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boohoo Reviews 

207,834
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Looking at 4,148 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered issues with customer service, describing it as unhelpful, unresponsive, or non-existent, often involving generic bot-like responses. Many people also reported significant problems with refunds, experiencing long delays, partial reimbursements, or outright refusal to process returns. Reviewers found the return process complicated and broken, with difficulties generating labels or getting return costs covered. Furthermore, consumers expressed dissatisfaction with product quality, noting inaccurate sizing, poor manufacturing, and items not matching descriptions or expectations. Orders often arrived incorrectly or not at all, adding to the frustration. However, some customers also noted positive experiences with specific customer service interactions, receiving great support and quick, helpful assistance from a particular representative, especially through WhatsApp, resolving their queries efficiently.

What people talk about most

Customer service

Consumers find customer service to be a consistently negative experience, with many describing it as a... See more

Refund

Customers consistently note negative experiences with refund, often reporting significant delays and... See more

Order

Reviewers express significant dissatisfaction with their orders, frequently reporting issues such as missing... See more

Return policy

Clients share negative opinions on the return policy, with many reviewers expressing frustration over... See more

Product

People report negative experiences with product quality, frequently receiving items that are faulty, damaged,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Absolutely ridiculous that you do not allow customers to change their email address. I know you state it's for security reasons, but if a customer's email has been hacked, or they can no longer access... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

I paid for unlimited next day delivery. It's been over 2 weeks and free next day delivery still hasnt been added to my account. I've been chatting over whatsapp for almost 2 weeks and despite... See more

Rated 1 out of 5 stars

Absolute jokers ! You have a site banner that says ( order within the next so many hours for next day delivery) pay the extra £6 for next day delivery, still don't arrive yet you just get told "... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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No recent history of asking for reviews

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2.4

All reviews

(207,834)

4,241 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Absolutely terrible. Data privacy violation.

Absolutely terrible. I'm locked out of my account, the reset password doesn't work and I've been through about six customer service people, each one more useless than their predecessor. I want my account deleted, and instead of complying with my request, and global Data Privacy laws, they have chosen to refuse to delete my account and my data, and just keep giving me the runaround. Hands down one of the worst companies, worst customer service I've ever experienced.

July 20, 2026
Unprompted review
Rated 1 out of 5 stars

Do not use

Do not use. I was told order would arrive within 4 days, I have been trying since that deadline to get an update but they just keep moving the goalposts and saying I need to wait longer before they will do anything. When I have said this isn't good enough their messaging app just says they are busy and doesn't respond

July 11, 2026
Unprompted review
Rated 1 out of 5 stars

Zero accountability, cheap outsourcing, and broken AI—taking money for services not provided

Boohoo is a complete disgrace. This is what happens when a company guts its customer support, outsources everything, and hides behind cheap offshore script-readers and broken AI. They take your money instantly, but build systems explicitly designed to dodge accountability.
I paid £5.99 for a Premier Delivery subscription on 5th July. Boohoo took my money, but failed to deliver the service I paid for.
Because they didn't activate my subscription, I was forced to pay an additional £2.99 for delivery and £1.99 for a return on a subsequent order placed on 8th July.
Trying to get this sorted has been an absolute nightmare:
Endless AI Loops: Their support channels rely on automated bots (like "KAI") and agents who send generic, copy-pasted templates.
Zero Reading Comprehension: I have given my order numbers, email, and screenshots repeatedly, only to be asked for the exact same details in the very next message.
Contradictory Excuses: One agent tells me it's "escalated," another claims it's "already active" (it isn't working at checkout), and a bot resets the conversation entirely after waiting days for a reply.
While they eventually refunded the £2.99 delivery charge, they are still holding onto my £1.99 return fee and simply refuse to fix the issue or activate the Premier subscription I bought.
Do not pay for Premier Delivery. They will happily take your cash, hand off the service failure to mindless bots, and run you in circles until you give up. Escalating to my bank for a chargeback and reporting to Trading Standards. Avoid!

July 5, 2026
Unprompted review
Rated 5 out of 5 stars

Kai was brilliant at fixing everything…

Kai was brilliant at fixing everything . Thanks Kai for being so polite and d helpful am d fixing eveything for me !

July 20, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Diane,
We're so happy to hear that Kai provided such helpful and quick assistance. We appreciate your kind words!
Many thanks,
Raja

Rated 1 out of 5 stars

Zero stars

If I could give zero stars for customer service I would. Returned an order in several packages because they had been sent from multiple suppliers (a fact that wasn’t made clear when the order was placed). Confirmations received that all returns were made and various refunds received on my card. Two months later I am reconciling accounts to find £45 of refunds missing. Contacted Boohoo to chase up and consistently get an AI message saying they can’t help because it’s over 30 days. How does a timescale mean they get to keep my money and the product? Surely that’s theft?? 100% do not recommend if you think you might need to make a return.

July 20, 2026
Unprompted review
Rated 1 out of 5 stars

Shocking service, called by wrong name repeatedly & next day order never arrived.

UPDATE: now 4 times calling me the incorrect name.

UPDATE 2: 5 times calling me the incorrect name, then had someone tell me they were addressing me correctly, sorry but who are you to tell me what my legal BIRTH NAME and GENDER are.

UPDATE 3: Then was told my account was updated (bear in mind, my account was correct so not sure what they were updating) to then once again be called the incorrect name, it’s not even lack of care at this point, it’s sheer disrespect and discrimination. At this point it’s not even about my order anymore, it’s actually disgusting behaviour from several different CX agents working for this abysmal company.

I am writing this review on the day I am flying out on holiday with zero of the clothes I paid for, completely out of pocket, and having spent my weekend scrambling to buy last-minute alternatives.

I paid for Premier Next Day Delivery and placed an order on 12th July. What followed is easily the worst customer support experience I have ever had.

The original order didn't arrive and when I reached out on 15th July, an advisor named Perry told me a replacement would be sent. Upon checking the original parcel tracking, I saw Perry had actually marked it as "return to sender." Had he not done that, the original package likely would have arrived in time.

To add to this my account name clearly states my very FEMALE name. Yet, Perry repeatedly addressed me as "Elliot" and greeted me with "Hi Mr Elliott". When I called Perry out for calling me by a man's name and failing to deliver my package, I was ignored. I messaged again, and a new advisor named Frankie completely ignored my complaint about this, offered zero apology, and simply copy-pasted a generic script telling me to "wait another 24 to 48 hours."

I then sent a formal complaint email detailing all of this over the weekend. I received no response. Now today, Monday, the day I fly out, I receive an automated notification from Evri stating my parcel is delayed yet again.

Honestly the Premier Delivery is an absolute scam, and their customer support team shows total incompetence, zero attention to detail, and complete disrespect for their customers.

I require a full refund for both this failed order and my Premier Delivery subscription immediately but doubt it’ll even be acknowledged after the dire communication already experienced.

Avoid at all costs.

July 15, 2026
Unprompted review
Rated 1 out of 5 stars

I will buy nothing from BooHooMan

I will buy nothing from BooHooMan again. The worse customer service support. For the past three weeks, I have been trapped in a frustrating loop of automated stupid AI responses that completely ignore my actual problem.

I needed a human manager to review my lost order items immediately.

My advice is do not shopping in Boohooman you will very regret and be very frustrating, longer to receive refund or receive stupid AI email. Waste of time, very dissapoitment with the retailer

July 8, 2026
Unprompted review
Rated 5 out of 5 stars

Gave clear reassurance of my order…

Gave clear reassurance of my order delivery following a confusion with Evri messages.

July 19, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Samantha,
We're so glad we could provide clarity regarding your delivery after the Evri messages. We appreciate your positive feedback!
Many thanks,
Raja

Rated 1 out of 5 stars

If I could give this company 0 stars

If I could give this company 0 stars, I would.

I have never experienced customer service as poor as this. I ordered a swimsuit and a matching sarong, but when I opened my order, I immediately noticed that the swimsuit was faulty. The quality of the manufacturing was poor, and there was an obvious colour mismatch.

I contacted customer services, who approved the return. I was advised that if I wanted my delivery charges refunded, I would need to return the entire order. I did exactly that, as the sarong was no longer fit for purpose without the matching swimsuit.

Since returning the order, I have been told that my delivery charges will not be refunded, despite the fact that the return was only necessary because they supplied a faulty item. Under the Consumer Rights Act 2015, when goods are faulty, they are not of satisfactory quality or fit for purpose, and consumers are entitled to a full refund. I do not believe I should be left out of pocket for delivery costs when the fault lies entirely with the retailer.

I have repeatedly emailed to ask why my delivery charges are not being refunded, but my emails have gone unanswered. I am also still waiting for my refund.

To make matters worse, when I contacted a representative via Messenger, they repeatedly avoided answering my specific questions and failed to address my concerns.

This has been an incredibly frustrating experience from start to finish. Not only have I received a faulty product, but I have also had to chase the company for answers and a refund that I am legally entitled to. I would not recommend this company based on both the poor product quality and the appalling level of customer service.

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer experience

I received a flyer in the post with a 50% discount code, used it on an order and have had to return the majority because it’s either faulty, clearly worn/a return or just poor quality.

Asked for a replacement discount code so I can you know, replace the faulty items they sent and they are flat out refusing.

Mind you, I had to repeat the question 4 times because every reply I got conveniently avoided that part. I’ve asked for their formal complaints process multiple times and they’re ignoring that too.

Worst customer service, useless!

June 22, 2026
Unprompted review
Rated 1 out of 5 stars

Incompetent company…

I ordered a black bandeau top but when it arrived I knew it wasn’t that in the bag, it was a pair of black trousers. There is no customer service, no online chat,just messaging.First you have to speak to a AI bot who then tells you they are really busy but an agent will be in touch.This was 4 hours ago and my patience is running out,how could somebody send trousers instead of a top and why is it taken so long for me to get an answer about this.I refuse to send back and pay p&p for their mistake when I already paid it once.Will never buy from this company again for sheer incompetence and lack of a decent customer service,order number UK11297467796

July 18, 2026
Unprompted review
Rated 1 out of 5 stars

They keep insisting they have sent me…

They keep insisting they have sent me credit notes that they have not. They owe me £80 and this has gone on for over a year .
There customer services are shocking they are rude and unhelpful do not shop with them

June 18, 2026
Unprompted review
Rated 1 out of 5 stars

1 start is not even accurate

1 start is not even accurate, this company deserves 0 stars!

Returned some items and choose the voucher refund option, do not do this as they will not send it to you, and claim they have, I have been trying to deal with this since May, and still havent had a resolution from them, The customer service online messages team are useless and have no intrest in resolving your issue, this company has stole my money basically and does not care in tbe slightest, I would never recommend anyone to purchase from such a disgusting company, the CEO should be ashamed of themselves, after reading through the reviews its shocking that trading standards are not involved with this company! AVOID

May 11, 2026
Unprompted review
Rated 1 out of 5 stars

What happened to Boohoo?!

Ordered a dress for a memorial but Boohoo sent me the incorrect size.
Contacted them requesting a refund and was told that I needed to wait 2 weeks to be credited.
2 weeks later, I had to contact them again as I hadn't received my money back.

Overall, the service is dire and is so much hassle. Trying to contact Boohoo is so painful. It takes a human around 6-8 hours to respond to a single message every time.
I used to order from Boohoo regularly and never had any problems, I just wish I'd seen the reviews on Trust pilot sooner!

I won't be ordering from Boohoo again and wouldn't recommend them to anyone.

July 17, 2026
Unprompted review
Rated 5 out of 5 stars

excellent customer service!

I had an issue with the fit of a couple of T-shirts from my order, so I contacted customer service. Kai responded extremely quickly, understood my issue straight away, and explained the returns process clearly.

The whole process was simple, straightforward, and hassle-free.
It's always reassuring when a company deals with enquiries so efficiently.

Thank you, Kai, for the excellent customer service!

July 17, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Wade,
We are so pleased to hear about your positive experience with our customer service team! We always aim to make every interaction as smooth and hassle-free as possible, and it's wonderful to know we achieved that for you. Your kind words are truly appreciated.
Many thanks,
Raja

Rated 5 out of 5 stars

Thank kia very helpful and very

Thank kia very helpful and very

July 17, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Cebert,
We're truly happy to hear that our team was very helpful and provided you with a positive experience. We appreciate your kind words.
Many thanks,
Raja

Rated 1 out of 5 stars

INCOMPETENT SERVICE !!

INCOMPETENT SERVICE !!! i shall never buy from these people again! I spent £470 in one purchase next day delivery, the clothing was for particular occasions. 11 July, is now 17 July still no delivery from their incompetent carrier EVRI. They both use AI to respond to you on whatsapp, FB or insta and you cannot speak with a human being at all. Once they have your money they couldn't give a damn whether you received your parcel or not. They just tell you what the Evri tracking says and they tell you to wait. Noone seems to know where the parcel is or why it has not been delivered, probably been stolen. Nonetheless I WANT A REFUND! and i want it NOW!!! BOOHOO so i can move on and never use you again.

July 12, 2026
Unprompted review
Rated 2 out of 5 stars

Late delivery, damaged item and frustrating customer service

I ordered a pair of heels and paid for next day delivery, it took a week for them to arrive and I had to contact customer support on two occasions about the whereabouts of my parcel after having received no updates from boohoo, or the courier, about delivery. When it did come, one of the heels was damaged and it did not seem to have been damaged in transit as there was no damage to the packaging it came in. Whilst they did immediately offer me a refund, the customer service experience was rather frustrating, with the initial response coming from an AI chat bot and then having to wait hours (on one occasion 12 hours) for a response from the customer service team.

July 16, 2026
Unprompted review

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