves her onesie and puts it on when she stays overnight.

It's colourful, soft and warm. She enjoy wearing it around the house. I buy her one size up so it can last longer.
This is one of the best buys for relaxing sleeping or kids just playing at home.

June 15, 2026
Rated 5 out of 5 stars

Excellent quality and lovely designs!

I love Frugi as the items are always excellent quality and looks great. Everything I have bought from here has lasted a while and never looks tired or worn despite being permanently in the wash. Highly recommend!

September 29, 2026
Rated 5 out of 5 stars

Beautiful bright colours for my little boy!

All the items are so beautiful - I love finding colourful bits for my little boy. I find it so hard to find things that aren't all brown, blue or khaki! Neutrals are nice from time to time but little boys love colour too. I really rate frugi for the quality of the clothes and the beautiful bright designs. My little man looks like the sunny happy boy he is when he wears his bits!

September 28, 2026

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look