Treated ourselves to a much needed new sofa from the 'Cherished range' and what a lovely experience it was too! We spent just the right amount of time browsing the store before being approached by the... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Really very helpful sales person. George got the balance just right. Friendly and informative. Giving information as we needed it without being pushy. Sofas look to be excellent quality and value.... See more
Company replied
Excellent! Couldn’t have done more to help me, really pleased with the sofa and armchair I have ordered. Staff were super friendly and knowledgeable. Thank you. George was very helpful and super accom... See more
Company replied
Great, knowledgeable service from members of staff in the showroom today. Very helpful throughout the process and answered all the questions we had during our purchase.
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Newtown Road, Hereford Retail Park, HR4 9LH, Hereford, United Kingdom
- 0333 999 9828
4.9
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from DFS Furniture - Hereford
Hello,
Thank you for your 5 star review.
Kind regards,
Holly M
DFS Customer Support
The salesman Harry was brilliant,he…
The salesman Harry was brilliant,he answered all of my questions and was very polite and patient.
August 9, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for sharing your lovely review with us.
Kind regards,
Holly M
DFS Customer Support
Jemima was great
Jemima was great! She explained the whole process really clearly and was a joy to deal with. All stores need a Jemima!
August 9, 2026
Reply from DFS Furniture - Hereford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
We purchased 3 sofas today and had the…
We purchased 3 sofas today and had the greatest experience with George, he was fantastic
i highly recommend dfs !!
thanks again George and team
August 9, 2026
Reply from DFS Furniture - Hereford
Good Morning,
Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with George.
Kind Regards,
Jordan
DFS Customer Support
I’m not happy for the stuff because…
I’m not happy for the stuff because there are no communication they only try to sell the products at the same time no good communication with the people I don’t like Italy
August 8, 2026
Reply from DFS Furniture - Hereford
Good Morning,
Thank you for taking the time to leave us your review. We do appreciate any feedback and I am really sorry to hear you’re not happy with the service received and the lack of communication from DFS.
I have tried to contact you today however I am really sorry I missed you. If you would like to discuss the issue with us further we will look to get any problems resolved on 03339999777.
Kind Regards,
Lorraine E
DFS Central Customer Support
Nice friendly staff very knowledgable
Nice friendly staff very knowledgable, helpful and understanding
August 8, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine E
DFS Customer Support
Reply from DFS Furniture - Hereford
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
The helpful and kind staff who were not…
The helpful and kind staff who were not at all pushy and took the time with our order.
August 6, 2026
Reply from DFS Furniture - Hereford
Good Afternoon,
Thanks for the fabulous review, we really appreciate you taking the time to share with others!
Kind Regards,
Jordan
DFS Customer Support
Excellent advice and fully informed…
Excellent advice and fully informed about my new sofa purchase. Michael was super friendly and personable.
August 5, 2026
Reply from DFS Furniture - Hereford
Hello Beci,
Thank you so much for taking the time to share your feedback, it is much appreciated. We hope that you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
We purchaDisappointing experience due to misleading sales advicesed a bed from DFS after…
We purchased a bed from DFS after specifically asking the salesperson whether it required self-assembly. My husband is disabled and only has the use of one arm, so this was a very important factor in our decision.
We explained this to the salesperson, who assured us that it was "just four bits to put together" and would be very easy. Based on that advice, we went ahead with the purchase.
Unfortunately, this was completely inaccurate. The bed arrived entirely flat-packed and required full assembly, which was exactly what we had explained we could not manage.
Had we been given honest and accurate information, we would not have bought this bed. We feel we were misled simply to secure the sale, which was extremely disappointing. Customers should be able to trust the advice they are given, particularly when they have clearly explained their circumstances.
July 21, 2026
Reply from DFS Furniture - Hereford
Good Morning Sarah,
Thank you for taking the time to leave us your review. We do appreciate any feedback.
With our extended home ranges, some of these items do require self assembly but will be placed into the room of choice by our third party delivery company. This is reflected in the delivery charge.
We do assure you that the delivery process is always discussed at the point of sale when purchasing in our store or over the phone and is shown on the checkout when placing your order online. I have taken a look into your order and I have tried to contact you today however I am really sorry I missed you.
Once again please accept our sincerest apologies for any inconvenience caused.
Kind Regards,
Lorraine E
DFS Central Customer Support
Very professional and not pressured into buying
On the first visit Lyn spent along time with us going through all the items we wanted then recommended a sofa and chair and the fabric. Today Michael again spent along time with us going through the options and fabrics the actual purchase procedure was very clear and fully explained
August 4, 2026
Reply from DFS Furniture - Hereford
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Lyn and Michael.
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Hereford
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
Staff Harry were so informative and…
Staff Harry were so informative and helpful.we highly appreciate his service
August 3, 2026
Reply from DFS Furniture - Hereford
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine E
DFS Customer Support
The advisor who looked after us was…
The advisor who looked after us was excellent he was careful to give us all the information we needed and was friendly and efficient. I can honestly say it was because of him we felt comfortable and happy to buy the sofa.
Mike was by far the best employee we came across in your store and because of him we will be happy to shop in this store in the future.
August 3, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
I just bought a sofa...
Husband and I started today considering that we may need a new sofa, having loved our old one to death....
Both of us, thankfully, had the same idea of what we wanted, so only one sofa passed our specific needs.
We were greeted as we came into the store, but it was very good to be left alone to look around, as other showroom staff can be a little omnipresent!
It was lovely to speak to a lady called Lynne and a young man called Harry. Both were SO helpful and nothing was too much effort.
I never expected to end the day having chosen and paid for our ideal sofas!
And hopefully, our new comfy living room buddies will be with us within 2 weeks.
Perfect.
August 3, 2026
Reply from DFS Furniture - Hereford
Good Afternoon,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind Regards,
Lorraine E
DFS Central Customer Support
Reply from DFS Furniture - Hereford
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Reply from DFS Furniture - Hereford
Hello,
Thank you for your 5 star review.
Kind regards
Holly M
DFS Customer Support
Quick easy and helpful
The person who helped us was very knowledgeable made the process quick and seamless and went above and beyond to get delivery as quick as possible.
August 2, 2026
Reply from DFS Furniture - Hereford
Hello,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind regards,
Lorraine E
DFS Customer Support
The lady was very patient with us and…
The lady was very patient with us and explained everything and took time with us and helped us gave us time to choose which sofa we liked went through everything great customer care
July 31, 2026
Reply from DFS Furniture - Hereford
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Tom was a good egg.
July 30, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine E DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.