It was a good User Experience overall but very salesy! I chose the level I was happy with but after I had sent back my dogs DNA, I was bombarded with emails asking / telling / suggesting strongly t... See more
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I'm.not 100% sure you have my dogs breeds right as apparently a lot of the dogs adopted from Romania same time had the same DNA near enough to my Luna,. But looking at pic on line of Husky X Chiuahu... See more
really surprised it even picked up on the wave down the centre of Mollys back , I was flabbergasted and even rang my son too tell him . slightly disappointed it didn't bring any thing up about parents... See more
I messed up & placed 2 orders. Customer services were brilliant sorting out my error & very quickly refunded the 2nd order. The test was easy to do....pretty quick turn around for results. Really ex... See more
Company details
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Trusted by 5m+ pet parents, Wisdom Panel™ is the world's leading pet DNA test company that helps you unlock vital insights about your pet. Screens for 365+ breeds, types and varieties, 260+ health tests, 50+ traits, 15 behaviours, relatives, and more - so that you can help your pet live their happiest and healthiest life. Trusted by over 5 million pet parents worldwide, Wisdom Panel™ is the world’s leading pet DNA test company, dedicated to helping people understand their pets on a deeper level. By combining advanced science with decades of research, Wisdom Panel™ empowers pet owners with meaningful insights that support happier, healthier lives for their dogs and cats. Wisdom Panel’s comprehensive DNA tests screen for more than 365 breeds, types, and varieties. In addition, the test can analyse for over 260 health conditions, helping pet parents identify potential inherited risks early and make more informed decisions about preventative care, diet, exercise, and lifestyle. The results also include insights into 50+ physical traits and 15 behavioural tendencies, offering a clearer picture of why your pet looks and behaves the way they do. Beyond health and breed discovery, Wisdom Panel™ helps uncover your pet’s family story. With relative matching and ancestry insights, many users are delighted to discover siblings or close relatives and arrange reunions! The Wisdom Panel™ team involves veterinarians, geneticists, and researchers who ensure results are accurate, actionable, and easy to understand. Reports are designed to be clear and practical, so pet parents can confidently use the information in everyday life and share it with their vet. Beyond individual results, Wisdom Panel’s experts actively contribute to ongoing dog and cat genome research projects that are advancing the science of pet care. With every test completed, the data becomes richer and more powerful - helping to unlock new discoveries and deepen our understanding of pets for the benefit of future generations. At its core, Wisdom Panel™ believes that knowledge strengthens the bond between pets and their people. By unlocking your pet’s unique genetic blueprint, Wisdom Panel helps you care smarter, love deeper, and give your pet the best possible life - today and for years to come.
Contact info
1 Freeby Lane, Waltham on the Woods, LE14 4RT, Leicester, United Kingdom
- info@wisdompanel.com
- wisdompanel.com
4.3
Excellent
2K reviews
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Very professional and quick service
Very professional and quick service, the detailed report was so informative and has given us an insight to our dogs different breeds and potential health problems. Extremely good value for money.
February 7, 2026
Lack of communication and annoying return process
My sample was received by their lab over 3 weeks ago and I’ve had no communication. It would also be great if they could include a preaddressed returns envelope that can just be dropped in a postbox rather than having to go to a post office to arrange postage.
February 16, 2026
Excellent response and extensive…
Excellent response and extensive information..thank you
February 16, 2026
Super easy and fast results
Super easy to do at home then I had the results back with in a few weeks from posting back!
February 13, 2026
Top Marks
Very impressed with Wisdom Panel. The information was fascinating and well worth the money. Results were quick and I just loved all the details. Highly recommend
December 27, 2025
Excellent service
It should be 5 stars. I gave only 4 stars because the first time it arrived the wrong kit. Otherwise, excellent service 👏
February 6, 2026
Straightforward and simple to use
Straightforward and simple to use. Always keeps you updated👍👍. Takes the guesswork out of what your beloved pet is built up off👍😂🐶👍😂🐶. Can leave you flabbergasted!!!!!
February 8, 2026
Quick and easy to use the kit and quick…
Quick and easy to use the kit and quick results
January 8, 2026
Our 1st test failed a second was sent…
Our 1st test failed a second was sent after a very helpful phone call.
January 9, 2026
Very informative report
Very informative report. I was a bit sceptical, having seen the breeds that make up my dog but behaviourally, the report was spot on. We got our results very quickly and they were quite comprehensive.
February 2, 2026
Great information
Very interesting results and insight into our dogs breed mix. Took a while but good progress updates
January 8, 2026
Do not answer email queries
I emailed querying the result as not convinced it is correct and did not bother replying. Very disappointed
February 10, 2026
Brilliant
Brilliant! So interesting to find the 24 different breeds (and percentages) in my Ukrainian rescue. The suggested character traits according to her DNA were spot on too. The cherry on top was the screening for potential health issue (264!), which thankfully all came back clear. Really interesting - I’d definitely use Wisdom Panel again for another rescue dog. Ok it’s not the most necessary purchase (I’ve had lots of dogs before now), but so nice to understand my dog better - from her breed mix, colouring, shedding and more.
February 5, 2026
Test was really easy to use
Test was really easy to use, and return took a few weeks to get results,
Results and ancestry great the only reason for low score is if you wanted to keep results there is no option of a certificate or a print out.
January 15, 2026
14 breeds! Would never have guessed.
Recommended by a couple of friends I decided to find out what exactly my 10 year old rescue was made up from. Kit arrived quickly and the instructions were really simple. I felt reassured that everything was labelled accurately. Results came back quickly and I was really impressed with how thorough they were. I now know my dog is a mix of 14 breeds and I love him even more!
January 7, 2026
It’s was very interesting
It’s was very interesting although for the price I believed I would have had some more useful and direct information
They were able to be keep me informed with information on delivery and progress with my pets results
February 3, 2026
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