American Golf Reviews 

181,041
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 21,125 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly knowledgeable and friendly staff who provide exceptional custom fitting sessions and valuable advice without any pushy sales tactics. Shoppers frequently highlight the welcoming store atmosphere, excellent product selection across various budgets, and very reasonable pricing that truly makes upgrading golf equipment completely straightforward. Some reviewers were not happy with stock availability issues, unexpected delays in receiving ordered items, or sometimes difficult collection experiences. A few other people also felt that certain fitting sessions lacked precise measurements or that product descriptions regarding materials were occasionally inaccurate and misleading.

What people talk about most

Staff

Users describe positive interactions with staff, often highlighting their helpfulness, extensive product... See more

Product

Reviewers highlight positive aspects of product, noting great quality items at reasonable and affordable... See more

Service

People report high satisfaction with the service, highlighting helpful and knowledgeable staff. Reviewers... See more

Price

Reviewers mention positive feedback about price, consistently highlighting that costs are very reasonable and... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting polite, friendly, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Super helpful and knowledgeable support given during the fitting process for a new mini driver. Great service offered by American Golf which beats any online golf retailer. Swinging the club and... See more

Company replied

Rated 5 out of 5 stars

I always like to purchase golf equipment from American Golf, the staff really know their stuff. I use Stevenage store, there is a guy there, sadly I can't remember his name, around 65 years old. He i... See more

Company replied

Rated 5 out of 5 stars

Sales Assistant Martin was super helpful and honest and I didn’t feel like he was trying to sell us things, more that he genuinely wanted to help us get the right product for us and our budget. Was ve... See more

Company replied

Rated 5 out of 5 stars

Great place to come and spend time learning and improving all aspects of your game from the long game to putting. A really well stocked shop and a really knowledgable and friendly staff to assist in t... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

181K reviews

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4-star
3-star
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1-star

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4.7

All reviews

(181,041)

20,881 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent service from Toni-Louise at…

Excellent service from Toni-Louise at Wakefield. Easy to arrange, patient no pressure sale. Good price.
Thanks Toni

August 21, 2026
Unprompted review
American Golf logo

Reply from American Golf

Hello,  

Thank you so much for your kind review.  

We take great pride in our customer service and will share your positive experience with all our colleagues, especially Toni-Louise.  

Thanks for choosing American Golf. 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Friendly and no pressure salesperson

Friendly and no pressure salesperson, great selection of golf shorts.

August 18, 2026
American Golf logo

Reply from American Golf

Hi, 

Thanks for taking time out of your day to leave this wonderful review.  

We are glad to hear that you were happy with the selection.

We take great pride in our customer service, so thank you for the feedback, It's appreciated! 

We hope to see you soon.  

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Braid Hills Store Visit

The product I wanted was available for a good price. Staff were helpful and the shop layout was very good allowing me to browse other products easily.

August 23, 2026
American Golf logo

Reply from American Golf

Hi,

Thank you so much for your fantastic review and for sharing your experience with American Golf. 

We're delighted to hear that our staff were helpful and that you enjoyed browsing our store layout. 

Providing excellent customer service is our top priority.

Many thanks,
AG Service Team

Rated 5 out of 5 stars

Great fitting and club recommendation

Great fitting and club recommendation

August 18, 2026
American Golf logo

Reply from American Golf

Hello,  

Thank you for your review. 

We are extremely happy to hear that your custom fit experience was helpful.  

We hope to hear from you soon!  

Kind regards, 
AG Service Team

Rated 4 out of 5 stars

Delivery took longer than expected

Delivery took longer than expected

August 23, 2026
American Golf logo

Reply from American Golf

Good Morning,

Thank you for taking the time to leave your feedback.

We’re sorry to hear that your delivery took longer than expected and apologise for any inconvenience this may have caused.

We appreciate your patience and hope you were otherwise pleased with your purchase. 

Thank you for choosing American Golf.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Excellent Service

Very helpful service from Steve and the team at Hazel Grove, when my Wilson driver needed replacement under warranty. Will definitely return & make some purchases soon. Thank you

August 18, 2026
American Golf logo

Reply from American Golf

Hello,  

Thank you so much for your kind review.  

We take great pride in our customer service and will share your positive experience with all our colleagues, especially Steve.  

Thanks for choosing American Golf. 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Friendly service

Friendly service

August 23, 2026
American Golf logo

Reply from American Golf

Hello, 

Thank you for leaving this 5* review. Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

New shoes

Friendly helpful staff

August 23, 2026
American Golf logo

Reply from American Golf

Hi,  

Thank you for taking the time to leave your 5* review.  

We're pleased to hear you're happy with the service.  

We hope you enjoy your new purchase.  

Thanks for choosing AG. 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Helpful and knowledgeable staff.

Helpful and knowledgeable staff.

August 23, 2026
American Golf logo

Reply from American Golf

Hi,  

Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service.  

Many thanks, 
AG Service Team

Rated 4 out of 5 stars
American Golf logo

Reply from American Golf

Hello, 

Thank you so much for your kind review. 

We take great pride in our customer service, so thank you for the feedback, It's appreciated!  

Thanks, 
AG Service Team

Rated 5 out of 5 stars

Very helpful staff and very good value…

Very helpful staff and very good value on equipment purchased.

August 23, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your positive review. 

We’re delighted to hear that you found our staff very helpful and were pleased with the value of the equipment you purchased. 

We really appreciate your feedback and hope to welcome you back again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

It was great to receive a £10 birthday…

It was great to receive a £10 birthday voucher. I have always found AG staff
to be warm and friendly and very knowledgeable about their products.

August 23, 2026
American Golf logo

Reply from American Golf

Good Morning,

Thank you for your lovely review. 

We’re delighted you enjoyed your £10 birthday voucher and have consistently found our staff friendly and knowledgeable.

We appreciate your continued support and look forward to welcoming you back soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Well informed friendly staff.Polite…

Well informed friendly staff.Polite efficient service.

August 18, 2026
American Golf logo

Reply from American Golf

Hi,  

Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service.  

Many thanks, 
AG Service Team

Rated 5 out of 5 stars

Great selection of clothes and clubs…

Great selection of clothes and clubs with friendly, knowledgable service

August 23, 2026
American Golf logo

Reply from American Golf

Hi, 

Thanks for taking time out of your day to leave this wonderful review.  

We are glad to hear that you were happy with the selection.

We take great pride in our customer service, so thank you for the feedback, It's appreciated!

We hope to see you soon.  

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Staff professional and always ready to…

Staff professional and always ready to help.

August 18, 2026
American Golf logo

Reply from American Golf

Hi,  

Thanks for the wonderful review.  

We are pleased to know that you're happy with all of our staff in our Thurrock Store.  

Thanks for choosing American Golf.  

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Benross br pro irons custom fit service…

Benross br pro irons custom fit service was excellent . The value for money on these irons is amazing.

August 18, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your fantastic review. 

We’re delighted to hear that you were so pleased with the custom fitting service for your Benross BR Pro irons and that you found them to offer excellent value for money.

We really appreciate your feedback and hope you enjoy your new irons on the course.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Excellent service as always

Excellent service as always, staff very helpful.

August 23, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear that our team was helpful. 

Your kind words mean a lot to us.

Thanks again,
AG Service Team

Rated 5 out of 5 stars

Very good service as usual

Very good service as usual

August 18, 2026
American Golf logo

Reply from American Golf

Hello, 

Thank you so much for your kind review. 

We take great pride in our customer service, so thank you for the feedback, It's appreciated!  

Thanks, 
AG Service Team

Rated 5 out of 5 stars

Great products at reasonable prices.

Great products at reasonable prices.
Friendly staff

August 23, 2026
American Golf logo

Reply from American Golf

Hello,  

Thank you for taking time out of your day to leave us feedback.  

We are glad you found everything so efficient, and we hope you return to us.  

Thank you for choosing American Golf. 

Kind regards, 
AG Service Team

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