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boohoo Reviews 

207,835
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Looking at 4,148 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered issues with customer service, describing it as unhelpful, unresponsive, or non-existent, often involving generic bot-like responses. Many people also reported significant problems with refunds, experiencing long delays, partial reimbursements, or outright refusal to process returns. Reviewers found the return process complicated and broken, with difficulties generating labels or getting return costs covered. Furthermore, consumers expressed dissatisfaction with product quality, noting inaccurate sizing, poor manufacturing, and items not matching descriptions or expectations. Orders often arrived incorrectly or not at all, adding to the frustration. However, some customers also noted positive experiences with specific customer service interactions, receiving great support and quick, helpful assistance from a particular representative, especially through WhatsApp, resolving their queries efficiently.

What people talk about most

Customer service

Consumers find customer service to be a consistently negative experience, with many describing it as a... See more

Refund

Customers consistently note negative experiences with refund, often reporting significant delays and... See more

Order

Reviewers express significant dissatisfaction with their orders, frequently reporting issues such as missing... See more

Return policy

Clients share negative opinions on the return policy, with many reviewers expressing frustration over... See more

Product

People report negative experiences with product quality, frequently receiving items that are faulty, damaged,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Absolutely ridiculous that you do not allow customers to change their email address. I know you state it's for security reasons, but if a customer's email has been hacked, or they can no longer access... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

I paid for unlimited next day delivery. It's been over 2 weeks and free next day delivery still hasnt been added to my account. I've been chatting over whatsapp for almost 2 weeks and despite... See more

Rated 1 out of 5 stars

Absolute jokers ! You have a site banner that says ( order within the next so many hours for next day delivery) pay the extra £6 for next day delivery, still don't arrive yet you just get told "... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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No recent history of asking for reviews

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2.4

All reviews

(207,835)

4,241 reviews in the last 12 months

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Rated 1 out of 5 stars

Next day delivery - 13 days and counting!!

Update: customer service don't refund next day delivery fee £9.99 if you don't receive your order. Avoid this company!
16 years I've used boohoo, never again.
Ordered on the 20the of June, paid extra for next day delivery. It's now the 2nd of July 13 days later, still no package. Last Evri update was to say the parcel was delayed on the 21st and I've had nothing since. Contacted support on messenger, had to wait until the 2nd of July. Messaged and heard nothing back.
Used to use boohoo all the time won't be using again, terrible company.

July 2, 2026
Unprompted review
Rated 5 out of 5 stars

BooHoo

Placed an order and for the 1st time ever I was panicking as I didn't receive a confirmation email even though the payment was taken from my account . I contacted customer services and a lovely gentleman by the name of "Kai" put my mind at rest , my order is being delivered today . I do love BooHoo , the quality and styles are beautiful and fit true to size , give the site a look you will be delighted , customer service team are incredibly helpful too A*****

July 2, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Mel,
We are so happy to hear that you had such a positive experience with us, especially after the initial worry about your order confirmation. We appreciate you highlighting the helpfulness of our customer service team. It's wonderful to know that you love our quality and styles, and that your order is on its way! Thank you for your kind words and for recommending us.
Raja

Rated 1 out of 5 stars

Avoid! Item didn’t arrive & poor customer service

I ordered a bag for my daughter’s prom well in advance, but it never arrived. Boohoo’s online‑only support was slow and mostly automated, and despite asking for a replacement, they only offered a refund. After weeks of chasing, the refund finally came — but no bag, no urgency, and no accountability. I won’t order from them again .

July 2, 2026
Unprompted review
Rated 1 out of 5 stars

I ordered 2 dresses after moving house

I ordered 2 dresses after moving house. I saw on the order the address was my old one so I amended. However when the order went through it showed my old address. I contacted customer service immediately to amend the order and they said I couldn’t, despite there being no way it had been packed. They said I had to contact the new tenants to pick it up and if they chose to keep the items there is nothing they can do. It’s absolutely ridiculous that there isn’t any way or even amending the address once bought and I’ve probably lost all of that money now. They escalated it to someone who just said the exact same thing. Very frustrating. Definitely won’t shop here again.

June 30, 2026
Unprompted review
Rated 1 out of 5 stars

Boohoo has massively gone down hill

Boohoo has massively gone down hill! I purchased an item on their website - this was then delivered by a concessions partner of theirs.

Long story short , I didn’t like the item and needed to return it (unworn) was told to contact the concessions partner directly (SVNX) who refused my return and stopped replying to my emails. Why? Because it supposedly says on their website that you cant make returns to fascinators. Why would I have looked on their website when it was purchased via Boohoo? lol

Not to mention everytime I really to Boohoo to their customer service chat a new person responds and asks the same questions over and over which is MADDENING!!

I have now gotten this money back via my bank but I would NEVER purchase from boohoo again and u shouldn’t too unless u want stress and to be robbed

July 1, 2026
Unprompted review
Rated 5 out of 5 stars

Easy help very simple and they respond…

Easy help very simple and they respond fast and it helps alot thank you kai for your very good job keep it going!

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Abbas,
We're so glad to hear our prompt assistance was helpful and made a positive impact. We truly appreciate your kind words and feedback!
Many thanks,
Raja

Rated 5 out of 5 stars

Great customer service from Kai

Great customer service from Kai. Question answered quickly. Hopefully no problems with my order now.

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Deb,
We're so happy to hear that our team provided you with excellent service and quickly answered your question. Thank you for your kind words!
Raja

Rated 5 out of 5 stars

Kai was very helpful and quick to…

Kai was very helpful and quick to respond to my queries

July 1, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Chloe,
We're so happy to hear that our team member provided such helpful and prompt assistance. We appreciate your kind words!
Many thanks,
Raja

Rated 2 out of 5 stars

Never again

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the delivery cost was over looked. Nevertheless, still havent received the refund of what ever is left despite being assured the refund is on its way. Never again with boohoo. Such a shame.

June 11, 2026
Unprompted review
Rated 5 out of 5 stars

Contacted Boohoo on there WhatsApp…

Contacted Boohoo on there WhatsApp group I got a response straight away with a very helpful response and the question answered quickly, great customer service from Kai

June 30, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Victoria,
We are so pleased to hear about your positive experience with our customer service team. It's wonderful to know that our WhatsApp support was helpful and that your question was answered quickly. We appreciate you sharing your feedback!
Many thanks,
Raja

Rated 1 out of 5 stars

Awful!

Awful!
Everytime I order lately, there is an issue with the return. They say you have returned less items than you have, try to give you less money, and also try to give you credit when you have opted for original payment method! There on the scam! No contact number, no live chat. When you message, they don’t even read the messages properly. I’m going to be closing my account. Too much hassle, shouldn’t be this hard when your return.

June 10, 2026
Unprompted review
Rated 1 out of 5 stars

Worst Refund Process ever for boohoo mistake

Boohoo Australia sent me my wedding shoes in UK sizing so they were huge, I tried to explain the mistake and eventually they sent me a label to return, it’s been a month with no refund and when emailing them they asked for proof of return, for a label they sent me. Still no refund, very frustrating, I won’t ever purchase from them again.

June 2, 2026
Unprompted review
Rated 1 out of 5 stars

Awful company to deal with

Bought 4 items. Returned 3. They charged me £1.99 to return each item plus the £4.99 which I knew id have to pay. Took over a month to get a refund on 1 item because it came from a third party. You cannot contact them only by WhatsApp or messenger. You might be lucky to get a real person and then they don’t understand you. I did email them through a complaints email. I’ve now asked them to delete my account (guess what I’m still waiting for a reply) I will never use this company again, absolutely appalling to deal with.

June 5, 2026
Unprompted review
Rated 1 out of 5 stars

Horrendous customer service

I used to love boohoo, but they have gone so downhill. The quality is often poor but the main problem is their appalling customer service. You can't speak to anyone, you can't contact a manager on chat. You are faced with bots and then humans who just don't listen to what you are saying. After I finally manage to get rid of the voucher I own, I won't be shopping with them again. I bought several items with a £30 voucher and cash, wanted to keep a £50 dress and return the rest but they are insisting on refunding the gift card before any cash, so I now have to return the entire order, lose more money from delivery and returns costs, and reorder the exact same dress again, just to use the gift card. Absolutely ridiculous, and just one of many problems I've had with them over the years

June 27, 2026
Unprompted review
Rated 1 out of 5 stars

Appalling returns management.

Appalling returns management.
This is the second time I've ordered products that I have needed to return and the process has been complicated both times.

They make you pay to return product and then don't issue the refund.

InPost confirmed return was made on 15th June and I'm still waiting for my money back. It's really poor customer service and I will not be ordering again!!

June 15, 2026
Unprompted review
Rated 1 out of 5 stars

Awful company

I ordered the exact same pair of joggers in the same size that I’d bought around three months earlier. The original pair fit perfectly, but the new pair was significantly different in size despite being labelled identically. Because of the inconsistent sizing, I had to pay to return the item after already paying for delivery. I contacted customer service explaining that this wasn’t a case of ordering the wrong size, but a product consistency issue. Rather than acknowledging this or offering any goodwill gesture such as a discount code or free shipping on a replacement, I only received generic responses refusing any compensation. Very disappointing experience for a returning customer.

June 29, 2026
Unprompted review
Rated 2 out of 5 stars

Their Customer Service is a nonsense

It took more than 10 days of daily texts with the CS to solve my issue: I needed return labels that I could not get by email.
They don’t give any support ticket, so you have to wait, wait, wait for a reply from a human after tearing your hair out because you keep meeting KAI, K for Knucklehead! AI assistant.
I gave a 2 because at last and by chance I came across Cory who understood my request and sent in no time those long-awaited labels. Thank you Cory!

June 29, 2026
Unprompted review
Rated 1 out of 5 stars

Would give 0 stars if I could

Would give 0 stars if I could!

Absolutely disgusting customer service from Boohoo.

I placed an order and, after 9 days, there has been absolutely no update whatsoever on the tracking.

I contacted Evri directly, who confirmed that my parcel is most likely lost somewhere in their network. I provided Boohoo with screenshots and evidence of this, yet they’ve made no effort to replace my order or issue a refund.

Instead, their customer service has been appalling. Responses take days, and when they finally do reply, it’s nothing but the same copy-and-paste response telling me to “wait” – despite the fact that the tracking hasn’t moved in almost 10 days and Evri themselves have admitted they can’t locate the parcel.

I’ve now had no choice but to open a dispute with my bank because Boohoo have completely failed to resolve the issue. It’s unacceptable that customers are expected to chase for answers while being ignored and left out of pocket.

Avoid this company if you value your time, money, and sanity. Once they’ve got your money, don’t expect any meaningful customer service if something goes wrong.

June 29, 2026
Unprompted review

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