Cutter and Squidge Reviews 

829
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Looking at 169 reviews, most reviewers were somewhat happy with their experience overall. Consumers generally find the baked goods extremely delicious, praising the wonderful flavours and beautiful presentation of the items. Many people note that the website is straightforward to navigate and the overall ordering process is wonderfully smooth. Some reviewers were not happy with delivery issues, noting that packages sometimes arrived late, lacked updates, or were left at the door without notification. However, some people mentioned problems regarding short product shelf lives or items expiring before their intended celebration date. A few other people also felt that certain customer service interactions felt unhelpful or dismissive when resolving problems.

What people talk about most

Product

Users describe positive interactions with product, highlighting that cakes and bakes arrive well packaged and... See more

Order

Customers had ambiguous experiences with order processes, highlighting a division in satisfaction. While many... See more

Delivery service

Consumers find delivery_service to be ambiguous, experiencing a mix of timely arrivals and severe delays.... See more

Quality

People report positive experiences with quality, highlighting that the baked goods are generally tasty,... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with deeply divided opinions among consumers. On... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more

Company replied

Rated 5 out of 5 stars

We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more

Company replied

Rated 5 out of 5 stars

Highly recommended this company! The cake was gorgeous to look at and tasted incredible!! When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absol... See more

Rated 5 out of 5 stars

Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more

Company replied


Company details

  1. Bakery

Written by the company

Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.


Contact info

3.7

Average

TrustScore 3.5 out of 5

829 reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 89% of negative reviews

Typically takes over 1 month to reply

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3.7

All reviews

(829)

167 reviews in the last 12 months

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Rated 1 out of 5 stars

A frustrating experience + poor quality cake - be warned delivery is not reliable

Update :
After missing the delivery date and getting the cake after the birthday I was glad it was not delivered on time to start with. The cake is an over procedure (double proce after discount) of a supermarket cake. It is dry and exactly similar to what you get in Tesco's or siansbury's for under £7.

The delivery was cancelled the day before the birthday. the delivery service has a new delivery date , on the day of the birthday between 8am and 8pm so there is a risk of missing the birthday all together. customer service said sorry but we can not do anything. I had to go buy another cake.
the stress about the cake plus the extra cost of the new cake (and the redundant cake I will now have ). it is all too much for me.
note , they refunded the £5.95 delivery fee which doesn't exactly help but for fairness i need to mention that.
conclusion be warry if you have an occasion , they are not reliable.

November 28, 2025
Unprompted review
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Reply from Cutter and Squidge

Hi there,

We're really sorry. A delivery cancelled the day before a birthday, leaving you to buy a replacement cake at your own cost, is not an experience anyone should have and we completely understand your frustration.

We also want to address the quality concern. Everything we make is produced from scratch using real ingredients throughout, with no artificial additives, preservatives or flavour enhancers. We'd genuinely like to understand what you experienced, as that doesn't reflect the standard we hold ourselves to.

We know the delivery fee refund didn't come close to making this right. Please do reach out at hello@cutterandsquidge.com with your order details as we'd like to look at this properly.

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Rated 5 out of 5 stars

Ordered cake for wedding anniversary

I have ordered from them before. Cakes come in good condition and fresh. Easy to order and the cakes are amazing. They keep in contact through the whole process before delivery. Would recommend to anyone.

November 24, 2025
Unprompted review
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Reply from Cutter and Squidge

Hi Pragna,

Thank you so much, and happy anniversary to you both!

Knowing you've ordered with us before and keep coming back means everything to us. We work really hard to make sure every step feels easy and that you're never left wondering what's happening with your order, so hearing that landed exactly as intended is so good to read.

We hope the cake was a wonderful part of the celebration. We'd love to be there for many more occasions to come!

Rated 5 out of 5 stars

I would highly recommend Cutter and…

I would highly recommend Cutter and Squidge cakes. I contacted them based on recommendation from a friend who has bought their cakes numerous times. The Tiramasu cake I ordered for my son’s 30th birthday arrived beautifully wrapped and well packed for the delivery. It looked wonderful and was delicious. I’m delighted to have found this company and will definitely be using them again. Thank you.

November 22, 2025
Unprompted review
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Reply from Cutter and Squidge

Hi Philippa,

Thank you so much, this is such a lovely review to read!

A 30th birthday deserves something really special, and knowing the Tiramisu cake delivered on every level, from the packaging right through to the last bite, means the world to us.

And a huge thank you to your friend too for pointing you our way. Word of mouth is the greatest compliment we can receive and we'll always do our best to live up to it.

We hope you'll be back to celebrate many more occasions with us. Welcome to the C&S family!

Rated 5 out of 5 stars

So good!

Really easy to order, great range of products and I can confirm they are delicious too!

November 22, 2025
Unprompted review
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Reply from Cutter and Squidge

Hi Katie,

This has made our whole team smile. Thank you!

Easy to order and delicious too is exactly what we're going for, so knowing you found both means everything to us.

We hope you'll be back to explore a little more of the range soon. There's always something new waiting for you!

Rated 1 out of 5 stars

I paid £40 for a very small dry cake

I paid £40 for a very small dry cake. The same one I could get from a supermarket for £7! It wasn’t freshly prepared at all - it was dry and very basic. Absolutely no value for money.

November 21, 2025
Unprompted review
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Reply from Cutter and Squidge

Hi Marcela,

Thank you for the honest feedback. We're sorry the cake didn't meet your expectations.

On the value, every cake is made entirely from scratch using real ingredients throughout. Real chocolate, real butter, real fruit, with no artificial additives, preservatives or flavour enhancers. The difference in ingredient cost alone is significant compared to commercial baking, and that's before the skilled handwork that goes into every order.

We'd genuinely love to understand more about what you experienced. Please do reach out at hello@cutterandsquidge.com with your order details and we'll look into this properly for you.

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Rated 5 out of 5 stars

Clear website and quick ordering

Clear website and quick ordering. Sending as a gift was made very straightforward.

November 17, 2025
Unprompted review
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Reply from Cutter and Squidge

Hi Anne,

We're sorry it took us a little while to get back to this. We really didn't want to let it go by without saying thank you.

Knowing the gifting experience felt easy and straightforward is so good to hear. We work hard to make sure that part is as enjoyable as the cake itself.

We hope whoever received the gift loved every bite. And we'd love to see you back again soon!

Rated 5 out of 5 stars

Gorgeous Cake!

My daughter requested a Tiramisu cake for her birthday, and after much searching I found this company made them and could deliver when I needed it.
The cake arrived on time and well preserved in a sturdy box with an ice pack and lots of protection. The smell was glorious.
It was easily the best cake any of us have ever eaten! Amazing flavour, not remotely dry and it looked beautiful. My daughter was over the moon and the whole thing was inhaled that day, down to the last crumb.
It isn't the cheapest of cakes, but when you take into account delivery, top notch service and the joy of the cake itself, it's worth every penny.

November 8, 2025
Unprompted review
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Reply from Cutter and Squidge

Hi Jen,

We're sorry it took us a little while to respond to this. We couldn't let it go by without saying thank you.

Knowing your daughter's birthday Tiramisu cake went down to the very last crumb is honestly everything. That's exactly the moment we make every cake for.

And thank you for what you said about the value too. You're absolutely right that it isn't the cheapest, but every cake is made entirely from scratch using real ingredients throughout, and that care shows up in every bite. Worth every penny is all we ever want to hear.

We hope you'll be back to treat her again soon. Or yourself, you absolutely deserve it too!

Rated 5 out of 5 stars

Amazing cakes

Great delivery, beautiful presentation, amazing cakes and nice variety of flavours.
Would 100% recommend the Passionfruit and Pistachio Cake, Victoria Strawberry Sponge Cake and Raspberry and Elderflower Cake!!! 10/10

November 14, 2025
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi there,

We're so sorry it took us a little while to get back to this, but we couldn't let it go by without saying thank you!

The Passionfruit and Pistachio, Victoria Strawberry Sponge and Raspberry and Elderflower are three we're really proud of. Hearing all three earned a 10/10 has made our whole team smile.

We hope you've been back to see us since. If not, there's always something delicious waiting for you.

Rated 2 out of 5 stars

I placed an order as a birthday present - big mistake

I placed an order as a birthday present for a close friend, nominating a delivery date of 4th November. The company acknowledged and confirmed that it had been booked in.
On the 5th November their courier company DPD e/mailed to say that delivery would be today - ie more than 24 hours late.
I telephoned Cutter & Squidge to complain, and they said 'sorry' and promised to refund the delivery charge - but really this isn't good enough. It was my first order and will surely be my last.

November 5, 2025
Unprompted review
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Rated 1 out of 5 stars

Incredibly inflexible policy means my gift will go to waste

I'm really disappointed with my experience. I placed a gift order (CS1170311), but then discovered the recipient was away. I called straight away to ask for a simple change—either delay the delivery or change the postcode.

I was told this was impossible. Even though my order was still at their facility and had not been dispatched, I was told I had missed a 30-minute window and nothing could be done.

I explained that this means the order will go completely to waste, and I even offered to pay for any fees to make the change. They still said no.

This just seems like a hugely rigid and unsustainable policy. It prioritizes a rule over a simple, common-sense solution. It felt very impersonal, and it's honestly put me off ever buying from or recommending this company in the future.

A real shame, and a total waste of a gift.

November 4, 2025
Unprompted review
Rated 5 out of 5 stars

Great choice of cakes

Great choice of cakes, cakes for all occasions, something different, unusual and special. Easy to use website. Like the delivery timing best.

November 3, 2025
Unprompted review
Rated 5 out of 5 stars

Best cakes

They are amazing .excellent quality and service. I get my birthday cake every year from them .they deliver on time and their flavours are great and unique. I will highly recommend them

November 1, 2025
Unprompted review
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Rated 5 out of 5 stars

Highly recommended C&S!

Highly recommended this company! The cake was gorgeous to look at and tasted incredible!!
When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absolutely came through! Such excellent customer service! Will definitely use them again. 💗

October 28, 2025
Unprompted review
Rated 5 out of 5 stars

Customer service at it’s best!

I just have to write a review for Cutter & Squidge! I had a problem with a delivery of a gift of their fabulous brownies. It was my error but the response from Rebecca was superb! Fast, efficient and friendly - Cutter and Squidge offered to redeliver my order the next day. As I said, it was not their error or problem but they made my day! I will not hesitate to use them again and recommend them to all my friends! Thank you x

October 28, 2025
Unprompted review
Rated 5 out of 5 stars

Literally the best

Literally the best. Rebekah from the Customer Experience Team has been extremely helpful and polite. If i ever have to order a cake in the UK, this is the only place I'll choose. Highly recommended.

October 21, 2025
Unprompted review
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Rated 5 out of 5 stars

Best customer service and delicious cake!

I couldn't recommend this bakery more! I was looking for a bakery to order my birthday cake and I came across Cutter & Squidge. I was looking for something more "artisanal" and the cakes looked exactly what I was looking for. I ordered a Red Velvet, which unfortunately got damaged during the delivery. Well, the customer team sent me a replacement cake and arranged everything for it to arrive on time the following day (it was a Saturday). I didn't expect anything at all, but what they did and how they managed the situation speaks volumes of the beautiful people working in this small business. Plus, the cake was absolutely delicious - everyone loved it. Absolutely support this business, you won't be disappointed!

Silvia

October 18, 2025
Unprompted review
Rated 5 out of 5 stars

Best birthday cake! Thank you.

I received a birthday cake, goodies and lots of sweet presents from my mother who used this firm - and they were all amazing. I felt it was appropriate to recognise the firm. Thank you.

October 21, 2025
Unprompted review

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