While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 52 reviews, most reviewers were let down by their experience overall. Many people expressed significant dissatisfaction with recent product formula changes, noting it no longer performs as expected. Customers frequently report the new formula fails to cover grey hair effectively and washes out too quickly. Numerous consumers also experienced unexpected and undesirable color results, often much darker or with strange undertones. Additionally, many people reported significant hair damage, describing their hair as dry, brittle, or lifeless after use. Some customers also encountered scalp irritation and soreness. The product's consistency was a concern, with reports of it being too thick, runny, or difficult to mix, leading to inconsistent application and staining.

What people talk about most

Product

Consumers find product to be ambiguous, with many long-term users expressing disappointment with recent... See more

Quality

Users describe negative interactions with quality, with many reporting that new formulas dye hair much darker... See more

User experience

Customers consistently note ambiguous experiences with user experience, with some expressing disappointment... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zeros stars I would. Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and i... See more

Rated 1 out of 5 stars

Have used Nice and Easy dark brown for years, but not any more, does not cover greys properly and new formular has left a green tinge on my hair, absolutely will be going with another brand. What the... See more

Rated 1 out of 5 stars

If I could give zero stars I would. Used the colour strong, came out nothing even vaguely like on the box. After 2 emails, hair pictures before and after photos of the box and a 15 minute interview... See more

Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black mu... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier

Information provided by various external sources

Your best color begins with the right hair color product. We will help you find it. Professional color experts and personal guidance.


Contact info

1.3

Bad

TrustScore 1.5 out of 5

490 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.3

All reviews

(490)

52 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Advertisement
Rated 1 out of 5 stars

A huge disappointment!

After using it happily for many years, I would give it 0 if I could! Colour is drastically different and grey coverage patchy! What have you done, Clairol!? I bought two packets on a deal but shall not use the second. What a waste and disappointment!

March 7, 2021
Unprompted review
Rated 1 out of 5 stars

What Is Wrong With Clairol Nice 'N Easy??

I just colored my hair with Nice N Easy Light Blonde #9. Instead of it coming out the preferred color, my hair is
auburn (reddish brown). Something has changed or been left out of their formula. I never once had this problem before and not sure how to fix it. I am not happy after years of using this product and color. After a few shampooings, it's a bit better but still not right.

March 6, 2021
Unprompted review
Rated 1 out of 5 stars

What has happened to Nice n Easy????

I’ve been using Nice n Easy light ash blonde for over twenty years, and have always loved the results. I always buy in bulk so I’ve just run out of the old formula and used the new. My long hair that previously went lovely tones of light ash and gold is now a flat orange mess!!! I’m devastated and will have to visit a hairdresser (when they open!!!) to get this fixed.

March 5, 2021
Unprompted review
Rated 1 out of 5 stars

hi this product is no good it burin my…

NICE N EASY Hi this product is no good it burin my head neck ears lost some of my hair ,eyes swollen for 3 weeks couldn't see. Well you think its safe to used but no its not so ill just putting it out there for every one to read not happy so i have been to the doctors got some drops and now i need an eye test its just not good enough all over this hair dye.

March 5, 2021
Unprompted review
Advertisement
Rated 1 out of 5 stars

I have used nice'n easy creme for many…

I have used nice'n easy creme for many years. I brought one yesterday at my local sainsbury's. We'll it didn't cover the grey hair it made no difference to my hair. I am so disappointed with this product. On the box it states 08/20 perhaps it has a sell by date I don't know. I usually don't have any problems. Wi now have to look for a different product.

March 4, 2021
Unprompted review
Rated 1 out of 5 stars

Nice & Easy have changed their formula…

Nice & Easy have changed their formula and we have had many complaints in our salons from customers wanting us to recommend another hair colorant as the dye their hair at home, i have tried it and it is a horrible product they have changed to and would not advise any customers to use it, where hair dressers for years have said it was a good home product,
BUT NOT ANYMORE

March 4, 2021
Unprompted review
Advertisement
Rated 1 out of 5 stars

Hair Disaster!!!

So I attempted to lighten my golden locks from blond to blonder last night and it has turned my beautiful golden hair brown!!!! I'm so upset and angry. I read a review from January of this year and apparently they have had a faulty batch of blond hair dyes with the incorct coulour bottles. Beware all.

February 23, 2021
Unprompted review
Rated 1 out of 5 stars

Post covid 19

I used to use nice and easy all the time. Never had any problems and used the product for years.
I had covid in November and this has been the first time that I added a nice and easy hair dye since having covid.
Within a couple of minutes my head and neck was burning, I had to wash off immediately.
Just a warning to anyone who has used nice and easy previously that it can now have a reaction.

February 19, 2021
Unprompted review
Rated 1 out of 5 stars

Used nice and easy for years

Used nice and easy for years, never had a problem. But now it’s changed my hair went patchy and orange tint.
Went to hairdresser to try and fix it but dark blonde went black.
Please change back else I’ll never use it again

February 18, 2021
Unprompted review
Advertisement
Rated 1 out of 5 stars

Has the formula changed?

What has happened to the permanent hair dye? I’ve happily used 07 Dark Blonde for years, I purchased some (in the new packaging) to do my roots and the grey roots came out a disgusting gingery/yellow colour. Thought I hadn’t left it in long enough so tried again a few weeks later and the same thing happened. Awful product now, no more nice and easy for me.

February 15, 2021
Unprompted review
Rated 1 out of 5 stars

Buy another make - this one is useless

Like everyone else on this page, I, too, have used this for decades. Not any more. I thought it must be my fault, must have done something wrong...But no. Wasted another box after that, same thing happened (or didn't!). I will be trying out other makes from now on. What a complete waste of money and time.
Such a shame, this was one product I thought I could rely on.

February 14, 2021
Unprompted review
Rated 1 out of 5 stars

Hair dye for grey coverage . Absolutely awful and not fit for…

Absolutely awful and not fit for purpose. If I could leave NO Stars I would have!
One week ago I tried their blonde 100% grey coverage hair dye. Put it on as per instructions. Left the dye the allotted time. Hey presto ! Still very grey.
It was so bad I tried a different shade. This time 10 A ‘baby blonde’
Followed the instructions to the letter , for grey coverage. Absolutely useless. Do not purchase this for grey coverage.
It is not fit for purpose and they are in breach of the law claiming this. I am not interested in a refund. I just want people to not waste £10 money plus time on a useless product!
Sorry Clairol but this is dishonest and your company must know that they are taking money under false pretences.
Other companies products do work on my hair. I wish I had paid more atttention to the previous company names and not trusted Clairols lying claims.

February 14, 2021
Unprompted review
Advertisement
Rated 1 out of 5 stars

Go back to old formula !

New formula awful not a nice colour at all used to use ultra light ash blonde hair was lovely shade of light blonde and made my hair soft .,comes out a horrible yellow colour and very drying also harder to apply not been using for years now but I so miss the old version cnt find anything as good

February 6, 2021
Unprompted review
Rated 1 out of 5 stars

ADVICE if you want yellow hair this is for you!

I have used nice n easy for decades - Dark Blonde. People used to say that you would never know that I put a rinse in my hair. Now my granddaughter draws me with yellow hair! Others just stare! Has anyone found a good alternative to Nice n Easy that they would recommend? I contacted customer services and was advised to use Lightest Brown (the next darkest shade). It came out mid brown. Disaster!

February 4, 2021
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look