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77 Diamonds - London Reviews 

225
TrustScore 5 out of 5

4.8

3 Hanover Square, W1S 1HD London, GB


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Rated 5 out of 5 stars

77 Diamonds was the perfect option for me. The website was easy to use and helped guide every step of the way in curating the perfect ring. Tarek Alawiye was a superstar in making my transaction a suc... See more

Company replied

Rated 5 out of 5 stars

I had a great experience with 77 Diamonds. A special thank you to Natacha, who was extremely helpful in speeding up my order and making sure everything was ready in time. The engagement ring is a... See more

Rated 5 out of 5 stars

Cecilia was fantastic throughout the whole process of buying our engagement ring and earrings. She gave great advice and really helped us choose the right pieces. The jewelry arrived on time, and when... See more

Company replied

Rated 5 out of 5 stars

I don’t often, if ever write reviews but my experience with 77 diamonds warrants it. Josh in particular. He was unbelievable throughout the whole process. He helped with the design the image I... See more

Company replied


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info

  • 3 Hanover Square, W1S 1HD, London, United Kingdom

  • 442035401477

4.8

Excellent

TrustScore 5 out of 5

225 reviews

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Replied to 74% of negative reviews

Typically replies within 1 week

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4.8

All reviews

(225)

1,485 reviews in the last 12 months

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Rated 5 out of 5 stars

Very happy customer

As a brand new customer I was a little nervous as this was a major purchase. I didn’t need to worry though as Tarek Alawiye who was my contact was so patient and helpful. When my diamond arrived earlier than I expected I was delighted and the diamond was amazing. I would definitely recommend this company and will use them again. I am very happy with this company and this purchase.

March 27, 2026
Unprompted review
Rated 5 out of 5 stars

Over the moon with the efforts

Well what can I say on a tight schedule and tarek managed to source the ring and diamond I wanted and got it too me with in 7 days ready for my trip

Amazing service and appreciate the efforts made

Thank you again tarek and 77 diamonds

February 27, 2026
Unprompted review
Rated 5 out of 5 stars

The experience with 77 Diamonds

The experience with 77 Diamonds, both the customer service team and the website made what is quite a daunting purchase, extremely straight-forward and simple. Toni in the London office was super quick to respond and offered helpful suggestions to help find the ring. The final product arrived 6 weeks after the order and the quality looks great, very happy with my experience and would recommend reaching out to Toni. Thanks!

March 19, 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful experience with Lesia.

Wonderful experience with Lesia.
She made what could have been a stressful last-minute decision feel completely effortless. When we decided to exchange rings at our civil ceremony, time was tight, but she personally ensured everything was completed within a week. Her attention to detail and thoughtful guidance on sizing, weight and width were incredibly helpful. The showroom is beautiful and made the whole experience feel even more special. We are truly grateful for her care and absolutely love our wedding bands.

March 8, 2026
Rated 5 out of 5 stars

Amazing product, exemplary service!

Amazing product, blew me away when I saw it in person. The website customization process was very easy to navigate. Updates via email on the progress of the build were very regular and I enjoyed being kept in the loop. The build was completed ahead of the projected time which was a lovely bonus. Would 100% recommend 77 Diamonds for anyone looking to make this very important purchase.

March 7, 2026
Rated 5 out of 5 stars

PATIENT, KIND AND EFFICIENT SERVICE

Hi. I live abroad and reached out to Racha for advice and assistance in a purchase. Racha was kind, patient and efficient and I would highly recommend her. I have as yet not received my item so will review again on the finished product at a later stage.

March 6, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service and smooth collection in Dubai

I had a great experience with 77 Diamonds from start to finish. The ordering process was clear and the team was very responsive and helpful.

I travelled from Kuwait to Dubai to collect the ring and everything was perfectly organised. The ring was exactly as described, beautifully crafted, and the GIA certification gave additional confidence in the purchase.

Overall a very professional service and a great experience. I would definitely recommend 77 Diamonds to anyone looking for a high-quality engagement ring.

February 20, 2026
Rated 5 out of 5 stars

I have received a fantastic service and…

I have received a fantastic service and especially from Holly whose advice on the ring to get was gratefully received. I unfortunately had to return my first choice of ring as it did not fit my awkward fingers properly and Holly was very accommodating and helped me with the returns process and kept me informed every step of the way from the return to receiving a replacement. If you need advice I would be sure to ask for Holly

February 26, 2026
Unprompted review
Rated 5 out of 5 stars

Can only recommend

Very attentive, supportive and friendly customer service! They made sure the order would arrive in time after I placed the order somewhat late. Would order here anytime again, can only recommend!

February 26, 2026
Unprompted review
Rated 5 out of 5 stars

Great company to buy a diamond from

Easy to purchase, great prices and excellent communication (from Clare) throughout the purchase process. Arrived much quicker than initially stated, and packaged really nicely.

February 11, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

I ordered a diamond ring and was given a delivery date for a month later. However, I’m delighted to say that when I requested delivery on time for Valentine’s Day, two weeks earlier, Natacha from 77 Diamonds did everything she could to bring it forward. My concerns about the delivery being with Royal Mail were baseless. It came safely the next day. Very good service.

January 31, 2026
Unprompted review
Rated 5 out of 5 stars

Service was personal and professional

Service was personal and professional. They were able to show me first through email and telephone conversations and then in person (Hannover Square) the items that I was considering. They understood my requirements and price point and appropriately guided me. Needless to say my wife was extremely happy. I will definitely use 77 diamonds again for other jewellery in the future

February 14, 2026
Unprompted review

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