BrandAlley UK Reviews 

92,455
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Looking at 10,282 reviews, reviewers had a great experience with this company. Customers frequently mention the fantastic range of stylish designer products available at very affordable and competitive prices. Consumers often point out that orders usually arrive safely and on time, making online shopping smooth and pleasant. Some reviewers were not happy with missing items from their parcels and long delays in receiving their deliveries. Others also mentioned that getting in touch with support teams could be challenging due to slow responses or automated replies. A few people experienced difficulties when trying to process returns or secure prompt refunds for problematic orders.

What people talk about most

Product

Clients share positive opinions on product, highlighting that items are of good quality and feature excellent... See more

Delivery service

People report positive experiences with delivery service, noting that packages frequently arrive on time and... See more

Order

Reviewers highlight ambiguous aspects of order processes, as experiences vary significantly. While some... See more

Price

Consumers find price to be positive, regularly highlighting great bargains and wonderful costs on designer... See more

Customer service

Customers had ambiguous experiences with customer service. While reviewers praised helpful agents for... See more

Reviews shaping this summary

Rated 4 out of 5 stars

BradAlley first is a very trustful company, during more than five years shopping with it, I never have any problem. Products always arrive in faithful time, and as good as I expected while buying th... See more

Rated 4 out of 5 stars

Great way to get your hands on some very nice designer gear at some very good prices.

Rated 5 out of 5 stars

Amazing customer service!! I Had a problem with an Armani watch I had purchased a few months ago. My emails were replied to very promptly. I was provided with a digital returns label. After I po... See more

Rated 5 out of 5 stars

My order was for two items and one item was not delivered so I raised the issue with Brand Alley. I did not receive a reply initially so I contacted Customer Services where Laura M was very helpful a... See more


Company details

  1. Activewear Store
  2. Clothing Store
  3. Fashion Accessories Store
  4. Lingerie Store
  5. Men's Clothing Store
  6. Women's Clothing Store

Written by the company

Here at BrandAlley, you’ll find up to 80% off your favourite labels in clothing, footwear, accessories, homeware and beauty every single day of the year.


Contact info

4.1

Great

TrustScore 4 out of 5

92K reviews

5-star
4-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 99% of negative reviews

Typically replies within 24 hours

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4.1

All reviews

(92,455)

9,210 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

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Rated 1 out of 5 stars

Item missing and still no response from…

Item missing and still no response from customer service over a week later.

August 14, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Denise,

Thank you for your review.

We are sorry that you have not received all of your ordered items.

We've requested some information via Trustpilot to help us to look into this matter further.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Refund never received

I returned several items and, despite having chased my refund several times, have received no reimbursement. I am only able to communicate with a Bot (their phone line does not answer) and customer service have not responded, despite my repeated enquiries. I have proof that my return was received (via Royal Mail tracked service), however the Bot was not able to confirm this. Furthermore, my items arrived in stages and well outside of the agreed timeframe. I will not use BrandAlley again and would not recommend this website to anyone looking for good customer service and a reliable refund process.

July 22, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Jo,

Thank you for your review.

We are sorry for the issues that you have had with your order.

Thank you for your patience and co-operation whilst this has been raised with our Customer Experience team. Our team will liaise with you via the thread that you have opened to help have these matters resolved.

We do apologise for the inconvenience caused and the feedback shared has been noted.

Kind regards,
BrandAlley

Rated 3 out of 5 stars

Refund Issues

Same issue as all of the other reviewers. I sent my items back and I never received a refund or even an acknowledgement of my returned item.

I contacted BrandAlley by phone and the call hung up after 30 mins of being on hold...however on my third attempt I got through to a person!

The lady I spoke to was very helpful and she said they recently moved into a new warehouse and that had caused all the delays. When she checked she said they hadn't processed returns that came in 10 days ago, but the team were moving as fast as they could.

She very kindly manually processed a refund for me whilst I was on the phone, so if anyone is having the same issues, try to call them up.

Update: Refund received 21st Aug (refund was processed on 13th Aug, so took about 8 days for it to come through)

August 14, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Rebecca,

Thank you for your review.

We are sorry that the experience that you have had with your return was not more positive.

We have requested some information to ensure that the feedback is raised in its entirety, to help ensure our service regarding the returns is improved on.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

Same returns problem as others on here…

Same problem as others on here regarding returns. Sent back via evri and have proof of delivery. Raised multiple questions with them but no human response.

Also took ages to dispatch the order to begin with.

Clearly there is something seriously wrong at Brand alley these days. Avoid!

August 13, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Michael,

Thank you for your review.

We are sorry that you have not yet received the return for the return that you have recently made.

Thank you for raising this matter with our team and we are sorry that you have not yet received a response. Our team will liaise with you through the thread you have raised with us. Thank you for your patience.

We have noted the feedback that you have raised to ensure that our service is improved on.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

No contact, no refund!!!

2 sweatshirt arrived four weeks later! Were birthday gifts, too late and returned on 9/7/26. Didn’t get any acknowledgment! Contacted and said not received, sent photo of proof of purchase. Replied saying couldn’t read tracking number! I made photo larger and sent them! 🥴 Not heard from them! Sent email and still waiting. BrandAlley sort out or my next step is Which consumer magazine and BBC Watchdog.

July 9, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Robyn,

Thank you for your review.

We are sorry that you have not yet received the refund for the return that you have made.

Thank you for reaching out to our team with the tracking information. We've requested some further details via Trustpilot to help us look into this return further.

We are sorry for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

An absolute disgrace of a company

An absolute disgrace of a company, I returned two pairs of jeans because BrandAlley don’t do exchanges. I sent the return by recorded delivery which BrandAlley signed for on 31st July, I have emailed & text and just get generic replies with nothing being resolved. PLEASE LOOK FOR AN ALTERNATIVE COMPANY BEFORE CONSIDERING THIS UNHELPFUL SHAMBLES OF A COMPANY!!!

And still no positive response!

August 13, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Douglas,

Thank you for your review.

We are sorry that you have not received a refund for the return that you made.

We've requested some information via Trustpilot to help look into the return of these jeans in more detail.

We are sorry for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Been waiting over several weeks for…

Been waiting over several weeks for refund and complained to them and via this trust point portal.They then ask about details and still nobody reply’s.They do this on purpose just because you have complained.

July 10, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Mark,

Thank you for your review.

We are sorry that you have not had a more positive experience with your order.

Thank you for your patience and co-operation whilst this matter has been raised with our Customer Experience team. Our team will continue to liaise with you via your open thread to help resolve this return query.

We have noted your feedback and are sorry for the inconvenience caused.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

Absolutely terrible company!

Absolutely terrible company! No customer service at all. No acknowledgement of item returned or refund on a tracked item. Still waiting after 6wks returning an item. Avoid this awful company and buy from a reputable retailer. Be very careful if you return anything to make sure you have it tracked as proof so you can try and follow it up. Good luck

July 16, 2026
BrandAlley UK logo

Reply from BrandAlley UK

Hi Deborah,

Thank you for your review.

We are sorry that you have not had a more positive experience with the return that you made.

Thank you for your patience whilst this was raised with our Customer Experience team and the refund is being processed.

We have noted the feedback from the communication you have had with our team and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Ignoring returns/refunds

Absolutely useless company. All fine when you're ordering and spending money with them but they ignore returns/refunds.

I sent a dress back for a refund and have proof it was delivered on 9th July (to be honest, I would have preferred an exchange but they don't offer that). The website states 14 days for a refund so I didn't chase up until 27th July. I have since had to chase up again and all I get back are auto-responses.

DO NOT BUY from here.

July 9, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Tracy,

Thank you for your review.

We are sorry that you have not yet received a refund for the return that you have made.

Thank you for your patience, whilst this has been raised with our team. Our team will liaise with you via the thread that you have opened to help ensure that this is resolved.

We do apologise for the inconvenience that this has caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Terrible experience from this company

Terrible experience from this company. Dress sent back with Royal Mail tracked.No refund from them, they said they did not have the return when it had been signed for with photo evidence.I had to open a dispute with PayPal against them, eventually I received my refund from PayPal. Avoid this company

July 6, 2026
BrandAlley UK logo

Reply from BrandAlley UK

Hi Karen,

Thank you for your review.

We are sorry that your experience with the return that you made was not more positive.

Please be assured that the feedback that you have raised with our Customer Experience team has been noted so that we can continue to improve on our service.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

I accept that things can go wrong from…

I accept that things can go wrong from time to time, but its how companies deal with these issues makes them stand out as customer focused organisation, or one that really doesn't care. Sadly, Brand Alley falls into the latter category. My order was placed on the 16th July, with an expected delivery date of between 01 - 06 Aug. Delivery date has gone and no update from Brand Alley. So used their chat bot to contact customer services and told someone will be in touch with 7 (!) days. Of course, nobody has been. Now trying to speak to someone on the phone and having been on hold for the last 20 minutes, I get a message saying they are unable to answer my call and the call gets disconnected. Not the service I'd expect and very disappointed.

August 6, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Karin,

Thank you for your review.

We are sorry that that your order and experience was not more positive.

Thank you for your patience and co-operation whilst this matter has been raised with our Customer Experience team.

Please be assured that the feedback that has been raised with our team has been noted so that we can continue to improve the service that we provide.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

The worst online retailer I have ever…

The worst online retailer I have ever dealt with.

Their returns portal sent my return to the wrong place and I have spent months trying to resolve the issue with them, unable to get barely any response from their customer services team and hours on hold.

I would not recommend buying from this company they are horrendous.

August 12, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Kirsty,

Thank you for your review.

We are sorry that the information provided was not correct.

We have requested some information via Trustpilot to help us to look into this matter further.

We are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

Do not waste your time or your money.

Unless chased issues will not be dealt with. No communication about deliveries after waiting over 6 weeks.

June 22, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Amanda,

Thank you for your review.

We are sorry that you have not had a more positive experience.

We have requested some details via Trustpilot to allow us to look into this feedback further. This also helps us to ensure that this feedback is raised in its entirety.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

No proper response from customer service

I have used Brand Alley before with no problems. Had to return some Birkenstock sandals on 11th July by Evri. Tracking shows received on 20th July but no refund registered with Klarna, which is how I paid. Have sent screenshot of evidence of Evri delivery to Brand Alley and many emails which are replied to with the same generic response that no return has been registered as received by them and I have been given a ticket Number. Will not use again.
Update from response - still no refund 17th August.

July 11, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Shirley,

Thank you for your review.

We are sorry that you have not had a more positive experience with the return that you have made.

Our team have since responded to your raised query to assist you further. Please continue to liaise with our team if there are any questions and we are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

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Rated 1 out of 5 stars

I am very disappointed with…

I am very disappointed with BrandAlley’s returns process and the lack of communication regarding my refund.

I was unable to confirm my return online and was instructed to print a form and include it in the parcel. I returned all items from my order and have proof that the return was delivered to BrandAlley over a week ago.

While I have received acknowledgements and refunds for the marketplace items, I am still waiting for confirmation and processing of the remaining BrandAlley items, which total over £160. Given I have proof of delivery, I would expect the return to have already been acknowledged and processed, or at the very least confirmed as received.

There were also issues with missing items from my original order, which has added to my frustration and concern about the overall handling of this order.

Each time I contact customer service, I am told to wait seven days for a response from the Customer Experience team, which has led to repeated delays without any real resolution. I would appreciate an urgent update on the status of my return and outstanding refund.

July 31, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Sharon,

Thank you for your review.

We are sorry that you have not had a more positive experience with the returns that you have made.

Thank you for your patience whilst this has been raised to our Customer Experience team.

Our team will liaise with you via the open thread raised to assist you further with your order.

We are sorry for the inconvenience that has been caused.

Kind regards,
BrandAlley

Rated 1 out of 5 stars

I was a client of this service for 6…

I was a client of this service for 6 years. Everything was just fine. But the last two or three months the site has occurred. If you want to return the item you will have big problems ((((((no normal communication. On messages often simply there is no answer. Only send information that the question is registered. Now I have problems with the return of money. In addition, the order is not delivered. I wrote a message to the chat. I answered a week ago that the goods were sent. Already a month I am waiting and nothing.
Order UKO144001537575 was returned. Klarna still have no information about status of this order. I try contacting 2 times with Brandaly. No success (((
Order UKO144001561975, returned part of order ( 2 hats). Same problem. Klarna have no information.
And it is only this moment. But same situation was with several previous returnees orders (((During last2 months.

August 12, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Oksana,

Thank you for your review.

We are sorry that you have not had a more positive experience with regards to the return process.

We have requested some details via Trustpilot to help us to look into this feedback in more detail.

We do apologise for the inconvenience caused.

Kind regards,
BrandAlley

Rated 2 out of 5 stars

Ridiculous refund wait times

This is the second time I’ve returned an item and had to chase up on the refund. This is not acceptable. Customer refunds should go through within a reasonable time frame of 14 days maximum. Customer shouldn’t have to wait over a month for refund and then have to contact Brandalley to chase the refund.
Very poor customer experience.

August 11, 2026
Unprompted review
BrandAlley UK logo

Reply from BrandAlley UK

Hi Anne,

Thank you for your review.

We are sorry that your return was not of a more positive experience.

Thank you for your patience whilst this has been raised with our Customer Experience team and the refund for your return is being processed.

We have noted the feedback that you have raised with our team so that we can continue to improve our service.

We are sorry for the inconvenience caused.

Kind regards,
BrandAlley

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