I didn't want the cheapest insurer; Aviva is a well-known quality insurer. The quote for my car insurance was better than my existing company by a good margin with the same level of cover. I feel comf... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
I would have awarded them five stars if it were not for the weird way they define their cover on Comparethemarket website - "accident cover included". This is not strictly the case as you need to ad... See more
I shortlisted a good Aviva quote from a comparison site but when i revisited it the premium had been seriously inflated I overcame my initial disappointment by comparing it’s cover with my existing... See more
Following previous experiences with my original car Insuror, I decided to shop around rather than accept the price hikes for my loyalty. Last year I broke from that default renewal and valued my new i... See more
Company details
Written by the company
Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website
Contact info
United Kingdom
- www.aviva.co.uk
4.3
Excellent
64K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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simple to navigate
August 23, 2026
Easy service and saved me 170 pounds.
August 23, 2026
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Hi I telephoned and spoke to your…
Hi I telephoned and spoke to your customer service team asked why my policy had gone up over £100 have not claimed on this house/building policy for ever as far as I am aware was told thats best price go on line to compare thats not easy when you are old think they could give older people a better price
August 22, 2026
Unprompted review
Reply from Aviva
Hi Lynn, thanks for sharing this with us here, we certainly appreciate your feedback 🤝
We'll always do our best to stay competitive each year, however due to a number of rating factors, we may not always be as competitive as we'd like.
If you need to contact us, you can get in touch with our team directly here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
I found it easy to arange
August 17, 2026
Fab easy process and great cover
August 23, 2026
Motor Insurance
One of the best sites for communication I’ve used in a long time. Easy to change details and get support assistance if required. Very happy
August 23, 2026
Details were clear
August 21, 2026
Straightforward and fair price
Bought online via MSE site for one car with a good price compared to last years renewal with previous insurer. I also renewed for our second car already with Aviva. Website easy to use. I always look for an 5* insurer so don’t necessarily go for the cheapest quote. I decided to stay and renew due to a positive experience when regrettably needing to make a claim last year.
August 21, 2026
Been with Aviva for 19 years
Been with Aviva for 19 years! Never had any accidents so just paid premiums to have car insurance. First accident, not our fault, other driver went into us from the back. Aviva were horrendous and unhelpful. They said they could not sort out anything for us on Saturday and we had to speak to the day team from 9am on Monday. I said I was in hospital Friday but they have zero sympathy. I wanted to complain and they said sure, at 9am on Monday to the day team! What kind of service is that! Apparently because my oh had reported the accident they now could not do anything. However if he did not report it then we could have got something sorted that weekend. But they had closed the claim! In the end I got fed up of people telling me because of a technicality they were going to refuse to help. Went with a 3rd party to recover costs. Got a courtisy car within 24 hours. Going to get the baby seats covered too. I would never go with Aviva again out of principle. They are a big company now and do not care about customers. It was ok for almost 20 years when they took the money though.
August 22, 2026
Unprompted review
Reply from Aviva
Hi Jessy, thanks for rasing this with us here, we can see this experience hasn't been a smooth one for you.
Your feedback is very important to us, and we'd like the opportunity to investigate this further 🤝
If you'd like to discuss this further. Please send us a private message on Facebook - just search for Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help connect you with the right team. Just provide the reference: 175270
You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
very userfriendly and clear info to…
very userfriendly and clear info to help choosing the product
August 21, 2026
No problems and a good price (compared…
No problems and a good price (compared to some insurers)
August 21, 2026
During my income protection claim
During my income protection claim. I have come find that their "case managers" operate on lies and deception to try close claims and force premature closure. Make sure you record all conversations, submit SARs to them. And don't be afraid to lodge a complaint if you feel you have been treated in bad faith. I know it can be hard of your disabled, and they vouch on that. They like to exploit the weak and disabled.
August 22, 2025
Unprompted review
Reply from Aviva
Hi Joshua, thanks for taking the time to explain what's happened, we're sorry the result of your claim hasn't been what you'd hoped for.
We absolutely take these matters seriously, and will do all we can to support vulnerable customers 🤝
So we can investigate this further, please send us a private message on Facebook - just search for Aviva in the Facebook search bar, and you’ll find our page. We’ll pick it up from there and help connect you with the right team. Just provide the reference: 175245
You can also contact us here 👉 https://www.aviva.co.uk/help-and-support/contact-us/
Aviva Social Team
Quick and asy to follow
August 22, 2026
Brilliant and easy
Brilliant! Started with a comparison website, made my decision, clicked the link and arrived at Aviva, clear guidance and conformations. once finalised I paid the funds. Confirmation clear anf efficient.
August 21, 2026
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