American Family Insurance Reviews 

1,833
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 951 reviews, reviewers overwhelmingly had a great experience with this company, often praising the exceptionally dedicated local agents for their guidance. Customers frequently mention that representatives are extremely knowledgeable, patient, and always ready to help with navigating complex insurance options to find the best coverage. Consumers also deeply appreciate the remarkably fast response times and professional support provided throughout the entire policy setup process. However, some customers also noted concerns about increasing rates, unexpected costs, and occasional difficulties when trying to reach human support over the phone. A few reviewers expressed frustration regarding automated phone menus and higher-than-expected policy pricing structures.

What people talk about most

Staff

Consumers find staff to be positive, helpful, and very professional. Reviewers consistently mention that... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting personalized care and... See more

Service

Users describe positive interactions with service, highlighting efficient and friendly agents who make the... See more

Price

Customers had ambiguous experiences with price. On one hand, many reviewers reported saving money and finding... See more

Response time

Reviewers mention positive feedback about response_time, highlighting prompt communication and quick answers... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Y'all were very polite and helpful with getting insurance set up with me. You answered questions and responded very quickly and so far have always done what you said you'd do. Y'all are very persisten... See more

Company replied

Rated 5 out of 5 stars

Anthony Ligon, our American Family Insurance agent, has been wonderful to work with. We truly appreciate the time he took to walk us through all our options and provide clear pricing for our home, aut... See more

Company replied

Rated 5 out of 5 stars

The agent Jim Krason made everything easy for our transfer of insurance to American Family. He had all the answers we needed. The cost was cheaper than what we were paying and the coverage better.

Company replied

Rated 5 out of 5 stars

Agent was extremely helpful explaining the proper coverage we wanted and directing us to the right coverage we needed. He spent time following up to make sure we understood our quote and helping us th... See more

Company replied


Company details

  1. #45 of 68 best companies in Insurance Company

About American Family Insurance

Written by the company

AmFam logo and tagline

Life’s better when you’re protected under our roof because when you feel totally protected, you can enjoy the dreams you’ve worked so hard to achieve.

Learn More

Person using AmFam website on their laptop

All your insurance needs, just a click away. Visit our website to learn more about our commitment to inspiring, protecting and restoring what matters most — your dreams.

  • Get 24/7 Customer Support
  • Learn About Our Coverages, Discounts & More
  • File a Claim
  • Browse Articles & Resources to Support Your Dreams
Person on top of a mountain in a victory pose

Whether you’re looking for inspiration, tips or a community to keep you motivated, we have resources to help keep you on track towards achieving your dreams.

  • Helpful Articles for Your Dream Pursuit
  • Connect & Engage with Us
  • Resources to Inspire Your Community
Browsing the AmFam mobile app

Protecting what matters most is at your fingertips. Get support anywhere, anytime — especially when you need it most — by downloading the MyAmFam app.

  • Manage My Account
  • Track Your Claim’s Status
  • Set Up AutoPay & Schedule Payments
  • View Your Proof of Insurance
  • Get 24/7 Roadside Assistance
  • Add/Replace a Vehicle on Your Policy
Couple browsing AmFam together on their phone

Give the things that matter most the protection they deserve. Get a quick online quote today and get a customized policy to fit your unique needs and budget.

Icons showing the various AmFam coverage options

Products

Vehicle Insurance

  • Car Insurance
  • Motorcycle Insurance
  • Boat Insurance
  • RV & Camper Insurance
  • ATV Insurance

Property Insurance

  • Home Insurance
  • Renters Insurance
  • Condo Insurance
  • Manufactured Home Insurance

Personal Insurance

  • Life Insurance
  • Umbrella Insurance

Commercial/Farm & Ranch Insurance

  • Farm & Ranch Insurance
  • Business Insurance
  • Landlord Insurance

About

Details

We believe your dreams are the most valuable things you’ll ever own. It’s why we work tirelessly to inspire, protect and restore them.

Service Options

  • Get a Quote Online
  • Contact Your Local Agent
  • Call us 1-800-MYAMFAM

Highlights

  • Customizable policies to fit your unique needs
  • Protection from the unexpected
  • Local agents to help guide you through the insurance policy
  • Resources and inspiration to help you pursue your dreams fearlessly
  • 24/7 assistance and customer care

Profiles


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

2K reviews

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4-star
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1-star

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4.4

All reviews

(1,833)

975 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

There is too much of copying

There is too much of copying, texting, scanning. I paid in advance for 12 months 2026-2027, yet I get emails welcoming me and trying to charge $476

May 8, 2026
American Family Insurance logo

Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 5 out of 5 stars

My agent Scott Joannes was great

My agent Scott Joannes was great. He was able to help with my homeowners and car insurance to save me a lot of money. He went out of his way to take care of an insurance issue I had personally tried to resolve, to make sure it was handled timely and for the least amount of money. I wish I had signed up with Scott a long time ago to have the peace of mind knowing I have such a professional on my side to help me through any homeowners or car issues that might arise.

May 6, 2026
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Reply from American Family Insurance

Your kind words just made our day, Jim! Thanks for taking a moment of your time to share your experience.

Rated 5 out of 5 stars

The process of getting a quote was…

The process of getting a quote was super easy. I had been calling several other insurances and they were a total hassle.

May 6, 2026
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Reply from American Family Insurance

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

Rated 5 out of 5 stars

Easy to work with

Easy to work with. Knowledgeable. Friendly.

May 6, 2026
American Family Insurance logo

Reply from American Family Insurance

We love hearing feedback from our customers! Thank you for trusting us to protect your dreams, Robin.

Rated 1 out of 5 stars

Terrible company

Terrible company. I never heard of this company before. I got in an accident three weeks ago with one of their drivers. They ran a red light and hit me. Initially, I was told to file a claim through this company and they did absolutely nothing for three weeks. One of the agents told me they would approve my claim, but then said they had to get approval from their manager and never called me back. After a week went by she messaged me and said they couldn’t approve my claim because the driver changed their story.
In three weeks time, they did absolutely nothing to investigate. They told me to do all the work basically. Eventually, I had to get my insurance involved to find the police report, the body cam, the witness statement, and footage from the intersection. All of this just prove I wasn’t lying.
The thing that makes me most mad is that my car sat in a tow yard for three weeks while they did nothing. It’s been 22 days and my car finally got to the collision center because my insurance had to intervene and do something.
After researching this company, I read, they are notorious for not paying repair costs and denying claims. I just hope nobody gets hit by a driver insured by this company because it was a complete nightmare for me.

May 1, 2026
Unprompted review
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Reply from American Family Insurance

We appreciate you reaching out with your feedback. If you'd like to share additional details with us that we can share with our team, please visit: https://cloud.afemails.amfam.com/social-contact. Thank you.

Rated 1 out of 5 stars

The worst insurance company for me

The worst insurance company for me. They have been charging me or a car that I told them to cancel more than one year ago. Now I have to figure out how to obtain a refund. I got this insurance through Costco, very disappointing, I will cancel these guys next month.

May 21, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 4 out of 5 stars

Good and helpful

November 11, 2025
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Reply from American Family Insurance

Thanks for telling us about your experience. We're so happy you're our customer!

Rated 1 out of 5 stars

Not even worth 1 star

Not even worth 1 star. Guess that is as low as i can go. Called these guys with a referral from costco. They had me cancel my current insurance to get a little better coverage at a cheaper price. A week later i receive a cancelation notice due to my roof buckling and/or lifting. I had a brand new roof put on 3 years ago. Can't find any damage to the roof anywhere. No explanation from these turkeys other than they said it was legit. I guess they screw American families instead of work with them. Absolute garbage

May 1, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 5 out of 5 stars

Tabitha was great

Tabitha was great! She worked with underwriting and resolved my issue in one phone call!!

November 14, 2025
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Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Marcia is always great to work with

Marcia is always great to work with! Thanks for helping me!

April 17, 2026
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Reply from American Family Insurance

The fact you've taken a moment out of your day to share your experience with us has made our day! Thank you for choosing us to protect your dreams.

Rated 2 out of 5 stars

Double check for security

Customer service: I did receive help and a good understanding what and why the premium did not match what I was quoted prior.
I was asked if I would like to pay my remaining premium and I did. Three hours later, I received a notice of a fraudulent charge on my credit card. Not thinking about security. I made a mistake reading off my payment information to the representative. A charge for Domino's in Illinois for $67.00, I live in Kansas. I refused the purchase and contacted my credit card company. I have been with American family insurance for almost 30 years and never dream, giving my payment information put me in jeopardy. This was not a coincidence. Always double check that your payment information is secure, even with a company that you have put trust in.
Mae in Kansas

April 29, 2026
Unprompted review
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Reply from American Family Insurance

Hi there. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 5 out of 5 stars

The Dustin Brown Agency LLC in Walla…

The Dustin Brown Agency LLC in Walla Walla, Washington is amazing! Danika Hankins was the representative who helped me, and she was incredibly knowledgeable—sharing insights about insurance that I wasn’t aware of before.
I realized my previous insurance company wasn’t truly looking out for my best interests, but Danika made sure everything was set up correctly and found me great rates. She made the entire process quick, easy, and stress-free.
I highly recommend Danika and the Dustin Brown Agency for anyone looking for quality insurance and excellent customer service!

May 5, 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Your kind words just made our day, Craig! Thanks for taking a moment of your time to share your experience.

Rated 1 out of 5 stars

Keep looking!

Whatever you do, do not go here. They take advantage of loyal, long-time customers and count on people not checking their policies.

We have been with Leo for over 15 years. Today I reviewed my homeowners insurance and was absolutely disgusted by what we were being charged. I was quoted less than half of their price elsewhere, with a $1,800 deductible instead of the $5,000 deductible they had us on.

I requested a call back and, of course, never received one. So I went to the office in person, and it was conveniently closed.

I will be filing a complaint with the Kansas Insurance Department and any other agency necessary once I receive the information I requested.

Do not trust these people. Review your policy, get other quotes, and don’t assume loyalty means they are taking care of you. In my experience, they will gladly overcharge you and hope you never notice.

May 5, 2026
Unprompted review
American Family Insurance logo

Reply from American Family Insurance

Hi Heather. We'd like the chance to learn more about your experience. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with our team. Thank you for reaching out.

Rated 1 out of 5 stars

This company is predatory in its…

This company is predatory in its practice. I was trying to get a few quotes to shop around I’ve been with USAA for 25 years and rates have risen. I explained in detail my claim history and the house in first message, also explaining I need water and sump pump coverage. They messaged back all day long asking for things I had to take time and research - it took over 7 hours of back and forth messages to get a quote. When I finally got one it was twice as expensive as USAA and had NO water coverage bc they won’t cover people within 3 years of a claim even if professionally remedied. They could have said this within the first 5 mins but instead tried to sneak it through in the quote they gave me hoping I wouldn’t notice. USAA may have high rates but they are NOT predatory and dishonest like this company. Stay far away if you don’t have a cookie cutter brand news house and don’t want to waste an entire day for nothing.

May 4, 2026
Unprompted review
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Reply from American Family Insurance

Thank you for reaching out to us. Our team would like to look into your feedback. Please visit: https://cloud.afemails.amfam.com/social-contact to share additional details with us.

Rated 5 out of 5 stars

Everyone is helpful

Everyone is helpful, knowledgeable, and polite. When I have questions they are answered.

April 8, 2026
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Reply from American Family Insurance

We love hearing from our customers! Thank you for taking some time out of your day to tell us about your experience.

Rated 5 out of 5 stars

Great Help!!!!

January 7, 2026
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Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

Rated 5 out of 5 stars

The employees are helpful and easy to…

The employees are helpful and easy to reach. Jen has been very helpful and I appreciate it.

January 31, 2026
American Family Insurance logo

Reply from American Family Insurance

Your kind words just made our day, Lila! Thanks for taking a moment of your time to share your experience.

Rated 5 out of 5 stars

I love American Insurance the people…

I love American Insurance the people are awesome and I appreciate good people.

April 3, 2026
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Reply from American Family Insurance

You're too kind! Thanks for taking a moment out of your day to tell us how we're doing.

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