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boohoo Reviews 

207,837
TrustScore 2.5 out of 5

2.4

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Review summary

Created with AI, based on recent reviews

Looking at 4,148 reviews, most reviewers were unhappy with their experience overall. Customers frequently encountered issues with customer service, describing it as unhelpful, unresponsive, or non-existent, often involving generic bot-like responses. Many people also reported significant problems with refunds, experiencing long delays, partial reimbursements, or outright refusal to process returns. Reviewers found the return process complicated and broken, with difficulties generating labels or getting return costs covered. Furthermore, consumers expressed dissatisfaction with product quality, noting inaccurate sizing, poor manufacturing, and items not matching descriptions or expectations. Orders often arrived incorrectly or not at all, adding to the frustration. However, some customers also noted positive experiences with specific customer service interactions, receiving great support and quick, helpful assistance from a particular representative, especially through WhatsApp, resolving their queries efficiently.

What people talk about most

Customer service

Consumers find customer service to be a consistently negative experience, with many describing it as a... See more

Refund

Customers consistently note negative experiences with refund, often reporting significant delays and... See more

Order

Reviewers express significant dissatisfaction with their orders, frequently reporting issues such as missing... See more

Return policy

Clients share negative opinions on the return policy, with many reviewers expressing frustration over... See more

Product

People report negative experiences with product quality, frequently receiving items that are faulty, damaged,... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Absolutely ridiculous that you do not allow customers to change their email address. I know you state it's for security reasons, but if a customer's email has been hacked, or they can no longer access... See more

Rated 3 out of 5 stars

Items arrived fairly promptly. Was happy with one, but the other was not what I was expecting from the picture, so returned. Bit of a faff as I don't have an account and ordered as a guest. However, o... See more

Rated 1 out of 5 stars

I paid for unlimited next day delivery. It's been over 2 weeks and free next day delivery still hasnt been added to my account. I've been chatting over whatsapp for almost 2 weeks and despite... See more

Rated 1 out of 5 stars

Absolute jokers ! You have a site banner that says ( order within the next so many hours for next day delivery) pay the extra £6 for next day delivery, still don't arrive yet you just get told "... See more


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Written by the company

boohoo is a global fashion destination delivering trend-led style for the digital generation. Since launching in 2006, the brand has become a leader in accessible online fashion, offering inclusive collections, competitive pricing and fast-moving styles for millions of customers worldwide.


Contact info

New season starts here.

New drops. Fresh fits. All eyes on you.

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

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No recent history of asking for reviews

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2.4

All reviews

(207,837)

4,243 reviews in the last 12 months

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Rated 1 out of 5 stars

I will never be using BOOHOO again

I will never be using BOOHOO again, I am sick of this mediocre company’s think that they can do whatever they like.
I had two orders to return, one was returned directly back to WHERS That From DBZ and was a FREE RETURN.
The other order one pair of shoes returned back to Boohoo £1.99 return fee.
And the other item from that order returned directly back to WHERS That From Free Return. I have an email from Where That’s Ftom well over a week ago saying they had processed the refunds for those two orders and full refunds as free returns. Still not received either refunds, but had two emails from Boohoo for only one order and they’ve deducted £3.98 £1.99 off each item when one went straight back to WHERES THAT FROM WHICH WAS A FREE RETURN AND THEY PROCESS REFUND WITH NO DEDUCTIONS. Boohoo are saying they’re right. It’s only £1.99 but it’s not the point it’s a free return they were only supposed to charge for the return back to boohoo. What business have they got taken £1.99 off of my refund what WHERS THAT FROM processed, the item didn’t go back to boohoo why are they charging me £1.99. The other order with one pair of wedges that went back to WHERS THAT FROM was processed by WTF and that was a full refund and boohoo hasn’t taken their greedy little cut from that to Where’s that from are free returns so why they taken my money. ITS THE PRINCIPAL, They’re useless in the w’app chat and fb messenger. They think they’right. I uploaded they email from Where’s That Ftom they say can’t see images, then next person says to share any screenshots etc. they keep sending the same messages and then stop responding, and then the same thing on messenger but ends it with they’re refund is correct. They’re basically stealing, how much money they make by doing this!!

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

WHERE IS MY REFUND????

boohoo - where is my refund? I have sent back my return Order No. UK1128909984 in three packages all with different tracking barcodes via EVRi. EVRi tracking is showing returned on 21st June, one has been refunded the other two haven't even been acknowledged. I have tried your iMessage and Messenger but its the bloody same thing - you say delayed response, how can i speak to someone and get my refund sorted!!!!!

July 14, 2026
Unprompted review
Rated 1 out of 5 stars

Shop elsewhere

I ordered a dress for an upcoming wedding, but it arrived in a shocking state. There were loose threads, the stitching on the back had fallen out, and there were two stains on the back of the fabric. I initially contacted their customer service team and was told they would organise a replacement, which I was happy with. I confirmed my address as requested, only for them to turn around and email me saying they would no longer ship a replacement and instead only offered a 50% refund, while still keeping the shipping costs. I have sent two follow-up emails asking why they changed their minds, but I have received no response. The dress is unwearable as the stains won’t come out. This is a joke of a company. Save yourself the stress and shop elsewhere

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Haven’t bought yet

My DM was answered right away which was super great, Kai was a ton of help. (I’d love for the Boxy Fit Skeleton Applique Distressed Denim Jacket In Light Blue to be restocked). Great pre-customer service.

July 13, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Chase,
We're so glad to hear our team was helpful and responsive! We truly appreciate your positive feedback and your interest in the jacket. We're actively working on restocking popular items.
Many thanks,
Raja

Rated 1 out of 5 stars

Ordered and outfit for a baby shower.

Ordered and outfit for a baby shower.. and when I opened the package to get the outfit out.. there was make up on the top 😡
Which is honestly disgusting how they could even send that out!

July 12, 2026
Unprompted review
Rated 5 out of 5 stars

I was expecting a delivery today

I was expecting a delivery today . Reached out through WhatsApp and Kai sorted it all in seconds . Great customer service Kai, thank you !

July 13, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Stephania,
We're so glad to hear our team could assist you quickly with your delivery. Your positive feedback means a lot to us!
Many thanks,
Raja

Rated 1 out of 5 stars

I ordered a liquid eyeliner and they…

I ordered a liquid eyeliner and they use Evri and the person in the warehouse had stolen my item. They had made a joke at the bottom and even made a small hole in the bubble wrap in the middle to get the item out ! Stop using this delivery service they are the worst company. I text customer service and typical they are busy! I’m still waiting for a response I want my money back!! I will never use this awful company I never had done. But thought I would give it ago and I was right the first time awful. I will make sure I get my refund !!

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered two items on 27th May 2026

Ordered two items on 27th May 2026. Received promptly. Tried to return both items, one item was returned and refunded within two weeks. The other item was returned a bit later due to Boohoo not forwarding the returns label when requested (the item was sent via another company). Had to use Resolver to sort out the issue. The refund was finally made today, 13th July 2026, nearly 7 weeks since order was made. Overall very poor service, I'm down £7.00 which was deducted for postage as well as not having the money in my account for all that time. I won't be using again or recommending.

July 13, 2026
Unprompted review
Rated 5 out of 5 stars

Clothing suitable for my entire family

Overwhelming positive reviews from friends and family. Deliveries are quick and caters for everyone in my family.

July 13, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Arlene,
We are so happy to hear that our quick deliveries are catering to everyone in your family, and we appreciate you sharing the overwhelmingly positive feedback from your friends and family!
Many thanks,
Raja

Rated 5 out of 5 stars

Great support from Kai

Great support from Kai. I couldn’t locate an order so used the WhatsApp chat service. Response was immediate and my query was resolved in less than a minute. Great customer service.

July 13, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Mark,
We're so glad to hear about your positive experience with our support team! It's wonderful that we could resolve your order query quickly through WhatsApp. We appreciate you sharing your feedback.
Many thanks,
Raja

Rated 1 out of 5 stars

Rubbish .. products services and returns

Firstly they took ages to deliver the items I ordered .. then they sent me an incorrect item which I then had a lengthy process to return .. that was 3 weeks ago .. the return tracker they sent me isn’t recognised so now I can’t even get an update on the return and NO REFUND RECEIVED .. autobot/messages are impersonal and repetitive and achieving nothing .. ORDER AT YOUR PERIL

July 13, 2026
Unprompted review
Rated 1 out of 5 stars

Scam of a website

Scam of a website. Their ‘customer service’ is a complete joke. They delivered one item of a 3 piece co-ord set and marked it as delivered. No contact phone number all done online with bots. Had to repeatedly send the same information over and over every single time a new ‘bot’ was assigned my complaint. They literally don’t care and go out of their way to frustrate. I am convinced it’s so you will just leave it and not push for your money back. Complete scam artists and I have no idea how they are getting away with this. Will never ever order from here again

June 18, 2026
Unprompted review
Rated 1 out of 5 stars

Avoid Boohoo at all costs.

Avoid Boohoo at all costs.

This has been one of the worst online shopping experiences I’ve ever had. Their customer service is completely incompetent. I was shuffled from one agent to another, forced to repeat the exact same issue multiple times because no one seemed interested in actually reading the previous conversation or taking responsibility. It felt like they were trying to wear me down rather than help.

To make matters worse, the sizing information is misleading. It’s not made clear whether the measurements are UK or US sizing, which led to ordering the wrong size. For a global retailer, that’s an unacceptable oversight.

Then comes the return process, which is unnecessarily difficult and frustrating. Instead of making things right, Boohoo puts the burden entirely on the customer with a return system that feels designed to discourage refunds.

Between the misleading sizing, appalling customer service, and ridiculous returns process, I have absolutely no confidence in this company. They’ve lost me as a customer for good.

Never again. Save yourself the frustration and shop somewhere that values its customers. Buyer beware.

July 7, 2026
Unprompted review
Rated 1 out of 5 stars

Watch out for the additional charges which are automatically added!

I ordered 2 items from Boohoo. What I didn’t realise is that insurance and annual delivery is added automatically!! I honestly believe that if you are ordering online then you should be able to be rely on the fact that you are ordering from a reputable company and they should have their own insurance for lost items. This cost should not automatically be passed to the customer. If the customer wants additional security then they should be able to opt in. I think to add these additional charges automatically is not treating customers fairly. I have been back and forth with CS and they keep telling me about the third party insurance company they use. I have no interest in the detail of who they use. They need to change the policy and allow us to purchase it if we want it! CS have categorically refused to escalate my complaint. Stay clear of this company, they do not believe in treating customers fairly and their only line is to tell you it’s not refundable and you cannot escalate your complaint. I have questioned if they receive commission from the additional insurance to which they have not responded. I returned the items the same day I received them, based on comments I wonder how long my refund will take. I’ve lost approx £14 but I’ll take the loss rather than ever ordering from this company again.

By way of an update they have now refunded these charges to me. I have stated that I still standby the fact that these policies need to change so it’s optional for the customer. I’ve been told my feedback is noted.

July 9, 2026
Unprompted review
Rated 5 out of 5 stars

Great customer services

Great customer services. Instant response. But my issue hasn't been resolved. Can someone from boohoo help me I've been waiting for my parcel supposed to be delivered last Thursday. Emailing back and forth but the issue hasn't been resolved.

July 11, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey John,
We're so glad to hear you received an instant response and experienced great customer service! Thank you for sharing your positive feedback.
Many thanks,
Raja

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