Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more
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Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.
Contact info
Blikavöllur, 235, Keflavík, Iceland
- 7737070
- blue@bluecarrental.is
- www.bluecarrental.is
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This was my second journey to Iceland…
This was my second journey to Iceland and I have rented a car once again in Blue Rental Car.
This time I have rented lower class 4x4 SUV, but received upgraded version of a car which was amazing.
No issues and all informations were available before and during my journey.
I would highly recommend to everybody to co-operate with the Blue Rental company.
Car was in perfect conditions
Car was in perfect conditions. My reservation was upgraded to an hybrid MG car, whereas my original reservation was for a Toyota Yaris. The driving experience around Iceland was in the end very enjoyable.
Easy online booking
Easy online booking, fast vehicle pick-up and return process, clean and useful car
Great rental experience and Incredible Iceland Memories
Emelia and Emma helped with smooth checkout. Everything I needed was all ready to go. I was having trouble with a USB connector, critical to keep things charged on the road, and they were able to locate a suitable adapter that worked out great. Got the GPS, WiFi and extended coverage. Normally don't but this was first trip to Iceland and wanted to just take everything in without worrying about strong winds and flying rocks. Emma was great recommending places I could visit since my initial plans feel through. Very grateful for the staff's patience and professionalism. Had the car two days with no problems on the road, made so many memories I was starting to feel emotional when I brought it back. Checkout was a piece of cake. They asked if I had an problems. Since I had nobe they said I was good to go. No inspection. No hassle. Since I had the extended coverage. Easy walk to the airport with time to relax before my flight. Their process was smooth and very upfront on all charges. They even sent me an email during the trip reminding me my key fob would get me discounted fuel at certain gas stations, which was perfect when it was time to fill up and return the car. Definitely recommend them and cannot wait to come back for a longer trip and check some more things off the list. One final note, I was on a pilgrimage of sorts and needed no hassles or distractions, and something dependable. The staff helped me get there on all counts.
Convenient for pickup in city and return at airport.
Only downside is having to purchase. 2-day minimum (hundreds of dollars extra) when you only need the rental for 24 hours.
One of the few (only?) rentals that allows pickup in Reykjavik and return at the airport, so that was much appreciated. Vehicle was in great shape and pickup/return were both easy.
Everything as expected.
Everything as expected.
-Easy online booking
-Quick response from the team
-Friendly service
-Car in perfect condition
Quick and easy pick up and drop off at the airport
Pick up and drop off at the airport was quick and easy. The indications received by email for pick up and drop off were easy to follow. We had booked a Kia Sportage and it's what we got. The car was in perfect condition, clean, and as described on the website, with enough space for our luggage and comfortable enough for a 2700 km road trip. The 4WD is a must for the dirt roads of Iceland, in any weather condition. Blue Car Rental sent us a weather warning at one point, which was helpful in planing our day in difficult weather. If we get a chance to go back, we will rent from them again. I recommend.
As advertised!
From the very beginning when we ordered a car online, to pick up and until the drop off, the process was so easy and efficient! The staff were pleasant and welcoming at both ends. The car was clean, operated great and the description of the amount of space for both people and luggage was very accurate! The only issue were the windshield wipers, needed to be replaced but worked enough! I would defintely use Blue again!
smooth operation
smooth operation, lots options to choose from, everything explained in detail, a lot of useful information
Reliable and smooth
The car was the model I wanted and in excellent condition.
Pickup and handover went smoothly and without endless paperwork. The offer with the key box from which you retrieve the key was fantastic.
Any questions were answered promptly.
Great experience with Blue Car Rental…
Great experience with Blue Car Rental Iceland! Everything went smoothly from start to finish. The car was in great condition, the service was friendly and efficient, and the whole rental process was easy and hassle-free. Highly recommended!
Great company to do business with. Highly recommend
Blue Car Rental was so easy and convenient for our recent travel. We had no wait time picking up the car even at the height of travel for the eclipse. The return was quick and easy as well. A great company to do business with
I rented a Dacia Bigster 4x4 for August…
I rented a Dacia Bigster 4x4 for August (16 days) with all available insurances and had a very positive experience.
Pickup and Dropoff are very easy, had a small hiccup with the keybox pickup but could speak to someone immediately without any wait to get the issue resolved.
During my trip i also called the customer service once for a question and they were also friendly and fast to help me.
Over all can recommend.
Ease of pick up of vehicle
Ease of pick up of vehicle. Easy use of App for vehicle booking process.
Car was clean and felt like new
Car was clean and felt like new. We had a punctured tire and was replaced costless due to the full insurance option.
Great vehicle
Despite a little hiccup with the older RAV4 we had booked (a flat battery at pickup), we had a very good experience with Blue. We were given a free upgrade to an Outlander PHEV due to the battery issue, and the booking and returns processes were straightforward.
Smooth experience
The experience was very smooth. We walked to the office at the airport, picked the keys from a locker and walked straight to the car. 5 mins. in and out. No hassle, everything just worked.
Used the self check in and it worked…
Used the self check in and it worked with out problems and the car didn’t have any problems.
The car was booked as used and it had some marks on the outside but inside was perfect.
Return was also seemless and fast.
We was changed the return address by calling the customer service team and it was without any problems. Very good!
Excellent Car Rental Experience – Just a Few Small Improvements
I had a very positive experience renting a Dacia Bigster. The car was brand new, clean, and fully prepared when I picked it up. The automatic check-in process was quick and straightforward, and the 24/7 opening hours are a fantastic advantage, especially for late arrivals or early departures.
The website also deserves special mention. It works very well on mobile devices, provides all the necessary information clearly, and makes the whole rental process easy to understand and navigate.
Overall, an excellent and very well-organized rental experience. I would definitely use the service again.
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