Cult Beauty Reviews 

90,572
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 12,856 reviews, reviewers overwhelmingly had a great experience with this company. Consumers consistently note the exceptionally fast delivery times, often receiving their packages well ahead of schedule or even benefiting from unexpected free shipping upgrades. Buyers also appreciate the fantastic prices, everyday great deals, and an impressive wide range of luxury skincare and cosmetic products available on the platform. However, some customers also noted frustrating issues with missing items from their orders, delivery delays, or parcels getting lost completely in transit. A small group of reviewers mentioned receiving physically damaged goods, expired products, or promotional gifts that were not properly fulfilled as originally advertised.

What people talk about most

Delivery service

People report positive experiences with delivery service, often highlighting fast shipping times and helpful... See more

Product

Consumers find product to be positive and of great quality, noting that items arrive quickly and as... See more

Order

Customers consistently note ambiguous experiences with order, reflecting a high level of disagreement among... See more

Service

Users describe positive interactions with service, highlighting an overall strong consensus of satisfaction... See more

Price

Clients share positive opinions on price, highlighting that items are significantly cheaper compared to other... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Delivery times excellent and prices reasonable. Only negative is the pictures of the product are not great, could have used more swatch pictures

Company replied

Rated 5 out of 5 stars

Easy to place order, arrived super quick, quality product. The advent calendar comes with a book clearly displaying all the product info but an excellent feature on the website; providing product desc... See more

Company replied

Rated 5 out of 5 stars

Cult beauty is the absolute GOAT. They will know from looking at my spending on their site how OBSESSED I am with their website. Outstanding collection, great deals. Absolutely love love love love.

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

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4.4

All reviews

(90,572)

12,452 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Arrived the promptly very happy

Arrived the promptly very happy

September 9, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 4 out of 5 stars

Everything was as expected

Everything was as expected. No issues.

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Cult beauty is the absolute GOAT

Cult beauty is the absolute GOAT. They will know from looking at my spending on their site how OBSESSED I am with their website. Outstanding collection, great deals. Absolutely love love love love.

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

GREAT EXPERIENCE FOR BEAUTY SHOPPING

I ORDER CULT BEAUTY FOR YEARS AND IT S ALWAYS A GREAT EXPERIENCE

September 13, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 1 out of 5 stars

I had to give returns info to a bot…

I had to give returns info to a bot three times before I got a satisfactory response

September 10, 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I appreciate you sharing your experience. We are actively working to improve our automated systems for a smoother returns process.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Super quick delivery.

Super quick delivery.

September 7, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Cheapest I’ve been able to source Aesop…

Cheapest I’ve been able to source Aesop anywhere. First order and a nice discount too. Prompt delivery. Excellent service.

September 12, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 1 out of 5 stars

Never order from this company!!! They do not look after there customers.

Also look At the bad star reviews- says all the same thing!!!

Never order from this company!!!!
I had a issue when ordering for myself-however it got worse when my husband ordered me a bottle of perfume (rather expensive perfume not that thats the point) when it arrived it was left on our door step opened and used. Since then cult beauty have asked us to send the parcel back using a courier that provided- it has now not reached them, despite us giving tracking information and regular updates. They have basically said - they will mot give us a refund (this is not what we want anyway we just want what we paid for without it being opened and used) so we wanted a replacement- this £250mil company are refusing to help us in anyway!

Even now we are still back and forth trying to get this matter sorted! All my husband was trying to do was get me a bottle of perfume i have wanted for such a long time and they sent out a used opened one!!! Pictures and evidence was all sent to them but do they care-NO! Avoid them i will never ever use them again ! You should be discussed how you have treated us throughout this!

In regards to my issue with them - it was solved after me having to drive to DHL local head office 26miles away to collect my parcel!!!

After reading reviews this morning from other customer of course i only read the y ones- all says the same thing!!!

September 3, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Becky,

I am really sorry about your recent experience.
We have just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Great product and excellent delivery

Great product and excellent delivery

September 8, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Great products on offer at competitive…

Great products on offer at competitive prices. Fast delivery service too!

September 8, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Love the Cult Beauty edits

Love the Cult Beauty edits - such a great way to try new products.

September 1, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 1 out of 5 stars

I’ve been a Cult Beauty customer since…

I’ve been a Cult Beauty customer since 2018 and I’ve placed more than 60 orders with them. I’m sure they’re not too bothered if I never order from them again because they’ll still be making plenty of sales but I’m really furious with their customer service. I’m not sure if they’re now relying on AI for responding to customer service or not but I’ve had a problem with their courier delivering my latest order- long story short, I got next day delivery and placed my order to arrive when I knew I’d be in, they had it out for delivery but didn’t attempt to deliver then I’ve been at work most of the week since. I also asked them to deliver on Tuesday and the person waited about 30 seconds before leaving. In their responses to my complaint, Cult Beauty have given me copy and paste replies (literally word for word) and snippy replies, essentially blaming me for not being in all day, every day. They’ve refused to offer to contact the carrier and say they can’t help. The carrier are now not allowing me to adjust my delivery at all so I guess I’m not getting my order and they’re keeping my money. Once this is resolved, I’m assuming when the parcel is returned to them, I will be deleting my account and will never order with them again. If a company won’t step up when things go wrong, you can’t trust them. They’ve told me that I can’t choose carriers and they don’t inform you until you’ve placed the order who the carrier is so I won’t be going through this again.

September 12, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

We are truly sorry to hear about your frustrating experience with your recent order and the difficulties you've faced with the courier and our customer service. We understand how disappointing it is when a long-standing relationship with us is impacted by such an issue, especially when communication feels unhelpful. We have sent you a message to gather more details and assist further.

Best Regards,
Natalia

Rated 5 out of 5 stars

Best price after shopping around for a…

Best price after shopping around for a while, quick delivery

September 2, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

fast delivery and products were really…

fast delivery and products were really well packaged, some great deals as well so will definitely be ordering makeup from here again

September 8, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 1 out of 5 stars

Have been a customer for many years and…

Have been a customer for many years and ordered numerous times never had a problem. However I ordered two concealers and by accident ordered a foundation. It arrived on the Tuesday and I returned all 3 items it Wednesday (not even 24 hour later ) I then had an email
To say only one concealer would be refunded I contacted them on their live chat and was told a refund for the other items would follow.
Then received an email saying that I “had opened and used” two items. This is not correct why would I open a foundation I ordered by accident
And even put on the return ordered by accident ?! I responded and kept getting an automated response until I had an email from Nicholas saying he would review and come back to me.
Imagine my surprise when I came home and both
Items have been sent back
To me! The foundation clearly
Hasn’t been opened!!! Lost a valid customer now!

September 2, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Samantha,

Thank you for taking the time to leave a review.

We are sorry to hear of this issue and do want to get this resolved. Can you please respond to the request sent to you via your TrustPilot account?

We look forward to getting this resolved.

Kind Regards,

Stephen

Rated 5 out of 5 stars

Fast delivery

Fast delivery

September 12, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Best foundation for my skin

September 11, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

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