American Golf Reviews 

181,041
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 21,125 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the incredibly knowledgeable and friendly staff who provide exceptional custom fitting sessions and valuable advice without any pushy sales tactics. Shoppers frequently highlight the welcoming store atmosphere, excellent product selection across various budgets, and very reasonable pricing that truly makes upgrading golf equipment completely straightforward. Some reviewers were not happy with stock availability issues, unexpected delays in receiving ordered items, or sometimes difficult collection experiences. A few other people also felt that certain fitting sessions lacked precise measurements or that product descriptions regarding materials were occasionally inaccurate and misleading.

What people talk about most

Staff

Users describe positive interactions with staff, often highlighting their helpfulness, extensive product... See more

Product

Reviewers highlight positive aspects of product, noting great quality items at reasonable and affordable... See more

Service

People report high satisfaction with the service, highlighting helpful and knowledgeable staff. Reviewers... See more

Price

Reviewers mention positive feedback about price, consistently highlighting that costs are very reasonable and... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting polite, friendly, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Super helpful and knowledgeable support given during the fitting process for a new mini driver. Great service offered by American Golf which beats any online golf retailer. Swinging the club and... See more

Company replied

Rated 5 out of 5 stars

I always like to purchase golf equipment from American Golf, the staff really know their stuff. I use Stevenage store, there is a guy there, sadly I can't remember his name, around 65 years old. He i... See more

Company replied

Rated 5 out of 5 stars

Sales Assistant Martin was super helpful and honest and I didn’t feel like he was trying to sell us things, more that he genuinely wanted to help us get the right product for us and our budget. Was ve... See more

Company replied

Rated 5 out of 5 stars

Great place to come and spend time learning and improving all aspects of your game from the long game to putting. A really well stocked shop and a really knowledgable and friendly staff to assist in t... See more

Company replied



Company details

  1. Golf shop
  2. Golf Club
  3. Sporting Goods Store

Written by the company

Europe's largest golf retailer. We have 85 stores in the UK and Republic of Ireland, and we're still growing! Either visit one of our stores, or order online in the knowledge that you will receive the very best service and after sales care We stock a full range of golf equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more. Both in-store and online, we have our expert teams on hand to help with any golfing query you may have. Most of our store managers are keen golfers just like you. We aim to offer unbeatable value and an extensive range along with exclusive deals. We hope to be your first stop for all your golfing equipment needs.

Free Custom Fitting In-store

Written by the company

Visit one of our American Golf stores to receive a free Custom Fitting
Every player is different and their swing characteristics are unique. By using our personal golf club fitting service and state-of-the-art technology, we can improve your game to lower scores and allow you to develop as a golfer. Custom Fitting is just one of a range of complementary expert and personal services we offer in-store. So whether you'd like to 'Try Any Club' from our extensive range, Ask our PGA's for advice or have a 'Custom Fitting' we have the right solution to help you improve your game and with 88 stores across the UK there's sure to be one near you.
Trade-in
Transform your game and trade-in your old clubs for the latest equipment on the market. Simply bring your current clubs to any American Golf store for a valuation.

85 Stores Nationwide

Order online and collect in-store for free

Order online and collect in-store for free
Choose our 'deliver to store' option and collect your parcel at your nearest American Golf store for free! Whilst you are there why not book in for a free custom fitting?

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

181K reviews

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4.7

All reviews

(181,041)

20,881 reviews in the last 12 months

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Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hello,  

Thanks for leaving this 5* review for American Golf.  

We're pleased to learn that you're happy with the speedy delivery of your order.  

We hope you enjoy your new purchase.  

Thanks for choosing AG. 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Courteous staff

Courteous staff, value for money.

August 24, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you so much for your kind 5* review. 

We truly appreciate your feedback and look forward to assisting you again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

A pleasant experience

As always, American Golf offer good advice and a pleasant experience

August 23, 2026
American Golf logo

Reply from American Golf

Hi,  

Thanks for the wonderful review.  

We are pleased to know that you're happy with all of our staff in our Sutton Coldfield Store.  

Thanks for choosing American Golf.  

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

very helpful staff

very helpful staff

August 19, 2026
American Golf logo

Reply from American Golf

Hello, 

Thank you for leaving this 5* review. Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Fantastic service

Fantastic service, very friendly

August 24, 2026
American Golf logo

Reply from American Golf

Hello, 

Thank you so much for your kind review. 

We take great pride in our customer service, so thank you for the feedback, It's appreciated!  

Thanks, 
AG Service Team

Rated 5 out of 5 stars

Club custom fitting

Had an excellent hour with Martin at Hemingford Abbotts AG custom fitting for a new set of irons. Really patient and I tried various makes, shafts, and setups until I felt one make and setup felt comfortable (Ping, which I never would have considered before). Explained each shot using a full Trackman analysis and how and why he was adjusting the clubs to allow for maximum forgiveness, which was the criteria I had asked for being a mid to high handicapper. Clubs took about 14 days to arrive. Really pleased, after initial first round getting used to the clubs, I then improved by 10 strokes next time out, chuffed. Thank you

August 2, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you so much for updating your 5* review.

We're delighted to hear that your custom fitting session with Martin at Hemingford Abbotts was so beneficial. 

Your kind words will definitely be shared with him. 

Thanks again for choosing AG, and we look forward to assisting you again soon.

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Prompt delivery

August 24, 2026
American Golf logo

Reply from American Golf

Hello,  

Thanks for leaving this 5* review for American Golf.  

We're pleased to learn that you're happy with the speedy delivery of your order.  

We hope you enjoy your new purchase.  

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

I had friendly and extremely helpful…

I had friendly and extremely helpful conversations with both Sam and Ryan before buying an electric golf trolley (for my husband). They were both very patient in demonstrating all the features of the trolley, and no hard sell. I have bought items before from American Golf in Eastleigh and have no hesitation in recommending the store and its colleagues.

August 18, 2026
American Golf logo

Reply from American Golf

Hello,  

Thank you so much for your kind review.  

We take great pride in our customer service and will share your positive experience with all our colleagues, especially Sam and Ryan.  

Thanks for choosing American Golf. 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Good Morning,

Thank you for your review. 

We’re pleased to hear that you were happy with the service and found our prices competitive. 

We really appreciate your feedback and hope to welcome you back again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars
American Golf logo

Reply from American Golf

Hello, 

Thank you so much for your kind review. 

We take great pride in our customer service, so thank you for the feedback, It's appreciated!  

Thanks, 
AG Service Team

Rated 4 out of 5 stars

Ladies Ping shorts

Ordered two pairs of Ping shorts. These items came from two different locations and one pair needed chasing up but arrived soon after. Service and help from American golf was very good but unfortunately the sizing from Ping was not good so items had to be returned

August 17, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your detailed feedback. 

We’re pleased you were happy with our service and support, and that the missing pair of shorts arrived shortly after we followed up.

We’re sorry the Ping shorts were not the right size and that you had to return both pairs. 

We appreciate your understanding that the items were dispatched from different locations.

Thank you again, and we hope to welcome you back soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

New Under Armour golf shoes for 26

A good range of golf shoes on display at reasonable prices ( with a deduction)

August 22, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your review. 

We’re pleased to hear that you were impressed with the range of golf shoes available and found the prices to be reasonable. 

We really appreciate your feedback and hope to welcome you back again soon.

Kind regards,
AG Service Team

Rated 2 out of 5 stars

nothing in stock poor selection of…

nothing in stock poor selection of goods and products.

August 19, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your feedback.

We’re sorry our in-store product selection and availability disappointed you. 

We understand how frustrating it is to expect a particular range and find limited stock. 

We’ll share your comments with the relevant team.

Please accept our apologies, and thank you for bringing this to our attention.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Very helpful staff and not pressured…

Very helpful staff and not pressured for time.

August 24, 2026
American Golf logo

Reply from American Golf

Hello, 

Thank you so much for your kind review. 

We take great pride in our customer service, so thank you for the feedback, It's appreciated!  

Thanks, 
AG Service Team

Rated 5 out of 5 stars

Very helpful

August 19, 2026
American Golf logo

Reply from American Golf

Hello, 

Thank you for leaving this 5* review. Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Very good service

Very good service

August 19, 2026
American Golf logo

Reply from American Golf

Hello, 

Thank you for leaving this 5* review. 

Hope to hear from you soon! 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

Excellent product choice and quality…

Excellent product choice and quality and great value for money especially with the sale. Also the staff member was very friendly, professional and extremely knowledgeable about the products

August 24, 2026
American Golf logo

Reply from American Golf

Hello,

Thank you for your fantastic review. 

We’re delighted to hear that you were impressed with the range and quality of our products and found them to offer excellent value for money, particularly during the sale.

It’s also great to know that our team member provided friendly service. 

We really appreciate your kind feedback and hope to welcome you back again soon.

Kind regards,
AG Service Team

Rated 5 out of 5 stars

Excellent service received from Eoin in…

Excellent service received from Eoin in the Blanchardstown branch. Great way of dealing with customers. Top marks

August 22, 2026
American Golf logo

Reply from American Golf

Hello,  

Thank you so much for your kind review.  

We take great pride in our customer service and will share your positive experience with all our colleagues, especially Eoin.  

Thanks for choosing American Golf. 

Kind regards, 
AG Service Team

Rated 5 out of 5 stars

The gentleman was very professional…

The gentleman was very professional with advice on buying the correct product. Wasn’t pushed into buying something that I didn’t want

August 24, 2026
American Golf logo

Reply from American Golf

Hi,

Thank you so much for your fantastic review and for sharing your experience with American Golf. 

We're delighted to hear that our team provided professional advice and made you feel comfortable during your purchase. Customer service is our top priority.

Many thanks,
AG Service Team

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