BrandAlley UK Reviews 

92,458
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 10,282 reviews, reviewers had a great experience with this company. Customers frequently mention the fantastic range of stylish designer products available at very affordable and competitive prices. Consumers often point out that orders usually arrive safely and on time, making online shopping smooth and pleasant. Some reviewers were not happy with missing items from their parcels and long delays in receiving their deliveries. Others also mentioned that getting in touch with support teams could be challenging due to slow responses or automated replies. A few people experienced difficulties when trying to process returns or secure prompt refunds for problematic orders.

What people talk about most

Product

Clients share positive opinions on product, highlighting that items are of good quality and feature excellent... See more

Delivery service

People report positive experiences with delivery service, noting that packages frequently arrive on time and... See more

Order

Reviewers highlight ambiguous aspects of order processes, as experiences vary significantly. While some... See more

Price

Consumers find price to be positive, regularly highlighting great bargains and wonderful costs on designer... See more

Customer service

Customers had ambiguous experiences with customer service. While reviewers praised helpful agents for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

BradAlley first is a very trustful company, during more than five years shopping with it, I never have any problem. Products always arrive in faithful time, and as good as I expected while buying th... See more

Rated 4 out of 5 stars

Great way to get your hands on some very nice designer gear at some very good prices.

Rated 5 out of 5 stars

Amazing customer service!! I Had a problem with an Armani watch I had purchased a few months ago. My emails were replied to very promptly. I was provided with a digital returns label. After I po... See more

Rated 5 out of 5 stars

My order was for two items and one item was not delivered so I raised the issue with Brand Alley. I did not receive a reply initially so I contacted Customer Services where Laura M was very helpful a... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Women's Clothing Store

Written by the company

Here at BrandAlley, you’ll find up to 80% off your favourite labels in clothing, footwear, accessories, homeware and beauty every single day of the year.


Contact info

4.1

Great

TrustScore 4 out of 5

92K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.1

All reviews

(92,458)

9,217 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Dreadful

Dreadful. I placed an order on 13 July 2026; as of 17 August, it has not arrived. They took 12 days to reply to my email. Their "customer service" number doesn't get answered. This is my first experience with them. I will not be a repeat customer.

August 17, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Mazda,

Thank you for your review.

We are sorry that you have not received your order.

We have requested for some information through Trustpilot to help us to look into your order further.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

From 5 to zero

I have sent back an item via evri as recomended by brandally on 3 August.it has stopped tracking on 6 August. I have contacted evri and BRANDALLY. They both refuse to reply. Order number UKO144001566593. Evri tracking H0014D0194441073. I have also tried to cancel my last order because of brandally terable service. Guess what no reply. Brandally use to be excellent they are now determid to go bankrupt.

August 17, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Elwyn,

Thank you for your review.

We are sorry for the experience that you have had with the return that you have made.

Thank you for your patience whilst this has been raised with our Customer Experience team. Our team will liaise directly with you to help ensure that your return is completed as soon as possible and to also help with the cancellation request that you've made.

We have noted the feedback that you have raised and we are sorry for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Placed an order on the 30th of July and…

Placed an order on the 30th of July and still have not received it. Order status says processing. Impossible to reach anyone from the customer service, have had no response via email or phone call.

August 17, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Lina,

Thank you for your review.

We are sorry that you have not received your order at this time.

We have requested some details via Trustpilot to help us to look into your orders status further and assist you with any threads that you have opened with our team.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

I have bought from BrandAlley for…

I have bought from BrandAlley for several years now. They used to be quite good but their customer service has become appalling. I returned an item the same day I received it, and have tracking to show they received it 3 weeks ago. I still have not had a refund. I made fruitless attempts to contact them via WhatsApp (which they now seem to have suspended). Nobody answers the phone. Nobody responds to their 'contact us' email form. I regret using them, and do not think I will do so again.
Are they about to go bust? I will have to open a dispute with my credit card company.

July 24, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Gladys,

Thank you for your review.

We are sorry that this order was not more positive like previous that you have had with us.

Thank you for your patience and co-operation whilst this has been raised with our team. We will liaise with you via the raised thread to help assist you further regarding this return.

The feedback raised will be relayed and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

Dreadful Customer Service

Incorrect order was sent out by this company. I did contact them via email which took a few days to respond to. They asked me to return which I immediately did but they now can't find it in their warehouse. It takes days for Brandalley customer service to reply to anything and its difficult to phone them as the wait time is so long.
I've been inconvenienced because of their mistake but there's no urgency to resolve or refund me.
Dreadful customer service and if possible, I would give zero stars.

August 17, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Barbara,

Thank you for your review.

We are sorry for the experience that you have had with your return.

Thank you for your patience and co-operation whilst this has been raised with our Customer Experience team. Following the conversation you have had with our team, the refund is being processed for the return made.

The feedback that you have raised with us and directly to our team will be relayed internally and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Zero communication

I placed an order 9/7 with expected delivery by 1/8. I have heard nothing and can't get through to anyone. I have used WhatsApp to contact them and have been told I'd receive reply within 7 days. That was 15 and 7 days ago and still nothing. When I asked to cancel order they said I can't . I have to wait till I receive if then return!! Still trying to sort this!!!!

August 2, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Miss Preece,

Thank you for your review.

We are sorry that you have not yet received the dispatch information for your order.

Thank you for your patience and co-operation whilst this has been raised with our team. We will liaise with you via the raised thread to help assist you further with your order.

The feedback raised will be relayed and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Appalling service from BrandAlley

Appalling service from BrandAlley. I placed an order over a month ago and I’ve still not received it. They make it difficult to speak to anyone on the phone. This is effectively theft. I don’t know how I’m going to get my money back.

July 11, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Sarah,

Thank you for your review.

We are sorry that you have not received your order.

To help us to look into this matter in more detail, we've requested some information via Trustpilot.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

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Rated 2 out of 5 stars

0/5 For Customer Service

I have been using BrandAlley for several years now and have done so without any issues. The problem comes when you do have an issue. Their customer service is far and away the worst I have ever experienced.

If you email them you get a reply telling you they will respond in 7 working days (they don’t). If you chase them the 7 days starts again “as a ticket already exists for this item”.

I tried to call them multiple times. They are “extremely busy” for the first 20 minutes, after which a message comes on to tell you they are not going to answer your call so try again later, and you’re cut off.

Having spent 2 weeks chasing a missing order I eventually received a reply to say that due to a change in warehouse the package had been misplaced but had now been found.

It then went to Evri, who after another 2 weeks admitted they had lost it. A week on they said as it had been lost for 3 weeks it was unlikely to be found and so they had informed BA that a refund was required.

Three weeks and several emails later BA have not responded to me.

So they are great until you need them, then they are horrendous, and I won’t be using them again.

August 16, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Robert,

Thank you for your review.

We are sorry that this order has not been of the same experience as previous orders that you have had with us.

We've requested some information to ensure that this feedback is raised internally in its entirety but also to make sure that this matter is resolved for you as swiftly as possible.

We do apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Beware

Shocking experience when things go wrong, no customer services team. I was sent wrong item, took multiple attempts to get them to acknowledge this and send a returns label. 3 weeks on from sending return still no refund and no way to contact. So currently I have paid them a significant amount of money and have no product.

August 16, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi JM,

Thank you for your review.

We are sorry that your item was received differently to how you had expected.

We've requested for additional information via Trustpilot to help us with looking into your return in more detail.

We are sorry for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible experience — no product, no refund, and no response

I returned a Dyson I purchased from BrandAlley because it was extremely loud and did not perform as expected. I contacted BrandAlley shortly after receiving it and tried several times to arrange the return.

After struggling to get a response from their customer service, I eventually returned the item using the Evri return label provided through BrandAlley’s website.

Evri tracking confirms that the parcel was delivered back to the retailer on 23 July 2026.

And now I have neither the product nor my money.

The refund of £279.99 has still not been issued, the return is not properly reflected in my BrandAlley account, and my attempts to contact customer service have gone unanswered.

I have kept all the evidence: the order, correspondence, return label and Evri delivery confirmation.

This is extremely disappointing. I returned the item exactly as instructed, yet BrandAlley has my money and my returned product, while I am left with nothing and no meaningful response from customer service.

BrandAlley, please process my refund.

June 16, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Marina,

Thank you for your review.

We are sorry for the issues that you encountered with your fan and it was louder than you expected.

Thank you for your co-operation when this was raised with our team and this has since been returned.

Our team will liaise with you via the thread that you have raised to help ensure that your refund is processed as swiftly as possible.

We do apologise for the inconvenience caused and your feedback has been noted.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

Return and Refunds are always an issue

Recently bought and returned a bag. Had to chase their non existent customer service team. First welcomed by their useless bot which kept repeating same generic message without looking in actual issue
Eventually got through to a human after days, who told me warehouse hasn’t processed my return! Long story short near two months still waiting for my money to be refunded. This has happened 2-3 times before.
Delivery is expensive and refunds are v v v slow. It used to be good but have decided to unsubscribe from this scam!
Sad to see a good business going down this way. Never again!

August 5, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry that you have not had more positive experiences with the returns that you have recently made.

We've requested via Trustpilot for some additional details, this helps us to ensure that your feedback is raised in its entirety.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 2 out of 5 stars

Customer delivery’s cost

The worst retailer operating with no customer dispatcher cost compassion.
Customer dispatcher cost plus the return cost a minimum of £10 to the customer.
I will advise customers to rethink of this money waisted process that usually goes by not noticing.

August 16, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi,

Thank you for your review.

We are sorry for any inconvenience caused with the pricing for dispatches and for returns.

We've requested for some details via Trustpilot to ensure that your feedback is raised in its entirety.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Absolutely awful don't buy from this…

Absolutely awful don't buy from this site. Everything is third party and delivery at least three weeks to four months or never arrives as in my case, I waited four months for a rug. Terrible customer service on the phone lines, guaranteed to cut you off after exactly 20 mins continuously, use their chat, well one chat, can't do another one on another day as they hold that one chat for ever and you are unable to send a second one. Lovely email finally with a Manager after four months of waiting for a rug never heard from him again after declaring this is not the service we expect to give you. Not only did I lose the rug I had to put my flooring on hold, and now my paint in the living room matches my bought rug design, great, so need another rug which when looked at same rug on line is three times the price, so a little bit conned on this site. When asking for the third party seller details so I could contact them direct, no response. Although I have to say exceptional at sending me emails everyday to purchase from them again. Sadly no rug was ever sent my living room dream crashed and I was sent after four months and an email from PayPal a refund. Then the next day I got a message, sorry but here's ten pounds credit for your trouble, like I would consider buying from them ever again! They have ruined my re-decoration experience, constantly waiting for the rug so I could match the floor I have already bought the paint to complement and painted half my room, it's a shambles, I now have to rethink my whole design.

May 16, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Julie,

Thank you for your review.

We are sorry that you have not had a more positive experience with your order for this rug and we are sorry that this was not able to be dispatched out to you.

We have requested some information via Trustpilot to help us to look into this feedback in more detail and help to ensure that this is raised in its entirety.

We do sincerely apologise for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible customer service

Brand alley used to be a really good company with great customer service but recently it’s got terrible. My order took around a month longer to arrive than originally stated. Now I’m trying to get a refund from items they received many weeks ago. I have sent numerous emails regarding my refund with no response at all. I have sent numerous what’s app messages, again with no response. Will never use them again. Avoid at all costs!!!

August 15, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Jane,

Thank you for your review.

We are sorry that your order was not of the same experience as you had before.

Thank you for your patience and co-operation whilst this has been raised with our Customer Experience team. Following the conversation you have had with our team, the refund is being processed for the return made.

The feedback that you have raised with us and directly to our team will be relayed internally and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

Ordered shorts for late July early…

Ordered shorts for late July early August delivery and still haven’t received item. I’ve emailed multiple times and asked 6 times for a rough estimate of when they’ll be dispatched just for them to claim they’ll actually look into it that time and get back to me for them to close the enquiry. I’ve emailed twice since then and no reply.

First and last time I purchase from these. Wouldn’t have done so in the first place was just desperate for this item but they could have gained a new customer had they dealt with things properly.

Customer service is obviously crap in my opinion.

Edit: if you need more information try replying to one of my 8 emails. I’m now going through my bank for my refund.

July 15, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Chase,

Thank you for your review.

We are sorry that you did not receive the shorts that were ordered.

We have requested for some information via Trustpilot to help us with looking into this feedback further.

We do apologise for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Do not resolve issues smoothly

Brand Alley sent me someone else’s parcel and nearly two months on I don’t have my money back. I’ve spent so much time trying to deal with them. They’re fine when everything goes well but not when it doesn’t

August 15, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Carolyn,

Thank you for your review.

We are sorry to read that you did not receive the correct items.

We have requested some details via Trustpilot to help us to look into this feedback further.

We do apologise that this experience was not more positive and for the inconvenience caused.

Kind regards,
BrandAlley

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