While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 52 reviews, most reviewers were let down by their experience overall. Many people expressed significant dissatisfaction with recent product formula changes, noting it no longer performs as expected. Customers frequently report the new formula fails to cover grey hair effectively and washes out too quickly. Numerous consumers also experienced unexpected and undesirable color results, often much darker or with strange undertones. Additionally, many people reported significant hair damage, describing their hair as dry, brittle, or lifeless after use. Some customers also encountered scalp irritation and soreness. The product's consistency was a concern, with reports of it being too thick, runny, or difficult to mix, leading to inconsistent application and staining.

What people talk about most

Product

Consumers find product to be ambiguous, with many long-term users expressing disappointment with recent... See more

Quality

Users describe negative interactions with quality, with many reporting that new formulas dye hair much darker... See more

User experience

Customers consistently note ambiguous experiences with user experience, with some expressing disappointment... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zeros stars I would. Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and i... See more

Rated 1 out of 5 stars

Have used Nice and Easy dark brown for years, but not any more, does not cover greys properly and new formular has left a green tinge on my hair, absolutely will be going with another brand. What the... See more

Rated 1 out of 5 stars

If I could give zero stars I would. Used the colour strong, came out nothing even vaguely like on the box. After 2 emails, hair pictures before and after photos of the box and a 15 minute interview... See more

Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black mu... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier

Information provided by various external sources

Your best color begins with the right hair color product. We will help you find it. Professional color experts and personal guidance.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

489 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(489)

52 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Worse hair colour ever

Worse hair colour ever. Last few years i tried this brand for many times and each time i thought ok it didn’t suits my hair or colour but this time is last time i ever spend any money on this brand. Whatever colour you buy makes your hair super dark. Even i bought blonde number 9and my hair is honey brown( too bright).
This brand is aweful, too watery and colour never match or close to the one it says.

June 27, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

I have used Clairol Nice'n Easy No…

I have used Clairol Nice'n Easy No Ammonia Hair Dye, 96 Lightest Golden Brown for years and it is no longer available. I have read bad reviews about the recommended alternative so too nervous try. Hair is so important to confidence and using a colour that doesn’t suit is maybe worse than the grey hairs! I really just want to use the colour I get compliments on. I don’t know why they have to make changes but I hope if enough people ask it will come back. (. Sat here with a skin sample of ‘Amber blonde’ on my arm which is bright purple!? Won’t be using that one 🤦🏻‍♀️) If anyone had found a successful dupe, I hope you can post it

June 1, 2025
Unprompted review
Rated 1 out of 5 stars

I’ve used the semi permanent nice and…

I’ve used the semi permanent nice and easy colour dye no ammonia for years and it’s always made my hair great and shiny with many compliments. Now they’ve changed it and it’s horrible, my hair is dry and dull. Very disappointed and will have to find another product. Why have clairol done this?!

May 1, 2025
Unprompted review
Rated 1 out of 5 stars

Allergic reaction to new formula

I have been using nice and easy semi permanent light ash brown for 15 years. I was allergic to all other hair dyes and this was the only one I used and it was amazing! Now the new packaged product is terrible. I had a very bad allergic reaction which I informed clairol of. I am absolutely gutted that they changed the formula of a perfectly good product so many relied on. I will never use this again and beware it leaves hair sticky and the colour isn’t true as it used to be. Shame on you all at clairol for messing up a brilliant product for no doubt a cheaper alternative.

May 24, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

No results!

I tried using Clairol Root Touch-up Color Blending gel in dark brown with no results. I have fine textured hair which typically takes up color very well. I use a permanent color on the rest of my hair. I followed the directions to the letter and tried twice. The color rinsed out COMPLETELY with no discernible color to my gray roots.

May 1, 2025
Unprompted review
Rated 1 out of 5 stars

Changed Formulation for the Worse

I have been using shade 81 Mahogany for the last 3 years and loved it's vibrant glossy colour. I have just used the re formulated product of the same number. IT IS NOT THE SAME COLOUR AND IVE BEEN LEFT WITH BLAND BORING BROWN HAIR WHICH FEELS ROUGH TEXTURED.
I HATE IT. WHY THE HELL HAVE YOU CHANGED IT INTO AN INFERIOR PRODUCT AND MISLED YOUR CUSTOMERS? WILL NOT BUY AGAIN AND WILL CHANGE TO A RIVAL BRAND.

May 19, 2025
Unprompted review
Rated 1 out of 5 stars

I used Tone+Gloss shade 78- it did…

I used Tone+Gloss shade 78- it did ruined my hair. After applying this hair dye - my hair was sticky, messy, greys didn't get covered as good as with old product. Will not use it again ever. SHAME

May 16, 2025
Unprompted review
Rated 1 out of 5 stars

New formula gives poor results

I am very disappointed in the changes that have been made to Nice n Easy semi permanent hair colour. Now 96 is no longer available and after reading all the very damning reviews I wondered what the results would be if I tried a similar but lighter colour. Not surprisingly, the results were far too dark, even though I left the product in 5 minutes less than the instructions. Now after very few washes my grey shows. This never happened with the original product. Time to look for a different brand. It seems the company are on a downward spiral putting profit before quality and therefore losing valued customers.

April 17, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

I have been using Clairo permanent hair…

I have been using Clairo permanent hair color on my roots for over 10 years with no problems. I had long hair that I received many compliments on. I used the new packaged Clairol 6AA and 7AA. The color was no longer Ash. When rinsing my hair, it always had a purpleish tint to the color. Now it was showing strong pink tones in the rinse water. But worst of all it fried my hair! It had the smell of a permanent wave solution. And the smell did not go away, no matter how many times I shampooed. And then my now frizzy hair began to break off. A total mess and so damaged no conditioner would help. The only solution was to cut it off. I now have shoulder length hair where I had mid back hair before. What has Clairol done to its formula!?

March 1, 2025
Unprompted review
Rated 1 out of 5 stars

Disastrous new formula

I would like to know what Clairol propose doing about the new formulation. They had a perfectly good non-permanent product that worked very fast and lasted a really long time. Maybe that was the problem for them as they wanted to maximise profit. This new formula (dark brown) lightened my natural hair colour and washed out on the greys after one wash!

April 19, 2025
Unprompted review
Rated 1 out of 5 stars

On a follow up.

On a follow up.. the hair dye 79/400 practically washed out after the first wash, I have embarrassing ginger hair, it look terrible, the horrible mess when dying could have been almost acceptable if the product had done its job but it is beyond terrible across the board for a hair 'dye' the old 79 was so good! Mine second box is going in the bin.

April 16, 2025
Unprompted review
Rated 1 out of 5 stars

Worse dye I have ever used

I have used 79 semi permanent for years, bought the new one, just thought it was new packaging, this new one is awful, rinsed for a very long time but just seem not to rinse out, it left my hair sticky and dull not soft and silky like the old one, roots not covered as good as the old dye, will see how long it lasts,
I bought 2 for £10 and the other one will be going in the bin,
I will never use this new one again, such a shame they couldn't leave the old one as it was, they are going to lose alot of customers with this new formula,

April 13, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

Rubbish

I've used 79 28 wash for past 18 years used the new one today rubbish rubbish rubbish hasn't coloured my my grey at all the conditioner smells horrible and made my hair feel coated and not soft and silky like the old one couldn't get the brush though my hair so I had to rewash my hair and what dye I had in my hair washed out and
my hair feels like straw I'm so gutted I look after my hair and don't use permanent dye because of the damage it causes my hair now feels like I have used a permanent dye but without the colour don't use it's rubbish

April 12, 2025
Unprompted review
Rated 1 out of 5 stars

Poor quality

This new formula for the no ammonia now called zero ammonia is really crap
It doesn't give full coverage and it washes out after 4 washes
Why would you change such a good hair dye

April 6, 2025
Unprompted review
Rated 1 out of 5 stars

Why fix it if it's not broken

So disappointed with the new formula. No ammonia dark brown. I've used this color for yrs and never had a problem. I bought and used this two days ago, thinking it's just new packaging 🤦‍♀️ it's not covered my roots as usual. It's left a copper tinge to roots and left a chemical smell on my hair. I don't understand. Why fix something that wasn't broken. Hope I find a new substitute. 😡

March 30, 2025
Unprompted review
Rated 1 out of 5 stars

It says permanent grey coverage

It says permanent grey coverage, I still got grey hair after dying it. it’s rubbish can’t believe I wasted my time using this product I know it’s £4.99 but I’m telling you it’s not even worth that.

March 29, 2025
Unprompted review
Advertisement
Rated 1 out of 5 stars

First time it didn't work properly

Have used clairol nice and easy dark brown since I started going grey, never varied colour or brands always stuck to same 1, purchased 1 yesterday in savers. New packaging. When solution poured into main bottle it just sat like 2 layers, never seen it do that before, shook it for ages to try to make it mix, put on hair, very runny and suddy. When I washed it out as per instructions half of my roots still grey, never has this happened before. I shall chance another 1 to hopefully rectify it but judging by the comments I've just read here it's not an isolated issue and loads of customers having issues with new formula, very disappointing.

March 19, 2025
Unprompted review
Rated 1 out of 5 stars

Should be a no star option

Should be a no star option. Have used Clairol Nice n Easy product for years but what has happened with the new formula?? My hair was covered in residue, smelt awful, could not dry it or style it so had to wash it twice again after!! Doesn't even last a week!!
Why did they change it?? So disappointed. Do not use it ladies

March 9, 2025
Unprompted review
Rated 1 out of 5 stars

Have used medium ash brown for 20 years…

Have used medium ash brown for 20 years for my cool dark brien hair and it covered my greys perfectly every time. The new formula- well I'm more than disappointed and will NEVER buy this again! For starters just mixing the two products together was not easy! It took 10 minutes of shaking to combine. Then was horror struck once i coloured my hair- it had turned my grey root regrowth a horrid brassy deep Auburn! I am totally dismayed with this new formula- I mean " Ash brown " is nit supposed to be a brassy shade! The old formula wasn't brassy! So I had to use a spray on brown root colour to hide the mess my hsir was! What a waste of time and money-- poor show clairol. I would never recommend this product to anyone!

March 13, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look