Blue Car Rental Iceland Reviews 

4,280
TrustScore 5 out of 5

4.8

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 2,924 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the vehicle pick-up and drop-off processes are extremely fast, smooth, well-organized, and completely contactless from start to finish. Consumers also point out that the available cars are exceptionally clean, reliable, comfortable, and perfectly equipped for long road trips across the country. Some reviewers were not happy with vehicle maintenance, noting specific issues like worn wiper blades, dirty interiors upon arrival, or unexpected mechanical problems. A few people additionally experienced frustrating vehicle troubles that required prompt roadside assistance or extra attention during their travel itineraries.

What people talk about most

Service

Customers had positive experiences with service, noting that the pickup and dropoff procedures were... See more

Product

Users describe positive interactions with product, noting that the vehicles are generally clean, comfortable,... See more

User experience

Customers consistently note positive experiences with user experience, highlighting seamless online booking... See more

Staff

Consumers find staff to be positive, helpful, and professional throughout the rental process. Reviewers... See more

Quality

Clients share positive opinions on quality, consistently highlighting that vehicles are clean, comfortable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more

Rated 5 out of 5 stars

I love the “touchless” check-in. Fill out information in advance and you can pick up your car in a jiffy without waiting in line. We’ve rented with Blue Car three times now, and the car has always bee... See more

Rated 5 out of 5 stars

We rented from Blue Car rental twice during our recent visit in Iceland. Self collection was very easy and information was clear. Also easy to return the car both time. We opted for the full insurance... See more

Rated 5 out of 5 stars

A few months before our trip, I compared a few car hire companies, and Blue Car came out on top. The booking process is simple and straightforward. We opted for the comprehensive insurance policy. O... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 1% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.8

All reviews

(4,280)

3,139 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

This was my second journey to Iceland…

This was my second journey to Iceland and I have rented a car once again in Blue Rental Car.
This time I have rented lower class 4x4 SUV, but received upgraded version of a car which was amazing.
No issues and all informations were available before and during my journey.
I would highly recommend to everybody to co-operate with the Blue Rental company.

June 27, 2026
Unprompted review
Rated 5 out of 5 stars

Car was in perfect conditions

Car was in perfect conditions. My reservation was upgraded to an hybrid MG car, whereas my original reservation was for a Toyota Yaris. The driving experience around Iceland was in the end very enjoyable.

July 14, 2026
Unprompted review
Rated 5 out of 5 stars

Great rental experience and Incredible Iceland Memories

Emelia and Emma helped with smooth checkout. Everything I needed was all ready to go. I was having trouble with a USB connector, critical to keep things charged on the road, and they were able to locate a suitable adapter that worked out great. Got the GPS, WiFi and extended coverage. Normally don't but this was first trip to Iceland and wanted to just take everything in without worrying about strong winds and flying rocks. Emma was great recommending places I could visit since my initial plans feel through. Very grateful for the staff's patience and professionalism. Had the car two days with no problems on the road, made so many memories I was starting to feel emotional when I brought it back. Checkout was a piece of cake. They asked if I had an problems. Since I had nobe they said I was good to go. No inspection. No hassle. Since I had the extended coverage. Easy walk to the airport with time to relax before my flight. Their process was smooth and very upfront on all charges. They even sent me an email during the trip reminding me my key fob would get me discounted fuel at certain gas stations, which was perfect when it was time to fill up and return the car. Definitely recommend them and cannot wait to come back for a longer trip and check some more things off the list. One final note, I was on a pilgrimage of sorts and needed no hassles or distractions, and something dependable. The staff helped me get there on all counts.

August 21, 2026
Unprompted review
Rated 4 out of 5 stars

Convenient for pickup in city and return at airport.

Only downside is having to purchase. 2-day minimum (hundreds of dollars extra) when you only need the rental for 24 hours.

One of the few (only?) rentals that allows pickup in Reykjavik and return at the airport, so that was much appreciated. Vehicle was in great shape and pickup/return were both easy.

July 10, 2026
Unprompted review
Rated 5 out of 5 stars

Quick and easy pick up and drop off at the airport

Pick up and drop off at the airport was quick and easy. The indications received by email for pick up and drop off were easy to follow. We had booked a Kia Sportage and it's what we got. The car was in perfect condition, clean, and as described on the website, with enough space for our luggage and comfortable enough for a 2700 km road trip. The 4WD is a must for the dirt roads of Iceland, in any weather condition. Blue Car Rental sent us a weather warning at one point, which was helpful in planing our day in difficult weather. If we get a chance to go back, we will rent from them again. I recommend.

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

As advertised!

From the very beginning when we ordered a car online, to pick up and until the drop off, the process was so easy and efficient! The staff were pleasant and welcoming at both ends. The car was clean, operated great and the description of the amount of space for both people and luggage was very accurate! The only issue were the windshield wipers, needed to be replaced but worked enough! I would defintely use Blue again!

August 11, 2026
Unprompted review
Rated 5 out of 5 stars

Reliable and smooth

The car was the model I wanted and in excellent condition.

Pickup and handover went smoothly and without endless paperwork. The offer with the key box from which you retrieve the key was fantastic.

Any questions were answered promptly.

August 22, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience with Blue Car Rental…

Great experience with Blue Car Rental Iceland! Everything went smoothly from start to finish. The car was in great condition, the service was friendly and efficient, and the whole rental process was easy and hassle-free. Highly recommended!

August 15, 2026
Unprompted review
Rated 5 out of 5 stars

I rented a Dacia Bigster 4x4 for August…

I rented a Dacia Bigster 4x4 for August (16 days) with all available insurances and had a very positive experience.
Pickup and Dropoff are very easy, had a small hiccup with the keybox pickup but could speak to someone immediately without any wait to get the issue resolved.
During my trip i also called the customer service once for a question and they were also friendly and fast to help me.
Over all can recommend.

August 23, 2026
Unprompted review
Rated 5 out of 5 stars

Great vehicle

Despite a little hiccup with the older RAV4 we had booked (a flat battery at pickup), we had a very good experience with Blue. We were given a free upgrade to an Outlander PHEV due to the battery issue, and the booking and returns processes were straightforward.

July 31, 2026
Unprompted review
Rated 5 out of 5 stars

Smooth experience

The experience was very smooth. We walked to the office at the airport, picked the keys from a locker and walked straight to the car. 5 mins. in and out. No hassle, everything just worked.

July 8, 2026
Unprompted review
Rated 5 out of 5 stars

Used the self check in and it worked…

Used the self check in and it worked with out problems and the car didn’t have any problems.

The car was booked as used and it had some marks on the outside but inside was perfect.

Return was also seemless and fast.
We was changed the return address by calling the customer service team and it was without any problems. Very good!

August 10, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Car Rental Experience – Just a Few Small Improvements

I had a very positive experience renting a Dacia Bigster. The car was brand new, clean, and fully prepared when I picked it up. The automatic check-in process was quick and straightforward, and the 24/7 opening hours are a fantastic advantage, especially for late arrivals or early departures.

The website also deserves special mention. It works very well on mobile devices, provides all the necessary information clearly, and makes the whole rental process easy to understand and navigate.

Overall, an excellent and very well-organized rental experience. I would definitely use the service again.

August 7, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look