I bought a brand new Omoda 9 Noble from Connor at the Norwich branch. Absolutely excellent service, he knew the car inside out, no pressure to buy, did a very competitive deal when I was ready. The... See more
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Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Picked up our gorgeous brand new Nissan Quashqai today and the process from start to finish has been flawless. Adam at the Great Yarmouth branch delivered the best service possible. We didn’t feel any... See more
Company replied
I had seen a Nissan Duke on line and loved the interior especially, with the integral Bose speakers in the seats and yellow banding design. The salesman, Adam Gates, was really knowledgable, answeri... See more
Company replied
So happy with my jaecoo 7 its fantastic. Many thanks to the wonderful staff at Desira Lowestoft especially keith and Scott they went over and above to help me. fantastic service friendly knowl... See more
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Company details
Written by the company
Your Local New and Used Car Sales, Servicing, MOT Test & Parts Dealers. Desira Group in Norwich, Bury St Edmunds, Diss, Great Yarmouth & Lowestoft.
Contact info
Heigham Street 129, NR2 4TG, Norwich, United Kingdom
- feedback@desiragroup.com
- www.desiragroup.com
4.2
Great
147 reviews
Replied to 100% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Typical back street car dealers…
Typical back street car dealers masquerading as main dealers.
Underhand sales methods, very little attention to vehicle safety if it saves them money.
Avoid at all costs,
Go to a respected main dealer.
April 1, 2026
Unprompted review
Reply from Desira Group Plc
Hi Jamie,
Thank you for taking the time to share your review. We are truly sorry and concerned to hear about your experience, as this is not the standard of service we strive to provide.
As a respected family-owned company with a 54 year heritage, we genuinely care about our customers and take all feedback very seriously.
Unfortunately, we have been unable to locate your details in our system under this name. Otherwise, we would have already been in direct contact with you to address this matter.
Could you please email feedback@desiragroup.com with your contact details and full information regarding your complaint? This inbox is monitored directly by our Senior Management Team, who will investigate the matter thoroughly and respond to you as soon as possible.
Kindest regards,
Desira Group Plc
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Simon at Desira Great Yarmouth is…
Simon at Desira Great Yarmouth is always an excellent salesman, I have dealt with him on many occasions when purchasing my personal cars, and have just purchased a minibus via Desira for the local football club GYTFC, and the service Simon has given me has been exceptional, going above and beyond his normal high standards to ensure we had the minibus in time.
March 7, 2026
Unprompted review
Reply from Desira Group Plc
Hi Peter,
Thank you for your wonderful feedback. We're so pleased to hear that Simon continues to provide such excellent service and that he was able to help secure the minibus in time for GYTFC. It's great to know his dedication and support made the process smooth for both your personal purchases and the football club.
We'll make sure Simon sees your kind comments – they’ll mean a lot to him. Thank you for choosing Desira Nissan Great Yarmouth, and we hope the new minibus serves Great Yarmouth Town FC well!
Kind Regards,
Bill
Adam is always amazing
Adam is always amazing. He knows Nissan's like the back of his hand.
He always goes the extra mile for us.
If you wanted the best buying car experience, ask for him!
February 7, 2026
Unprompted review
Reply from Desira Group Plc
Thank you for taking the time to leave such a fantastic review. We're delighted to hear about your great experience with Adam. His knowledge of the Nissan range and his commitment to going the extra mile for customers are exactly what we aim for at Desira Nissan Great Yarmouth.
We'll be sure to pass on your kind words to him. Enjoy your new car, and we look forward to welcoming you again in the future!
Kind Regards,
Bill
Picked up our gorgeous brand new Nissan…
Picked up our gorgeous brand new Nissan Quashqai today and the process from start to finish has been flawless. Adam at the Great Yarmouth branch delivered the best service possible. We didn’t feel any force or rush, he gave us all the right info in a friendly, professional manner! Couldn’t recommend the branch any higher ….5 out of 5 from us ⭐️⭐️⭐️⭐️⭐️
February 16, 2026
Unprompted review
Reply from Desira Group Plc
Hi The Hewitt's
Thank you so much for your fantastic review!
We’re absolutely delighted to hear you’re loving your new Nissan Qashqai and that the whole experience was flawless from start to finish.
Adam and the team at our Great Yarmouth branch will be thrilled to know you felt so well looked after, with no pressure and plenty of friendly, professional advice throughout.
Thank you again for your recommendation and your 5-star rating — it really means a lot to us. Enjoy every moment in your new Qashqai!
Kind Regards,
Bill
Don't buy Nissan juke they need to…
Don't buy Nissan juke they need to recall them as mine cuts out while going along and I call my juke Renault joke
Don't buy Nissan juke unless u got a unlimited bank account and don't recommend jukes at all
If I could I would burn 🔥 my juke at Nissan n tell Nissan what they can do with it
February 12, 2025
Unprompted review
Reply from Desira Group Plc
Hi Lance
Thank you for taking the time to leave your feedback, and we’re very sorry to hear about the issues you’ve experienced with your Nissan Juke. We completely understand how frustrating and concerning it must be for your vehicle to cut out while driving.
We would really like the opportunity to look into this for you and offer support. Please could you contact feedback@desiragroup.com with your registration number and best contact details, so we can investigate this as soon as possible.
We appreciate you bringing this to our attention and hope we can help get this resolved for you.
Kind Regards
Patrick
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Scott
Scott, At Desira. Has been a marvellous sales person to work with. Every little detail I asked for, Scott went above and beyond for. Including my jokes to unveil my car with a bow added. Within 5 minutes Scott had that sorted! I was sad to not keep my bow 😂. Scott although you always tell me “No thanks needed”. You once again have my Thank-yous. 100% a 5* man! You do your job wonderfully. Xx
February 2, 2026
Unprompted review
Reply from Desira Group Plc
Hi Scott
Thank you so much for your amazing 5* review! We’re absolutely delighted to hear how pleased you were with the service Scott provided.
It’s fantastic to know he went above and beyond to make everything perfect for you — and we love that he even got involved with the bow surprise so quickly.
Scott will be thrilled to read your lovely comments, and we’ll be sure to pass them on to him. Thank you again for choosing Desira, and we hope you enjoy your new car!
Kind Regards,
Adrian
Jacob was fantastic
Jacob was fantastic, he knew everything about the car I was after and answered everything I needed to know. He was so helpful and can’t recommend him enough.
Thank you Jacob
January 28, 2026
Unprompted review
Reply from Desira Group Plc
Hi Sherrie
Thank you so much for your kind review. We’re delighted to hear that Jacob provided such fantastic service and was able to answer all your questions and help you find the right car.
We’ll be sure to pass on your lovely comments to him — I’m sure he’ll really appreciate it.
Thanks again for your recommendation, and we hope you enjoy your new car!
Kind Regards,
Neil
Great experience with the customer care
I would like to express my sincere gratitude to Dean at Desira in Norwich. The damage to the upholstery of one of the seats (cut) in my Suzuki Vitara required a specialist repairer, as Suzuki do not supply the required part. Dean took the time and effort to locate a suitable specialist and to arrange for the issue to be resolved smoothly and professionally. This is a great experience with the customer care provided by Desira in Norwich, and I would not hesitate to recommend them.
January 12, 2026
Unprompted review
Reply from Desira Group Plc
Hi Vassili
Thank you for your kind words and for sharing your experience. We’re delighted to hear that Dean went the extra mile to resolve the upholstery issue on your Vitara and ensured everything was handled smoothly and professionally. Providing excellent customer care is extremely important to us, and your recommendation is greatly appreciated.
Kind Regards,
Patrick
A massive shout out to Jacob at Desira…
A massive shout out to Jacob at Desira Nissan in Norwich . He was super supportive and guided us through the Motability application process for our daughter’s car . He was incredibly patient and actually took the time to listen to what her specific preferences and needs were rather than just trying to get us to lease the most expensive option . He kept in touch throughout the progress of the application and made the whole experience far less stressful. He even adjusted the interior neon lights to green as it was her favourite colour . I would highly recommend him and the dealership for their customer service
January 17, 2026
Unprompted review
Reply from Desira Group Plc
Hi Deborah
Thank you for taking the time to leave such a heartfelt review. We’re delighted to hear that Jacob made the Motability process smoother and took the time to truly listen to your daughter’s needs and preferences — even down to her favourite colour! Your comments perfectly reflect the level of care we aim to provide, and we really appreciate your recommendation.
Kind Regards,
Neil
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Desira Norwich New Car purchase
I Purchased a new Qashquai from Desira Norwich for my wife. Whilst I thought we would be met with pushy salesmen we encountered the exact opposite. Jacob who dealt with the initial enquiry was patient, informative, knowledgeable, accommodating and explained everything in easy to understand terms. When my wife went on a test drive he was a gent and allowed her to drive the vehicle at her pace and gave her advice and prompts in a polite manner. He looked for a car that matched our specification and when we rejected them as not suitable it was no problem and he went and started the search again. We eventually opted for a new car and he kept in close communication throughout and advised us of who to contact when he was not available. Since we have had the car he has called to see how we are getting on, answered several questions we had and will be in contact again in a month to see how things are and if we have any queries. What we thought was going to be a pushy, hard sell, from a cocky salesman was the exact opposite and was a pleasure to purchase a car from Desira Norwich and to be taken through the purchasing process in a unassertive and easy going way by Jacob
January 2, 2026
Unprompted review
Reply from Desira Group Plc
Hi Tony
Thank you for your wonderful feedback. It’s great to hear that Jacob exceeded your expectations and made the whole process relaxed, informative and enjoyable. We’re especially pleased that both you and your wife felt supported throughout, from the test drive to after-sales follow-up. We’ll be sure to pass your kind words on to Jacob — thank you for choosing Desira Norwich.
Kind Regards,
Tony
Excellent service from this dealership…
Excellent service from this dealership Jacob Stares from Desira Nissan Norwich was our sales representative, Jacob was very knowledgeable regarding our new mobility car we were interested in and explained all the benefits of this car that suited my mobility needs Jacob was very understanding. Very polite and nothing was any trouble and on the day of collection of our new mobility car, Jacob explained all the functions and set our profiles up on the car before we drove the new car away and also rang the next day to see how we were getting on with the car excellent service from Jacob highly recommend him and the dealership
December 2, 2025
Unprompted review
Reply from Desira Group Plc
Thank you for such a detailed and thoughtful review. We’re thrilled to hear that Jacob provided such attentive and understanding service, particularly in ensuring the vehicle met your mobility needs. Taking the time to explain everything thoroughly and checking in after collection is something we pride ourselves on. Your recommendation means a lot to both Jacob and the wider Desira Nissan Norwich team.
Kind Regrads,
Neil
Desira
Had a fantastic experience purchasing my car from Ed Pearce at Desira. Everything was explained in detail. I would highly recommend!
August 28, 2025
Unprompted review
Reply from Desira Group Plc
Hi Jennifer
Thank you for your lovely feedback. We’re so pleased to hear you had a fantastic experience with Ed and that everything was clearly explained throughout your purchase. Your recommendation is greatly appreciated and we hope you continue to enjoy your new car. We’ll be sure to share your comments with Ed.
Kind Regards,
Jake
SALES ADVISOR
Recently taken ownership on a new Jaecoo, after speaking to the salesman Ed Pearce and arranging to test drive, the experience was 10/10, Ed was so friendly and informative, there was no pressure of a sale, from original point of contact to hand over. highly recommend Ed @ desira heigham street.
October 13, 2025
Unprompted review
Reply from Desira Group Plc
Hi Jen
Thank you for taking the time to share your experience. We’re delighted to hear that Ed made your Jaecoo journey such a positive one from start to finish. Providing a friendly, informative and pressure-free experience is exactly what we aim for, so your comments mean a great deal. We’ll be sure to pass your kind words on to Ed and the team at Heigham Street. Enjoy your new car!
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Just bought a car off Connor Jacobs at…
Just bought a car off Connor Jacobs at Jaecoo Norwich. It was an absoloute pleasure. Highly recommend him if you are looking for a new car. Thanks mate.
November 21, 2025
Unprompted review
Reply from Desira Group Plc
Hi Andrew,
Thank you so much for your five-star review! Connor will be so pleased to read that you recommend him so highly. Thank you for choosing Desira Norwich Heigham Street for your next car purchase. Enjoy every mile and don't hesitate to get in touch if you need us!
Kind Regards,
Ellie, Desira Group
Excellent experience
Had a really excellent experience purchasing my car from Ed Pearce at Desira. He was brilliant and knowledgable and clear from the start. I would highly recommend visiting for your next car purchase.
November 5, 2025
Unprompted review
Reply from Desira Group Plc
Hi Lauren,
Thank you very much for your five star review! We will be sure to pass on your kind words to Ed, who will be really pleased to hear this. Thank you so much for your recommeding us and enjoy your new car!
Kind regards,
Ellie, Desira Group
I explained to the Salesman my needs…
I explained to the Salesman my needs for my new vehicle. I was treated kindly, everything was explained to me fully and my questions were answered. The whole experience was perfect from beginning to end, when I picked up my new car.
September 4, 2025
Unprompted review
Reply from Desira Group Plc
Hi Margaret
We’re delighted to hear that you had such a positive experience and that our team made the process smooth and enjoyable from start to finish. Your satisfaction means a great deal to us, and we hope you’re loving your new car. If you have any questions or need any further assistance, please don’t hesitate to get in touch — we’re always happy to help.
Enjoy every mile in your new vehicle!
Kind Regards,
Patrick
I always feel like a valued customer
I always receive a polite and very helpful service from all sales and maintenance employees. Aaron Woodrow is a brilliant salesman who is very thorough to explain the purchasing process. He carefully explains any new features, (this is my fourth Qashqai), and always makes me feel like a valued customer.
September 30, 2025
Unprompted review
Reply from Desira Group Plc
Hi Christine
Thank you so much for your wonderful feedback. We’re delighted to hear that you consistently receive polite and helpful service from our team, and it’s fantastic to know that Aaron has once again made your car-buying experience such a positive one.
Your continued loyalty – now on your fourth Qashqai – really means a lot to us. We’ll be sure to pass on your kind words to Aaron and the rest of the team, who will be thrilled to know their efforts are appreciated.
Thank you for choosing Desira once again, and we wish you many happy miles in your new Qashqai!
Kind Regards,
Patrick
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Excellent customer service
September 1, 2025
Unprompted review
Reply from Desira Group Plc
Thank you so much for your kind feedback! We're delighted to hear you received excellent customer service — it’s always our goal to provide the best experience possible. We really appreciate you taking the time to share your thoughts and hope to see you again soon!
Kind regards,
Patrick
Everyone was friendly and helpful.
July 31, 2025
Unprompted review
Reply from Desira Group Plc
Hi Victor
Thank you for your review! We’re glad to hear you found everyone friendly and helpful and your feedback means a lot to us.
We look forward to seeing you on your next visit.
Kind Regards,
Patrick
Norwich Desira
The sales staff have always been helpful, polite and professional. They know their products and as a returning customer, they are well aware of our requirements when choosing a car. They also assisted with setting up the car’s electronics for the keys. A very good team.
September 27, 2025
Unprompted review
Reply from Desira Group Plc
Hi Mrs Cocks
Thank you for your fantastic feedback and for being a returning customer — that means a lot to us. We’re so pleased the team could provide the helpful, polite, and professional service you’ve come to expect, and assist with setting up your new car. We’ll be sure to share your kind words with the team.
Kind Regards,
Patrick
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