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boohoo Reviews 

207,835
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Looking at 4,222 reviews, most reviewers were unhappy with their experience overall. Many people encountered significant difficulties with customer service, describing it as unresponsive, unhelpful, and hard to reach a real person. Consumers frequently reported issues with refunds, noting delays, incomplete amounts, or money not being returned at all, sometimes being converted to gift cards without consent. Additionally, customers experienced problems with orders, including receiving incorrect or poorly made products, items not matching descriptions, and sizing discrepancies. The return process was also widely criticized for being complicated, broken, and lacking clear guidance. Conversely, a small portion of people felt satisfied with the customer service, highlighting specific agents who were polite, helpful, and provided quick resolutions.

What people talk about most

Customer service

Reviewers highlight negative aspects of customer service, with many expressing extreme disappointment and... See more

Refund

Clients share negative opinions on refund, with many reviewers reporting significant delays in processing... See more

Order

Reviewers express significant dissatisfaction with their orders, citing issues such as receiving incorrect... See more

Return policy

People report negative experiences with the return policy, often encountering difficulties with refunds and... See more

Product

Customers consistently express disappointment with products, frequently reporting issues such as receiving... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The service seem nice, however the overall experience is awful. Paid extra for next day delivery, but they sent the wrong item. But when returned there was a fee deducted for the return, and the deliv... See more

Rated 2 out of 5 stars

I ordered something Express delivery with my premier account on 18th May 26. It’s now 2nd June 26 and it hasn’t turned up. The item has clearly been lost by Evri, but boohoo haven’t refunded me yet. Y... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

Scamsters. Well looks like the other negative reviews are correct . Oh my do not return items . Returned 3 items same day I received them with tags on . they took weeks to arrive no longer wanted the... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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2.4

All reviews

(207,835)

4,241 reviews in the last 12 months

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Rated 1 out of 5 stars

Where’s full refund!

Scamsters. Well looks like the other negative reviews are correct . Oh my do not return items . Returned 3 items same day I received them with tags on . they took weeks to arrive no longer wanted them . Finally received confirmation of refund they have only included refund for 2 items . What sort of trick is this? Send 3 back refund 3 please . Shockingly dodgy practices from this company . Getting no reply whatsoever from customer services .

July 16, 2026
Unprompted review
Rated 1 out of 5 stars

No longer worth ordering from Ireland

o longer worth ordering from Ireland

Boohoo’s main appeal was always affordability, but the additional charges now make it poor value for Irish customers.

A basket costing €66.76 becomes €76.77 once import charges are added. If the items are unsuitable, you then pay return postage and have a further fee deducted from your refund.

I was also a Premier customer, with five-day delivery supposedly guaranteed, yet Boohoo has not met that timeframe in over a year.

Between higher prices, unreliable delivery and costly returns, there is very little reason to choose Boohoo over retailers offering straightforward pricing and free or affordable returns.

July 15, 2026
Unprompted review
Rated 2 out of 5 stars

Horrible customer service

They sent me the wrong size and then when i contacted them they have so far refused to send me another size. Customer service is horrible

July 16, 2026
Unprompted review
Rated 1 out of 5 stars

Do not use this company! 3rd party return nightmare!

I purchased a fan from boohoo. They promoted the £9.99 next day delivery but after I purchased the delivery was a week later. When I contacted the company they said because it was a partnering company and not boohoo product it is unavailable for next day. So I was lied to and forced to pay more than I needed to. Then after receiving the product I used it a couple of times but it was not producing cold air as it described kept cutting off after 10/15mins and was extremely loud so I requested a refund. Requesting a refund is extremely difficult with boohoo as you send an email and no one gets back to you. I then went on to use their services on the website that took me to an AI text chain. After a very painful experience I eventually was able to talk to a human and we went back and forth for days with them asking the same questions and me repeating myself, finally I said enough is enough and they agreed to contact the company and get them to email me. Morphy Richmonds did get in touch within the 3 days like they promised but asking me to send them what they needed to proceed the return and when I replied to the email I got an email back saying address not found. So yet again I find myself talking to AI trying to speak to a human at boohoo again.

This company is absolutely horrendous, do not abide by any code of conduct and their customer service is minimal to put it nicely. They did get back to me eventually but it is absolutely unacceptable. It is getting closer to the 30days and feel they are dragging it out so legally they can refuse the refund. Do not buy from this company. ASOS and SHEIN are much better and easier platforms. And what I bought from them I could have purchased from amazon the only difference is they said next day which Amazon did not provide but now because they lied and it was not available next day I’ve realised that I would have received it 2 days before it actually came with Amazon and they have an exceptional customer service team.

In summary I would not recommend they are a scam company. And if you are to purchase from them make sure you know exactly what you are purchasing so you do not need to return or talk to their them.

June 25, 2026
Unprompted review
Rated 1 out of 5 stars

Products are different from website

Products are different from website. Purchased a pale pink tracksuit and received a salmon colour tracksuit. Bought my usual size and the pants are miles too big.
Sent items back and they received them nearly 30 days ago and still have not received my refund. They have now told me to wait 24 hours for it to show. I have waited over the 24 hours and still nothing showing.
DO NOT BUY FROM BOOHOO. THEY ARE A SCAM.

June 18, 2026
Unprompted review
Rated 1 out of 5 stars

Shocking

I ordered a few options for an event? I chose next day delivery it came on the third day.firstly the clothes were terrible quality for the price looked so cheap, secondly they had little stains on each of them. Thirdly I ordered a co-ord skirt and top separately, they sent me two skirts and no top. The beads were falling off one of the skirts. I contacted customer support they took ages to respond and weren’t helpful at all a different person came on each time, they were rude and unhelpful not actually answering anything I was saying, I told them I needed the top for an event and yet they said I had tor return the skirt first then they would send the top. I think that’s crazy as it was then that messed up, they were just very rude and acted as if it was my fault the order was messed up, the slow replies were rly annoying. I wouldn’t order off this website again as the quality of the clothes is SHOCKING.

July 9, 2026
Unprompted review
Rated 1 out of 5 stars

I was charged £9.99 for BOOHOO PREMIER…

I was charged £9.99 for BOOHOO PREMIER without specifically requesting the service (whatever it is). Very misleading and difficult to get the "service" cancelled and my money refunded. The pyjamas I bought were described as being made in cotton but were actually a cotton / polyester mixture 50/50. Really badly made, loose threads, wonky stitching and very cheap looking. The sizing is totally off - I'm a size 10-12 so ordered Large, for loose fitting comfort but the bottoms are skin tight. AVOID!

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Rubbish quality and customer service

I purchased two T shirts from the design studio range in medium, which were two completely different sizes. One was so small I couldn't even get it over my head. Sent them a picture with the small top laid on the other so you could see it was significantly smaller and they emailed me back twice saying the sizing was correct and they wouldn't cover the measly cost of the return. My daughter laughed when I told her the top was a medium- it would barely fit her and she's a size 8! Also bought a pair of leggings that went straight in the bin as the elastic just rolls over.
Won't be purchasing from them again!

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Check it’s not from a third party through boohoo!!! Nightmare to return !!

Ordered on boohoo, however I didn’t realise when ordering shorts they were coming from a separate supplier called urban Bliss.
Ordered twice by mistake and what a nightmare to send back there was no return label so I scanned the paperwork sent the relevant details. I almost told my label would be generated in 48 hours still not received after quite a few emails taking it up with boohoo on Messenger and keep telling them the details. I’m still not getting anywhere I keep getting asked to send all the details of the order the reason I’m not keeping etc .. what a joke !!! I will not order from them again!!!!

June 29, 2026
Unprompted review
Rated 1 out of 5 stars

Awful customer service

Awful customer service.
Returned a suit with the postage label sent to me.
Still haven’t had a refund two months on! Even though it’s tracked to the warehouse, constantly having to send postage label and tracking details and still no further!

July 15, 2026
Unprompted review
Rated 1 out of 5 stars

never ordering again

never ordering again, everytime i order from boohoo, i am reminded of how much of a scam they are. i ordered a long coat but it came with a whole in the pocket, the coat looked like a big piece of fabric shaped into a coat, material was quite itchy as well. it was not well made at all. tbf its my fault for buying a coat that is 100% polyester. but i paid $93 total to get a big piece of plastic. and when i complaint about the hole, they saidthey can only give me a partial refund

July 14, 2026
Unprompted review
Rated 5 out of 5 stars

Good customer w

I went on chat spoke to Kai about the problem I have with my account he was quick & efficient with my enquiry. Good customer service

July 14, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Consumer,
We're so glad to hear our team provided quick and efficient service with your account inquiry. We appreciate you sharing your positive experience!
Many thanks,
Raja

Rated 5 out of 5 stars

Kai...thank you for your help

Kai...thank you for your help. Put my mind at ease that my second parcel will be with me as I wasn't aware they were coming in multiple parcels.

July 14, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Emily,
We're so glad we could help clarify the delivery of your parcels and put your mind at ease. We appreciate you taking the time to share your positive experience with us!
Many thanks,
Raja

Rated 1 out of 5 stars

Returned item and no refund

I ordered 2 pairs of shoes on 20 June 2026. The pair i bought for my daughter, was too big so i returned it on 23 June 2026.
I am still waiting for my refund. I have tried to get in contact with Boohoo on facebook messenger but they dont seem to understand that I did not receive any gift card back. In fact their message said I should have received a gift card on 21st January which i cannot understand as I bought the item in June. I also had not actually returned the item yet until 23 June. So now I have lost the money I paid for the item

June 23, 2026
Unprompted review
Rated 1 out of 5 stars

I will never be using BOOHOO again

I will never be using BOOHOO again, I am sick of this mediocre company’s think that they can do whatever they like.
I had two orders to return, one was returned directly back to WHERS That From DBZ and was a FREE RETURN.
The other order one pair of shoes returned back to Boohoo £1.99 return fee.
And the other item from that order returned directly back to WHERS That From Free Return. I have an email from Where That’s Ftom well over a week ago saying they had processed the refunds for those two orders and full refunds as free returns. Still not received either refunds, but had two emails from Boohoo for only one order and they’ve deducted £3.98 £1.99 off each item when one went straight back to WHERES THAT FROM WHICH WAS A FREE RETURN AND THEY PROCESS REFUND WITH NO DEDUCTIONS. Boohoo are saying they’re right. It’s only £1.99 but it’s not the point it’s a free return they were only supposed to charge for the return back to boohoo. What business have they got taken £1.99 off of my refund what WHERS THAT FROM processed, the item didn’t go back to boohoo why are they charging me £1.99. The other order with one pair of wedges that went back to WHERS THAT FROM was processed by WTF and that was a full refund and boohoo hasn’t taken their greedy little cut from that to Where’s that from are free returns so why they taken my money. ITS THE PRINCIPAL, They’re useless in the w’app chat and fb messenger. They think they’right. I uploaded they email from Where’s That Ftom they say can’t see images, then next person says to share any screenshots etc. they keep sending the same messages and then stop responding, and then the same thing on messenger but ends it with they’re refund is correct. They’re basically stealing, how much money they make by doing this!!

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

WHERE IS MY REFUND????

boohoo - where is my refund? I have sent back my return Order No. UK1128909984 in three packages all with different tracking barcodes via EVRi. EVRi tracking is showing returned on 21st June, one has been refunded the other two haven't even been acknowledged. I have tried your iMessage and Messenger but its the bloody same thing - you say delayed response, how can i speak to someone and get my refund sorted!!!!!

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

Shop elsewhere

I ordered a dress for an upcoming wedding, but it arrived in a shocking state. There were loose threads, the stitching on the back had fallen out, and there were two stains on the back of the fabric. I initially contacted their customer service team and was told they would organise a replacement, which I was happy with. I confirmed my address as requested, only for them to turn around and email me saying they would no longer ship a replacement and instead only offered a 50% refund, while still keeping the shipping costs. I have sent two follow-up emails asking why they changed their minds, but I have received no response. The dress is unwearable as the stains won’t come out. This is a joke of a company. Save yourself the stress and shop elsewhere

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Haven’t bought yet

My DM was answered right away which was super great, Kai was a ton of help. (I’d love for the Boxy Fit Skeleton Applique Distressed Denim Jacket In Light Blue to be restocked). Great pre-customer service.

July 13, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Chase,
We're so glad to hear our team was helpful and responsive! We truly appreciate your positive feedback and your interest in the jacket. We're actively working on restocking popular items.
Many thanks,
Raja

Rated 1 out of 5 stars

Ordered and outfit for a baby shower.

Ordered and outfit for a baby shower.. and when I opened the package to get the outfit out.. there was make up on the top 😡
Which is honestly disgusting how they could even send that out!

July 12, 2026
Unprompted review

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