DFS Furniture - Lincoln Reviews 

3,445
TrustScore 5 out of 5

4.9

Valentine Road, Unit 5, LN6 7BH Lincoln, GB


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Rated 5 out of 5 stars

We had a fantastic experience at DFS, and a huge part of that was thanks to Shona. From the moment we arrived, she was incredibly friendly, welcoming, and patient. She took the time to explain... See more

Rated 5 out of 5 stars

We're a returning customer and saw the same salesman as previous. Amazing experience throughout, just as last time. Explains everything, happy to help, nothing too much trouble. There's no press... See more

Company replied

Rated 5 out of 5 stars

went today to browse for a new sofa, customer service was so good we purchased one. Daniel who worked with us was very professional, helpful and knowledgeable. went through all our options ,looked aft... See more

Company replied

Rated 5 out of 5 stars

Customer service is excellent. Josh was very helpful and had some good advice. Good selection of chairs and sofas in store. Previous experience has shown that DFS sofas are good quality and last many... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Valentine Road, Unit 5, LN6 7BH, Lincoln, United Kingdom

  • 0333 999 9833

4.9

Excellent

TrustScore 5 out of 5

3K reviews

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4.9

All reviews

(3,445)

101,122 reviews in the last 12 months

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Rated 5 out of 5 stars

Couldn’t Have Asked for Better Service

We had a fantastic experience at DFS, and a huge part of that was thanks to Shona.

From the moment we arrived, she was incredibly friendly, welcoming, and patient. She took the time to explain everything about the sofa, answered all of our questions without ever making us feel rushed, and made the whole buying process so easy to understand.

What really stood out was how genuine she was. We ended up chatting about our cats, our lives, and hers too, which made the experience feel so personal rather than just another sale. She was funny, approachable, and genuinely interested in helping us find the right sofa.

Shona is a real credit to DFS. Excellent customer service from start to finish, and we’d happily recommend anyone to ask for her if they’re visiting the store. Thank you, Shona!

July 26, 2026
Rated 5 out of 5 stars

Pleasant greeting

Pleasant greeting, helpful staff, full explanation, good service.

July 25, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Morning,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

We came in store today looking for the…

We came in store today looking for the perfect sofa, shona was our customer assistant and made our experience a lot easier explaining things, looking at different designs, colours and prices. Made our experience feel more at ease and in the end we walked away happy and satisfied customers.

July 25, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Shona met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

The staff was good and patient

The staff was good and patient. He took his time to explain things in details for us and ready to answer any question asked.

July 23, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

Thank you Elle

Elle was great, super friendly and helpful, answered all our questions and was really nice and funny, thank you!

July 23, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for sharing your lovely feedback with us.

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Great

Great customer service, and then I phoned up with an issue after placing the order and it was quickly resolved

July 15, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for sharing your lovely feedback with us.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Polite and helpful service given

Polite and helpful service given

July 14, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello Carol,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

We ordered a sofa from DFS

We ordered a sofa from DFS. Although the waiting time is quite long, the salesperson was very helpful and made it much easier for us to choose the right sofa.

July 4, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello Irma,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

The staff were really friendly and…

The staff were really friendly and helpful, especially Elle who dealt with my order. I really enjoyed the experience.

July 15, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello Marilyn,

Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Elle was superb!!

Elle was superb!!! What more can I say!!! Highly recommend DFS ... Can't recommend enough!!!

July 20, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for sharing your great feedback with us.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Mike the sales person

Mike was very helpful and pleasant and very easy to talk to he told us everything we needed to know about the 2seater and 3seater we are now going to buy

July 20, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello Lin,

Thanks for your lovely feedback, we’re glad to hear Mike met your expectations and gave you all the info you needed to make your purchase.

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

I’ve been to DFS a few times but this…

I’ve been to DFS a few times but this was a really good experience. I was greeted upon arrival. The store manager, I can’t remember
Her name sadly, really helped me get our modular sofa right in our living room and even did a mock up. Elle was also really helpful and lovely going through the process.

July 20, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello Taya,

Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

went today to browse for a new sofa

went today to browse for a new sofa, customer service was so good we purchased one. Daniel who worked with us was very professional, helpful and knowledgeable. went through all our options ,looked after us with no hassle or obligation to buy. Makes an excellent coffee too. looking forward to recieving the goods and hope the quality is as good as the instore service.

July 18, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Very happy returning customer...

We're a returning customer and saw the same salesman as previous. Amazing experience throughout, just as last time.
Explains everything, happy to help, nothing too much trouble. There's no pressure sales as well which is refreshing!
Gave us all the options and super friendly service. 5*!
Would go back again for future purchases.
Highly recommend.

July 18, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

Great service

Great service, lovely staff

July 18, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Customer service is excellent

Customer service is excellent. Josh was very helpful and had some good advice. Good selection of chairs and sofas in store. Previous experience has shown that DFS sofas are good quality and last many years.

July 18, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 4 out of 5 stars

The member of staff was excellent when…

The member of staff was excellent when she came out of the office to ask if she could help us with anything, she was very knowledgeable and explained things very clearly, the other member of staff who came over to verify our order was lovely and knowledgeable to.

There were 2 things I was not keen on was that we had to stand outside the office to get there attention, ( I know you don’t do hard sells which is great) but it felt awkward and maybe other people may have just left .
The other thing was having to wait a bit of time to get it verified , I know why you do it but it does make you feel like something is wrong and you feel a bit judged.

July 17, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking the time to give us an amazing review and sharing your experience with others. We really do appreciate it.

Kind Regards,

Lorraine A
DFS Central Customer Support

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