Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Created with AI, based on recent reviews
Written by the company
Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.
United States
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Purchase the advent calendars on launch day. Next day delivery was expected. One arrived on next day delivery. The other there was a delay on. Did kindly receive email notification of this. However, I have then just checked the calendars. Please make sure you do this. Day number 14 of my calendar on the Signature edition is completely empty and this is supposed to contain two products. I have this evening spoken to customer service and I have been told that I have bought a bundle box to which I explained four times. No it was the advent calendar and that it's day number 14 that is empty. I was then told that I could receive £5 for the inconvenience of 2 items missing. I said no. Could you please send out the replacements for what is missing and provided photographic evidence. I was then told again that I have purchased a bundle box so we're a replacement for items missing. It's not possible but I could accept the £5. I stated again that it was the advent calendar which advent calendar it was and what day was missing. I was again told I had purchased a bundle box. I quoted the amount paid and that the £5 didn't meet the adequate amount paid for missing items. I was then told I could send it back or accept the £5. Because apparently I still haven't purchased an advent calendar, but I have purchased a bundle box. I was then cut off from the conversation so I have no refund. No resolution on replacements for these items and this is a gift for somebody. Yet again, prior to the experience a few years ago. Absolutely appalling.

Reply from Cult Beauty
This was my go to platform to shop. Delivery to Europe used to be free with a minimum spend, now, it’s 10EUR per package. Special edits come out and they fail to send Gold members promotional emails. I bought the advent calendar with the double points promotion the day it was active, and they failed to add my double points. Customer service on chats misreads messages and everything is automated. It’s becoming a terrible website, will move on to Space NK after years and years of loyalty

Reply from Cult Beauty

Reply from Cult Beauty
I placed my first order successfully, there was a first time customer discount code as well as a freebie because of what I spent on the brand. I was upgraded to free next day delivery which was really kind and welcoming. No hesitation in using this company again,

Reply from Cult Beauty
Product I ordered is amazing website so simple easy to use always have luxury items delivery always a head of time will continue to use

Reply from Cult Beauty
Said my order arrived, never did. Tried to complain or reach out. However no option to. Very disappointed

Reply from Cult Beauty
Love cult beauty… one of my favourite retailers great choice, loyalty rewarded and great delivery service

Reply from Cult Beauty

Reply from Cult Beauty
Tyler was a great help from the customer service, resolved my issue quickly and precisely

Reply from Cult Beauty
Delivery did not only come on time, I was upgraded to next day delivery and my package was secured nicely.

Reply from Cult Beauty
Great product range and really competitive pricing with brilliant flash sales

Reply from Cult Beauty
Order number 778840301
I have been a huge fan of Cult Beauty. I’ve been a Gold or Silver member for years. But I now realise that when something goes wrong they are appalling.
After contacting them a week ago regarding an issue with my order, I was told 4 days ago that a replacement order would be sent.Since then, they have completely stalled. When I ask for a tracking link or a dispatch date, I am repeatedly told they have to "raise an internal ticket" to their warehouse. I have asked multiple times for a simple delivery timeline, and the agents completely refuse to give me an answer or an update.It is completely unacceptable to hold a customer's money, promise a replacement, and then go radio silent under the guise of "internal tickets".
But the crazy thing is I wouldnt feel rhis way if I could speak to someone or just be given a timeline but that appears to be impossible.
To top it all off in frustration I emailed what I thought was a email for them. It’s wasn’t. It’s a scam where they ask you to download an app to be reimbursed. This is what happens when companies make it impossible to contact them and have long - like two days - wait between messages.
I’m actually gutted. I can never in good faith use Cult Beauty again because although they are efficient if there are no issues with your order, I cannot trust them when there are. Plus I can’t spend my life getting this stressed about what is supposed to be a fun product.

Reply from Cult Beauty
I have contacted CB three times now to try and start a return and it's still not possible. This should not be such a nuisance.

Reply from Cult Beauty

Reply from Cult Beauty
Great next day delivery but one of the items had leaked into the box.

Reply from Cult Beauty
Their customer service used to be really good a few years ago, but unfortunately, my recent experiences have been very disappointing.
If you’ve bought one of their advent calendars, I’d strongly recommend checking every single box as soon as you receive it. This year, I had a missing product, and last year I received a product that had leaked.
I’m still waiting for a sensible response from customer services. I explained the issue clearly and attached a photo, but they came back asking for clarification. I provided what they asked for, and then heard nothing. After three days, I had to chase them, only to be offered a voucher that didn’t even cover the value of the missing product.
It’s a good company when everything goes smoothly, but unfortunately, when something goes wrong, their customer service leaves a lot to be desired.
If you do buy from them, I’d recommend paying with PayPal so you have some protection if you need to raise a dispute.
EDIT: Issue has since been rectified, but not sure it would have been if I stuck to the normal channels instead of using TrustPilot

Reply from Cult Beauty
Very happy with my order is will again again

Reply from Cult Beauty
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.