Dadsurance Reviews 96

TrustScore 4.5 out of 5

4.5

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, proactive communication, and expertise, making the process clear and easy to understand. Many highlight the exceptional customer service, noting the respectful and professional approach of the agents who take the time to explain everything thoroughly. The overall service is frequently described as efficient, smooth, and stress-free, with many appreciating the promptness and ease of setting up policies. However, some customers noted discrepancies in policy coverage, particularly concerning the age limits for children, compared to their initial understanding.

What people talk about most

Staff

People report positive experiences with staff. Customers consistently praise the staff for being helpful,... See more

Service

Reviewers mention positive feedback about service. Customers consistently praise the prompt, smooth, and... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently mention helpful,... See more

User experience

Customers had positive experiences with user experience. Reviewers consistently found the process easy to... See more

Based on these reviews

Rated 4 out of 5 stars

Great customer services, ready to support you and answer your queries, intensive health check list, follow up calls and well presented pack, which arrived in just 3 days. I recommend it 100%!

Rated 4 out of 5 stars

Great job with good staff communication and always ready to help, proactive and efficient staff to take you through the process. Always ready to assist anytime you come for clarification. Everyone nee... See more

Company replied

Rated 4 out of 5 stars

Leon was top bloke explained everything D St o easy to deal with credit to your company 👌🏻

Company replied

Rated 4 out of 5 stars

Great experience on the phone with experts of Dad

Company replied


4.5

Excellent

TrustScore 4.5 out of 5

96 reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 4 out of 5 stars

Great customer services

Great customer services, ready to support you and answer your queries, intensive health check list, follow up calls and well presented pack, which arrived in just 3 days.
I recommend it 100%!

April 10, 2026
Rated 1 out of 5 stars

Want to give them ZERO

Want to give them ZERO.

Told them not interested and they continue to call AGAIN and AGAIN

AVOID AVOID AVOID

April 16, 2026
Unprompted review
Dadsurance logo

Reply from Dadsurance

Thank you for taking the time to leave your feedback. We are sorry to hear about your experience and understand your frustration.

We believe we are already in direct contact with you regarding the concerns you have raised, and these are being investigated thoroughly by our Compliance team.

We take all feedback seriously and are committed to ensuring that our customers' wishes regarding contact preferences are respected. If you have not yet been in touch with us directly, or if there is anything further you would like to raise, please contact our Compliance Manager at m.cullen@smartercover.co.uk.

Rated 5 out of 5 stars
Dadsurance logo

Reply from Dadsurance

Hi Victor, thanks so much for your review. We’re really pleased to hear you had such a smooth and stress-free experience with us. We really appreciate you taking the time to share this. If you ever need anything, we’re always here to help. Dadsurance customer services

Rated 5 out of 5 stars

Very helpful and explained everything

Very helpful and explained everything clearly and well ,

March 6, 2026
Dadsurance logo

Reply from Dadsurance

Hi Rajwant, thanks so much for your review. We’re really pleased to hear everything was explained clearly and that you found the service so helpful. We really appreciate your feedback. If you ever need anything, we’re always here to help. Dadsurance customer services

Rated 5 out of 5 stars

Family

Brilliant cover

March 23, 2026
Dadsurance logo

Reply from Dadsurance

Hi Rosaria, thanks so much for your review. We’re really pleased to hear you’re happy with your cover and that it’s supporting your family. We really appreciate your feedback. If you ever need anything, we’re always here to help. Dadsurance customer services

Rated 5 out of 5 stars

Wonderful experience

Wonderful experience

March 26, 2026
Dadsurance logo

Reply from Dadsurance

Hi Paul, thank you for your lovely review. We’re really pleased to hear you had such a wonderful experience, that means a lot to us.

Rated 5 out of 5 stars

Great service

Great service, friendly and efficient.

March 17, 2026
Dadsurance logo

Reply from Dadsurance

Hi Derek, thank you for your review. We’re glad to hear you found the service friendly and efficient, we really appreciate your feedback.

Rated 4 out of 5 stars

James was helpful and explained…

James was helpful and explained everything about the policies

March 17, 2026
Dadsurance logo

Reply from Dadsurance

Hi David, thank you for your feedback. We’re really pleased to hear James was helpful and explained everything clearly for you.

Rated 5 out of 5 stars

Good service

Good service

March 13, 2026
Dadsurance logo

Reply from Dadsurance

Hi Martin, thank you for your review. We’re really pleased to hear you found the service good, we appreciate you taking the time to share this.

Rated 5 out of 5 stars

They did not waste time on getting back…

They did not waste time on getting back to me

March 20, 2026
Dadsurance logo

Reply from Dadsurance

Hi Prince, thank you for your lovely review. We’re really pleased to hear the team got back to you quickly, that’s exactly the level of service we aim to provide.

Rated 5 out of 5 stars

Spoke with Rhia on the phone

Spoke with Rhia on the phone, very polite, very informative and very knowledgeable. Made everything easy to complete.

March 11, 2026
Dadsurance logo

Reply from Dadsurance

Hi Shaun, thank you for your lovely review. We’re really pleased to hear Rhia was polite, informative and made everything easy to complete, we’ll be sure to pass this on.

Rated 4 out of 5 stars

We explained

We explained

March 11, 2026
Dadsurance logo

Reply from Dadsurance

Hi Farai, thank you for your review. We’re glad to hear everything was clearly explained, we appreciate you taking the time to share your feedback.

Rated 1 out of 5 stars

The insurance sold to me is a great deal & was expertly relaid

Nothing was wrong with how things went, just a technical issue that has already been resolved.

March 12, 2026
Dadsurance logo

Reply from Dadsurance

Thank you for taking the time to leave your review. We are really pleased to hear that you found the cover to be a great deal and that the conversation with the agent was helpful. Our team genuinely takes customer feedback very seriously and it is always encouraging for them to hear that the experience was a positive one.

We did notice that the score attached to the review may not fully reflect the comments you kindly left about the service. If you feel it is appropriate, we would really appreciate it if you could revisit your review and update the score so it better reflects your experience.

The adviser you spoke with will also see this feedback, so it means a great deal when the rating matches the comments about the service provided.

Thank you again for your time and for choosing Dadsurance.

Kind regards
The Dadsurance Team

Rated 1 out of 5 stars

Avoid at all cost

Avoid at all cost. Once they have your details they will phone you non stop for weeks after you have told them you are not interested and have gone with a different company. They are almost double the price of other insurance companies. Do not click their link do not give them your details!!!

And another nuisance call from them. That is 4 times now I have explicitly said I am not interested remove my number from your database and stop calling me.

March 11, 2026
Unprompted review
Dadsurance logo

Reply from Dadsurance

Thank you for taking the time to leave a review. I am sorry to hear that you had this experience, as it is certainly not the service we aim to provide.

Insurers often have different pricing models and appetites for particular customer profiles. This means that while a product may be very competitive for some people, it may not be the most competitive option for others. Unfortunately, like most areas of insurance, not every insurer is able to offer the same pricing for every individual. We are naturally disappointed whenever we are unable to provide a competitive option and we would always encourage customers to compare providers before deciding what is best for them.

With regard to the contact you mentioned, I would like to look into this and resolve it for you. If you are able to email me at m.cullen@smartercover.co.uk
with your details, I will locate your record on our system and ensure your details are marked as do not contact so that no further calls or communications are made.

Your feedback is appreciated and will be taken into account as part of our ongoing review of customer contact and pricing competitiveness.

Michael

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