Cult Beauty Reviews 

90,526
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

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4.4

All reviews

(90,526)

12,424 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

item came perfectly

September 9, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 2 out of 5 stars

Gone down hill immensely

Hate the new courier service (uber)
Every order has had communication issues and the customer service are legit idiots. They don't even read and give you template responses
Been a customer for over 13 years and it's so bad now. Even the cult status rewards are hardly as exciting as they were

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I am truly sorry to hear about your frustrating experience with our courier service and customer support. We understand your disappointment, especially as a long-standing customer. We've sent a message to your account to help resolve this.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Great customer service

Great customer service, fast delivery.

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Prompt service

Prompt service

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Love love love cult beauty!!

Love love love cult beauty!!
Great site, great brands and great service

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

They were delivered on time

They were delivered on time. Excellent service from start to finish

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Delivery was upgraded

Delivery was upgraded, which was a lovely surprise. I only ordered it at 10.30pm and had the item by lunchtime the next day. I’m not used to that living in a rural area.

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

very happy with the product and…

very happy with the product and excellent quick delivery

September 9, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Updates and very quick delivery

Updates and very quick delivery

September 8, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Super fast delivery

Super fast delivery, great service

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 3 out of 5 stars

Fast delivery, disappointing product

Delivery was very fast and the ordering process was easy. Unfortunately, I wasn’t happy with the product I purchased as the texture was far too heavy, thick and sticky for me. Overall, great delivery service, but disappointing product experience.

September 9, 2026
Rated 5 out of 5 stars

First time ordering from cult beauty…

First time ordering from cult beauty and they did not disppoint, I recieved my order 2 days after ordering. Great offers and even recieved a £5 voucher for using it First time. Will definatly be ordering again

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Great price and got cream within 24 hrs…

Great price and got cream within 24 hrs of ordering! Thanks

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Arrived the promptly very happy

Arrived the promptly very happy

September 9, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 4 out of 5 stars

Everything was as expected

Everything was as expected. No issues.

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Cult beauty is the absolute GOAT

Cult beauty is the absolute GOAT. They will know from looking at my spending on their site how OBSESSED I am with their website. Outstanding collection, great deals. Absolutely love love love love.

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

GREAT EXPERIENCE FOR BEAUTY SHOPPING

I ORDER CULT BEAUTY FOR YEARS AND IT S ALWAYS A GREAT EXPERIENCE

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 1 out of 5 stars

I had to give returns info to a bot…

I had to give returns info to a bot three times before I got a satisfactory response

September 10, 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I appreciate you sharing your experience. We are actively working to improve our automated systems for a smoother returns process.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Super quick delivery.

Super quick delivery.

September 7, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

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