American Golf Reviews 

180,706
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 21,065 reviews, reviewers overwhelmingly had a great experience with this company. People frequently highlight that the staff members are extremely welcoming, exceptionally knowledgeable, and thoroughly patient when guiding them through their equipment choices and purchases. Consumers genuinely value the detailed custom fittings and professional advice that ensure they find the right products for their personal sporting needs. Shoppers frequently mention finding great competitive prices and a wonderful variety of items available conveniently in store. Some reviewers were not happy with specific clothing products, clearly mentioning recurring problems with incorrect sizing, poor design, and disappointing overall fit.

What people talk about most

Staff

Customers report a high level of satisfaction and appreciation for the staff, highlighting their welcoming... See more

Product

Reviewers mention positive feedback about product quality, value, and selection. Consumers frequently praise... See more

Service

Customers consistently note positive experiences with service, highlighting knowledgeable and thorough staff... See more

Price

Clients share positive opinions on price, consistently highlighting reasonable costs, competitive pricing,... See more

Customer service

Consumers find customer service to be exceptionally positive and welcoming. Reviewers frequently highlight... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Went in with £10 birthday voucher and purchased a pair of Under Armour shorts and some Taylor Made TP5 golf balls. The transaction was handled by Nigel Thomas who is a credit to your company and al... See more

Company replied

Rated 5 out of 5 stars

As always the lads at American Golf in Aintree looked after me with great knowledge and professionalism..Big shout out to young Oliver the newby who is very friendly and knowledgeable.. thanks aga... See more

Company replied

Rated 5 out of 5 stars

Great help and guidance from staff member, who was able to talk me through styles, options and price points for a new putter. Gave me time to practice, understand what was suitable for my game and fou... See more

Company replied

Rated 5 out of 5 stars

Great guys at American Golf they helped me and my son purchase new set of clubs each. Oscar who looked after us was very knowledgeable and spent a lot of time showing us techniques and tips which re... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

181K reviews

5-star
4-star
3-star
2-star
1-star

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4.7

All reviews

(180,706)

20,520 reviews in the last 12 months

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Rated 5 out of 5 stars

Excellent service at Trent Lock branch

Paul the manager at Trent Lock gave both of us his time to assess our driving skills in an unhurried and no pressure to buy manner 2 weeks ago and we were able to try several brands. We both ordered a new driver. These were collected today and the staff in store were equally polite and helpful. We have not tried them out yet. We would recommend him to others without reservation.

August 20, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your fantastic review. 

We’re delighted that Paul and the team at our Trent Lock store made you feel welcome, gave you time to assess your driving, and let you try different brands without pressure.

It’s also great to hear they were polite and helpful when you collected your new drivers. 

We appreciate your recommendation and hope you enjoy using your new clubs on the course!

Kind regards,
AG Service Team

Rated 1 out of 5 stars

It has been delivered the wrong size

It has been delivered the wrong size. XXL instead of L, and there is no return slip with the item.

August 15, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your review. 

We’re very sorry to hear that you have received the incorrect size and that there were no returns slip included with your order.

A member of our Customer Service team will be in contact with you directly to assist with arranging the return and resolving this for you.

Please accept our sincere apologies for the inconvenience caused.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Excellent fitting session

Excellent fitting session. Felt very looked after thanks 🙂

August 15, 2026
American Golf logo

Reply from American Golf

Hello,  

Thank you for your review. 

We are extremely happy to hear that your custom fit experience was helpful.  

We hope to hear from you soon!  

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Great service as usual thankyou staff…

Great service as usual thankyou staff fantastic

August 20, 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

Helpful

Helpful, friendly staff clarified differences between similar products (electric golf trolleys), so that I could decide which one I wanted. Order placed in store and collected the following week.

August 15, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your excellent review.

We’re pleased our friendly team helped explain the differences between the electric golf trolleys and that your order was ready for collection the following week. 

We appreciate your feedback and hope you enjoy your new trolley!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

I have never been into the store before…

I have never been into the store before but found the assistants all very friendly and helpful

August 19, 2026
American Golf logo

Reply from American Golf

Hi,
  
Thanks for the wonderful review. 

We are pleased to know that you're happy with all of our staff in our Merry Hill Store. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

David very helpful and polite…

David very helpful and polite instructor.
Enjoyed my fitting.

August 19, 2026
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially David. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

Courteous and friendly service ,good…

Courteous and friendly service ,good value golf clothing👍

August 15, 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review!

We truly appreciate your kind words and are delighted to hear you enjoyed our courteous and friendly service as well as our good value golf clothing.

Thanks again for your feedback.

Best regards,
AG Service Team

Rated 5 out of 5 stars

Delivery on time and excellent product

Delivery on time and excellent product

August 15, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your positive review. 

We’re delighted to hear that your order arrived on time and that you were pleased with the product. 

We really appreciate your feedback and hope to welcome you back again soon!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

They took the time and trouble to…

They took the time and trouble to answer the questions I had about the club I was buying.

August 20, 2026
American Golf logo

Reply from American Golf

Hi,
  
Thanks for the wonderful review. 

We are pleased to know that you're happy with all of our staff in our Plymouth Store. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 4 out of 5 stars

After receiving the wrong club they…

After receiving the wrong club they exchanged it with no problem

August 15, 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for your 5* review. 

We really appreciate your great feedback on our Boucher Road branch. 

We are glad to hear that your problems were resolved and we hope to see you again soon. 
  
Kind regards, 
AG Service Team

Rated 1 out of 5 stars

Do you really want to know what went …

Do you really want to know what went 'wrong this time' or are you merely trying to present yourself in a deceitfully compassionate light? You are untrustworthy. Instead of soliciting reviews, bombarding vulnerable people with 'promotions' and providing 'updates' WHY NOT SEND ME THE ITEM I PAID FOR? My name is Michael Keane. You will have a record somewhere of my order and if you can be bothered to investigate, the fact that you have failed, without a scrap of communication, to deliver. I will abridge pre action protocols and commence proceedings for winding up.

August 20, 2026
Unprompted review
American Golf logo

Reply from American Golf

Hello,

Thank you for taking the time to leave your review. 

We are very sorry to hear about the concerns you have raised and appreciate how frustrating this situation must be.

We have reviewed our records but, unfortunately, have been unable to locate any previous communication or correspondence relating to this matter under the name provided.

We would, of course, like the opportunity to investigate this fully and establish what has happened with your order. 

If you could provide your order number or contact our Customer Service team at aftersales@americangolf.co.uk with your order details, we can look into this further and provide an appropriate resolution.

We sincerely apologise for the inconvenience caused and would welcome the opportunity to investigate this matter further.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

American Golf Northolt

American Golf Northolt. Thanks to Dan for excellent advice and service. Very deserving of 5 stars.

August 20, 2026
Unprompted review
American Golf logo

Reply from American Golf

Hello, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service and will share your positive experience with all our colleagues, especially Dan. 

Thanks for choosing American Golf. 

Kind regards,   
AG Service Team

Rated 5 out of 5 stars

As always a very helpful visit to the…

As always a very helpful visit to the stonelees store

August 20, 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you for the wonderful review and for taking the time to share your feedback with American Golf. 

Our priority is customer service. 
  
Many thanks, 
AG Service Team

Rated 5 out of 5 stars

I got exactly the clubs I asked for

I got exactly the clubs I asked for, the person who dealt with me was fantastic in every way.

August 15, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your fantastic review. 

We’re delighted to hear that you received exactly the clubs you were looking for and that our team member provided such an excellent level of service. 

We really appreciate your kind feedback and hope you enjoy your new clubs!

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Good service👍

Good service,very helpful 👍

August 20, 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly appreciate your kind words and are delighted to hear you found our service helpful.

Thanks again for your feedback.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Super helpful and knowledgeable support

Super helpful and knowledgeable support given during the fitting process for a new mini driver.

Great service offered by American Golf which beats any online golf retailer. Swinging the club and ‘try before you buy’ really does make a difference when spending a sizeable amount of money.

Finance options also a bonus.

August 20, 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your fantastic 5* review! 

We're delighted to hear that our team provided you with helpful and knowledgeable support during your fitting process. 

We truly believe that trying before you buy makes all the difference.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Great service as always

Great service as always

August 20, 2026
American Golf logo

Reply from American Golf

Hi,

Thank you very much for your wonderful review.

We truly value your feedback and are delighted to hear you are happy with our service!

Thanks again,
AG Service Team

Rated 5 out of 5 stars

Helpful staff

Helpful staff, excellent display of golfing equipment.

.

August 19, 2026
American Golf logo

Reply from American Golf

Hi, 
  
Thank you so much for your kind review. 
  
We take great pride in our customer service, so thank you for the feedback, It's appreciated! 
  
Thanks, 
AG Service Team

Rated 5 out of 5 stars

Prize exchanged for a voucher

Won a prize in a charity event that was bought from AG whixh was quite expensive, i didnt need it so they let me exchange for a voucher which surprised me as I thought id have to exchange it for something at the same value. Now ive 12 months to use the voucher... thanks American Golf Doncaster

August 15, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your wonderful review. 

We’re delighted to hear that our Doncaster team were able to assist you with exchanging your prize for a voucher and that you were pleased with the flexibility provided.

We really appreciate you taking the time to share your experience and hope to welcome you back to American Golf Doncaster soon!

Kind regards,
AG Service Team

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