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boohoo Reviews 

207,863
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Looking at 4,148 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered issues with customer service, describing it as unhelpful, unresponsive, or non-existent, often involving generic bot-like responses. Many people also reported significant problems with refunds, experiencing long delays, partial reimbursements, or outright refusal to process returns. Reviewers found the return process complicated and broken, with difficulties generating labels or getting return costs covered. Furthermore, consumers expressed dissatisfaction with product quality, noting inaccurate sizing, poor manufacturing, and items not matching descriptions or expectations. Orders often arrived incorrectly or not at all, adding to the frustration. However, some customers also noted positive experiences with specific customer service interactions, receiving great support and quick, helpful assistance from a particular representative, especially through WhatsApp, resolving their queries efficiently.

What people talk about most

Customer service

Consumers find customer service to be a consistently negative experience, with many describing it as a... See more

Refund

Customers consistently note negative experiences with refund, often reporting significant delays and... See more

Order

Reviewers express significant dissatisfaction with their orders, frequently reporting issues such as missing... See more

Return policy

Clients share negative opinions on the return policy, with many reviewers expressing frustration over... See more

Product

People report negative experiences with product quality, frequently receiving items that are faulty, damaged,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Absolutely ridiculous that you do not allow customers to change their email address. I know you state it's for security reasons, but if a customer's email has been hacked, or they can no longer access... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

I paid for unlimited next day delivery. It's been over 2 weeks and free next day delivery still hasnt been added to my account. I've been chatting over whatsapp for almost 2 weeks and despite... See more

Rated 1 out of 5 stars

Absolute jokers ! You have a site banner that says ( order within the next so many hours for next day delivery) pay the extra £6 for next day delivery, still don't arrive yet you just get told "... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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No recent history of asking for reviews

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2.4

All reviews

(207,863)

4,275 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

BOYCOTT BOOHOO AT ALL COSTS !!!!

BOYCOTT BOOHOO AT ALL COSTS !!!!
if you don’t want to be fleeced by this useless retailer steer well clear

July 2, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hello Kevin

I'm sorry to hear that you feel this way about your experience with us.

We never want our customers to feel disappointed, and we're sorry if we've fallen short of your expectations.

We value all feedback, as it helps us understand where we need to improve.

Thank you
-Stacy

Rated 1 out of 5 stars

Ordering work pants for my husband goes wrong

So I ordered items for my husband. The free shipping and coupon code Soccer 10 didn't work. No worries purchase anyway because my husband needed work pants. Well after waiting about 7-10days got a package and it wasn't what we ordered! I reached out to them and tell them. They just said return items and they will issue refund, then I have to order items all over again! Not only have we waited for nothing, we have to wait upto 14days for the refund? And you want me to recorder at the current high price and no compensation or credit was given for this inconvenience. I wasted my time and energy getting shipping envelope sleeve and gas to take it up there. But got nothing in return but higher prices and money in limbo!And they charge you $10 to refund your items. Customer service calming it would be waived and return but I don't trust nothing they say anymore. I ordered from this site several times before, never had a issue! They just lost a loyal customer!

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hi Ashanti

Thank you for taking the time to leave a review.

I am sorry to hear about your experience and understand how frustrating it must have been to receive the wrong parcel, especially after waiting for your order to arrive.

Having reviewed your order, I can see that the SOCCER10 promotion required a minimum spend of $100 (excluding the delivery fee). As your order total was $88.28, the code unfortunately wasn't eligible to apply.

Regarding the incorrect parcel, this appears to have been the result of an internal error within the delivery network, where a label may have been reprinted incorrectly, causing parcels to be mixed up. While this is uncommon, we appreciate how disappointing it is when it happens, and we sincerely apologise for the inconvenience caused.

I can see your items have since been refunded, however the delivery fee has been missed. This has been refunded today, and will reflect back in your original payment method within 24 hours.

We are sorry that this experience has left you feeling let down, particularly as you've shopped with us before without issue.

We appreciate you taking the time to share your feedback, and we'll ensure your comments are passed on as we continue working to improve both our service and delivery experience.

Thank you and take care
-Stacy

Rated 1 out of 5 stars

Beware 3rd party purchases

I’ve had to pay postage to receive my order, postage to return a faulty item and again to reorder with no help from boohoo because it’s a 3rd party seller.

July 2, 2026
Unprompted review
boohoo logo

Reply from boohoo

UPDATE - Thank you for providing more information.

I have reviewed your order and can confirm there was no return fee charged to send the faulty item back to us. The full £84.15 was issued back to your original payment method.

The original delivery fee is non refundable as you did have other items in your order which arrived as expected and in a high standard.

I'm unable to see that you did reorder the faulty item, as there are no other orders placed on the account since 23rd June.

If you require further help on the matter, please reach out to our customer service team.

Thank you again for taking the time to leave a review - we do value your feedback, especially when it helps us identify areas for improvement.

Thank you
-Stacy

----------------------------------------------------------

Hello

Thank you for taking the time to leave a review.

I'd like to look into this further for you, but I will need a few more details from you first. Please could you reply to the message you will have received off Trustpilot requesting more information. I will require your order number and email address.

Thank you
-Stacy

Rated 1 out of 5 stars

Awful

Awful, tacky and thieves

Please do not get BooHoo premium as it is absolutely useless! What is the point if we cannot use boohoo on all items then show for sale on tebir website!?

On top of thay they said will deduct 1.99 per order we return if it is from 3rd port sellers. They have decided almost £3 per item i returned even tho I returned them all as one parcel! They are absolutely unbelievable!

Thieves! I will work on deleting my account now and make sure to never buy frkm this awful branc@

July 2, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hello Farha

Thank you for taking the time to leave a review on your recent order.

As Boohoo acts as a Market Place, this means items are available from multiple sellers around the country. These are Concession items and are excluded from Next Day delivery because our sellers cannot offer the next day service.

The delivery services available for your products will be set out on the checkout page before payment, and will remain free of charge.

Under Premier you will receive one free return per order. Full T&Cs can be found here - https://www.boohoo.com/pages/informational/premier-delivery

Thank you and take care
-Stacy

Rated 1 out of 5 stars

Next day delivery - 13 days and counting!!

Update: customer service don't refund next day delivery fee £9.99 if you don't receive your order. Avoid this company!
16 years I've used boohoo, never again.
Ordered on the 20the of June, paid extra for next day delivery. It's now the 2nd of July 13 days later, still no package. Last Evri update was to say the parcel was delayed on the 21st and I've had nothing since. Contacted support on messenger, had to wait until the 2nd of July. Messaged and heard nothing back.
Used to use boohoo all the time won't be using again, terrible company.

July 2, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hello Nicole

Thank you for taking the time to leave a review on your recent experience.

I'm sorry to hear about the significant delay in receiving your order and the issues you've experienced with our customer service.

I understand your frustration, especially given your long history with us.

We appreciate you bringing these concerns to our attention as we continuously work to improve our services.

Thank you and take care
-Stacy

Rated 5 out of 5 stars

BooHoo

Placed an order and for the 1st time ever I was panicking as I didn't receive a confirmation email even though the payment was taken from my account . I contacted customer services and a lovely gentleman by the name of "Kai" put my mind at rest , my order is being delivered today . I do love BooHoo , the quality and styles are beautiful and fit true to size , give the site a look you will be delighted , customer service team are incredibly helpful too A*****

July 2, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Mel,
We are so happy to hear that you had such a positive experience with us, especially after the initial worry about your order confirmation. We appreciate you highlighting the helpfulness of our customer service team. It's wonderful to know that you love our quality and styles, and that your order is on its way! Thank you for your kind words and for recommending us.
Raja

Rated 1 out of 5 stars

Avoid! Item didn’t arrive & poor customer service

I ordered a bag for my daughter’s prom well in advance, but it never arrived. Boohoo’s online‑only support was slow and mostly automated, and despite asking for a replacement, they only offered a refund. After weeks of chasing, the refund finally came — but no bag, no urgency, and no accountability. I won’t order from them again .

July 2, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hello Catherine

I'm sorry to hear about the issues with your order and the frustration this caused, especially with your daughter's prom approaching.

We understand your disappointment regarding the bag's non-arrival and the challenges you faced with our support.
All feedback is taken onboard to help us improve services moving forward.

Thank you and take care
-Stacy

Rated 1 out of 5 stars

I ordered 2 dresses after moving house

I ordered 2 dresses after moving house. I saw on the order the address was my old one so I amended. However when the order went through it showed my old address. I contacted customer service immediately to amend the order and they said I couldn’t, despite there being no way it had been packed. They said I had to contact the new tenants to pick it up and if they chose to keep the items there is nothing they can do. It’s absolutely ridiculous that there isn’t any way or even amending the address once bought and I’ve probably lost all of that money now. They escalated it to someone who just said the exact same thing. Very frustrating. Definitely won’t shop here again.

Update as I was given a response - the dress was sent back to boohoo via the delivery driver and I haven’t received a refund

June 30, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hello

Thank you for taking the time to leave a review on your recent experience.

As per our Terms and Conditions, once an order is placed, we’re unable to make amendments or cancel orders. This is because, as soon as your order is processed, the warehouse team(s) immediately begin to work on picking and packing it, alongside many other orders. As they work on thousands of orders each day, they are physically unable to single out one order to switch details around.

You do have the option to divert a parcel to a locker or parcel shop via the tracking link provided in your dispatch email.

We would recommned updating your details across all payment options, as the shipping address can sometimes default to the address saved in PayPal, Klarna, ClearPay etc.

Thank you and take care
-Stacy

Rated 1 out of 5 stars

Boohoo has massively gone down hill

Boohoo has massively gone down hill! I purchased an item on their website - this was then delivered by a concessions partner of theirs.

Long story short , I didn’t like the item and needed to return it (unworn) was told to contact the concessions partner directly (SVNX) who refused my return and stopped replying to my emails. Why? Because it supposedly says on their website that you cant make returns to fascinators. Why would I have looked on their website when it was purchased via Boohoo? lol

Not to mention everytime I really to Boohoo to their customer service chat a new person responds and asks the same questions over and over which is MADDENING!!

I have now gotten this money back via my bank but I would NEVER purchase from boohoo again and u shouldn’t too unless u want stress and to be robbed

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hi Amy

Thank you for taking the time to leave a review on your experience.

We have noted your return request and will be raising this with SVNX directly. This is not the experience we want any of our customers to have and your feedback will be used to better improve services moving forward.

Thank you again, and take care
-Stacy

Rated 5 out of 5 stars

Easy help very simple and they respond…

Easy help very simple and they respond fast and it helps alot thank you kai for your very good job keep it going!

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Abbas,
We're so glad to hear our prompt assistance was helpful and made a positive impact. We truly appreciate your kind words and feedback!
Many thanks,
Raja

Rated 5 out of 5 stars

Great customer service from Kai

Great customer service from Kai. Question answered quickly. Hopefully no problems with my order now.

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Deb,
We're so happy to hear that our team provided you with excellent service and quickly answered your question. Thank you for your kind words!
Raja

Rated 5 out of 5 stars

Kai was very helpful and quick to…

Kai was very helpful and quick to respond to my queries

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Chloe,
We're so happy to hear that our team member provided such helpful and prompt assistance. We appreciate your kind words!
Many thanks,
Raja

Rated 2 out of 5 stars

Never again

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the delivery cost was over looked. Nevertheless, still havent received the refund of what ever is left despite being assured the refund is on its way. Never again with boohoo. Such a shame.

June 11, 2026
Unprompted review
Rated 5 out of 5 stars

Contacted Boohoo on there WhatsApp…

Contacted Boohoo on there WhatsApp group I got a response straight away with a very helpful response and the question answered quickly, great customer service from Kai

June 30, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Victoria,
We are so pleased to hear about your positive experience with our customer service team. It's wonderful to know that our WhatsApp support was helpful and that your question was answered quickly. We appreciate you sharing your feedback!
Many thanks,
Raja

Rated 1 out of 5 stars

Awful!

Awful!
Everytime I order lately, there is an issue with the return. They say you have returned less items than you have, try to give you less money, and also try to give you credit when you have opted for original payment method! There on the scam! No contact number, no live chat. When you message, they don’t even read the messages properly. I’m going to be closing my account. Too much hassle, shouldn’t be this hard when your return.

June 10, 2026
Unprompted review
Rated 1 out of 5 stars

Worst Refund Process ever for boohoo mistake

Boohoo Australia sent me my wedding shoes in UK sizing so they were huge, I tried to explain the mistake and eventually they sent me a label to return, it’s been a month with no refund and when emailing them they asked for proof of return, for a label they sent me. Still no refund, very frustrating, I won’t ever purchase from them again.

June 2, 2026
Unprompted review
Rated 1 out of 5 stars

Awful company to deal with

Bought 4 items. Returned 3. They charged me £1.99 to return each item plus the £4.99 which I knew id have to pay. Took over a month to get a refund on 1 item because it came from a third party. You cannot contact them only by WhatsApp or messenger. You might be lucky to get a real person and then they don’t understand you. I did email them through a complaints email. I’ve now asked them to delete my account (guess what I’m still waiting for a reply) I will never use this company again, absolutely appalling to deal with.

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service

I used to love boohoo, but they have gone so downhill. The quality is often poor but the main problem is their appalling customer service. You can't speak to anyone, you can't contact a manager on chat. You are faced with bots and then humans who just don't listen to what you are saying. After I finally manage to get rid of the voucher I own, I won't be shopping with them again. I bought several items with a £30 voucher and cash, wanted to keep a £50 dress and return the rest but they are insisting on refunding the gift card before any cash, so I now have to return the entire order, lose more money from delivery and returns costs, and reorder the exact same dress again, just to use the gift card. Absolutely ridiculous, and just one of many problems I've had with them over the years

June 27, 2026
Unprompted review
Rated 1 out of 5 stars

Appalling returns management.

Appalling returns management.
This is the second time I've ordered products that I have needed to return and the process has been complicated both times.

They make you pay to return product and then don't issue the refund.

InPost confirmed return was made on 15th June and I'm still waiting for my money back. It's really poor customer service and I will not be ordering again!!

June 15, 2026
Unprompted review

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